Market Entry Analysis

Presentation Template
Complete PowerPoint template and toolkit for creating a
best-practice multi-market assessment
Objectives of this template

The Market Entry Analysis (multiple countries) template includes an extensive library of ready-to-use best-practice slides, a useful
guide, and real-life case examples developed by ex-McKinsey, BCG, and Bain consultants to help you:

Create a complete, best-practice, well-structured market Get a tried-and-tested best-practice guide on structuring
entry analysis for evaluating and comparing multiple market entry analyses with practical how-tos
markets

Find ready-to-use slide layouts and designs for all the

Access tips and tricks on creating best-practice
relevant components of a market study from general
presentations, as well as a checklist to take your slide
market development to competitor overviews to
deck to the next level
methodology slides

Find inspiration for how to structure a market entry

analysis based on several, full-length, real-life market
reports

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This market study template follows the tried-and-tested structure used
by McKinsey, BCG, and Bain for multi-market comparisons

1 Introduction / market objectives Introduction of the market entry analysis

Typically, a short introduction to the overall market entry
2 Market overview (macro-level) analysis, the main objectives, and a general overview of the
market/industry. This section often includes a summary of
3 Preliminary market screening included countries/regions and a comparison of each.

Market size and growth potential Main part of the market entry analysis
A deep-dive on individual countries or regions. Looks at
Customer demand and behaviour both the overall market size, growth, and dynamics, as well
as customer behaviour, competitor analysis, and potential
In-depth market risks and opportunities.
4 evaluation and Competitive landscape This section includes cases of specific competitors,
analysis focusing on their strengths and positioning to identify
potential threats and opportunities.
Regulatory environment

Risks and opportunities

5 Market attractiveness and selection Recommendations

Based on the comprehensive evaluation, select the market
6 Definitions and methodology that offers the greatest potential for success, considering
the company's resources, capabilities, and strategic goals.

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This template includes everything you need to create your own high-
quality, well-structured market entry analysis presentation

Included with this toolkit:

Fully editable slides with best-practice

layouts

Complete storyline based on a proven

and tested market studies

Best-practice tips and tricks and helpful

checklist

Four real-life case examples for

inspiration and guidance

Free support from our senior ex-

458 PowerPoint slides McKinsey, BCG and Bain consultants

4 Case examples Free access to future updates

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 The Market Entry Analysis template for multi-market assessment is
structured in four main parts

Part 1 Part 2 Part 3 Part 4

Best practice tips on Structured market Four full-length, Consulting checklist
creating market studies entry analysis template real-life cases and tips and tricks

See more details of each section in following pages

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Part 1: Get tried-and-tested best-practice tips on structuring an effective
market entry analysis presentation

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Part 2: The full market entry analysis template with structured sections
and multiple versions of slides for you to choose from

101 fully editable template slides in a complete and structured storyline with action titles, ready -to-use graphs,
suggested formatting and more:

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Part 3: Four different, sanitized case studies showing different types of
market entry analysis to draw inspiration from

Case Main purpose Focus of case example

• Market size and dynamics

Market overview and Understanding the size and
Real-life case
opportunities in the Nordic structure of each pension • Distribution channel analysis
example #1
pension market market, and comparing the four • High-level overview of players

• Competitive landscape in
Market study of the US fitness Analyzing the competitive terms of positioning of players,
Real-life case
market comparing four different landscape in each state and price levels, trends etc.
example #2
states how [ClientCo] is positioned
• Competitor case studies

Analyzing the market • Demographic and economic

Market study of the furniture trends
Real-life case attractiveness and potential
market in Germany, Netherlands,
example #3 competitive landscape of each • Competitive landscape
Poland, and Latvia
country • Competitor case studies

Market study of the European • Quantitative market data in

Getting a high-level view on relation to industry
Real-life case payments market and high-level
potential attractive markets to
example #4 analysis of potential candidate • High-level analysis of each
enter
countries for market entry market

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Part 4: A helpful checklist and management consulting tips and tricks to
take your presentation to the next level

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