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Digital Marketing

The Comprehensive Digital Marketing Course (CDMC) spans three months and covers essential topics including digital marketing strategy, website design, content creation, SEO, PPC, social media marketing, and email marketing. It includes hands-on workshops, case studies, and a capstone project where students design and execute a digital marketing campaign. The course aims to equip participants with the skills needed to effectively navigate and implement digital marketing strategies.

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8 views2 pages

Digital Marketing

The Comprehensive Digital Marketing Course (CDMC) spans three months and covers essential topics including digital marketing strategy, website design, content creation, SEO, PPC, social media marketing, and email marketing. It includes hands-on workshops, case studies, and a capstone project where students design and execute a digital marketing campaign. The course aims to equip participants with the skills needed to effectively navigate and implement digital marketing strategies.

Uploaded by

iacteducom
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Comprehensive Digital Marketing Course (CDMC) (3 Months)

Introduction to Digital Marketing and Strategy

 Course Overview and Objectives


 History and Evolution of Digital Marketing
 The Digital Marketing Ecosystem
 Developing a Digital Marketing Strategy
 Setting SMART Goals for Digital Campaigns
 Case Study Analysis

Website Essentials for Digital Marketing

 Website as a Digital Marketing Asset


 Website Design Principles for Conversions
 User Experience (UX) and User Interface (UI) Design
 Mobile Optimization and Responsiveness
 Website Analytics and Tracking
 Building a Basic Website (Hands-on)

Content Strategy and Creation

 Content Marketing Fundamentals


 Content Types and Formats (Blogs, Videos, Infographics, etc.)
 Content Planning and Editorial Calendars
 SEO and Content Optimization
 Content Promotion and Distribution
 Content Creation Workshop

Search Engine Optimization (SEO)

 Introduction to SEO and Its Importance


 Keyword Research and Analysis
 On-Page SEO Techniques
 Off-Page SEO Strategies
 Technical SEO and Site Audits
 SEO Tools and Analytics
Pay-Per-Click Advertising (PPC) and SEM

 Understanding PPC and Google Ads


 Google Ads Campaign Setup
 Keyword Research and Ad Groups
 Ad Copywriting and Ad Extensions
 Bidding Strategies and Budgeting
 Advanced PPC Optimization Techniques

Social Media Marketing (SMM)

 Social Media Strategy Development


 Social Media Content Creation
 Community Building and Engagement
 Social Media Advertising (Facebook, Instagram, Twitter, LinkedIn)
 Social Media Analytics and Reporting
 Social Media Campaign Management

Email Marketing and Analytics

 Email Marketing Essentials


 Building and Segmenting Email Lists
 Email Content Creation and Design
 Email Automation and Drip Campaigns
 Email Deliverability and Compliance
 Digital Marketing Analytics and ROI Measurement

Capstone Project and Course Review

 Capstone Project - Students design and execute a comprehensive digital marketing campaign.
 Project Presentations and Peer Feedback
 Course Review, Q&A, and Next Steps in Digital Marketing

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