MIS Notes for MBA IV Semester
MIS Notes for MBA IV Semester
Unit-I:
Meaning-Evolution of MIS-Manager‘s view of Information System-Strategic
Planning-Management Control-Operational Control-Using Information Systems for
Competitive Advantage-Value Chain Model-Synergies-Core Competencies and
Network based Strategies-Information Technology and Business Process
Reengineering.
Unit-II:
Decision Making and Information Systems-Herbert Simon Model of Decision Making
Process-Criteria for Decision Making-Behavioural Model of Decision Making –
Optimisation Model-Decision Support Systems and Expert Systems-Relevance of
Decision Making Concepts for Information Systems.
Unit-III:
Strategic Planning of Information Systems-Techniques of Planning-Applications of
Information Systems-Financial Information Systems-Marketing Information Systems-
Production Information Systems-Human Resources Information Systems.
Unit-IV:
Systems Analysis and Design-Development Strategies-Structured Analysis-
Prototyping-System Development Life Cycle-Feasibility-Requirement Analysis-
Design of the System-Development of Software-Implementation and Evaluation-
Systems Project Management.
Unit-V:
Organisation of Information System-Centralised, Decentralised and Distributed
Processing-Role and Responsibilities of Information Systems Professionals-Security
and Ethical Issues in Information Systems-Risks, Controls and Threats.
Contents of Chapter – I:
Meaning and Evolution of MIS
Manager‘s view of Information system (IS)
Strategic planning –Management control – operational
control
Using Information systems for competitive advantage
Value chain model
Synergies
Core competencies and network based strategies
Information Technology and BPR
MIS is the planned system of the collection, processing, storage and dissemination of
data in the form of information needed to carry out the management functions.
Decision making
DecisionMIS
Implementation
Performance
Feed back
1. It facilitates planning:
MIS improves the quality of plants by providing relevant information for sound
decision – making. Due to increase in the size and complexity of organizations,
managers have lost personal contact with the scene of operations.
MIS change the larger amount of data in to summarize form and there by avoids the
confusion which may arise when managers are flooded with detailed facts.
MIS serves as a link between managerial planning and control. It improves the ability
of management to evaluate and improve performance. The used computers has
increased the data processing and storage capabilities and reduced the cost.
Overall, the rapid growth of the internet, intranets, extranets and other
interconnected global networks in the 1990s dramatically changed the capabilities of
information systems in business. Internet-based and web-enabled enterprise and
global electronic business (E-business) and commerce systems are becoming common
place in the operations and management of today‘s business enterprises.
Knowledge management
information system
USERS OF MIS:
Every person in the organization is a user of the MIS. The people in the
organization operate at all levels in the hierarchy. A typical user is a clerk, an
assistant, an officer, an executive or a manager. Each of t hem has a specific task and
a role to play in the management of business. The MIS caters to the needs of all
persons.
The main task of a clerk is to search the data, make a statement and submit it
to the higher level. A clerk can use the MIS for a quick search and reporting the same
to higher level. An assistant has the task of collecting and organizing the data, and
conducting a rudimentary analysis of it. The MIS offers the user tools to perform
these tasks. An officer has a role of integrating the data from different systems and
disciplines to analyse it and make a critical comment if anything adverse is found.
The MIS provide information to manager in three levels:
1. Operational: these include day-to-day decisions such as ordering in more stock
2. Tactical – decisions that have a short to medium term effect, e.g., introducing
a new product to a particular retail outlet;
Strategic Planning:
Concept:
Strategic planning determines where an organization is going over the next
year or more and how it's going to get there. Typically, the process is organization-
wide, or focused on a major function such as a division, department or other major
function.
Strategic planning is a management tool for organizing the present on the basis
of the projections of the desired future.
Definition:
Strategic Planning is a continuous and systematic process where people make
decisions about intended future outcomes, how outcomes are to be accomplished, and
how success is measured and evaluated.
Management Control:
Management Control can be defined as the process oriented to verify:
The advancement status of the planned objectives; The efficacy and efficiency of the
organization through the analysis of the resources, costs and proceeds.
The goal of these activities is to offer the customer a level of value that exceeds the
cost of the activities, thereby resulting in a profit margin.
M
A
Inbound Operations Outbound Marketing Service R
logistics logistics and sales G
I
N
HR management
Technology development
Procurement
The value chain model is a useful analysis tool for defining a firm's core
competencies and the activities in which it can pursue a competitive advantage as
follows:
Cost advantage: by better understanding costs and squeezing them out of the
value-adding activities.
Differentiation: by focusing on those activities associated with core
competencies and capabilities in order to perform them better than do
competitors.
Synergy:
A synergy is a combination that has a greater effect than the combined parts.
In an investment context, the word is most commonly used to justify acquisitions and
mergers.
Core Competencies:
Prahalad and Hamel suggest three factors to help identify core competencies
in any business. These include:
Capabilities of IT in reengineering:
1. IT can transform unstructured business process into standardized transactions.
2. IT can transfer information with rapidly and ease across large distances,
making business process independent of locations.
8. IT can be used to connect two parties with in a process that would otherwise
communicate through intermediaries.
Contents of Chapter – I:
Herbert Simon Model of Decision Making process
Criteria for Decision Making
Behavioural Model of Decision Making
Optimization Model
Decision Support Systems and Expert Systems
Relevance of Decision Making Concepts for
Information Systems
1. Decision Making:
Decision making is the process of selecting the most desirable or optimum alternative
to solve a problem or achieve an objective. The quality and soundness of managerial
decisions is largely contingent upon the information available to the decision-maker.
MIS provide great help to the decision makers by converting the information
sources into useful output that can make the decision maker to analyze the problem
situation easily and thus make the decision maker to take right decision at right time.
Decisions that are based on a foundation of knowledge and sound reasoning can lead
the company into long-term prosperity; conversely, decisions that are made on the
basis of flawed logic, emotionalism, or incomplete information can quickly put a
small business out of comfort.
External Environment:
1. Government Data
2. Technology data
3. Social change data
4. Economic data …. Etc. MIS Decision
making
Internal Environment
1. Marketing data
2. Financial data
3. Production data
4. Personnel data… etc
Decision –making is a process which the decision maker uses to arrive at a decision.
The Simon Model provides a conceptual design of the MIS and decision making,
wherein the designer has to design the system in such a way that the problem
is identified in precise terms. That means the data gathered for data analysis should be
such that it provides diagnostics and also provides a path to bring the problem to
surface.
The core of this process is described by Herbert Simon in a model. He describes the
model in three phases as shown in the following figure.
DESIGN
CHOICE
Stage 1: Intelligence
This step includes raw data collected, processed and examined. Identifies
a problem calling for a decision.
The intelligence phase requires an extensive and comprehensive data base.
It therefore, involves searching or scanning of the environment – both internal as well
as external – for conditions, which indicate or suggest a problem or opportunity. The
activity of search for problem can be of risk, performance or demand for the product.
Where as the opportunity can be risk reduction, profit societal service
In the intelligence phase, the MIS collects the data. The data is scanned,
examined, checked and edited. Further, the data is sorted and merged with other data
and computations are made, summarized and presented. In this process, the attention
of the manager is drawn to all problem situations by highlighting the significant
differences between the actual and the expected, the budgeted or the targeted.
Stage 2: Design
This step includes inventing, developing and analyzing the different
decision alternatives and testing the feasibility of implementation. Assess the value of
the decision outcome.
In the design phase, the manager develops a model of the problem
situation on which he can generate and test the different decisions to facilitate its
implementation. If the model developed is useful in generating the decision
alternatives, he then further moves into phase of selection called as choice.
Stage 3: Choice
1. Monitor the strategic performance of the organization and its overall direction
in the political, economic, and competitive business environment
2. Strategic decisions are the decisions that are concerned with whole
environment in which the firm operates, the entire resources and the people
who form the company and the interface between the two.
3. Strategic decisions are future-oriented because of uncertainty. They are part of
the planning activity.
4. These decisions are taken in accordance with organization mission and vision.
5. These are related to overall counter planning of all organization
DSS use:
o Analytical models
o Specialized databases
o Decision makers‘ own insights and judgements
o Interactive, computer-based modeling processes to support the making
of semi structured and unstructured decisions by individual managers.
computer-based DSS are widely applied in both profit making and non-profit
organizations. In corporate functional management fields, production and operations
management contain the largest number of application articles, followed by
Characteristics of DSS
1. Ability to support the solution of complex problems and fast response to
unexpected situations that result in changed inputs
2. Allows the decision-maker to interact in a natural manner due to the careful
design of the interface.
3. it is designed to help support decisions that are formulated as semi-structured,
complex problems.
4. It generates fast response to unexpected situations that result in changed
inputs.
5. It is a way to organize information intended for use in decision-making.
6. Other characteristics include:
a) Cost savings
b) Improving managerial effectiveness
c) Extensive range of support to management and individuals
d) Designed and run by managers, incorporated data and models.
Benefits of DSS:
1. Improving Personal Efficiency
2. Expediting Problem Solving
3. Facilitating Interpersonal Communications
4. Promoting Learning or Training
5. Increasing Organizational Control
STRUCTURE OF DSS:
TPS
data MIS Data DSS Models
Graphs Reports
USER INTERFACE
User
Expert
Finally, the solutions for the queries asked by the users will be solved through
the hierarchy of steps which ultimately takes the experts‘ opinion and ideas.
It involves study of how the information system function can contribute to the
achievement of the goals contained in the strategic plan of the organization. Strategic
planning information system or strategic information system (SIS) formulates
policies, objectives and strategies for delivering information services and allocating
information system resources.
i. SWOT analysis:
The SWOT analysis can be done as part of strategic planning, but it can also
be done independently of the larger process as a standalone.
The PEST Analysis or model is another tool, quite similar to the SWOT
model, but is more specialized and focused on the external environment and important
factors "out there" that can affect present and future business. The PEST acronym
stands for:
o Political
o Economic
o Social
o Technological
It may surprise you to know that a competitive analysis is useful, not only
where
A goals grid is a relatively simple technique to help you think more clearly
about organizational and company goals, particularly when you are doing strategic
planning.
Fred Nickols, in a well-written article on the topic, explains that the goals
grid is intended to help you answer the following questions:
The Marketing Information System begins and ends with marketing managers.
First, it interacts with these managers to assess information needs. Next, it develops
needed information from internal company data, marketing intelligence activities,
marketing research and information analysis.
Information in the database can come from many sources. The accounting
department prepares financial statements and keeps detailed records of sales, costs,
and cash flows. Similarly the manufacturing, production, inventory information also
recorded and is made available in the internal company database.
Business
transactions
Transaction Databases
processing of valid
Financial
systems transactions MIS Financial
for each applications
TPS databases
Business
transactions
Financial statements
Financial
Operational ES
Internet databases Uses and management
Internetor
or of funds
Extranet
Extranet
Business Customers,
transactions Suppliers
The process begins with the customers & suppliers. All the transactions made
by the customers and suppliers are recorded in the form of business transactions. The
business transactions are connected with the internet and extranet and move to the
transaction processing system. Transaction processing system gathers the additional
day to day financial performance in the form of operational databases. All the data
that is store in the Transaction processing system is filtered by eliminating
unnecessary data and information. Hence it reaches to the Financial Information
System. The Financial information system further gets the information from internal
Business
transactions
Transaction Databases
processing of valid
Manufacturing
systems transactions MIS Manufacturing
for each applications
TPS databases
Business Customers,
transactions Suppliers
14
The Production Information system begins with the transactions made by the
customers and suppliers. All the suppliers who contributed input, i.e., raw materials
to the company are recorded in the form of business transactions. The business
transactions are connected to the Transaction processing system through internet and
extranet at various locations of the production process. All the day to day transactions
which are recorded in the operational databases are also passed to the Transaction
Processing System. The Transaction processing system further divided all the data
and information in the form of useful records and it sends systematically to the
Manufacturing Management information system. The Manufacturing Management
Information system or Production management information system further collects
Databases
Databases of Human
Human resources
resources
Databases
internal of
internal data
data Databases
Databases of
of
internal data external
external data
data
DSS
Databases
Databases
Transaction of valid
Databases
Human
Human
Business processing transactions
transactions
of valid Resource
Resource Human
Human
transactions systems for
for each
each resource
resource
transactions MIS
TPS
for each applications
applications
TPS databases
databases
Benefit
Benefit reports
reports
Human
Human resources
resources
Operational
Operational Training test scores ES
databases
databases
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4). PROTOTYPING
Prototyping is the process of building a model of a system. In terms of an
information system, prototypes are employed to help system designers build an
information system that is intuitive (spontaneously derived) and easy to manipulate
for end users. Prototyping is an iterative process that is part of the analysis phase of
the systems development life cycle.
Advantages of Prototyping
• Reduces development time.
• Reduces development costs.
Disadvantages of Prototyping
• Can lead to insufficient analysis.
• Can cause systems to be left unfinished and/or implemented before they are
ready.
• Sometimes leads to incomplete documentation.
5). SYSTEM DEVELOPMENT LIFE CYCLE
―System Development‖ refers to the process of examining a business
situation, with the intent of improving it, through better procedures and methods.
Contents of Chapter – V:
With the increasing use of computer based data processing, there has been a
growing tendency in the minds of management to centralize the data processing
activities. A separate department EDP (Electronic Data Processing) department is
established to carry out the data processing work of different department in the
organisation. Many a times the data processing is also done by hiring the services of
the out side agencies and with the passage of time and experience in-house set is
developed for data-processing.
Information is commercially-sensitive.
The information must be ‗distilled‘ from many different sources into a brief
format.
They are:
• Supporting the goals of the organization.
• Collecting and storing large structured data sets.
• Building and maintaining reliable and secure systems.
• Providing data reports for internal customers to support decision making.
• Providing selective access to information (easily anticipated, well-defined
reports).
• Providing information resources and services to meet the demands and needs
of stakeholders.
• Purchasing, acquiring, and providing access to materials and resources.
• Educating stakeholders, as needed, on the proper use of materials and
information systems.
• Collecting, preserving, storing, and cataloging materials.
• Working with the IT department to provide database services.
Apart from this, some of the other major roles of the business applications
provided by the information system professional include:
1. Support business processes – involves dealing with information systems that
support the business processes and operations in a business.
2. Support Decision Making – help decision makers to make better decisions and
attempt to gain a competitive advantage.
3. Support Competitive Advantage – help decision makers to gain a strategic
advantage over competitors requires innovative use of information technology.
THREATS
Environmental
Human errors Computer errors
errors
Earth quakes
Severe storms
Floods
During programming
Tornado
testing, Computer abuse
Power failures
data collection Computer crime
Fires
Data entry,
Water cooling system
Authorization
Smoke, heat etc.
instructions