Format of

207-Desk Research
(With general guidelines on how to write a Project Report)

(For the Students)

 Consult your Guide from time to time, as well as whenever necessary, carry out
suggested changes by your guide and then proceed for next step.

 Work regularly with commitment and ensure you are following Project

 Report Activity Completion Schedule and avoid last minutes’ hustle.

INSTRUCTIONS FOR TYPING / PRINTING

The project report should be strictly prepared according to the following guidelines.

 Finalization of the Project Report

Student should obtain clearance from their respective guide before final printing of
the final project report.

Project Co-Ordinator- Dr. Tariq Inamdar

  Paper
The size of the Paper sheet: A4
Typing should be done on one side of the paper.

 Font
Type: New Times Roman,
Size: 12

 Line Spacing
Body of the text: 1.5 lines
List of tables/ graphs/bibliography: Single line

 Alignment
Title page: Centre
Chapter heading: Centre
Sub heading: Left
Body of text: Justify
 Margins
At the binding edge (Left): not less than 0.3
Other margins (Right, Top, Bottom): not less than 0.2

 Titles

All titles and subtitles should be printed in BOLD.

All the Tables/ Graphs /Charts should have appropriate titles.

 Numbering of the Table / Graph/ Charts

Table /Graph/ Charts should be numbered in the following fashion.
Second table / Graph/ Chart in Second Chapter should be numbered as Table
/Graph/Chart No 2.02 where fist digit stands for Chapter No. and second digit stand
for Number of Table / Graph / Charts in that chapter. Same numbering system
should be followed for other chapters.
Table /Graph /Charts must be followed by proper explanation and analysis.

Project Co-Ordinator- Dr. Tariq Inamdar

  Pagination (Page numbers):
The Title page should not carry any page number.
For initial pages, (i.e. from Student’s Declaration to Executive Summary) numbers
should be given in small Roman Numbers. (Like i, ii, iii, iv, etc.)
Report should contain main page numbers (i.e. 1, 2 …) after Executive Summary.
Main page numbers should start from first page of Chapter No. 1 and will continue
until last page of the report.

Page numbers are to be given at the center of bottom of the page.

Pages separating Chapters should not be numbered but be counted.

 Binding of the report

The project should be with spiral bound as per the standard format

 Number of Copies to be prepared

Two copies:

 Before submission:

Students must sign Declaration and Acknowledgment before putting for the
Signature of the Guide and Director.

Project Co-Ordinator- Dr. Tariq Inamdar

 A DESK RESEARCH REPORT
ON

(Title of the project report in CAPITAL)

of
(Company’s Name)

BY
(Name of the student in CAPITAL)

UNDER THE GUDANCE OF

(Name of the Guide in CAPITAL)

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION (MBA)

SGMSPM’S

SHARADCHANDRA PAWAR INSTITUTE OF MANAGEMENT

YEAR 2024 -2025

Project Co-Ordinator- Dr. Tariq Inamdar

 Table of
CONTENTS
Chapter No. Title Page No.
I Title Page I
II Declaration by Student II
III Acknowledgement by Student III
IV Certificate from Institute IV
VI Table of Contents VI
VII List of table VII
VIII List of figure VIII
IX Abstract/Executive summary IX
Industry Analysis – the Basics: Nature of
the Industry, Players in the industry, Nature
of competition, Market shares of top 5 &
bottom 5 players, Possible Classification of
players into Leaders, Challengers, Followers,
Nichers, Positioning & Differentiation
strategies of key players. Branding strategies,
Pricing Policies, Cartelization if any and
comments thereon, Capacity analysis – total
capacity of the industry and break up capacity
amongst key players, Current Capacity
1 Utilization rates, Planned future capacity No. pages approx. 08 -10
additions, Geographical spread of
plants/facilities/ capacities (Domestics as well
as Global), Demand Supply balance in the
industry – at global, national and regional
level, Key factors affecting demand, Key
supply side constraints, Professional Trade
bodies of the Industry, Business Functions
carried out Online by the key players. Online
presence of the players, Incremental
Innovations in the industry, Disruptive
Innovations in the industry.
Promoters & Management Ethos:
Background of promoter groups of top 5 and
bottom 5 players in the industry, Management
2 ethos and philosophy, Brief profiles of No. pages approx. 08 -10
CMDs, CEOs, and key top management
personnel with their career highlights,
Detailed profile of one distinguished top

Project Co-Ordinator- Dr. Tariq Inamdar

 management personnel each from any two
players in the Industry, CSR policy,
Corporate Governance Initiatives, Initiatives
towards social inclusion, Initiatives towards
environment conservation.

External Environment: Controlling ministry

and / or regulator if any for the Industry,
Regulatory Policies at the state, national and
global level and their impact on the industry
as a whole with analysis of impact on top 5
players and bottom 5 players, Key National
and Global issues affecting the industry, Key
3 initiatives by the Government to promote the
No. pages approx. 08 -10
industry, Environmental issues, CSR
initiatives, Regulatory actions against the
players for e.g. Action by SEBI, Competition
Commission of India, MTRP Commission,
FDA, etc. against irregularities , legal
violations if any.
Financials: Profitability, Revenues, Margins
of top 5 & bottom 5 players over the last 5
years and trends/changes therein, Sick players
4 if any and their turnaround strategies, if any, No. pages approx. 08 -10
Key factors contributing to costs, Ratio
analysis of financial data for last 5 years for
top 5 and bottom 5 companies in the industry.
Recent Developments: Impact of key
relevant provisions of the latest Fiscal policy
on the industry and various players therein,
Analysis of Key relevant provisions of latest
Exim Policy in case of industries that are
focused on Global Markets for exports or
industries that have significant import
components, Key Alliances in the past 5 years
5 and their performance & impact on other No. pages approx. 08 -10
players in the industry, Mergers &
Acquisitions, if any. Technological
developments, Labour unrest if any – reasons
thereof and impact on the particular player
and the industry as a whole, emerging first
generation entrepreneurs, if any, in the
industry, Corporate wars & feuds in the
industry, if any.
X Bibliography No. pages approx. 01-02
XI Appendices / annexure No. pages approx. 02-04

Project Co-Ordinator- Dr. Tariq Inamdar

 DECLARATION

I (Student Name), undersigned here by declared that the Desk Research project
report entitled “(Topic Name)” with the special reference of (Company Name).
(city Name). Under the guidance of (Guide Name) and submitted to Savitribai
Phule Pune university, Pune. For partial fulfillment of the requirement of the award
of degree of Master in Business Administration. Written and submitted by me.
This is original work

The empirical findings in the report are based on the data collected by me
preparing project report. I am not copied from any report; I understand that any
coping is liable in a way the university authorities deem fit

Place: Dumbarwadi

Date:

Your Sincerely,

Signature
Name of the student

Project Co-Ordinator- Dr. Tariq Inamdar

 ACKNOWLEDGEMENT

I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this project.

With immense pride and sense of gratitude, I take this golden opportunity to express my
sincere regards to Dr. S.G. LOSARWAR, Director, Shradchandra Pawar Institute of
Management.

I am extremely thankful to my Project Guide (Name of the Guide) for his/her guidance
throughout the project.

I would like to thank (Name of the Company Mentor (if Applicable)) for his/her constant
support & guidance throughout the project.

Last but not the least, I am very much thankful to all those who helped me directly and
indirectlyin successful completion of my project.

Name of the student

Project Co-Ordinator- Dr. Tariq Inamdar