2The data analysis process
2The data analysis process
• The first step for any data analyst will be to define the objective of
the analysis, sometimes called a ‘problem statement’.
• Essentially, you’re asking a question with regard to a business
problem you’re trying to solve.
• Once you’ve defined this, you’ll then need to determine which data
sources will help you answer this question.
Collecting the data
• Now that you’ve defined your objective, the next step will be to set
up a strategy for collecting and aggregating the appropriate data.
• Will you be using quantitative (numeric) or qualitative (descriptive)
data?
Cleaning the data
Now that we’ve finished cleaning the data, it’s time to analyze it! It may
fall under one of the following categories:
• Descriptive analysis, which identifies what has already happened
• Diagnostic analysis, which focuses on understanding why something
has happened
• Predictive analysis, which identifies future trends based on historical
data
• Prescriptive analysis, which allows you to make recommendations for
the future
Visualizing and sharing your findings
• We’re almost at the end of the road! Analyses have been made;
insights have been gleaned—all that remains to be done is to share
this information with others.
• This is usually done with a data visualization tool, such as Google
Charts, or Tableau.
The best tools for data analysis