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Performance Marketing Assignment (1) (1)

The assignment focuses on developing a performance marketing strategy for the Level Supermind app across Snapchat, Google Ads, and Meta Ads, emphasizing ad operations, campaign metrics analysis, and strategies to increase return on ad spend (RoAS). It includes creating a campaign strategy, selecting effective creatives, tracking key metrics, exploring additional install strategies, and managing daily workflows. The assignment also requires presenting case studies demonstrating improved RoAS through effective creatives and targeting.

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25 views2 pages

Performance Marketing Assignment (1) (1)

The assignment focuses on developing a performance marketing strategy for the Level Supermind app across Snapchat, Google Ads, and Meta Ads, emphasizing ad operations, campaign metrics analysis, and strategies to increase return on ad spend (RoAS). It includes creating a campaign strategy, selecting effective creatives, tracking key metrics, exploring additional install strategies, and managing daily workflows. The assignment also requires presenting case studies demonstrating improved RoAS through effective creatives and targeting.

Uploaded by

prathambaviskar900
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Performance Marketing Assignment for Level Supermind App

Objective -
To assess your ability to manage ad operations, analyze campaign metrics, and
identify strategies for increasing RoAS for Level Supermind across Snapchat,
Google Ads, and Meta Ads. Additionally, explore innovative ways to drive more
instals beyond these platforms.

Assignment Outline -

1. Campaign Strategy and Setup (Snapchat, Google Ads, Meta Ads)


• Create a hypothetical ad campaign to drive app instals for Level
Supermind, focusing on mental wellness and mindfulness.
• Define the target audience, daily budget allocation, and
platform-specific strategies for each channel (Snapchat, Google Ads, Meta Ads).
• Justify your approach, explaining why these strategies align with the
goal of increasing instals and how each platform supports your approach.

2. Creative Approach and Testing


• Imagine you have creatives available for each platform. Outline how
you would:
• Select the most effective creatives for each platform, considering
format differences.
• Plan an A/B testing approach to determine the most engaging
creative and messaging on each channel.
• Adjust creatives for targeted audiences on each platform (e.g.,
younger audiences on Snapchat, broad audience on Meta).

3. Tracking and Metric Analysis


• Identify key metrics you would track for each channel to gauge
campaign success (e.g., CPI, CTR, CPA, ROAS).
• Draft a sample weekly report including:
• Metrics for tracking installs and user engagement.
• Insights or optimizations you’d recommend based on these metrics.
• Provide an analysis showing how you would adjust the campaign if
installs were below expectations.

4. Exploring Additional Strategies for App Installs


• Think creatively about ways to increase app installs beyond Snapchat,
Google Ads, and Meta Ads.
• Suggest two additional strategies (e.g., influencer partnerships,
content marketing, or app store optimization).
• Explain why these strategies would be effective for Level Supermind’s
target audience and how you would execute them.

5. Daily Workflow and Task Management


• Describe your daily workflow for managing ads across multiple
platforms.
• Outline your approach for monitoring performance, updating
creatives, and optimizing budget allocations.
• Provide two hypothetical scenarios where metrics don’t meet targets
(e.g., high CPI, low CTR) and describe how you would troubleshoot and respond.

6. Case Studies
Give 5 case studies where RoAS has improved because of creatives and targeting.

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