RAHUL GUPTA

Male, 24 years | MBA 2023-25

Market Research Intern, SBI | Research Associate, FedEx | Research & Strategy Analyst, Martzo | Coordinator, Samanvay
EDUCATIONAL QUALIFICATIONS
Master of Business Administration 2025 Department of Management Studies, IIT Madras 8.3/10
Bachelor of Science 2022 Allahabad State University, Prayagraj 63.83% (Top 20%ile)
Class XII, CBSE 2018 Sanskar Public School, Prayagraj 89.6 % (School Rank 1)
Class X, CBSE 2016 Sanskar Public School, Prayagraj 10/10 (School Rank 1)
COURSE ELECTIVES
Merger & Acquisition |Financial Institution & market |Corporate Hedging Strategy | Service Operation Management| Project Management
Business Intelligence & Analytics | Software Product Management | Social Media Computing | Cyber Security & Privacy
MBA SUMMER INTERNSHIP Market Research Intern – State Bank of India
• Proposed strategies to reduce account opening time by 60%, minimized onboarding cost per customer to improve operational efficiency
• Recommended structural changes by centralizing digital onboarding teams to improve coordination & expedite issue resolution process.
• Research across 18 states, 5 branch, 200+ surveys, 50+ customer, and 10+ employee interviews to identify digital onboarding pain points.
• Analyzed 10,000 customer feedback through thematic analysis to uncover recurring issues, aimed to enhance customer satisfaction.
• Conducted competitor analysis, 6 players, including digital onboarding strategies, to assess SBI's market position & improvement areas.
• Developed a detailed customer journey map and developed customer-centric recommendations to streamline the onboarding process.
• Suggested actionable strategies using 3-horizon model, balanced scorecard and performed SWOT analysis to optimize digital onboarding.
INDUSTRIAL RESEARCH & CONSULTING Research Associate, FedEx SMART Centre (Feb 2025 – Present)
• Conducted aspect-based sentiment analysis on FedEx, UPS, and DHL employee reviews using web scraping (BeautifulSoup, Selenium)
• Used NLP techniques (TextBlob, BERT, LDA, N-gram models) for sentiment classification and topic modelling on python.
• Developed a comparative HR analytics framework, leveraging ML models and lexicon-based sentiment analysis, on various aspects
INDUSTRY PROJECT Research & Strategy Analyst, Martzo (May 2024 – Aug 2024)
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• Led a 5-member team conducting primary research across 8 cities, 180+ customers & 85 supermarket owners, analyzed data using SPSS
• Identified expansion opportunities & competitive positioning, provided market entry recommendations for Martzo's Delivery Solution
PROJECT
Financial Valuation of • Analyzed 10yrs data, benchmarked vs. 3 competitors using P/E, EBITDA & revenue multiples, projected revenue growth.
2024
UPL • Valued UPL, using DCF , Earnings-Based, Dividend Capitalization, Comparable Company , estimated EV of ₹25,069Cr.
Portfolio Optimization • Optimized 19 asset allocation using Markowitz Model, convex optimization & time-series analysis for portfolio efficiency.
2024
(2024) • Computed covariance matrices & annualized returns to evaluate Sharpe Ratio, VaR, downside risk for investment strat.
Kumbh Project • Designed a scaled-down Kumbh model (5km², 5Cr footfall) using WBS, CPM & Risk Assessment for execution & budgeting.
Management & • Developed RACI framework, optimized resource allocation(ARENA simulation) with capacity planning & scenario analysis 2025
Optimization • Streamlined scheduling activity using Gantt Chart in MS Project & developed metric to measure event efficiency & impact
Software Product
• Conceptualized HRMS app, using Agile, MOSCOW for feature prior. & TAM-SAM-SOM for SME pricing & positioning.
Development & GTM 2024
• Designed MVP, HR automation, validated via A/B testing, built GTM & product analytics to drive adoption & retention.
Strategy
Urban Pollution • Built interactive Tableau dashboards for geospatial & time-series analysis of India’s air quality, highlighting city pollution
2024
Mapping • Applied data storytelling to analyze pre/post-2000 pollution, identifying high-risk zones & key environmental insights.
• Performed clustering(K-Means) Zomato data (50,000+ customers, 15+ features) to segment locations based on demand
Demand Clustering on • Visualized customer density, heatmaps & geospatial plots, identified high-demand area for optimal restaurant placement. 2024
Python • Analyzed bigrams in reviews to extract key preferences & sentiment trends, recommending profitable menu items.
POSITIONS OF RESPONSIBILITY
Event Head, NSS • Managed 30+ volunteers, 5,000+ attendees at Entrepreneurship & Rural Development Conclave, IITM Research Park 2024
Coordinator, Samanvay • Organized Run for Cancer Awareness Marathon (600+ participants), 5 case comps (300+ participants, 10+ B-schools). 2023
Volunteer, NGO • Raised ₹2.5 lakh through fundraising campaigns & designed awareness programs to support underprivileged children 2019
EXTRA-CURRICULAR ACHIEVEMENTS
Sports/Cultural • 1st Runner Up , Kabaddi, Intra School Level | 1st Runner Up , Chess, Intra School Level 2016
CO-CURRICULAR ACTIVITIES
• Complete Investment Banking Course, Udemy 2024
Certifications • Data Science and Machine Learning, IIT Guwahati 2024
• Financial Reporting and Analysis , Udemy 2023
• Fundamentals of Digital Marketing – Google 2020
Workshops Imperative of Sustainable Supply Chain by McKinsey & Co. |Child Protection Programme by UNICEF 2023
Achievements Awarded with Certificate of Merit by CBSE for consistent academic excellence and achievements. 2016
SKILLS Financial Modeling| Risk Analysis| Valuation| Machine Learning| Python| SQL| R| SPSS| Power BI| Tableau|
ARENA | MS Project | MS PowerPoint| MS Excel| Data Visualization| Problem Solving | Analytical Skill

Email : rahulg230999@gmail.com |Phone : +91 7268016270 |LinkedIn : RAHUL GUPTA

DEPARTMENT OF MANAGEMENT STUDIES, INDIAN INSTITUTE OF TECHNOLOGY MADRAS