Taste the Heat: Introducing Albay’s Signature Sili Cookies

Program & Schedule: 2BSTM2 1:30-3:00

Group No. and Member’s Name: Group 2
Morales
Llandelar
Radasa
Suan
Estipona
Bañares
Ibbarientos

1. What is the primary purpose of the proposal?

The primary purpose of this proposal is to present the Sili Cookie as an innovative new
product that aims to capture the growing demand for unique, high-quality snack options. This
proposal seeks to address the opportunity for launching a product that not only stands out in
the snack industry but also leverages Albay’s famous local ingredient, sili (chili), to create a
one-of-a-kind treat. By establishing the Sili Cookie, we can draw attention to Albay’s
agricultural resources and support local tourism, making it a symbol of regional pride.
-Radasa

2. What is the issue, problem, or need you aim to address?

The issue this proposal aims to address is the lack of unique, locally inspired snack options
in the market that celebrate regional flavors while meeting consumer demand for healthy and
tasty treats. Although there is a growing interest in artisanal and gourmet snacks, many
products fail to incorporate regional ingredients that resonate with local culture. The Sili
Cookie will fill this gap by incorporating sili, a beloved ingredient in Albay, showcasing the
province’s unique offerings and enhancing the profile of local agricultural products. -Morales

3. What are your specific objectives or goals?

The specific objectives include launching the Sili Cookie as a distinctive product within the
first year, building brand recognition, and creating a loyal customer base. Success will be
measured by achieving initial sales targets, generating positive consumer feedback, and
expanding distribution through local and national retailers. Another goal is to increase
awareness and interest in Albay’s local agricultural products, contributing to the region’s
economic growth and supporting local farmers. Long-term objectives include introducing new
flavors and creating a sustainable supply chain that benefits local communities. -Morales

4. Who is your target audience or beneficiary?

The target audience for the Sili Cookie includes young professionals, health-conscious
snackers, food enthusiasts, and tourists looking for unique, local delicacies. This product will
appeal to people who appreciate innovative snack options that reflect regional cultures.
Tourists visiting Albay will also be an important demographic, as they will be drawn to the Sili
Cookie as a souvenir or gift, fostering a deeper connection with the local culture. The
proposal benefits local farmers and the community by creating a demand for the cultivation
and use of sili, promoting the province as a tourist destination known for its distinct culinary
offerings. -Estipona

5. What is the significance of this proposal?

This proposal is significant as it promotes economic development by supporting local

farmers and producers of sili in Albay. It also contributes to the growth of Albay’s tourism
sector by offering visitors a distinctive, local snack that reflects the region’s culinary identity.
Beyond its economic impact, the Sili Cookie serves as a way to educate consumers about
the province’s agricultural products and the creative ways they can be used. This can foster
regional pride, boost local entrepreneurship, and highlight Albay as a center of culinary
innovation in the Philippines. -Estipona

6. What resources will you need to execute this proposal?

To execute this proposal, I will need a combination of funding, skilled personnel, and access
to equipment. Initial capital will be required for product development, production, and
marketing. Manpower will include skilled bakers, marketing specialists, distribution
managers, and partnership coordinators to collaborate with local farmers and suppliers.
Specialized kitchen equipment and packaging supplies are essential for maintaining product
quality. Digital tools for marketing campaigns, online sales platforms, and logistical resources
for distribution are also vital for successful implementation. -Bañares

7. What methods or strategies will you use to achieve your objectives?

The strategy involves a phased approach, starting with product development and testing to
refine recipes that highlight the unique flavor of sili. This will be followed by a soft launch in
local markets to build brand awareness and gather feedback. Marketing strategies will
include collaborations with local influencers, social media advertising, and partnerships with
tourist establishments in Albay to promote the Sili Cookie as a must-try regional specialty.
We will also explore collaborations with local farmers to ensure a consistent supply of quality
sili, which supports the local economy and keeps production sustainable. -Bañares

8. What are the expected challenges or risks, and how will you address them?

Potential challenges include fluctuating prices of raw materials like sili, which can affect
production costs. To mitigate this, we will establish long-term contracts with local farmers to
secure stable pricing and support local agriculture. Another risk is competition from
established snack brands that may introduce similar products. Differentiation through
branding, quality, and strategic partnerships with local businesses can help address this
challenge. Additionally, initial market acceptance might be slow, which can be overcome by
aggressive marketing and participation in food fairs and festivals to boost visibility. -Llandelar

9. What is your timeline for completing the project/research?

The timeline for the project spans approximately 60 days.

•Days 1-15: Product development, recipe testing, and sourcing of ingredients.

•Days 16-30: Initial production and market testing with feedback collection.

•Days 31-40: Soft launch in selected markets and online promotion.

•Days 41-50: Full-scale production, expanded marketing campaigns, and distribution

partnerships.

•Days 51-60: Scaling up operations, refining product offerings based on feedback,

and exploring distribution in new markets. -Llandelar

10. What is your estimated budget, and how will funds be allocated?

The estimated budget for the first 60 days is ₱50,000. Allocation will be as follows:

•Production Costs (20,000): For sourcing ingredients, manufacturing, and packaging.

•Marketing & Promotion (12,500): To develop and execute campaigns.

•Research & Development (10,000): Continuous product refinement and testing.

•Contingency Fund (7,500): To cover unexpected expenses and adjustments.

-Ibbarientos

11. What existing evidence or research supports your proposal?

Research into consumer behavior has shown that there is a significant trend toward
specialty snacks that reflect local culture and offer unique flavor profiles. Data from
successful artisanal and gourmet snack brands indicate that consumers are willing to pay
more for quality, regional products. Additionally, case studies of other food businesses that
incorporated local ingredients have shown positive outcomes in terms of sales growth and
increased tourist interest in regional products. This evidence supports the idea that the Sili
Cookie can create a market niche that leverages the appeal of local flavors while enhancing
Albay’s reputation as a food destination. -Ibbarientos

12. What makes your proposal innovative or unique?

The Sili Cookie proposal is innovative because it takes the well-known, regional flavor of sili
from Albay and transforms it into an appealing, high-quality snack. Unlike other snacks that
use conventional ingredients, the Sili Cookie will stand out by offering a perfect balance of
spicy and sweetness that embodies the province’s culinary creativity. This uniqueness,
combined with the product’s potential to stimulate local agriculture and tourism, makes the
proposal noteworthy. By presenting Albay’s sili as a key ingredient, it serves as both a treat
and a celebration of local culture, contributing to the broader trend of food tourism in the
region. -Suan