Ja to bridge the gap between when {heya - ‘when they have to pay their suppliers and their overhead wots, A. Permanent capital G-Working capital B. Asset finance D. Long term eapital 17. Why equity capital considered as & tisk capital? A. Because of the investors Jose their funds if the business finils B. Because of the investors gets all benefits C. Because of the investors borrow funds from others D. Because of the investors will pay interest to borrowers 18. is a method of raising capital veh the collective efforts of different stakeholders by using social Medias. C. Lease financing: A. Credit union B-Crowd funding D. Equipment suppliers ing to pay for them 19, Customers are the people that want your products and are will ‘A. People you hope will buy from you in the future B. People who are buying from you now NE. People who stopped buying from you but you hope to get them back. D_Alll of the above 20. Marketing is.a social and managerial process. Ac A. William J.Stanton B, Philip Kotler Part IV: Give short answer for the following questions 1. List and briefly explain at least three marketing research components (2 pts) 2. List and discuss at least three Customer satisfacti 3, Define and discuss about intellectual property right 4, Discuss about the new product commercialization timing strat cording to a C. Paul. Mazor D. All of the above jon research (3 pts) (2Pis) egies? (3 pts). Paroet cole of maskin c_competidve oa}Head the tottowing sta, OFTECE And “YF atge The new pr Ml is incorrect. (1 pind exes) mes as vi sh 7 a re of the suurees of fy : Mic rofinanee: instinuti vide Lown fi uw 4. coin iy th Rabe 7. Pricing is the communication of the c npany and its product 8. ‘Transaction in the net of obtaining, surmethi a nothing in return others 9. Debt eupital is external financing thatthe borrewer repays with interest 10, Competitive analysis refers to ds ning he stents ann weaknesses competitor 11, Business analysis stage ean evaluate the proponas’ business atractivene 12, Intellectual property Is protected by such toga government boxy pt is the oldest concepts in business, lowing Hems From C “1° To Colamn “A” (1 Point A. Tradition sources of finance | Bs, Short torr capital | C. Eixternal souree 0 1D. Internal source of Fnnce i, Medium to tong ter financing 1 Building Loong tertn satisfying eeitions with ‘nhances the cemsttners and the society's wellbeing ‘Producing large volume of prodvat at low cost Producing quality produels eel needs ancl wants primarit selling and promotion efor 1e Given Alternatives: (1 Point F the source of idea for product develope G. Revearch and ce a ke. oy porte neh) vt hopmcttA 3 nswer From The cpoose The Best Al rn, Choose sa ‘ich stg oF prove find a prototype tat thee om 1 Which a cored in the pode? ‘A. Wen ereenin 6 Consent development 1p, Product development soneph develope ; ; ‘ 1 to prevent others from printing, copying; OF the following is the right give Which one of Publishing any original works of authorship? ‘Trade mark A. Pat sy Trade seret Pe Cony sieht hich product developmen stage managements prepare sles ost and profit projections? > C. Marketing strategy Business a sis 1s the owner pledges to the bank as security for payment an, Mae embeni inn uion ; - Aare correct about Lease financing, EXCEPT. ically by Heasing an asset A. The Lessor gets lease rental pe B : ‘The ownership of the asset is transferred to the user during contract agreement C, lessee is given the right to use the asset 1D, fessee has an option to retur, purchase the asset or 0 renew the lease agreement 6, Among the financial requirement of business, which one of the following base and star-up cost for business firm? A, Permanent capital ©. Working capital >. All B. Asset finance (7. Mr. Getachew improving the existing computer ‘software for additional use, So Mr.getachew | gets the patent right of ____— ! ‘A, Design Patent Bf Trademark | ; P Trade secret Be utility patent .12, Marketing research involves: ‘A. Mentification of data B. Collection of data the systematic process of 1 information’s. C. Marketing mix C. Analysis of data D. All gathering, analyzing, supplying, a PLyiNg, and appyng information about the extemal market ‘A. Marketing research B. Marketing information system 14, Which one ofthe following isthe importance of Marketing Imeligence? C. Minimizing investment risks D. Marketing intelligence ‘A. Identification of opportunities B. Early warning of competitor moves Daal 15. Which one ofthe following isthe major reason to lose customers? A. Poor service, ©. Rude behavior B. Poor quality and D. All } 16. In product development process, Business analysis step can NOT be estimate A. Estimate Total Sales . Estimated total cost B, Estimate competitors D. Estimate Profit 17. The goal of market test for new product is A. To collect valuable information about buyers and dealers. B, To know the marketing program effectiveness is distinctive names, marks, symbols or motto that identifies with a B. Copy right C. Trade mark D. Utility patent _ B, Machines C. Chemical compounds D.AIL to buy apple lap top and backed by ability and will g Mr. Abebe reflect. C.Demand4 Entre, eRe Pinal exam Worksheet for cegutar students CHAPTER 4 PRODUCT/SERVICE DEVELOPMENT 1. Brien elly discuss each Product’Service 1 Service Develog % What isthe iaetlectual Property Protection ProducvService Protection What is Intellectual Propert 4. What Can Be Pat « Trademarks & Benefits of a Registered Trademark’ Discuss Copyrights with critical example CHAPTER 5 MARKETING Define Meanings and Definitions of Marketing Who are your customers in marketing marketer answer how you can satisfy your customers? Briefly discuss each Core Concepts of Marketing? List down the Importance of Marketing? uss each the five competing concepts (Marketing Philosophies)? ¥ Production concept ¥ Product concept Y Selling concept Y Marketing concept ¥ Societal marketing concept Explain the Relationship Marketing, Marketing Information Systems & Marketing Research? Elaborate the three Role (Significance) Of Marketing Research in Decision Making List the overall Marketing Research Components (aspects of a market)?us= powoton asiness analvais [ Pice Sting |S Copyright [i Compettiveamiyisp Match the Following Items from Column y reste (punt 288) ee ee | ‘ ei pon wate . evauen a buyer and OR 1 gues sn yieny ph a el %. aking ingens provides infomation bout ity warting ESO fae the 10.The exer of HO eg sw ay eter wd a 0 site te product il BA | [Taina — “Marketing informs ystems Gv he propos Baa 7 Tawoiaes see aS [Asatte