DASKTECH

AMAZON SPECIALIST TRAINING

Venue: Conference Hall

Day Topics Hours Trainer

Product Research and Tools 6 Mr. Jahanzaib

Product Research 2 Mr. Jahanzaib

Keyword Research 4

Keyword Research 4 Mr. Jahanzaib

Content Writing 2

Content Writing 2 Mr. Jahanzaib

EQ As Amazon specialist 1 Mr. Zeeshan
Customer complaints and queries 3 Mr. Zeeshan

Difficult talks with clients 1 Mr. Zeeshan

Basic SOP’s to Handle Medium Fish or Big Fish 1 Mr. Zeeshan
How to communicate effectively 2 Mr. Zeeshan

Content Writing 4 Mr. Jahanzaib

PPC 2

PPC 6 Mr. Jahanzaib

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 Table of Content

1. Product Research Introduction…………………………………………………….…3

1.1- Product Research Tools ​…………………………………………………………….…3
1.2- Product Research Factors ​……………………………………………………………​ ​3
1.3- Products to Avoid ​…………………………………………………………………..…5
1.4- Product Research Criteria … ​ ……………………………………………………….…7
1.5- Viral Launch Criteria
…………………………………………………………………..10
1.6- Bundling & QTY Changes​………………………………………………………….…10
1.7- Product Improvements/Changes​………………………………………………….…12
1.8- Intellectual Property Rights ​……………………………………………………….…13
2 Keywords ……………………………………………………………………………….…16
2.1 - What are Keywords?​ …………………………………………………………………16
2.2 - Why are keywords important?​ …………………………………………………….…16
3 Copywriting Training………………………………………………………………….…19
3.1- The Perfect Amazon Listing ​……………………………………………………….…19
3.2- Initial Strategic Keyword Research ​…………………………………………………20
3.3- Your Traffic-Grabbing Title
……………………………………………………….…22
3.4- Bullet Points That Differentiate
………………………………………………….…25
3.5- The Compelling Product Description ​…………………………………………….…28
4 What are Sponsored Products Ads? ………………………………………………..32
4.1- Why should I use Sponsored Products? ​……………………………………………32
4.2- What are Headline Search Ads?​ …………………………………..………………33
4.3- Why should I use Headline Search Ads?​ ……………………………..…………33
4.4- Before you begin advertising ​…………………………………………………...….34
4.5- Advertising Best Practices ……​……………………………………………………...35
4.6- Campaign Setup: Advertising Goals or Objectives ​………………………………36
4.7- Campaign Structure ​……………………………………………………………….…37
4.8- Calculating PPC Threshold ​…………………………………………………………37
4.9- Precise Bid Management ​………………………………………………………….…38
4.10- PPC Optimization Tactics
………………………………………………………….…38
4.11- PPC Optimization Secrets​………………………………………………………….…39
4.12- PPC Strategies ​………………………………………………………………………42
5 Basic SOP’s to Handle Medium Fish or Big Fish ………………………………..45

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6 Customer Complaints and Queries ………………………………………………...46
7 Difficult talks with clients …………………………………………………………….47
8 EQ for Clients …………………………………………………………………………..48
9 100 Fancy Statements for client …………………………………………………….49

1- Product Research Introduction

The basic idea is to look for a product which you can buy cheap and sell at a competitive price which will
still give you profit in return.
Product research is a very important activity in new product development. It can be carried out at
several stages of new product development.
In the initial stages, product research can be carried out to identify and screen new ideas.

1.1- Product Research Tools

Following are the Tools that we are going to use:

● Product Discovery/Market Intelligence by Viral Launch
● Jungle Scout
● Black Box by Helium10
● Ds Amazon Quick View Extension
(https://chrome.google.com/webstore/detail/ds-amazon-quick-view/jkompbllimaoekaogchhkm
kdogpkhojg?hl=en)
● Keepa (​https://chrome.google.com/webstore/detail/keepa-amazon-price
tracke/neebplgakaahbhdphmkckjjcegoiijjo?hl=en)

1.2- Product Research Factors

Product research involves the following important factors:

❖ Best Seller Ranking (BSR)
❖ Number of Reviews
❖ Price
❖ Private Label Potential.
❖ Profit Margin

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BSR Ranges
BSR ranges vary depending on the category. Larger, more in-demand categories (such as Home and
Kitchen) have a much wider range.
Choose a product with a LOWER BSR number in the category’s range to help ensure that the sales
velocity for your product will be high enough—keep in mind that this DOES mean more competition,
because there is a high demand.

Number of Reviews
Amazon product reviews are built over time, and products with lots of reviews are much
harder to compete with.
So, try to find a product with good BSR and a low number of reviews
● 1-100 reviews low Competition
● 101-500 reviews moderate competition
● 501-1000 reviews high competition.
● 1000+ very high competition

Price
Find a product that sells for $19 to $70. This ensure that your profit margin is high enough.
Selling a lower priced product can make your profit margin too low to allow for your advertising and
promotions.

Weight and Size

Weight: Heavier and larger products cost more to ship. In addition to that, you will likely choose to ship
your first products by air to get them to market as soon as possible heavier products make this process
much more expensive.

Avoid selling products that raise your costs up front, while you are just getting started—do not select a
product so heavy that shipment costs it eat up your profit margin! Start with a product with a maximum
weight of 3lbs.

Size:​
Generally speaking, the smaller, the better. Amazon has an oversize limit (18” on the product’s longest
side, 14” on its median size, and 8” on its shortest side)—do not go anywhere near that size!

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Private Label Potential
Make sure that the product you are looking at can be sold by you, as your product, under your own
brand.
This allows for much greater expansion and scaling as your business grows.
Profit Margin
Do not plan to sell at the lowest price on Amazon—make sure you are aiming to sell at the premium
price. Rather than engaging in a “race to the bottom,” take every step in this course, and you will be able
to compete with a better product, at a higher price, and increase your own profit margin. We
recommend aiming for a minimum of 25% when it comes to your profit margin.

1.3- Products to Avoid

❖ Avoid anything that has glass. Glass can break. You will have lots of returns and problems with
shipping. If you do, make sure it’s really well protected.
❖ Avoid anything with sharp edges because you’ll open yourself up for liability issues.
❖ As a beginner, don’t do anything electrical. You’re going to need to have additional certifications
from your factory. Electrical things tend to go wrong more often so you might have a higher
return or defect rate. You have to be more on top of your factories with your inspections and
requirements.
❖ Things that require government approval such as medical devices.
❖ Illegal things in some states.
❖ Some categories are closed, like adult. You have to turn on a setting on your Amazon page in
order to see them.
❖ Avoid fad and seasonal items when you’re first starting out until you can play the game and
judge your inventory. If you’re going to do something seasonal, make sure those products can
be sold all year round.
❖ Avoid high risk and high liability products: anything that has a patent on it.
❖ Variations can be a good thing but it just requires more money upfront. You don’t know which
variations are actually going to work.
❖ Brand driven products/categories.
❖ Licensed products. You have to go through the proper channels. Don’t trust factories in China,
its counterfeit. To get the proper licenses you have to go to the right places. There are only
certain factories that are actually licensed to produce these items.
❖ Products/ search terms with a lot of Chinese sellers. They’re selling directly to Amazon. You can
tell because the title and descriptions are usually in broken English and the pictures are usually
lower quality.
❖ 4 out of the 8 top results are more than 2 years old. These people are ingrained and it’s difficult
to unseat them. CamelCamelCamel.com will tell you when the product first started selling on
Amazon.

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Avoid selecting the following products and general product types, especially as you are first getting
started.
• Blender bottle
• Butane chef torch
• Coconut oil
• Coffee refills
• Cutlery sets
• Essential oils
• Flasks
• Garcinia cambogia
• Green coffee bean extract
• Hyaluronic acid
• Ice ball maker
• Insect repellants
• iPhone case
• LED lanterns
• Lemon squeezer
• Nail clippers
• Oil diffusers
• Oxo avocado peeler (patented)
• Pet odor eliminator
• Resistance bands
• Silicone baking mat
• Silicone cup (existing patent for any style)
• Stroller organizers
• Travel mug
• Turmeric Curcumin
• Vacuum flask containers
• Vegetable spiralizer
• Vitamin C serum
• Water filter straws
• Water bottles
• Yoga mats

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 1.4- Product Research Criteria

1. Age of the Product:

When we do market research on different products we could source, we rely on the information of the
current market leaders to determine if the product is viable and has enough demand for us to make a
profit. In order for a product to prove it can be profitable to us, it has to have been doing it for more
than just a short period of time. We require any product we’re researching to have been selling well on
Amazon for at least 2 months, to ensure it’s not a fluke or short-lived fad. We want to see how long it
take this seller to get this amount of reviews they have. The average reviews receiving percentage is
<5%.

2. Consistent Best Seller Rank:

We are going look into the BSR of main category. We want to choose products with good Best Seller
Ranks (BSR) so that we choose a product market that has decent demand and opportunity for us to
make sales. We need to check not only that the products’ BSRs are high enough, but that they are
consistent.
Something might seem like a top selling product, however that could be inflated because of a recent
price decrease or lightning deal. We want to choose products that the market has been consistently
selling well, not just recently.

3. Market Depth:
In order for a product to meet our criteria, it needs to be making sales across the whole market. Any
niche we choose needs multiple successful sellers. If only one person is selling a product well, that
means the market has little depth. A good product to source is one that the “sales pie” is big enough
that getting a slice is worth it, big or small.

4. Competitors Listings:
The foundation of our business model is finding products that have decent demand but aren’t being sold
the right way, and then using our expertise to sell even more effectively. This means if the top sellers in
a market we’re considering entering have excellent listings, it’s going to be tough to overcome them. We
need to check the competition’s listings to see if there is any room for us to do it better. What are the
weak points of competitors, what are the strong points? How are their images? We start to see whoever
we are competing with are there areas that we can improve upon in.

5. Price Consistency:

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Any product we choose must have profit potential. We gauge this profitability on the price of the top
sellers and the cost of sourcing the product. Before determining a product will be profitable, we need to
make sure the price we use based off of current sellers is consistent and accurate. Check past prices of
top sellers to determine what the most logical selling price we can use will be, and if that will be
profitable.
Price consistency is also very important because sometimes you will see a product has a good BSR and
Great Price but when you look closer at it may be they just raised the price recently. We can look what is
the minimum price a seller is selling so we know that if we have to drop the price at that level can we
still be profitable?

6. Google Trends:
One of the leading causes of failing in the private label business model is trying to get rich quick by
chasing a fad. In order to avoid this, we must check Google Trends’ data to see if a potential product is a
flash in the pan or a real opportunity. Google Trends allows us to use the past to gain a glimpse into the
future of a product market, and prevents us from choosing a product doomed to fail.

7. Product Reviews:
Another key way we check how well a product is being sold is by looking at the product reviews of the
top sellers. If these sellers are generating positive reviews slowly, or are receiving many negative
reviews, that is a clear example that they are failing to sell as effectively as possible and opens the door
for us. A product with high demand and low number of reviews indicates an opportunity for us to come
in and take a piece of the market with our selling expertise. We want to look to see can we potentially
quantity change. May be this item is sold in pack of 4, can we bring in pack of 6. We look into reviews
and most of the time buyers stated there. With the help of reviews you can also improve functionality
of the product.

STEP 01:

In addition to these 6 criteria, your product needs a potential improvement. The core product has met
all of these requirements and proven there is market value, now you need to find a way to alter that
product to add value to. Many sellers advocate that you either find a product that is different or better,
and that’s how you gain a competitive advantage. We say screw that, we know a product that makes
sense and has demand is one that is guaranteed to sell. So we don’t go for different or better, we’re
looking for different and better. Whether it’s selling more quantity of a certain item, improving the
functionality, stepping up the quality, making it look better, or bundling it with something else, we want
a way to improve the product. We do this by looking at top sellers’ reviews and finding issues that
people have with the product.

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In the workbook I’ve provided you, begin to keep track of all products that meet these 6 Product Criteria
and have potential improvements. This will be the first level of our filter, the Potential Products Viability
Checklist. If you take your time and do your due diligence, by the time you reach the end of all of the
product research filters you should feel confident knowing you’ve chosen a product that will be the
foundation of your business, and the catalyst that will change your life going forward.

STEP 02:
Once you’ve spent enough time building out a list of potential products that meet all the criteria and
have potential improvements, it’s time to move over to the second worksheet of our Product Concept
Workbook. This Product Selection worksheet allows us to compile all of our product ideas and sort them
based on a number of different variables.
In this worksheet, you need to compile the BSR, 30-day sales, reviews, and review rating of the top 3
sellers for each product. This will auto-populate the overall numbers of each product into a list on the
right. This list is what we will use to help choose which product we would like to source. Based on the
information in this list you should be able to get a glimpse of how competitive each product is. Use this
data to choose at least 2-3 products that you feel comfortable with your improvement idea and the
competitiveness. Now it’s time to begin getting rough quotes. Using the information we provided on
contacting suppliers on Alibaba, begin to get quotes for your top products. Once you have a rough idea
of how much the product and freight will cost you, you can begin to see the profits for each product
(keep in mind this does not factor in Amazon’s 15% commission or fulfillment fees). This should allow
you to choose from your final few choices the product that has the best potential for making a
sustainable profit amongst a market with at least moderate demand. While the list we create is
generating rough estimates of the potential profit, it is just another variable that allows us to further
filter our consideration set and improve our chances of choosing the right product.
Once you begin the process of contacting suppliers, use the “Supplier Contact Book” worksheet to
compile information on your suppliers, just as you did on products. This will allow you to perform the
similar process of compiling data and making the best decision. Choosing the right supplier can be just as
important as choosing the right product, so use this worksheet to make sure you’ve considered the key
variables for each one.
After you’ve chosen your product and your supplier, use the fourth worksheet labeled “Product Brief” to
compile any and all relevant information on your product. This will be extremely helpful as a reference
later on and makes sure you’ve gathered all the important information on your product.

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 1.5- Viral Launch Criteria

Following is the criteria that we are going to use:

1. Pick any categories from the Categories List
2. Minimum Monthly Units should be selected as 250 and Maximum Units should be 499
3. Minimum Price should be selected as 19 and Maximum Price should be
4. Minimum Reviews should be selected as and Maximum Reviews should be 250
5. Minimum Sales to Reviews should be selected 25
6. Minimum Number of Sellers should be selected as 1 and Maximum Sellers should be 2.

1.6- Bundling & QTY Changes

Bundling:
● Bundling is a great way to differentiate your product!
● But make sure the bundle make sense! And not to just yourself!

Do’s Don’ts

Inexpensive add-ons Expensive add-ons

Items that won’t make the shipping package much

Larger

Don’t just add in random items. They need to have value and purpose. Ask yourself, would I potentially
buy this add on item if I bought the original?
Frequently bought together can give you clues!

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Important Questions:
Would this bundle entice me?
Ask a friend who doesn’t mind hurting your feelings! No yes man!
Ask somebody who would be the ideal demographic/Target Audience, would they buy it?
Also how much would they pay over the competitors item for your bundle idea.

Quantity Changes
Keep in mind the following:
● 2 is not always better than 1! It needs to make sense!
● Ask the target demographic, what case pack they would purchase?
● Sometimes just adding a couple extra can be the difference maker!
Example: Selling a 4pc set vs a 5pc set!

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 1.7- Product Improvements/Changes

Product improvements or adjustments on product itself. It is a great way to differentiate our product
and for us to get a lot of traffic and attention to our listing compare to competitors.

Large Change = New Mold Minor Change = Existing Mold

Pro’s Pro’s

Harder for others to copy Simple

Potential to patent(Design &Utility) Inexpensive

Con’s Con’s

Time Consuming Easier for others to copy

Trail & Error

Expensive

How can you come up with ideas for improvements/changes?

● Check the Reviews

● Ask the supplier how they think it can be improved.
● Use the product yourself and brainstorm ideas.
● Ask people in your target demographic how it could be improved.

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 1.8- Intellectual Property Rights

Trademarks:

Trademarks have to do with Brand Names and Logos. To search for trademarks we use following
websites:
https://www.trademarks411.com
https://www.trademarkia.com/
But the main governing body that focuses on Trademarks & Patents is the “United states patent and
trademark office”

Patents:

Patents are of two types:

1. Design Patent
2. Utility Patent

The Design patent deals with the look of an item. A design patent is easier to get around that a utility
patent. A design patent states different feature of what the product exactly looks at. Utility patents have
to do with the function of a product.

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Practical: Product Research

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 Mock Exercises

1. How will you do PR.

2. What is your criteria for that?

3. Which filters do you apply and why?

4. Do you select the product which passes all the filter or you give some relaxation?

5. Give me the exact calculations through which you finalized these filters?

6. Have you tested these results and are they best according to Amazon?

7. How many successful products you have launched so far?

8. Which category is the best and why?

9. Are these filters forever or they change frequently?

10. Which tools you use for this?

11. Which tool is the most reliable?

12. should we can go for high reviews product also...because it shows that a lot of people are buying

this thing that’s why the average reviews are high...what you think??

13. Do you guarantee this product launch...if NO than why should I risk my money and time

14. What is your criteria for branded items?

15. Do you experience in private labeling?

16. What is difference between private labeling and white labeling?

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 2- Keywords

2.1- What are Keywords?

A Keyword is what a consumer types in the Amazon search bar to find what they are looking for. It is
normally two or more words. Keywords are ideas and topics that define what your content is about. In
terms of SEO, they're the words and phrases that searchers enter into search engines, also called
"search queries."

2.2- Why are keywords important?

Keywords are important because they are the linchpin between what people are searching for
and the content you are providing to fill that need. Your goal in ranking on search engines is to
drive organic traffic to your listing from the search engine result pages and the keywords you
choose to target (meaning, among other things, the ones you choose to include in your
content) will determine what kind of traffic you get. If you own a golf shop, for example, you
might want to rank for "new clubs" — but if you're not careful, you might end up attracting
traffic that's interested in finding a new place to dance after dark.

Keywords are as much about your audience as they are about your content, because you might
describe what you offer in a slightly different way than some people ask for it. To create
content that ranks well organically and drives visitors to your listing, you need to understand
the needs of those visitors — the language they use and the type of content they seek. You can
do this by talking to your customers, frequenting forums and community groups, and doing
your own keyword research with a tool like Helium 10 and Merchant Words, and you can also
see the suggested results in a search bar when you start typing them.

As a listing owner and content creator, you want the keywords on your page to be relevant to
what people are searching for so they have a better chance of finding your content among the
results.

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Practical: Keywords

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 Mock Exercises
1. What is keyword research?

2. Why we do keyword research?

3. What is keyword?

4. How it helps in getting sales on Amazon

5. How many keywords are required in Amazon?

7. In which areas we use keywords?

8. What is seed/main keyword?

9. How to find main keyword of our products

10. What is search volume?

11. Which tools do you use for keyword research?

12. Which tool is the best?

13. How many type of keywords are there

14. How many keywords should be used in a title?

15. How much time is required for one keyword research?

16. How to find Amazon suggested keywords

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 3- COPYWRITING TRAINING

3.1- The Perfect Amazon Listing

In this lesson, you will learn the essential elements of creating the perfect product listing to give you a
competitive advantage.

This Covers:
1. Why This Matters

2. Perfect Product Page Elements

1. Why This Matters

The perfect product page needs refining in order to maximize results. Missing any of these refinements
can mean far less sales for your product— missing even one can make a huge difference.

However, getting all of them right puts you far ahead of the majority of other Amazon sellers.

2. Perfect Product Page Elements

These are the four components that you will use to design the perfect product page:

1. Initial keyword research

2. Traffic-grabbing product title
3. Bullet points that sell and differentiate
4. Compelling product description

You will implement each of these components in order to create a product listing that gives you a huge
competitive advantage. This is not the last time you will work on improving your listing, but you are
creating the best possible listing you can right now, so that your product launch gets you the best
possible results!

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 3.2- Initial Strategic Keyword Research

Today we will perform strategic keyword research specifically for the listing. This allows Amazon to
know what the listing is about, and enables prospective customers to find the product.

This Covers:
1. Keywords 6. Brand Keywords

2. Problem based Keywords/ Solution Based Keywords 7. Target Audience

Keywords

3. Product Description Keywords 8. Long Tail Keywords

4. Attribute Keywords 9. Where to Use

Keywords

5. Use Keywords

1. Keywords

A Keyword is what a consumer types in the Amazon search bar to find what they are looking for. It is
normally two or more words.

Take a look at the following example:

If you sell bicycle pumps on Amazon, you want your product to appear for the keyword “bicycle pump.”
However, not every consumer will use only that phrase. They might search for:

● “Bicycle pump automatic”

● “Bicycle pump and patch kit”

● “Bicycle pump seal”

● “Bicycle pump online”

You need to capture as much relevant traffic as possible to be sure that your product is included in as
many search results as possible. To do that, you need to find the most productive keywords for your
listing.

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 2. Problem based Keywords/ Solution Based Keywords

Someone does not necessarily know the name of the product but they search for something using the
problem they are experiencing so someone might search for stop snoring or lose weight pills. They don’t
know the exact name of the product.

3. Product Description Keywords

So you might think that the name of your product is dog chew, but someone might search for dog treats,
or someone might search for dog treats for all dogs. So you need to realize that everybody called things
by different names and it is important to put few different product names in your listings.

4. Attribute Keywords

This can help you create long tail keywords so you are selling back packs so use words attributes like
what color it is, weight, size. That will describe what you are selling. A lot of time people know what they
are looking for on amazon and they will type the exactly what they are searching for.

5. Use Keywords

So use is like someone is searching for back packs so they going to search like backpack for camping,
backpack for hiking. They put in what it is used for.

6. Brand Keywords

Don’t put other people brand names into your listings. That is against amazon Tos. Let’s say you are
selling lightning cable and that is compatible iPhone, iPad so you can use that.

7. Target Audience Keywords

Let’s say you are selling razor blades don’t just write razor blades, you can say whether these blades are
for men or women. If you are selling coffee mug, you can say as coffee mug for coffee lovers.

8. Long tail keywords

Long tail keywords are the ones that are less-frequently searched for (e.g. “bicycle pump and patch kit,”
“small bicycle pump with gauge”). A lot of time people are using short keywords just two words and you
have a lot of competition for those keywords and then you wonder why they are not ranking. The way
you can be found and get ranking on amazon is to use long tail keywords. Now they may have lower
search volume but have a high volume as compared to short keywords. A great conversion rate can
easily cause a lower volume keyword to be more valuable to you than a higher volume one.

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 9. Where to Use Keywords

Use your specific keywords (after you have researched them) in the following places, to increase their
effectiveness:

● Product title
● Bullet points
● Description
● Back end (in the listing setup)
● Advertising on Amazon
● Advertising off Amazon

Following is the order of importance for Keywords:

Title>Back End Search Terms>Bullet Points>Product Descriptions

3.3- Your Traffic-Grabbing Title

We will use keywords to create a traffic-grabbing listing title that appeals both to Amazon and to
customers.

This Covers:

1. Your Product Title

2. Title Rules
3. Principles for a Great Title
4. Canonical Url
5. Optimizing Your Title
6. Category Restrictions
7. Benefits and Features
8. Creating Your Listing Title

1. Your Product Title

Your product title is the most important part of your listing because:

● It is the best place to tell Amazon what your product is

● It is the best place to tell your customer what your product is
● It currently has the highest weight in terms of keyword ranking
● It is useful for “encouraging the click” on the search pages

Note: Your title must be readable and not keyword stuffed—relevancy is critically important here!

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 2. Title Rules

Keep these rules in mind while you start crafting your listing title:

● Your product title length must not exceed a maximum of 200 characters (including spaces).
● Do not include subjective terms such as “Hot” or “Best.”
● Do not include promotional messages such as “Sale” or “Free.”
● Do not include price and quantity.
● Do not include special characters or symbols like ©.

3. Principles for a Great Title

Use these following principles to write a traffic-grabbing title:

a. First (5) words include high searched, term phrases. They are presented in a logical order. In this
case the product brand has been included near the beginning due to it being a recognizable and
trademarked name.
b. The body of the title includes the “Value Proposition” included in these propositions are highly
searched terms related to the product. NOTE: the title avoids words like (A, in, out, from, and,
of) which are filler terms that waste valuable space)
c. Bonus and competitive advantage. Here we present advantages or bonuses that competitors are
missing. In this case the bag the coffee comes in is easier to open and recloses for freshness
d. Write for real people—they’re the ones who are reading your listing!
e. Don’t put your brand name in title. Just put it in the brand name field.
f. Include benefits to help increase conversions.
g. The First 60-80 characters most important

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 4. Canonical URL
● Google indexes your listing’s canonical.
● Keywords in the canonical drive major keywords power within Google’s organic search.
● In the Google search engine results pages, Google Shows 46-56 Characters.

Example:

https://www.amazon.com/iPhone-Charger-Lightning-Cable-Certified/dp/B0195GZEY6

TIPS:

❖ How to Control It: Place a “:” or “-” directly after the most important words/phrases in the
beginning of your title.
❖ The words placed before the hyphen (up to 5) will be placed in your listings canonical.
❖ If less than 5 keywords before a hyphen, amazon randomly chooses additional words from the
title or if more than 5 keywords before hyphen amazon randomly selects five.
❖ Colons and hyphens work the same
❖ Amazon rarely use numbers in the canonical
❖ The word “by” acts as a trigger for your brand name. This can trump the hyphen rule.

5. Category Restrictions

Amazon announced that the maximum number of characters allowed for any title in any category is 200.
However, some have restrictions as low as 100 or even 50 characters.

1. Benefits and Features

Features and benefits are not the same thing, and you need to know the difference!

Read this example to get a better idea:

● Feature: Bike pump with gauge

● Benefit: Allows you to inflate your tire to the correct pressure

[24]
 3.4- Bullet Points That Differentiate

We will create bullet points for listing that will not only help differentiate your product from
competitor’s products, but will also help to rank keywords with Amazon.

This Covers:

1. Why Bullet Points Matter

2. Bullet Point Content

3. Bullet Point Rules

1. Why Bullet Points Matter

Your bullet points are the first thing customers will see (after your title), so bullet point’s playa very
important role in the success of your listing. Bullet points have a relatively large character limit of 2,500
Characters (roughly 500 characters per bullet point).

Bullet Points have two main functions:

❖ Keyword relevance for better search rankings

❖ Help sell your product

Changing even one bullet point can have a huge effect on your conversion rate.

2. Bullet Point Content

Include the following when you start writing your product bullet points:

● Tell your prospective buyer why they should buy your product.
● Include the product features.
● Emphasize the product benefits.
● Indirectly call out your competitor’s weaknesses.
● Differentiate your product from the competition—what makes yours better?
● Remove risk by adding a guarantee.
● Always use all five bullet points.

[25]
Structure your bullets in the following way:

● Your first 3 bullets show up on mobile – make them the best 3 differentiators/benefits.
● [BULLET #1]- Needs to state unequivocally, that your product solves the most pertinent problem
that your customer is potentially buying the product to solve. You want to use your top keyword
in this bullet as many times as you can. Studies show that your customer optimally should see a
word a minimum of 3 times before it sinks in! It is also shown that the time between reading the
3 words/phrases is imperative and that the quicker they are seeing it in succession the better it
will be retained. Reuse your top keyword at least 3 times in a space where it sheds your product
in a good light.
● [BULLET #2]- Make the customer feel good. Make them the hero, and make them feel like they
have achieved something by buying your product and not another brands products.
● [BULLET #5]- State any guarantees or return policy here. Typically if the item is distributed
through Amazon’s FBA system then it will be a 100% money back guarantee.

[26]
 3. Bullet Point Rules

Make sure to follow these rules while writing your bullet points:

❖ Begin each bullet point with a capital letter

❖ Write all numbers as numerals (e.g., use“3”instead of “three”)
❖ Separate phrases in one bullet with semicolons
❖ Do not use hyphens, symbols, periods, or exclamation points
❖ Do not include promotional and pricing information
❖ Do not include shipping or company information
❖ Don’t make any Claim

You Can’t Say….

“This is the best XYZ supplement on Amazon”, because you will send amazon in to a tizzy, and you can’t
say things like, “proven to reverse cancer” because that’s a CLAIM.”

You Can Say….

“While I Can’t Claim that XYZ supplement reverses hair loss after chemo, because no product is allowed
to make that claim, I can point to 10 clinical studies that shows its effectiveness at reducing nausea.

How to Emotionally Connect with Your Audience

“Features Tell, Benefits Sell”

Step 01: Make your customer feel something:

E.g. Get that warm fuzzy feeling inside as you rock your baby to sleep in this soft, snuggly blanket.

❖ People buy based on emotions but they justify their purchase with logic.
❖ You must have a unique selling point otherwise your customer will move on to the next listings.

Step 02: Feature:

E.g. Made with 100% Cotton, strong stitching this blankie will last for years! We know you don’t have
time to hand wash and hangouts your blankets, so we’ve made it machine washable and it can go in the
dryer!

When you have written your bullet points, copy and paste them into ​www.wordcharactercount.com​ to
make sure that you do not exceed 500 characters.

[27]
 3.5- The Compelling Product Description

Today we will create a compelling description for the listing that will help with both conversions and
rankings.

This Lesson Covers:

1. Why Your Product Description Matters

2. Product Description Principles

1. Why Your Product Description Matters

By the time someone gets to your product description, they are looking for confirmation that they are
making the right choice. This is the last text element over which you have control, and it is important to
get it right!

A good product description does the following:

❖ Reassures the customer that this is exactly the product they were looking for
❖ Recaps the product features
❖ Recaps the benefits of the product features
❖ Removes risk
❖ Asks for the sale

2. Product Description Principles

Follow these principles as you start to write your product description, in order to create on that engages
your customer, and improves your conversion rates. Make sure that your description:

❖ The Format – Beak Copy into smaller paragraphs so it is easier to read on desktop and
smartphones.
❖ The Content – Don’t leave out anything! It could very well be the decision making details your
customers’ needs are buried at the bottom of the copy.
❖ The Length – Does your description use all 2,000 characters? Does it only use 500 characters?
Test various lengths to which performs better.

[28]
❖ End Strong– Close your product description with a strong call to action i.e. instead of saying
“Buy now” say “Buy now, because once you have [product name], you will no longer have to
deal with [problem] again”.
❖ The first 200 characters of your product description show up on mobile devices.
❖ Description is to be over 1000 characters including spacing.
❖ Put all important directions front and center
❖ Does the product come with an EBook? Use all CAPS and BOLD and position in the description.
❖ Does the product require measurements to be made for a best fit? Where are these
measurement numbers positioned?
❖ Try to include search terms that were left out of the Title and Bullets, but still show more than
500 searches per month
❖ Terms should be placed in a logical order (aka. [NO] Teddy Stuffed Bears vs. [YES] Stuffed Teddy
Bears.
❖ Brand name should be included in the description at least (2-3) times.
❖ Save logical facts for the description (e.g. Weights; measurements; specifications).
❖ Try to tell an exciting story.
❖ Include a separate description using a (.txt) format file with relevant HTML.
❖ At end of description include a “Buy Now!” or “Click to Buy” call to action statement.
❖ Is properly formatted and easy to read
❖ Is written in clear, conversational, and professional English
❖ Lets the buyer know that this product will deliver on its promise
❖ Lets the buyer know that there is no risk in giving the product a try

[29]
Practical: Copy Writing

[30]
 Mock Exercises

1. What is content writing?

2. Share some rules of content writing for Amazon

3. Tell me about the character limit of all sections in content writing

4. What is the most important thing in content writing?

5. How many characters are best suited in the title which help in fast indexing?

6. How many keywords should be used in a title?

7. Do you know about Canonical URL?

8. What is your strategy to create a Canonical URL?

9. Canonical URL is created through Bullet points or Title?

10. Are you copy writer or content writer

11. What is HTML and where it is used

12. Amazon algorithm have any special requirements for content writing to get indexed?

13. How much time is required to write a good content?

[31]
 4- What are Sponsored Products Ads?

Sponsored Products ads are targeted pay-per-click ads that promote individual listings.
These ads appear on Amazon search results pages and product detail pages when customers search for
relevant keywords. When customers click on a Sponsored Products ad, they are taken to the detail page
of the advertised product.
You create and manage all aspects of Sponsored Products, such as campaign duration, budget, and how
much to bid on a keyword.
Sponsored Products let you promote individual product listings to shoppers as they’re browsing and
searching for items to buy.
Sponsored Products ads are targeted to keywords and appear above and within search results and on
product detail pages, across desktop and mobile. You pay only when your ad is clicked, and you choose
how much you’re willing to bid for a click. You also set a daily budget to control your campaign spend.
With a simple campaign creation process and the ability to go live in minutes, Sponsored Products is the
recommended way to get started advertising with Amazon Marketing Services.

4.1- Why should I use Sponsored Products?

Sponsored Products ads help increase visibility and sales for your products. They appear in highly visible
placements to help keep your products top-of-mind for customers on Amazon. By targeting relevant
keywords, Sponsored Products ads reach customers at the point of purchase, so they see your products
when they're looking for what to buy.
You can create ads in minutes and use automatic targeting to let Amazon do the work of matching your
ads to relevant customer search terms.
Detailed reporting lets you track the results of your advertising so you can optimize your ad campaigns
and maximize the effectiveness of your advertising budget.

[32]
 4.2- What are Headline Search Ads?

Headline Search Ads are targeted pay-per-click ads that showcase your brand and product portfolio.
They feature your brand logo, a custom headline, and up to three of your products.
Headline Search Ads appear on Amazon search results pages when customers search for relevant
keywords. When customers click on the ad, they are taken to an individual product detail page, a custom
landing page displaying a selection of your products, or your Amazon Store.
You create and manage all aspects of Headline Search Ads, such as headline, campaign duration, budget,
and how much to bid on a keyword.

4.3- Why should I use Headline Search Ads?

Headline Search Ads showcase your brand and product portfolio to help your brand stand out on
Amazon. They appear in highly visible placements that can help grow awareness of your brand. Custom
messaging that you control helps customers see your brand the way you want to be seen. By targeting
relevant keywords, Headline Search Ads reach customers at the point of purchase, so they see your
products when they're looking for what to buy.
You can measure impressions, which is how many times your ad is displayed to shoppers, because even
if a shopper doesn’t click on the ad, it’s helpful to know how often you're being seen.
Detailed reporting lets you track the results of your advertising so you can optimize your ad campaigns
and maximize the effectiveness of your advertising budget.

[33]
 4.4- Before you begin advertising

Ask these questions first to check that your business is ready to get the most out of advertising.

3- What are my goals?

Before you begin advertising Ask these questions first to check that your business is ready to get the
most out of advertising. Your advertising goals will shape your strategy. If ​driving sales​ is your priority,
you’ll focus on converting ad clicks into orders. Track your Advertising Cost of Sale (ACoS), which is
calculated by dividing your total ad spend by total sales from advertising. Set an ACoS target that helps
you reach your sales goals. If creating ​brand awareness​ is your priority, you’ll focus on impressions, or
the number of times your ad is shown. Set strong cost-per-click bids to help you win more keywords.

4- Which products should I advertise?

Choosing the right products will help you accomplish your advertising goals. We recommend starting
with Sponsored Products, so make sure your products are in stock and priced competitively to increase
your chances of winning the Buy Box so that your ad will display.

5- Are my product detail pages ready?

Review your product detail pages. Check for these criteria to make sure they’re ready:
❖ Accurate, descriptive titles
❖ High-quality images
❖ Relevant and useful product information
❖ At least 5 bullet points
❖ Hidden Keywords
Advertising can bring shoppers to your products, but you’ll need a strong product detail page in order to
convert an ad click into a sale.

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How does average daily budget work?

Average daily budget is the amount you’re willing to spend per day over a calendar month. For example,
if you set your average daily budget to $100, you may receive up to $3,100 worth of clicks in that
calendar month (assuming a full 31-day month). Ad spend on any given day may exceed your average
daily budget but, at the end of the month, the average daily spend will not exceed your average daily
budget.

4.5- Advertising Best Practices

❖ Take an always-on approach with your campaigns by setting no end date. This will help shoppers
discover your products any time they search on Amazon, helping you drive demand for your
items year-round. Amazon will automatically update the search terms used for your automatic
targeting campaigns, so you’ll be able to track changes throughout the year.
❖ Choose automatic targeting to let Amazon do the work of matching your ads to customer search
terms. These matches are based on your product information and regularly update with
changing search trends.
❖ Also, make sure you’re prepared to bid competitively. We recommend setting the maximum
cost-per-click bid you’re willing to pay.
❖ After two weeks, check your search term report in Advertising Reports under the Advertising tab
to see which search terms are resulting in ad clicks and sales. Then create a Sponsored
❖ Products campaign with manual targeting, where you choose your keywords, and target your
top-performing keywords from your automatic campaign. Manual targeting gives you the option
of setting keyword-level bids, which means you can bid more competitively (and confidently) on
the ones you know are meeting your sales goals. With this dual approach, you can stay on top of
search trends with your automatic campaign, and double down on the most effective keywords
in your manual campaign.
❖ Make your manual targeting campaign evergreen by setting no end date, just like your
automatic targeting campaign. Shoppers are always on, and advertisers should be too.
Remember that you’ll never spend more on a campaign than its daily budget, so it’s easy to
account for spend.
❖ Manual targeting also gives you access to additional advertising features like Bid+, which will
increase your bid by up to 50% when your ad is eligible to appear on top of search, helping to
make you more competitive for this high-profile placement.
❖ Continue to track your search term report to generate more keywords for your manual targeting
campaign. Aim to reach at least 50 keywords within your first few months.
❖ Include a variety of keywords in your campaigns to help maximize success. The more you
include, the more customers you’re likely to reach—and the more clicks you’re likely to get. This
can help you increase sales.

[35]
 ❖ Aim for at least 30 keywords in each campaign within your first couple weeks of advertising. You
can generate new keywords for your manual Sponsored Products campaigns by checking your
search term report to see how shoppers are finding your ads with their searches.
❖ The more campaigns you run, the more opportunity you have to learn what helps you drive the
most sales. We recommend launching at least 5 Sponsored Products campaigns within your first
few weeks of advertising. Use a combination of automatic and manual targeting so you can
continue to discover new keywords that are driving sales. Knowing which keywords work for you
empowers you to bid more competitively—boosting the chances of your ads showing to
shoppers who are ready to buy.
❖ From these campaigns, you can identify top-performing products and keywords so you know
where to focus your resources. Advertising Reports provide you with several detailed reports to
track how your ads are performing, such as which keywords resulted in clicks and sales. Check
these at least once a week to make sure your campaigns are on target.
❖ Optimize your campaigns regularly. Adding negative keywords to your campaigns is one
method, and another is increasing your bids on search terms that perform well for you and help
you meet business goals.

4.6- Campaign Setup: Advertising Goals or Objectives

The sequence of the top 4 most popular advertising objectives is as follows:

1.​ LAUNCH​: Increase sales velocity to help increase a new product’s visibility on Amazon search.

(Product launch)

2. ​TARGET​: Identify the product’s target audience to refine the product listing content. (High relevance)

3. ​BREAKEVEN​: Maximize sales velocity while keeping PPC ad spend equal to PPC profit. (Profit=0)

4. ​PROFIT​: Maximize PPC profitability - while maintaining some sales velocity. (Profit>0)

[36]
 4.7- Campaign Structure

4.8- Calculating PPC Threshold

Purpose:​ know Your Profit Threshold

Calculations​: Net Profit = Selling Price – (Unit Cost- FBA Fees- Shipping Fees)

PPC Threshold Percentage​= Net Profit / Selling Price

[37]
 4.9- Precise Bid Management

4.10- PPC Optimization Tactics

1. Profitable KWs:​ Increase bids to generate more impressions and sales
Low ACoS: (Target ACoS / Current ACoS X CPC) = (0.3 X 0.2 X $0.60 = $0.90).
2. Converting Search Terms: Create exact match KWs. Negative match in auto and broad
campaigns. Default KW bids based on search term performance.
3. Non-Converting Search Terms > 5 clicks: Create broad match KWs (considered relevant). Default
KW bids = average CPC.
4. Non-Converting, High Spend or Irrelevant Search Terms: Negative match in respective
campaign. High Spend: (Selling price X Target ACoS = Max Spend) = ($20 X 0.30 = $6).
5. High Impression, Low Click Search Terms: Negative match in respective campaign. (>1300
impressions with 0 or 1 click).
6. Low Impression KWs: Establish relevancy through product data. Increase bids. (Average CPC X
1.3) = ($0.60 X 1.3 = $0.78).

[38]
 4.11- PPC Optimization Secrets

➢ Secret 01: Bid Optimization if Your ACoS is Greater than your Target ACoS

Criteria:
Timeframe:​ last 14 days or MTD
Record Type:​ Keyword
ACoS:​ >target ACoS

Goals:
Decrease ACoS
Decrease PPC Spend
Formula:​= (1-(current ACoS - target ACoS))*Max Bid

➢ Secret 02: Profitable/Winning Search Terms

Criteria:
Order Placed within 1 Week of a Click (7 Day Advertised SKU Units): ≥3
Average CPC Calculations: Sum the CPC of all that Campaign
Action: Launch New Campaigns and test 3 Match Types with these Search Terms
Duplicate Finding Formula: =IF(ISERROR(MATCH(H3,$F$1:$F$10000,0)),"Unique","Duplicate")

Bids Criteria:
Exact: Average of the Avg. CPC * 2
Phrase: 10% Less than Exact Bid
Broad: 25% Less than Phrase Bid

Goals:
Increase Low ACoS Sales
Generate Unique Traffic
Generate Unique Conversions

➢ Secret 03: Zero Sales Search Terms

Purpose: Reduce spend on under-performing search terms

Criteria:
Timeframe: last 60 days
Clicks Min: 5 (alternatively, Minimum Clicks = 1 / CVR% of Product)
Orders: 0

Action:

[39]
Negative EXACT match the search term at the Ad Group level to block further ads showing for this
search term

➢ Secret 04: Low Potential Keywords (Low CTR)

Purpose: Block ads from showing on search terms that do not appear to have relevance to a target
audience
Criteria:
Timeframe: last 60 days
Impressions Min: 1000
Orders: 0
CTR Max: 0.15
Bid Min: 0.20

Action:
Negative EXACT match the search term at the Ad Group level to block further ads showing for this
search term

➢ Secret 05: Unprofitable Keywords with 100%+ ACoS

Purpose: Reduce average cost per click of overspending keywords.

Criteria:
Date range = 60 days (recommended)
Impressions min = 1000
ACoS min = 100
Bid min = 0.20
Profit max = 0
Bid > CPC (Current bid is greater than current CPC)

Action:​ Set Bid = CPC + Reduce bid by 40%

➢ Secret 06: Unprofitable Keywords with ACoS 50% - 100%

Purpose: Reduce average cost per click of overspending keywords.

Criteria:
Date range = 60 days (recommended)
Impressions min = 1000
ACoS min = 50
ACoS max = 100
Bid min = 0.20

[40]
Profit max = 0
Bid > CPC (Current bid is greater than current CPC)
Action:​ Set Bid = CPC + Reduce bid by 20%

➢ Secret 07: Unprofitable Keywords with ACoS under 50%

Purpose: Reduce average cost per click of overspending keywords.

Criteria:
Date range = 60 days (recommended)
Impressions min = 1000
ACoS max = 50
Bid min = 0.20
Profit max = 0
Bid > CPC (Current bid is greater than current CPC)

Action​: Set Bid = CPC + Reduce bid by 20%

➢ Secret 08: Cut Bleeding Ad Groups

Criteria:
Timeframe: last 14 days
Clicks: ≥25
Orders: 0
Action:
Decrease bid by 50%

[41]
 4.12- PPC Strategies
Brand Defense/Awareness Campaign

(Let’s say your brand is “Nike”.) we would create an additional campaign called “Nike” that would
include, highly converting keywords as well as the keywords we need to win on, and then add those
keywords into the brand awareness campaign at the ad group level as broad match keywords and we
utilize the “suggested bid” – only this time, including the brand, “Nike”, in front of every keyword
(example, if “shoes is a top converting keyword, we’ll want to add “Nike shoes” as a keyword in our
brand awareness campaign).

Competitor Conquest Campaign

Build a Competitor Conquest Campaign in Sponsored Products Ads. This is basically the inverse of The
Brand Defense/Awareness Campaign, the goal being to gain competitor market share.
Identify the products you want to increase market share on. From the campaigns representing the
product, use the keywords and simply add competitors brands in front of those keywords.
Typically, bid levels should be moderate to low as the goal is create impressions with the long term
strategy of conquering market share.

Frontloading Bid Campaign

Whenever you are building a new automatic campaign, a quick and effective way to do this is by
“frontloading” bids early on in order to win as many keyword auctions initially to start.
Bid at the suggested bid level, or up to 2x the suggested bid level for about 3-4 weeks max. While the
ACoS may be a bit higher temporarily, this will ensure we are winning a competitive amount of keyword
auctions so that we can quickly add keywords into manual campaigns.
Once we’ve let this run for 3-4 weeks, we can pull the search term report to find the highest converting
keywords and add them as broad, phrase, and exact match.

Amazon have changed the name of ​Headline Search Ads​ to ​Sponsored Brands​.

[42]
Practical: ​ ​Sponsored Products Ads

[43]
 Mock Exercises

1. What is ppc?

2. When we start ppc for products

3. What is ACOS...what does it stands for?

4. What’s the formula to calculate threshold

5. If the profit margin in low, can we start ppc in this situation..if yes then how to cover up the

expense?

6. How we should calculate the daily budget and bid

7. Do the budget calculations vary from product to product?

8. What is the best time to start PPC?

9. Can we start ppc right after the product launch?

10. How do we optimize our running PPC?

11. How and when to adjust the bid

12. What's the difference between auto and manual PPC?

13. What is ad group?

14. How many campaigns we run for one product

15 How much time is required to get good sales through PPC?

[44]
5 Basic SOP’s to Handle Medium Fish or Big Fish

[45]
 6 Customer Complaints and Queries

DASKTECH

How to Handle Customer Complaints / Queries

Zeeshan Riaz

“Don’t find fault. Find a Remedy”

Training Timing

If you work just for money, you’ll never make it, but if you love what you’re doing and you always
put the customer first, success will be yours.
Table of Contents
1. What’s the #1 Reason Customers Take Their Business Somewhere Else 4
2. Generic Steps to Handle Complaint 4
1. Complaints at Dasktech 5
1. 5
2. 6
3. 7
4. 8
5. 9
6. 10
2. Queries at Dasktech 11
1. 11
2. 12
3. 13
4. 14
5. 15

[46]
 6. 16
7. 17
8. 18

1. You never get a second chance to make a first impression.​What’s the #1 Reason
Customers Take Their Business Somewhere Else

If you thought price — Think again.

(Price came in third.) 68% of customers say they leave because of poor or indifferent customer
service.

1. Generic Steps to Handle Complaint

1. Complaint is an opportunity
2. The Client is always right
3. Don’t assume a client is a professional Complainer
4. Get the Root cause of the complaint
5. Draft Solution
6. Discuss with Senior
7. Deliver

Timely and well addressed Query can avoid complaint.

One of the greatest gifts you can give to anyone is the gift of attention.
1. Complaints at Dasktech

1. Less Sales (6)

Let's Check how it will work

Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

[47]
Always keep in mind the old retail adage: Customers remember the service a lot longer than
they remember the price.
1. 3.2.PPC Issues

Let's Check how it will work

Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

Customers may forget what you said but they’ll never forget how you made them feel.
1. Not Completing Tasks on Time

Let's Check how it will work

Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

[48]
To give real service you must add something which cannot be bought or measured with money,
and that is sincerity and integrity.
1. My VA is confuse/less knowledge

Let's Check how it will work

Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

“If you don't do it, someone else will”

1. Sudden Changes at Seller Central and it effects seller

Let's Check how it will work

Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

“A brand for a company is like a reputation for a person. You earn reputation by trying to do
hard things well."
1. Data / Software issues

Let's Check how it will work

Client & TL: 2 Minutes to Prepare

[49]
Your Steps to Handle the Client (TL, ATL):

“Customer service shouldn't just be a department, it should be the entire company."

1. Queries at Dasktech

1. Low Sales (12)

Let's Check how it will work

Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

Here is a powerful yet simple rule. Always give people more than they expect to get
1. Strategy needed to launch Product
Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

[50]
“Make the customer the hero of your story”

1. Account Health Issues

Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

There is a spiritual aspect to our lives – when we give, we receive – when a business does
something good for somebody, that somebody feels good about them!
1. Unsatisfied Performance of VA (3)
Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

[51]
Every contact we have with a customer influences whether or not they’ll come back. We have to
be great every time or we’ll lose them.
1. Work Quality Issues (3)
Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

The goal as a company is to have customer service that is not just the best, but legendary​.
1. Pause the Services, because scope is completed (3)
Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

[52]
Our attitude towards others determines their attitude towards us.
1. Financial Problems (3)
Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

The most important thing in communication is hearing what isn’t said.

1. Timeline Issues (2)
Let's Check how it will work
Client & TL: 2 Minutes to Prepare
Your Steps to Handle the Client (TL, ATL):

[53]
Always remember that everyone with whom you have a relationship has an invisible sign on
their forehead that says ‘Make Me Feel Important.’ Treat them accordingly.

Seek first to understand. Then to be understood.

[54]
7 Difficult talks with clients

[55]
8 EQ As Amazon Specialist

[56]
9 100 Fancy Statements for client

[57]
[58]