Writing Tips for Experts (you!

Why are we writing?

This is an exciting project where we get to help develop creative, engaging conversations,
stories, and analyses that are more human and engaging than the best models on the market
today. This specific project will help those models be better at digesting pictures in combination
with your text prompts!

Your Mission Your Priorities

🏆 Be the Best 🎯 Stay on target.

●​ Double check your Help Type and Image Types
1.​ Your writing challenge is to EQUAL OR BEAT
the best AI available today with your
response! (This is easier than it sounds)
🪡 Tailor a perfect response:
🏠 Local Expert
2.​ Write for your specific language and region
●​
●​
●​
●​
The goal is to create a response that answers the prompt

Is clearly thought-out and well-structured -

✨ beautifully.
Aim for perfect spelling and grammar for your region and dialect

Is formatted to be easily digestible (Spaces are your friends! Bullet points can be your
(e.g., Australian English, Swiss German, friend! Long sentences and paragraphs are not your friends…)

👞 In their Shoes
Belgian French, or several others).​

🐢Take your time

●​ This is NOT a quick task - we want you to
●​ Keep in mind how it feels to be a user engaging with a language model.
○​ Concision is critical
spend time editing for perfection and creating ■​ Portable:
a concise, focused answer that is supremely ●​ Users most often engage with the bot on their phone or with voice
useful. assistant, so brevity is key!
○​ Hot tip: if you are not editing your ■​ Skimmable:
●​ if the user has to read through every word to get the important
draft response 2-3 times, you’re likely
points (it’s not skimmable), the response is not concise
going too fast.
■​ Bulletproof:
 ●​ For many (but not all) use cases: if you’re not using bullet points, you
are probably not being concise enough

How to Write Awesome Prompts

The best way to write an awesome prompt is to make it feel as real as possible. Follow the
guidelines, but don’t forget to be a human in the process.

Know what “Good” looks like:

Jump here for good and bad prompt examples!

A prompt is a request for something. Current state-of-the-art models do a good job with ‘basic’
factual prompts.

Prompts MUST be localized. They should also be grounded in the context of what you need
and why you need it. All of these will make a significant difference to the response you get if
you mention them in your prompt:

Who are you? Where are What do you What format What should be What is the tone Grounded in the
you? need do you want your included and or context Image
response in? avoided?
& how will you use it? For the output? (required)
Ex. teacher, parent, home, camping, like help, advice, like Email, list, story Recipes with no cheese, With my boss, for a Can’t be answered by

🧑‍💼 🌍 🤲 📋 ➕/➖ 🎩/👕 📷

worker, volunteer shopping directions only dogs over 25 lbs child, easy as possible the bot without the
image provided

Good prompts to have some of these attributes.

They do not need to have all of them, but all prompts should be
grounded in the image. Make it sound natural!

1.​ Follow the Help Type - it’s simple!

Help Types (also known as Use Cases) are pretty simple–just get in the mindset of
what the user is requesting from the model.

🧠 Get in the Mindset

●​ ✍️ A user who wants Creative Writing just wants the model to create an original text output
for them. This can be any original created text, it doesn’t have to be creative or artistic.
●​ 🏃 A user in Extraction has a source text (image of text) that they want an answer from
quickly without having to read it. Imagine you’re trying to quickly understand something that
looks to boring to digest.
●​ 💬 A user starting a Chatbot use case wants to explore something with the model, role play
a real-life scenario, play a game, or just generally interact with the model as a form of
entertainment

It’s important not to undersell your own writing abilities. You have enough time in these
tasks to write well, not just write quickly! Give yourself an interesting question to answer,
and then do it justice.

You’re an expert: Don’t sell yourself short!

Writing a good, believable prompt is heavily dependent on your ability to put yourself into
the shoes of a real-life, capable, active person who is coming to the Chatbot for help.

We aren’t here to simply see if a Chatbot can answer a simple question – we know it can! We
want to help it answer a complex, real-life question that could REALLY be helpful for a REAL
person. And if it can’t answer, we get to teach it how!

For example:
👎 Too simple! Asking the question “What color are the leaves in this photo” (green)
is a little too simple. Most people wouldn’t need help with that, outside of
blindness/colorblindness scenarios.
👍 Just Right! Instead, try going for a question where you might really be able to see
yourself needing help, like “I’m trying to paint this photo [context] and I need to be
able to create all the various shades of green for the leaves [goal], what are some
different shades of green I might want to buy and mix in order to be able to capture
the depth of the colors of this scene? [advice request]”

2.​ Don’t be too rigid - Categories can overlap!

You do not need to try to make the different Help Types and Image
Types mutually exclusive.

Focus on creating tasks that are a good fit for the use case in question, instead of on what is
the ‘right’ use case for that task. See the Help Types Examples for more tips

It’s possible that…

●​ A task that is correct for Extraction could also be good for Documents.
●​ A Chatbot case could also be a good one for Creative Writing.
●​ An image for Art and Illustrations could also work for Media and Entertainment
And many more!

3.​ Bring it Home - LOCALIZE!

Localization matters - a lot. The Model Builder wants tasks that are specific to your language
and country. That’s why we picked YOU!

Check out the Localization Tips here!

This means:
●​ Use local spellings (e.g., ‘favour’ and ‘summarise’ in en_GB and Commonwealth
countries, No ß in Swiss German)
●​ Use local word choices
○​ E.g., ‘robots’ instead of ‘traffic lights’ in South Africa, ‘mobile phone’ vs. ‘cell
phone’ in Commonwealth countries
●​ Focus on local (meaning country-specific or even more local) topics:
○​ Local customs, traditions, events, and personalities
○​ Local locations, geography, or things to see and do
○​ Dealing with local regulations, concerns, or other government matters
○​ Taking advantage of specific business incentives, training programs, or other
resources
○​ Other topics not noted here that are specific to your locale, or which would be of
great interest or need specifically to people in your locale
●​ Bring up topics, questions, and items that cannot just be answered by translating an
English answer into your language as often as possible
○​ No tasks about global celebrities (unless they are also FROM your locale and
the task is about something local like Bono’s house in Dublin)
○​ No tasks about topics that are the same everywhere, (e.g., Hollywood movies,
major Video Games, Cars made by major manufacturers that are available
everywhere)
○​ No tasks about locales that are NOT your own (i.e. don’t write about Hong Kong
if you’re in Singapore)
4.​ Watch out for common errors.

1.​ 🏠 Failure to Localize

a.​ Photos that aren’t localized enough or are too universal where applicable – For
example, try to pick local landmarks, animals, celebrities, and more.
b.​ Prompts that don’t elicit a localized response
c.​ Responses that don’t include localized details in the answer.
2.​ 📝 Text Disbalance
a.​ Too little or too much text in your photos. Take a look at the photo examples!
b.​ Text in the wrong language (pay attention to the text language for your photo)
3.​ 🌐 Missing context – give yourself a backstory! Explain your situation to the chatbot to
help you get a more usable response.
4.​ 🧱 Conversations in the wrong format
a.​ Writing a multiturn conversation as a response rather than using a role-play
situation
i.​ I.e. a Chatbot response should NOT script a conversation unless that’s
the specific task request. It’s simply a conversation with the model
playing a role. The prompt is one side of the conversation, the model is
the other.
5.​ Additional Risk categories:
a.​ Do not ask questions related to directly identifying people, such as “Who is
this?” (+ a photo of a person), even for public/historical figures.
b.​ Do not ask questions about resemblance, such as “which famous soccer player
does this person look like?” (+ a photo of a person)

How to Write Awesome Responses

 Know what “Good” looks like:

Jump here for good and bad Response examples!

Good responses:
●​ Is grounded in the image. There’s no way the chatbot could give this a good answer
without the picture.
●​ Follow instructions completely and deliver outputs that are quickly useful for the user
●​ Are concise - they don’t waste words or the user’s time and they are focused and clear
●​ Are truthful - any factual information presented is verified, correct, and trustworthy
●​ Are not harmful - there is no hateful, violent, sexual, or otherwise dangerous or
misleading content included
●​ And overall, are highly satisfying - they make the user feel powerful, engaged, and
supported

Quality 1 2 3 4 5
Score

Instruction Not Following Partial Mostly Fully

Following

Concision Bad Acceptable Good

Truthfulness Not truthful Partial Mostly Truthful

Harmfulness Clearly Maybe Harmful Not Harmful

Harmful

Satisfaction Highly Slightly Slightly satisfying Highly

unsatisfying unsatisfying satisfying

Flawless Spelling & So Satisfying Clear, Formatted, Delivers In the Right Start with the No Pleasantries,
Grammar and Easy to Read Everything in Format Answer please!

🔠 😍 🪟 🚚 📋 🏁 👋
the Prompt
 ❌
❌
The fastest way to ‘lose’ The best way to beat Formatting is your Does it check all Format is functional! The first 1-3 sentences “Of course!”
to the model is to mess the model is through friend! the boxes of what should include the full “I’ll be happy to do

❌
up spelling or grammar. Satisfaction. the prompt asked If the request is ‘write an summary of the that!”
Use new lines for new for? email,’ the response answer so the user “¡Claro!”
Triple-check what you Does it pass the thoughts, bold for topic should be formatted like gets what they need
write! Phone Test? Ask headings, and use bullet an email. right away. These are not
Yourself: “If I were points to organize your necessary to answer
You can use grammar and using my smartphone thoughts (Hey, that’s If the request is give me Expand and list the prompt and are just
spellcheck tools to help or browser and had what we’re doing here a shopping list’, make a afterward, where useful! filler words. Leave
you, but DON’T have them asked the model this too…!) bulleted list! them out!
write for you. prompt, would I be
satisfied with this It might feel unnatural,
answer?” but to a reader, they’re
just annoying.

Writing a good, concise Response is simple once you get the hang of it!

To write a great Response:

●​ 🧠 Write what you know,

●​ ◀️ Start at the end
●​ 🎨 Format well! (unless it doesn’t make sense)
●​ ☑️ double check spelling and instruction following

🔺 Use the Pyramid Principle:

The Pyramid Principle is a writing strategy used to make responses clear,

concise, and immediately useful. Here's how it works:

1. Start with the Answer (Top of the Pyramid):

●​ Lead with the key point or summary in the first 1-3 sentences.
 ●​ This ensures the user gets immediate value, especially important
for phone/voice assistant users.

Example:

-​ Prompt: "Summarize this infographic about recycling rates in

Canada.”
-​ Response Start: "Canada recycles 30% of its waste. The main
categories are paper, plastic, and metal. Community recycling
programs are a key focus."

2. Follow with Supporting Details (Middle Layer):

●​ After the main point, expand with relevant facts, breakdowns, or

clarifications.

3. Provide Additional Context or Examples (Base Layer):

●​ End with any extra helpful context, nuanced details, or optional tips.

Why It Matters: Avoid:

●​ Saves the user's time. ●​ Long-winded build-ups before getting to the point.
●​ Skimmable and easy to digest. ●​ Repeating the prompt.
●​ Perfect for mobile or voice interactions. ●​ Pleasantries before delivering value.

🧠 Write what you know: ◀️Start at the end:

Put the summary sentence at the beginning. The user should get what they
The more you write what you know, the easier writing will be.
need in the first 1-3 sentences.
●​ Make it localized
●​ See our Concision Examples
●​ Write about things that matter to you personally
●​ Focus on meaning and context - instead of writing generic ●​ Always keep in mind the AI Voice Assistant use case: the user doesn’t
responses for any user, the prompt should be specific to that have time to listen to a 5-minute response, no matter how thorough.
user, and the response should answer the question for that ●​ A good summary is something like:
specific user - not just anyone ○​ Three popular spots to visit in Amsterdam include the
○​ The answer for “I’m 25, have about $500 in my Rembrandtplein, the Heineken Museum, and the
savings account, and about to move to London, should Rijksmuseum. The Rembrandtplein offers many food options,
I get a car?” is very different from “I’ve saved up the Heineken Museum is fun and centered around beer, and
$7,500 and my wife is expecting our first child, should the Rijksmuseum has some stunning works of art from the
I get a car?” Dutch Masters.

🎨Format Beautifully:
A guaranteed way to make your responses better and easier to read is to use formatting!
Good formatting helps prevent “wall of text” issues, where your brain sees too much text and
decides it’s too much work to read. Using bolds, italics, bullets, and headers, you can
emphasize and break up the text into digestible, engaging pieces.

Unless it doesn’t make sense, use Bullet Points

●​ Bullet points should follow the structure of the summary sentence. Using the example
above, your bullet points would be:
○​ Rembrandtplein: For when you’re tired of walking the canals and need a place
to sample the best of Dutch cuisine and beyond…
○​ Heineken Museum: 18+ - dive into the world of beer and beermaking with your
friends…
○​ Rijksmuseum: …
●​ Do not use more than 6 top-level bullet points unless it’s specifically required by the
prompt. Some example exceptions:
○​ Top ten lists
○​ Plans for a week that require 7 entries
○​ Classification prompts where the reference text includes more than 6 bullet
points
○​ Here’s what a top-level bullet point looks like:
●​ The response box allows rich text, so use the Ordered and Unordered list buttons to
add bullets!
 ○​ This is how Top Level and Sub-bullets appear.

Unordered Lists Ordered Lists

●​ Top level bullet 1.​ Top level bullet

○​ Sub-bullet a.​ Sub-bullet
○​ Sub-bullet 2.​ Top Level bullet
○​ Sub-bullet a.​ Sub-bullet
■​ Sub-sub bullet only b.​ Sub-bullet
if necessary i.​ Sub-sub bullet only if necessary
●​ Top level bullet

○​ Don’t use bullet points in cases where…

■​ The prompt is asking for a conversation
■​ Creative writing prompts, unless specifically required by the prompt or
implied by the requested output format
■​ Rewriting prompts, unless specifically required by the prompt or implied
by the requested output format
■​ The user specifically asks for a paragraph response
●​ Double Check Instruction Following
○​ Please, please make sure that if the prompt asks for 200 words, or 3
paragraphs, or 5 bullet points, that the response follows those instructions
■​ Especially after edits, it’s easy to lose track. Please CHECK!
●​ Double Check Spelling
○​ Please also triple check spelling, spacing, and grammar
○​ It’s so, so easy to miss a word or a space here and there, and it ruins good tasks
○​ Please also make absolutely sure that the spelling is correct for your locale

🪦 And finally, never use an LLM (or chatbot, or language

generator, or GPT…) to write your answers.
 LLM Spam Example
This task was submitted by someone who used an LLM to generate the response. Not only
does this defeat the whole purpose of having a human write the responses, it created a
subpar response that was obviously auto-generated and totally unusable. This is
considered spam, and can result in losing permissions for the project.

Yes, this was all ONE task. This is excessively long and detailed and has telltale signs of being
submitted by an LLM.

Das Locarno Film Festival ist eines der bedeutendsten Filmfestivals der Welt und findet jedes Jahr
im August in der malerischen Stadt Locarno im Kanton Tessin, Schweiz, statt. Es wurde 1946
gegründet und ist bekannt für seine innovative und künstlerische Ausrichtung. Das Festival bietet
eine Bühne für neue Talente, unabhängige Filme und anspruchsvolles Kino, während es gleichzeitig
bekannte Filmemacher und Hollywoodproduktionen willkommen heißt.

Hauptsektionen und Wettbewerbe:

1.​ Concorso Internazionale (Internationaler Wettbewerb):

○​ Der Hauptwettbewerb des Festivals.
○​ Hier konkurrieren Spiel- und Dokumentarfilme aus aller Welt um den renommierten
Goldenen Leoparden (Pardo d'oro).
○​ Es werden sowohl etablierte als auch aufstrebende Regisseure gezeigt.
2.​ Concorso Cineasti del presente (Wettbewerb der Filmemacher von heute):
○​ Diese Sektion ist für Erstlings- und Zweitlingswerke neuer und aufstrebender
Filmemacher.
○​ Auch hier wird ein Goldener Leopard vergeben.
3.​ Pardi di domani (Leoparden von morgen):
○​ Kurzfilmsektion, die sich auf Nachwuchstalente konzentriert.
○​ Es gibt sowohl einen Schweizer als auch einen internationalen Wettbewerb.
4.​ Fuori concorso (Außer Konkurrenz):
○​ Diese Sektion zeigt bedeutende Filme, die außerhalb des Wettbewerbs laufen.
○​ Oft Premieren von bekannten Filmemachern oder experimentelle Werke.
5.​ Histoire(s) du cinéma:
○​ Hier werden restaurierte und retrospektive Filme gezeigt, oft begleitet von
Diskussionen und Präsentationen.
6.​ Open Doors:
 ○​ Eine Plattform zur Förderung und Unterstützung des Kinos aus weniger sichtbaren
Weltregionen.
○​ Diese Sektion bietet auch Workshops und Förderprogramme für Filmemacher.

Der Austragungsort: Piazza Grande

Ein Highlight des Festivals ist die Piazza Grande, ein riesiger Freiluft-Kinosaal mit über 8.000
Plätzen. Hier werden einige der prestigeträchtigsten Filme gezeigt. Der ikonische
Open-Air-Schauplatz trägt maßgeblich zur einzigartigen Atmosphäre des Festivals bei. Die
Leinwand auf der Piazza Grande beim Locarno Film Festival ist beeindruckend groß und misst etwa
26 Meter in der Breite und 14 Meter in der Höhe. Damit gehört sie zu den größten
Freiluft-Leinwänden weltweit und schafft ein beeindruckendes Kinoerlebnis unter freiem Himmel.

Preise:

1.​ Goldener Leopard (Pardo d'oro): Der Hauptpreis des Festivals für den besten Film im
Internationalen Wettbewerb.
2.​ Spezialpreis der Jury: Ein weiterer bedeutender Preis, der an außergewöhnliche Filme im
Internationalen Wettbewerb vergeben wird.
3.​ Silberner Leopard: Für die beste Regie und die besten Darsteller.
4.​ Ehren-Leopard: Lebenswerk-Auszeichnung für bedeutende Persönlichkeiten der
Filmindustrie.​
Begleitprogramm:
1.​ Filmgespräche und Masterclasses:
■​ Renommierte Filmemacher und Branchenexperten bieten Workshops und
Diskussionen zu filmischen Techniken und kreativen Prozessen an.
■​ Diese Veranstaltungen richten sich an Filmstudenten und Profis, bieten aber
auch einem breiteren Publikum Einblicke.
2.​ Industry Days:
■​ Networking-Events für Filmproduzenten, Distributoren und andere
Branchenvertreter.
■​ Es gibt Präsentationen neuer Projekte, Marktvorführungen und
Förderprogramme für aufstrebende Talente.
3.​ Locarno Pro:
■​ Eine Plattform für Fachleute aus der Filmindustrie, die sich auf
Koproduktionen, Vertrieb und Finanzierung konzentriert.
 ■​ Hier findet auch das Match-Making für Projekte statt, die nach internationalen
Partnern suchen.
4.​ Locarno Garden la Mobiliare:
■​ Ein Treffpunkt am Rande des Festivals, wo Besucher und Filmschaffende in
entspannter Atmosphäre zusammenkommen.
■​ Es gibt Live-Musik, thematische Veranstaltungen und kulinarische Angebote,
die das Kulturprogramm abrunden.
5.​ Retrospettive:
■​ Jedes Jahr widmet sich das Festival einem legendären Filmemacher oder
einer bedeutenden Epoche des Kinos.
■​ Diese Sektion bietet die Gelegenheit, seltene oder restaurierte Werke auf der
großen Leinwand zu sehen.
6.​ Locarno Kids:
■​ Ein spezielles Programm für junge Filmfans mit Vorführungen und
Workshops.
■​ Hier können Kinder und Jugendliche Filme entdecken und lernen, wie diese
entstehen.
5.​ Atmosphäre:​
Das Locarno Film Festival zieht ein breites Publikum an: Filmbegeisterte, internationale
Prominente, Brancheninsider und Touristen. Die entspannte und gleichzeitig künstlerisch
anspruchsvolle Atmosphäre der Stadt Locarno verleiht dem Festival eine besondere Note,
da es sich in den malerischen Gassen und Plätzen abspielt. Besonders die
Open-Air-Veranstaltungen schaffen eine einzigartige Verbindung zwischen der Stadt und
dem Event.​
Durch die Vielfalt an Filmen, Events und Begleitprogrammen bietet das Festival sowohl
Filmprofis als auch dem allgemeinen Publikum eine eindrucksvolle kulturelle Erfahrung.