COURSE CONTENT FOR SEMESTER – V

BBA-501: ARITHMATIC APTITUDE

Unit – I: Ratio & Proportion, Logarithm, Simple Interest, Compound Interest, Profit & Loss, true
Discount, Partnership, Permutation & Combination.

Unit – II: Problem on Age, Problem on Numbers, Calendar, Clock, Time & Work, Time &
Distance Area. Sets, Function & Relation

Unit – III:H.C.F., L.C.M., Decimal Fraction, Problem on Trains, Boat & Stream Syllogism
Direction Tests, Seating Arrangements.

Unit – IV: Data Interpretation :Description of Data, Tabulation, Bar Diagrams, Pie Chart, Line
Graph, Sequence& series, Number Series.

Unit – V: Matrix: Introduction, Types of Matrix, Addition, Subtraction and Multiplication of

Matrix, Inverse of Matrix, Solution of linear Equations by Matrix Inversion Method.

Suggested Readings:

1. R.S. Aggarwal - Quantitative Aptitude for Competitive Examinations.

2. Arun Sharma - Quantitative Aptitude for CAT.
3. Arihant Publications - Fast Track Objective Arithmetic.
4. R.D. Sharma - Mathematics Class 11th and 12th.
5.Sarvesh K. Verma- Quantitative Aptitude Quantum CAT Common Admission
Tests.
 BBA-502: APTITUDE REASONING

Unit – I :Emotional & Social Intelligence, Critical Thinking, Non-Verbal Reasoning, Verbal
reasoning, Series, Data Structures.

Unit – II: Blood Relations, Venn Diagram, Word Formation, Matrix, Puzzle, Coding-Decoding,
logical sequences, Proposition, Direction Sense, Sets &subsets.

Unit – III :Analogy, Classification, Calendars, Cubes and Clocks, Syllogisms, Logical sequences
statement conclusion, Syllogistic reasoning, Data Arrangement ,Family Tree ,Binary Logic, Seating
Arrangement.

Unit – IV: Similarities and Differences, Space visualization, Spatial orientation, Problem solving,
Analysis, Judgment, Decision making.

Unit – V: Visual memory, Discrimination, Observation, Arithmetical reasoning and figural

classification, Arithmetic number series, Tables& Pie Charts, Data Sufficiency, Bars & Line
Graphs.

Suggested Readings:
1. R.S. Aggarwal -A Modern Approach to Logical Reasoning

2. Arun Sharma -How to Prepare for Logical Reasoning for the CAT

3. PeeyushBharadwaj -Analytical and Logical Reasoning for CAT & Other

Management
Exams
 BBA-503 GENERAL BUSINESS AWARENESS

UNIT I: International Organizations (IMF, World Bank, IMO etc): Major world organizations
including economic organizations like WTO, IMF, and WB are important. Various political global
groupings like UN and regional groups like ASEAN, SAARC, etc. are also important. One can
expect regarding headquarters, chairpersons, functions of the organization or any other major
reform/ event that took place (pertaining to the organization).
Business Awareness :Company, chair persons, board members, CEO, MDs, company v/s Industry,
profession, logos of companies, branding, company and its product, companies and their origin,
basic structure of a company, entrepreneurs, trademarks, globalisation, liberalisation

UNIT II: Geography: General questions from geographical features from India and across the
world. Questions on theoretical aspects of Geography.
History: Vedic culture, Name of the Kings who built, important ancient Temples and Institutions
and historic monuments, contribution of Indian continent to world in ancient time.

UNIT III: Everyday Science: Application of science rather than theoretical aspects of Physics and
Chemistry. Further, expect questions on technologies involved in communication, IT, space etc.
Current Affair and General Knowledge: Population Census ,Important Books and their writers,
First sports achievement for India and the world like first Olympic, first Asian Game, etc., State
Animals and Symbols, Awards and their importance, Name of the Scientist who got Noble prize for
important discoveries, Important Days
.

UNIT IV: Economy: Questions from theoretical as well as practical aspects of Indian and World
Economy, with a special focus on India’s macroeconomic indicators, like inflationary trends, GDP
etc.
Current Business Development: Latest events and developments in the business world especially
Indian subcontinent as mergers, takeovers, and new product launch etc

UNIT V: Constitution & Polity: Working of the Indian Political System e.g. political parties,
pressure groups etc. Also, as far as the constitution is concerned, further, features of major social
schemes launched by the central government recently, Institution of President, the governor, PM,
then CM, Parliament and then State Legislature, Supreme Court and then High court, speaker of the
house.

Suggested Readings:

1. Latest Business newspapers and magazines

2. Economic Times
3. Business world magazines
4. Financial Express
5. Business Today
 BBA-504: GENERAL ENGLISH

Unit – I: Active and Passive Voice, Cloze Tests, Commonly Misspelled Words, Comprehension,
Direct & Indirect Speech.

Unit – II: Editing, Error Spotting, Fill in the Blanks, Grammar, Idioms and Phrases, Jumble Words,
Jumbled up sentences.

Unit – III: Multiple Meaning /Error Spotting, Miscellaneous, One word Substitution, Paragraph
Completion, Passage Making.

Unit – IV: Phrase Substitution, Reading Comprehension, Sentence Correction, Sentence Framing,
Sentence Improvement.

Unit – V: Spelling Test, Spotting Errors, Synonyms & Antonyms, Verbal Ability, Vocabulary.

Suggested Readings:
1. S.P. Bakshi : Objective General English
2. R.S. Agarwal : Objective General English
3. S.C. Gupta : General English for Competitive Exams
 BBA-M-1: RURAL MARKETING

Unit: I Definition of Rural Marketing, Indian Rural Market, Environment: Population and its locations,
occupation pattern, expenditure pattern, infrastructure facilities.

Unit II: The Rural Consumer: Characteristics, factors influencing his purchase decision, Rural demand:
Nature, types of requirements, hierarchy of markets and rural market index, Problems in rural marketing as
Warehousing and Transportation.

Unit III: Marketing of Agriculture Inputs: Consumable inputs and durable inputs: Marketing of
Consumables and Durables: Composition of Products, Price, distribution, promotion, product redesign or
modification needs.

Unit IV: Marketing of Agricultural Produce, Formation of Cooperative marketing and processing societies,
marketing of rural/cottage industry/artisan products.

Unit V: Rural Marketing Strategies: Rural Market Segmentation, Strategies on product, price, promotion and
distribution.

Suggested Readings:

1 Pradeep Kashyap Rural Marketing-2 edition Pearson education

2. Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya, Bombay
3.Velayudhan – Rural Marketing (Sage)
4. Mathur- Rural Marketing (Excel Books)
5. Philip Kotler: Marketing Management.
 BBA-M-2: SERVICE MARKETING

UNIT-1:Introduction of Service Marketing: Introduction: Definition, Characteristics and Classification of

Services, Difference between Product and Services marketing, Paradigms in Services Marketing, Present
Marketing Environment, Services Marketing Mix: Understanding the 7 P’s OF SERVICE MARKETING
&UPCOMING CONCEPTS, Difficulties & Challenges in Service Marketing

UNIT- 2 Understanding Consumer Behaviour and Service Design; Strategies for Services Marketing:
Segmentation, Targeting &Positioning, Differentiation. Understanding Consumer Behaviour: Services vis-à-
vis goods, Consumer Behaviour in Services, Customer Expectations and Perceptions of Services .

UNIT- 3 Delivering, Pricing and Managing Service Promise (07 Hours): Service Development Design &
Standards: New Service Development, Process Service Standards, Demand and Capacity Management in
Delivering Services: Role of Employees and Customers in service delivery; Quality in Service marketing.

UNIT- 4 Service Process – Blue printing – Physical evidence. Pricing of Services: Pricing Considerations
and Strategies, Managing Service Promise: Role of Advertising, Personal Selling, Sales Promotion, Publicity
and Public Relations in service marketing

UNIT- 5 Service Performance: Evaluating Success of Service Offering: Service quality and measurement,
Complaint handling, Service Guarantees. Role of CRM, The Gaps Model Of Service Quality, Latest issues in
service marketing with reference to Uber, Ola, OYO, Swiggy, Zomato.

Suggested Readings:

1.Services Marketing, Zeithaml Valerie and Mary Jo Bitner, Gremler&Pandit, Tata McGraw Hill.
2. Services Marketing, Lovelock, Christopher. PrenticeHall.
3. Services Marketing, Nargundkar, Rajendra. Tata McGraw Hill.
4. The Essence of Services Marketing, Adrian Payne. PHI.
5. Services Marketing, Ravi Shankar. Excel Publishing
 BBA-F-1: CORPORATE TAXES-DIRECT AND INDIRECT TAX

Unit-I: Income Tax Act 1961-special provisions relating to assessment of companies.

Unit- II: Concept of tax planning, tax avoidance and tax evasions, tax planning for new business
with reference to location, nature and form of business.

Unit-III: Introduction of Indirect tax, definition and nature, Basis for changing indirect tax,
constitutional framework of indirect tax before GST, structure of GST, slab of GST,GST council,
GST Network.

Unit-IV: Levy and collection of GST: Taxable event – supply of goods and services, place of
supply, within state, interstate, import and export, time of supply, valuation for GST- Valuation
rules, excess tax, refund, TDS, registration of GST.

Unit-V: Custom law: introduction levy and collection, taxable event, valuation of import and
export, refund & recovery.

Suggested Readings:

1. Direct Taxes: Singhania V. K.

2. GST- Bare Act.
 BBA-F-2: FINANCIAL INSTITUTIONS AND INVESTMENT MANAGEMENT

Unit I: Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets
– their nature, structure, functioning and limitations; Trading of securities: equity and debentures/
bonds. Regulatory Mechanism: SEBI and its guidelines.

Unit II: Portfolio Analysis and Selection: Portfolio concept, Portfolio risk and return, Selection of
Portfolio: Capital market theorem, CAPM (Capital Asset Pricing Model) and Arbitrage Pricing
Theory. Portfolio Management and Mutual Fund Industry

Unit III: DFIs in India - IDBI, ICICI, IFCI, NABARD, RRBs, State Level Institutions; NBFCs –
Their status, types, working and strategies for commercial viability ; Insurance organizations –
Their status , types, working and strategies for commercial viability.

Unit IV: Leasing and Hire Purchase: Industry. Size and scope. Parties involved, Evaluation of
Lease transaction, Types of lease and their implications, Hire purchase and lease - differences and
implications for the business. Consumer Credit and Plastic Money – concept, working uses of each.

Unit V: Mutual Funds :Concept, Types, Significance of Mutual Funds, NAV, Evolution &
Growth of Mutual Funds, Role of Registrar, Underwriter according to SEBI guidelines.

Suggested Readings:

1) Khan M Y - Financial Services (Tata McGraw Hill, 1998)

2) Machiraju H R - Indian Financial System (Vikas, 2004)
3) Bhole L M - Financial Institutions and Markets (Tata McGraw-Hill, 3rd edition, 2003)
4) Srivastava ,R.M& Nigam Divya - Management of Financial Institutions (Himalaya, 2003)
 BBA-601: STRATEGIC MANAGEMENT & BUSINESS POLICY

Unit – I: Nature & importance of Business Policy, Development & Classification of Business
Policy; Mechanism or Policy making.

Unit – II: Responsibilities & tasks of Top Management: objectives of Business Characteristics,
Classification, Types of objectives and their overall Hierarchy, Setting of objectives, Key areas
involved.

Unit – III: Corporate Planning; Concept of long term planning, Strategic Planning, Nature, Process
& Importance.

Unit – IV: Corporate Strategy: Concept, Components, Importance, and Strategy Formulation:
Concept, Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental
Analysis, Resource Analysis

Unit – V: Porter’s Five Forces Model, Concept of Synergy: Types, Evaluation of Synergy.
Capability Profiles, Synergy as a Component of Strategy & its relevance

Suggested Readings:

1) AzharKazmi Business Policy

2) Peter F. Drucker Management Task & Responsibilities
3) IgorAnsoff Corporate Strategy
4) Hatton& Hatton Strategic Management
5) Christian, Anderson, Bower Business Policy
6) McCarthy, IninChiello, Curran Business Policy & Strategy
 BBA-602: OPERATION RESEARCH

Unit – I: Nature, Definition & characteristics of operations research, Methodology of OR, Models
in OR; OR & managerial Decision making, OR techniques.

Unit – II: Linear programming: Introduction, Advantages of Linear Programming, Applications

areas of Linear Programming. LPP-problem formulation, Graphic Method, Simplex Method
(including Big M method)

Unit – III: Transportation-North West Corner Rule, Method of matrix Minima & VAM Methods,
Degeneracy Problems, MODI Method. Assignment Problems

Unit – IV: Decision making under Uncertainty-Criteria of Maximax, Maximin, Minimax Regret,
Decision making under Risk-Criteria of EMV & EOL, Decision Tree approach & its applications.

Unit – V: Job Sequence Analysis PERT & CPM-Introduction, Network Analysis, Time Estimates
in Network Analysis, Critical Path Method; Programme Evaluation & Review Technique.

Suggested Readings:
1. Operation Research; V.K. Kapoor
2. Operation Research; S.D. Sharma
3. Operation Research - An Introduction; Hamdy A.Taha
4. Operation Research; K. G. Gupta
 BBA-603: FUNDAMENTAL OF E-COMMERCE

Unit – I: E-Commerce: Introduction, meaning and concept; Needs and advantages of e-commerce;
Types of E-Commerce, Basic requirements of E-Commerce, Consumer Buying Through E–
Platforms like Flipcart, Amazon, Ebay, Snapdeal etc.

Unit – II: Internet: Concept & evaluation, Characteristics of Internet: email, WWW. Ftp, telnet,
Intranet & Extranet, Limitation of internet, Hardware & Software requirement of Internet,
searches Engines.

Unit – III :Customer relationship with business via e-commerce Electronic Payment Systems: E-
Money, e-cheque, credit cards, debit cards, smart cards, E-Banking.

Unit – IV:EDI(Electronic Data Interchange) introduction, networking infrastructure of EDI,

Functions & Components of EDI File types of EDI, Payment Through UPI, Mobile Wallet, Phone
Banking, Net Banking,

Unit – V:Security issues of e-commerce: Firewall, E-locking, Encryption; Cyber laws, Payment
Gateways, Visa, Rupay and Mastercards.

Suggested Readings:
1. Frontiers of E-CommerceRaviKalkota, TMH
2. O, Brien JManagement Information System, TMH
3. Oberoi, Sundeep E-Security and You, TMH
4. Young, Margret Levine The complete reference to Internet, TMH
5. David Whiteley; E-Commerce: Strategy, Technologies and Applications, Mcgraw
Hill Education.
 BBA-604: ECONOMIC AND INDUSTRIAL LAW

Unit I: Factory Act 1948: Definitions and Important Provision.

Workmen compensation Act 1923: , Determination of Amount of Compensation, Latest
provisions of Workmen's Compensation (Amendment) Act, 2009.

Unit II: Industrial Dispute Act 1947: Important Provisions

Minimum Wages Act 1948: Meaning of wage under the Act Procedure for fixing Minimum
wage, Obligation of employer to pay minimum wage, Authorities and Remedies under the Act.

Unit III:
Employee State Insurance Act 1948: Object and Scope, Definitions under the Act Important
Benefits under the Act: Employee’s State Insurance Corporation - Dispute and Claim Settlement
under the Act, Latest provisions of Employee State Insurance (amendment) Act, 2010

Unit IV:
Employee Provident Fund Act 1952: Employee’s pension scheme and fund, Employee’s
deposit linked insurance scheme, administration of the schemes, Recovery of money from
employer and contractor, Appellate tribunal, penalties and offences.

Unit V:
Payment of Gratuity Act, 1972: Scope of the Act, Meaning of Employee, Employer,
Continuous Service, etc., Conditions for Payment and Forfeiture of Gratuity, Authorities under
the Act and their powers and functions.
IBC law and Arbitration.

Suggested Readings:

1. Kapoor, N.D., “Element of industrial law”, Sultan Chand & Sons, (2013)
2. Padhi, P.K., “Labour& Industrial laws”, PHI Learning Pvt. Ltd (2012)
3. Misra, S. N., “Labour and Industrial Laws”, Central Law Publications, (2014)
4. Monappa, “Industrial Relations and Labour Laws”, Mcgraw Hill Education, (2012)
5. Srivastava, S. C., “Industrial Relations and Labour Laws”, Vikas Publishing House, (2014)
 BBA-M-3: RETAIL MANAGEMENT

Unit I: Introduction to Retailing: Concept of retailing, Functions of retailing, Retail formats and
types, Retailing Channels, Retail Industry in India, Importance of retailing, changing trends in
retailing.

Unit II: Understanding the Retail Consumer: Retail consumer behaviour, Factors influencing the
Retail consumer, Customer decision making process, Types of decision making, Market research
for understanding retail consumer.

Unit III: Retail Market Segmentation and Strategies: Market Segmentation and its benefits,
Kinds of markets, Definition of Retail strategy, Strategy for effective market segmentation,
Strategies for penetration of new markets, Growth strategies, Retail value chain.

Unit IV: Retail Location Selection: Importance of Retail locations, Types of retail locations,
Factors determining the location decision, Steps involved in choosing a retail locations,
Measurement of success of location.

Unit V: Merchandise Management: Meaning of Merchandising, Factors influencing

Merchandising, Functions of Merchandising Manager, Merchandise planning, Merchandise
buying, Analysing Merchandise performance.

Suggested Readings:

1. Retail Management 3 rd Edition, Suja Nair, Himalaya Publishing House, Mumbai,

2008
2. Retail Management, 6 th Edition, Michael Levy, Barton AWeitz and Ajay Pandit,
Tata McGraw Hill Publishing Co. Limited, New Delhi.
3. Retail Management,Text and Cases2nd Edition, SwapnaPradhanTata McGraw Hill
Publishing Co. Limited, New Delhi.
4. The Art of Retailing,2 nd Reprint A.J Lamba,Tata McGraw Hill Publishing Co.
Limited, New Delhi
 BBA-M-4: DIGITAL MARKETING

UNIT-1:Introduction of Digital Marketing, Importance of Digital Marketing, General Over

View of Web Concept and Hosting | Domain, Website Planning.

UNIT-2: Search Engine Optimization (SEO), Black HAT and White HAT SEO, Importance of
Search Engine Optimization (SEO), SEO On Page, What is SEO Off Page, Local SEO, SEO,
Importance of Google Webmaster Tool.

UNIT -3: Social Media Marketing, Brand through Social Media Marketing (SMM), Importance
of Social Media Marketing, How to Optimize Social Media, How Many Platform of Social
Media, How to Make Business Pages or Profile on Social Media (Facebook, Twitter, Instagram,
LinkedIn, Pinterest etc.) How to Create Paid Advertising on Social Media.

UNIT-4: Google Ad words, Importance of Google Paid Campaign, Types of Google

Advertisement, Search | Display | Mobile | Shopping | Video Advertisement, Create Paid
Campaign on Google Ad words, Bing Advertisement, Tracking Performance and Measurement
with Google Analytics.

UNIT-5:Email Marketing, Lead Generation, Content Marketing, Importance of Content Writing,

How to Promote Brand though Content, Online Reputation Management and Review
Management, Affiliate Marketing, Internet Entrepreneurship with Google AdSense, How to get
Project from USA| UK| CA and other Country, Freelancing, Internet Marketing Planning and
Strategy.

Suggested Readings:

1. Puneet Singh Bhatia; Fundamentals Of Digital Marketing

2. Lan Dodson; The Art Of Digital Marketing
3. Damian Ryan; Understanding Digital Marketing
4. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
5. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts
6. Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the
digital generation; Kogan Page (3rdEdition, 2014).
 BBA-F-3: COST AND MANAGEMENT ACCOUNTING

Unit–I: Introduction: Nature and Scope of Cost Accounting, Cost, concepts and Classification,
Methods and Techniques, Concept of Management Accounting, Relationship of Cost and
Management Accounting.

Unit –II: Elements of Cost, Assessment of Cost, Classification of Costs, Preparation of Cost
Sheet and Statement of Cost, Tender Costing.

Unit –III: Cost–Volume Profit Analysis; Break Even Analysis and Decision Making, Marginal
Costing and Absorption Costing.

Unit–IV: Budgetary Control, Standard Costing and Analysis of Variances.

Unit–V: Responsibility Accounting, Transfer Pricing, Activity Based Pricing, Value Chain
Analysis, Target Costing, Life Cycle Costing.

Suggested Readings:

1. Maheshwari S.N.: Advanced Problem and Solutions in Cost Accounting

2. Khan& Jain: Management Accounting
3. Gupta, S.P.: Management Accounting
4. K. G. Gupta : Cost and Management Accounting.
 BBA-F-4: Company Accounts

Unit- I: Issue of Shares and Debentures: Issue, Forfeiture and re-issue of Shares, Redemptions of
Preference Shares; Issue and redemption of Debentures.

Unit-II: Accounting for special issue: Bonus issue, Employee stock option plan, Buy back of
Shares.

Unit-III: Profit prior to Incorporation, Disposal of Profits, Valuation of Shares.

Unit-IV: Final Accounts: As per latest format prescribed under the Companies Act. 2013.

Unit-V: Consolidated Balance Sheet of Holding Companies with one subsidiary only.

Suggested Readings:

1. Company Accounts; K. G. Gupta

2. Advanced Accounts; Shukla & Grewal
3. Corporate Accounts; Himalya Publications
4. Advanced Accounts; Jain & Narang