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MSD ASSIGNMENT1 HrithimanGuha (20226065)

Google Glass, launched in 2013, aimed to revolutionize user interaction through augmented reality but ultimately failed due to poor design, privacy concerns, and unclear target audience. Despite initial hype and partnerships, the device was bulky and uncomfortable, leading to public backlash. The product was discontinued in 2015, serving as a lesson on the importance of user-centric design and proper market segmentation.

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15 views16 pages

MSD ASSIGNMENT1 HrithimanGuha (20226065)

Google Glass, launched in 2013, aimed to revolutionize user interaction through augmented reality but ultimately failed due to poor design, privacy concerns, and unclear target audience. Despite initial hype and partnerships, the device was bulky and uncomfortable, leading to public backlash. The product was discontinued in 2015, serving as a lesson on the importance of user-centric design and proper market segmentation.

Uploaded by

vishnusom1112
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Case Study on Google

Glass: The Rise and Fall of a


Flawed Innovation
This presentation explores how bad design caused the downfall of a
revolutionary concept.

Presented by:
Hrithiman Guha(20226065)
ME-2 Group
What Was Google Glass?
Brief Introduction Key Features

Google Glass, launched in 2013, was a smart wearable It offered hands-free navigation and voice commands, with
device that aimed to revolutionize user interaction with a display integrated into glasses for real-time information.
technology by offering an augmented reality experience.
The Birth of Google Glass
1 2 3

Inception (2012-2013) Technology Used Initial Hype


Google aimed to redefine personal It featured an augmented reality (AR) Google Glass generated massive
computing with wearable tech. It was interface and a voice-activated interest in the tech community and
marketed as a cutting-edge system. media.
innovation targeting professionals and
tech enthusiasts.
The Growth Phase and Challenges
Growth Phase (2013-2015) Challenges Faced

Early adopters were tech influencers and professionals. The device was bulky and awkward to wear for extended
Google partnered with developers to build AR-based periods. Privacy concerns arose due to the built-in camera.
applications. Limited utility for everyday users led to public backlash,
labeling it as a tool for "Glassholes."
The Death of Google Glass
Why It Failed Discontinuation
Google Glass's failure was Google Glass was officially
attributed to bad design, pulled from the consumer
privacy issues, high cost, and market in 2015. A limited
an unclear target audience. enterprise version was
launched but also saw limited
success.
Lessons Learned
1 User-Centric Design 2 Privacy Cannot Be
is Critical Overlooked
Products must align with Must address societal
user comfort and concerns proactively.
expectations.

3 Proper Market Segmentation


A clear target audience ensures better adoption.
Conclusion
Google Glass was a revolutionary idea that faltered due to poor design,
execution, and public perception. It serves as a reminder that even the
biggest companies can fail without a user-first approach. The story of
Google Glass highlights the importance of balancing innovation with
practicality.

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