Desk Research Pune
Desk Research Pune
“DELOITTE”
SUBMITTED BY
“KRISHNA MISHRA”
MBA SEMESTER II
SUBMITTED TO
IN PARTIAL FULFILLMENT OF
THROUGH
AKEMI BUSINESS SCHOOL, PUNE-411057
DECLARATION
I, undersigned Krishna Mishra declare that the Project Report titled on Deloitte in Accounts
Administration (MBA) is the original record of the project work carried out by me under the
guidance of Dr. Priyanka Bachhav and the same has not formed the basis for the award of
any degree, diploma, fellowship or for any other Statutory University or Autonomous
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ACKNOWLEDGEMENT
I would like to express my sincere gratitude to Dr. Priyanka Bachhav, my project guide from Akemi
Business School, Pune- 411057 for the successful completion of this project in partial fulfillment of Master
of Business Administration (MBA) under the guidance to allow me to work on such an interesting topic.
The guide and the college provided me continuous guidance and encouragement which helped me to
Roll no ____________
EXECUTIVE SUMMARY
Deloitte is one of the "Big Four" professional services firms, providing a wide range of
services in audit & assurance, consulting, tax, risk advisory, and financial advisory.
Founded in 1845 and headquartered in London, Deloitte operates in over 150 countries,
employing more than 450,000 professionals globally.
The firm is known for its deep industry expertise, innovation-driven solutions, and strong
commitment to client success. Deloitte serves clients across diverse sectors including finance,
healthcare, technology, energy, and government.
Deloitte consistently ranks among the top in terms of revenue and brand value in the
professional services industry, emphasizing ethical practices, sustainability, digital
transformation, and inclusion.
Deloitte serves clients across various sectors such as financial services, healthcare,
technology, energy, manufacturing, and the public sector. It is recognized for its client-
centric approach, focus on innovation and digital transformation, and strong capabilities
in emerging technologies like AI, data analytics, and cloud computing.
Consistently ranked as one of the top firms globally in terms of revenue and brand strength,
Deloitte is also committed to corporate responsibility, ESG (environmental, social, and
governance) practices, diversity and inclusion, and developing future leaders through
talent development and learning programs.
Table of Contents
Introduction
Industry Overview
Company Profile
History of Deloitte
Product portfolio
Marketing strategies
Financial Results
Stock Performance
Shareholding Pattern
Employee data
Competitor Analysis
Strength of Deloitte
Weakness of Deloitte
Key Findings
Conclusions.
INTRODUCTION:
Deloitte is one of the world’s leading professional services organizations, delivering a broad
portfolio of services in audit and assurance, consulting, financial advisory, risk advisory, tax,
and legal services. Operating in over 150 countries, Deloitte functions as a global network of
member firms, serving four out of five Fortune Global 500 companies. The firm’s deep
industry expertise, global reach, and commitment to innovation make it a key player in
supporting both private and public sector clients through transformation and sustainable
growth.
Deloitte operates at the forefront of the global professional services industry, which
encompasses auditing, consulting, risk advisory, financial advisory, tax, and legal services.
As part of the "Big Four" accounting firms, Deloitte holds a dominant position both globally
and in India, driven by its multidisciplinary service model, industry-specific insights, and
technological capabilities.
The global professional services market size surpassed USD 6 trillion in 2024, with
Deloitte contributing significantly as the largest Big Four firm in terms of revenue
(approx. USD 64.9 billion in FY2023).
Deloitte Consulting alone contributes over 40% of total revenue, showing its
increasing dominance in digital and strategic transformation services.
Deloitte in India
India is a strategic growth market for Deloitte, especially in areas such as:
Digital transformation
Semiconductor strategy and ESDM growth
Government consulting and infrastructure advisory
Global capability centers (GCCs) and delivery hubs.
Deloitte India collaborates closely with NITI Aayog, MeitY (Ministry of Electronics and
Information Technology), and state governments to support initiatives in electronics
manufacturing, AI, and Make in India. The firm is also helping organizations implement the
PLI (Production Linked Incentive) schemes in sectors like electronics, semiconductors, and
telecom.
With India positioning itself as a global electronics manufacturing hub, Deloitte plays a key
role in enabling both policy formulation and private-sector transformation.
Would you like a graphical representation (e.g., Deloitte’s revenue by industry or region)
or deep dive into one sector like semiconductors or digital consulting? I can also help you
format this for a report or slide deck.
1. Overview of the Professional Services Industry
The global professional services industry is vast and evolving rapidly, valued at over USD 6
trillion as of 2024. It includes services such as consulting, auditing, taxation, legal services,
and risk advisory. This industry is driven by the need for businesses and governments to
navigate complexity in a volatile, digital-first world.
With digital transformation, regulatory reforms, ESG mandates, and global supply chain
realignments, companies increasingly rely on trusted advisory partners. Deloitte, as part of
the Big Four (alongside PwC, EY, and KPMG), is a dominant player and has consistently
ranked among the top firms globally in both revenue and client base.
The professional services sector is experiencing a paradigm shift due to several key trends:
Deloitte is at the forefront of these shifts, investing heavily in technology alliances (e.g., with
SAP, Oracle, AWS), sustainability strategy, and cloud consulting to deliver end-to-end
transformation for its clients.
3. Deloitte’s Competitive Position
Deloitte is the largest professional services firm globally, based on revenue and workforce
size. Its competitive edge lies in:
This strong positioning enables Deloitte to capture a wide client base ranging from Fortune
500 companies to central and state governments, especially in emerging economies like India.
While Deloitte remains a leader, the professional services industry faces several challenges:
Deloitte is actively addressing these through strategic hiring, skilling programs, acquisitions
of niche consulting firms, and investments in digital platforms.
PLI schemes
‘Make in India’ and Atmanirbhar Bharat policies
Global supply chain diversification away from China
Demand for semiconductors and 5G infrastructure
Its strong presence in India, coupled with its cross-industry digital capabilities, positions
Deloitte as a key enabler of India's vision to become a global ESDM hub.
COMPANY PROFILE:
History:-
Deloitte has a rich and dynamic history spanning over 180 years, marked by innovation,
global expansion, and leadership in professional services. The firm’s origins trace back to
1845, and over the decades, it has evolved into a global powerhouse with a presence in more
than 150 countries.
1845: Deloitte was founded by William Welch Deloitte in London. He was the first
person to be appointed an independent auditor of a public company — the Great
Western Railway.
His pioneering work in auditing and accounting set the foundation for modern
financial reporting.
By the late 19th century, Deloitte expanded operations to the United States,
becoming one of the earliest accounting firms to operate internationally.
Deloitte grew steadily throughout the 20th century, expanding services beyond
auditing to include tax and consulting.
During this period, various regional member firms were established around the
world.
A major milestone occurred in 1989, when Deloitte Haskins & Sells merged with
Touche Ross, forming Deloitte & Touche, creating one of the world’s largest
professional services organizations.
In the early 2000s, Deloitte began integrating its global operations under
a unified brand identity — “Deloitte.”
The firm consolidated it’s position as a leader in consulting, technology
services, and financial advisory.
It expanded aggressively into emerging markets like India, China, and
Brazil.
The launch of Deloitte Digital in 2012 marked a strategic pivot toward digital
transformation consulting.
Deloitte became the largest Big Four firm by revenue, reporting USD 64.9 billion in
FY2023.
It has made significant investments in AI, cyber security, ESG advisory, and cloud
transformation.
In India, Deloitte has grown into one of the most influential consulting firms, working
with central/state governments and major corporates, especially in sectors like
electronics manufacturing, infrastructure, energy, and public sector reform.
The firm has also taken a strong stance on sustainability and inclusivity, aligning its
business practices with UN Sustainable Development Goals (SDGs).
Key Milestones
Year Event
William
Welch
Deloitte
1845 founds
the firm
in
London
Deloitte
opens
its first
1880 U.S.
office
in New
York
Year Event
Deloitte is not a single firm but a global network of independent firms operating under the
umbrella of Deloitte Touche Tohmatsu Limited (DTTL), a UK private company limited
by guarantee.
DTTL serves as the coordinating entity but does not provide services to clients
directly.
Member firms operate in over 150 countries and territories, each legally separate
but sharing common values, branding, and quality standards.
Deloitte’s largest and most influential member firms by size, revenue, and strategic
importance include:
Country Firm Significance
Largest member firm by revenue (~50% of
United States Deloitte LLP (US) global revenue). Major stakeholder in tech,
finance, and government advisory.
Deloitte India (Deloitte Fast-growing center of innovation, delivery, and
India Touche Tohmatsu India advisory—especially in ESDM, public sector,
LLP) and digital strategy.
Historic and influential firm, origin of the brand.
UK Deloitte LLP (UK) Focuses on financial services, public sector, and
legal.
Canada, China, Strategic for regional innovation, AI, tax, and
—
Japan, Australia ESG advisory.
Each member firm is a separate legal entity, but collectively, they make up the Deloitte
global network
Position Name
CEO, Deloitte India Romal Shetty
Chairperson N Venkatram
Head of Consulting (India) Saurabh Kumar
🔹 2. Consulting Services
Corporate Strategy
Mergers & Acquisitions
Market Entry Strategy
Digital & Innovation Strategy
b. Technology Consulting
Workforce Planning
HR Tech Transformation
Leadership Development
DEI (Diversity, Equity & Inclusion) Strategy
🔹 4. Risk Advisory
Deloitte helps clients identify and manage strategic, financial, operational, and cyber
risks.
🔹 6. Deloitte Digital
UX/UI Design
Digital Marketing Strategy
E-commerce Platform Development
Mobile App & Web Development
Customer Journey Mapping
Digital Branding
Converge HEALTH Health tech platform for life sciences & Pharma
🔹 1. Sector-Focused Solutions
Deloitte tailors its offerings based on deep industry knowledge, enabling hyper-relevant
solutions for sectors such as:
Strategy: “Client-first with sector depth” – building domain-specific consulting and tech
capabilities to deliver targeted value.
With rapid digitization across industries, Deloitte invests heavily in technology consulting
and innovation platforms.
Goal: Become the go-to digital transformation partner for global enterprises and
governments.
🔹 3. Inorganic Growth through Mergers & Acquisitions
Deloitte consistently grows through targeted acquisitions of niche consultancies and tech
firms.
Result: Enhances capabilities, accelerates market entry, and absorbs skilled talent.
Internal programs for leadership, upskilling, and reskilling (e.g., Deloitte University)
Focus on DEI (Diversity, Equity & Inclusion) as a strategic priority
Remote & hybrid working policies to attract top talent globally
Approach: Empower employees with tools and training to drive client success.
Deloitte integrates Environmental, Social, and Governance (ESG) into its core business
model.
Vision: Lead the sustainability consulting space while becoming a responsible corporate
citizen.
🔹 6. Government & Public Sector Engagement
In markets like India, Deloitte plays a pivotal role in national development initiatives.
Policy advisory on PLI schemes, Digital India, Smart Cities, and Make in India
Strategic consulting for ESDM policy, manufacturing clusters, and skill development
Public-private partnership models
Through proprietary tools and platforms, Deloitte helps clients and itself use data more
intelligently.
Growth Pillar
Strategic Focus
Innovation & Tech Digital transformation, AI, Cloud,
IoT
Sectoral Expertise Industry-specific solutions
Global Expansion M&A, emerging markets
Talent & Culture Upskilling, inclusive leadership
ESG Leadership Sustainability consulting & carbon
neutrality
Data & Analytics Real-time, AI-powered insights
Information Technology Pro-Work Design
Goal: Establish itself as the go-to advisor on complex business, tech, and policy
issues.
Search engine optimization (SEO) for key offerings like AI, ESG, Tax, and
Risk Consulting
Active presence on LinkedIn, Twitter, YouTube, and Insta gram for
leadership content, success stories, and trends
Personalized content on Deloitte.com based on user behaviour and region
Deloitte invests in global, regional, and industry-specific events to build its brand and
connect with clients.
Hosts global summits like Deloitte Converge, Deloitte Tax Symposium, and
Digital Manufacturing Summits
Participates in key forums like World Economic Forum, COP Climate
Summits, G20 panels
Industry-specific roundtables (e.g., ESDM, Fin Tech, Pharma, Climate
Finance)
Deloitte co-markets with top tech firms to boost its visibility and trust in
transformation projects.
Use Case: Especially relevant in sectors like ESDM, where customization and
consulting depth are critical.
Deloitte invests heavily in showcasing its workplace, culture, and employee value
proposition.
Campaigns like “Make an Impact That Matters”
Showcasing inclusion, innovation, and leadership journeys on social platforms
Employee advocacy using LinkedIn influencers, blogs, and culture videos
As ESG becomes critical to business and government agendas, Deloitte aligns its
branding with purpose-driven themes.
ABM & Client Focus Customized marketing for key enterprise clients
🔍 Analysis Highlights:
Legally separate.
Owned and operated by local partners.
Licensed to operate under the Deloitte brand.
For example:
🧠 Key Points:
DTTL (Global HQ): Based in the UK; sets global strategy and standards.
Member Firms: E.g., Deloitte India, Deloitte US, Deloitte Canada.
Partners: Own shares or stakes in their respective country firms .
Operating Margin
15%–18% (varies by service line & region)
(Est.)
Cost Drivers High human capital cost (salaries), tech infra, compliance
🧠 Key Points:
Deloitte operates with healthy profit margins across its business units like
Consulting, Audit, Risk Advisory, and Tax.
Unlike product-based companies, Deloitte’s margins depend heavily on
billable hours and utilization of skilled manpower.
Consulting and Advisory tend to have higher margins than Audit due to
premium pricing and lower regulatory burden.
🧠 Employee Breakdown by Service Line
Service Line % of Workforce (Approx.)
1. Consulting 2. 35–40%
Audit, Tax,
$53.1
PwC London, UK 364,000+ Consulting, Deals,
Billion
ESG
Assurance,
$49.4
EY London, UK 395,000+ Advisory, Tax,
Billion
Strategy
Audit, Tax,
Amstelveen, $36.4
KPMG 273,000+ Advisory, Risk
NL Billion
Consulting
Tech Consulting,
$64.1 Strategy,
Accenture Dublin, Ireland 733,000+
Billion Operations, AI,
Cloud
~$15 Strategy
New York,
McKinsey & Co. Billion 45,000+ Consulting, Digital
USA
(Est.) Transformation
Strategy,
BCG (Boston ~$12
Innovation, Digital,
Consulting Boston, USA Billion 30,000+
People
Group) (Est.)
Transformation
📈 Key Competitive Dimensions
Parameter Deloitte Key Competitor Comparison
Global Accenture
$64.9B Deloitte slightly ahead
Revenue ($64.1B)
🧠 Strategic Takeaways:
Despite its strengths, Deloitte faces a few internal challenges that can impact its
agility and perception.
🧠 3. Opportunities
There are numerous external factors that Deloitte can capitalize on for future growth
and sustainability.
Rising demand for consulting services in India, Southeast Asia, Africa, and
Latin America.
Deloitte India already contributes ~25% of global workforce and is positioned
for continued expansion.
Increasing cyber threats globally mean Deloitte can expand its cyber security
advisory and risk analytics offerings.
Global businesses need robust compliance, where Deloitte's services add
value.
Deloitte frequently acquires smaller tech firms and start up to build digital
capabilities and expand into niche sectors.
🧠 4. Threats
.
📊 Findings and Conclusion
Deloitte has solidified its position as a global leader among professional services
firms, not just in terms of revenue (crossing $64.9 billion in FY 2023), but also
through its widespread geographical presence in 150+ countries and its
multidimensional service offerings. Unlike traditional audit firms, Deloitte has rapidly
evolved into a full-spectrum consulting powerhouse. This strategic shift has allowed
it to reduce its dependency on traditional audit services and focus on more high-
margin, future-oriented segments like digital transformation, cloud, cyber
security, AI, and ESG consulting.
Its in-house innovation centers (like Deloitte Catalyst and Greenhouse Labs) foster
new solutions in areas like block chain, analytics, quantum computing, and
cloud-native architecture, helping clients stay competitive and agile in a tech-
driven economy.
🌍 4. Global Talent and Workforce Strength
Moreover, with significant hiring in India, Philippines, Poland, and Costa Rica,
Deloitte has been successful in leveraging talent in cost-effective geographies while
maintaining service quality.
Being a privately-held LLP, Deloitte is not publicly traded. While this gives it
operational flexibility, it also limits external transparency compared to listed firms.
Regulatory bodies (like PCAOB in the U.S. and NFRA in India) have, at times,
flagged concerns around audit independence and conflict of interest in firms
offering both audit and consulting to the same clients.
Deloitte has responded by clearly delineating audit vs. advisory operations and
voluntarily adopting several governance reforms globally. However, reputational
risks from legal challenges or audit lapses continue to pose challenges.
Their GreenSpace Tech offering supports companies with green innovation, supply
chain transparency, and sustainable product development, setting Deloitte apart in
the ESG transformation landscape.
🧠 7. Rising Competition & Market Dynamics
Despite its size, Deloitte must stay agile, innovative, and continuously reskill its
workforce to retain leadership.
📌 Conclusion
Deloitte has successfully transformed from a traditional audit firm into a digital-age
consulting and advisory powerhouse. Through diversified services, strategic
alliances, technological investments, and a future-ready workforce, it has carved a
niche that blends legacy trust with modern innovation.
📚 References
McKinsey: https://www.mckinsey.com
BCG: https://www.bcg.com
Accenture: https://www.accenture.com