SEMMOZHI IAS ACADEMY Total points 86/100

Marketing and HRM (part 1)

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Question Section 86 of 100 points

Unit test II

1) _______ describes one of the concepts, that is crucial for the smooth *1/1
running of an organisation. Name that concept.

A) planning

B) Management

C) None of the options are correct

D) Coordination
2) In which step of the planning process, the best and most feasible plan *1/1
will be chosen to be implemented.

A) Selecting an alternative

B) Evaluating alternative course of action

C) Setting up objective

D) Developing Premises

3) which of the following is an activity which requires a manager to look *1/1

ahead and anticipate changes?

A) organising

B) staffing

C) controlling

D) planning

4) which is meant by follow up action as the step to involved in the *1/1

process of planning

A) selecting the plan

B) managing the plan

C) checking the plan

D) none of the above

5) Name the most critical step in the process of planning * 1/1

A) implement the plan

B) developing the plan

C) selecting the best possible course of actio

D) none of the above

6) Promoting a business involves: * 1/1

A) Selecting land

B) Arranging Funds

C) Selecting a business idea

D) None of the above

7) Location of Plant is a decision taken at the time of: * 1/1

A) Establishment of a unit

B) Selecting a product

C) Planning marketing of activities

D) All of the above

8) ________is decision making, regarding,the goods and setting the future *1/1
course of action from a set alternative to reach them.

A) Organising

B) controlling

C) Planning

D) Staffing

9) Match the following: * 1/1

A.Organising _ 1.smooth functioning
B.Planning _ 2.performance employees
C.Decision making _ 3.Tink before you Act
D.Controlling _ 4.placement of personal

A) a.A--2,B--1,C--3,D--4

B) A--4,B--3,C--1,D--2

C) A--1,B--2,C--4,D--3

D) A--3,B--4,C--2,D--1
10) _____is a concern,entity or enterprise which buy and sell, is owned by *1/1
One or group of persons is managed under a specific set of operating
policies

A) Business combination

B) Business Organisation

C) Business ethics

D) Business concern

11) Is not a characteristics of Business organisation * 1/1

A) Profit motive

B) Exchange of goods and services

C) Social responsibility

D) No risk & uncertainty

12) The primary objective of business is? * 1/1

A) To provide social services

B) To fulfill personal hobbies

C) To earn profit by satisfying customer needs

D) To engage in charitable activities

13) characteristics is NOT essential to define a business? * 1/1

A) profit motive

B) Economic activity

C) Uncertainty and risk

D) free from any legal requlations

14) Rotation is otherwise called as______ * 1/1

A) Replacement transfer

B) Shift transfer

C) Versatility transfer

D) Remedial transfer

15) WAB's refer to_______ * 1/1

A) Weighted allotment blanks

B) Weighted application blanks

C) Weighted average blanks

D) Weighted assimilation blanks

 16) price that is fixed at a full number is known as * 0/1

A) customary price

B) prestige price

C) psychological price

D) odd price

Correct answer

C) psychological price

17) Elimination of middlemen as practically * 0/1

A) impossible

B) possible

C )reduce the channel cost

D) reduce the channel function

Correct answer

B) possible
 18) "Block Box" theory related to * 1/1

A) Buyer behavior

B) Market behavior

C) product planning

D) None of these

19) Blanket brand otherwise known as * 1/1

A) single brand

B) family brand

C) manufacturer brand

D) All of these

20) Which attribute of a product refers to its aesthetics and usability? * 0/1

A) Quality

B) Design

C) Branding

D) After-sales service

Correct answer

B) Design
 21) Which step in new product development involves creating *1/1
prototypes?

A) Idea Generation

B) Business Analysis

C) Product Development

D) Commercialization

22) Formation of organisation begins with _______ * 0/1

A) The decision of the sources of authority

B) Efficient

C) Division of labour

D) Establishing the human relations

Correct answer

A) The decision of the sources of authority

 23) Which component is not of planning? * 0/1

A) Policies

B) Procedures

C) Programme

D) Results

Correct answer

C) Programme

24) A Supervision has own status in organization * 1/1

A) Top management

B) Middle management

C )Front line management

D) labour
 25) The planning in business implies ______ * 0/1

A) A process of comparing actual performance with standard

B) A process of integrating the people with the organisation

C) Deciding in advance the objectives of the organisation and the means for
attaining them

D) A process of pulling all the points of organisation together towards the

achievement of its pre determined goals

Correct answer

C) Deciding in advance the objectives of the organisation and the means for
attaining them

26) planning function of management is performed by ______ * 0/1

A) Top management

B) Middle management

C) Lower management

D) All of the above

Correct answer

D) All of the above

27) The essence of business planning is to _______ * 1/1

A) Assess the market opportunities to be exploited

B) Appraise the threats and risks

C) Anticipate losses and profits

D) None of the above

28) which of the following is not physiological determinant? * 1/1

A) Self- actualisation needs

B) social needs

C) safety needs

D) physchological needs

29) what is distribution channel? * 1/1

A) a group of distributors

B) a shop or other retail outlet

C) a products route through the supply chain

D) a means of transporting goods( ex: lorry,or train)

30) In_______ the whole market is divided into different geographic units * 1/1

A) Demographic segmentation

B) Socio- Economic segmentation

C) Geographic segmentation

D) Psychographic segmentation

31) Benefits of segmentation_____ * 1/1

A) Reduced sale

B) Shifting loyals

C) Determining marketing strategies

D) Unknown markets

32) Who is the father of modern marketing * 1/1

A) Philip katlor

B) peter drucker

C) Abraham Maslow

D) Laster Wunderman
33) is not a part of marketing mix * 1/1

A) Product

B) Purpose

C) Price

D) place

34) Which of the following is not a valid basis for market segmentation? * 1/1

A) Customer Based Segmentation

B) Technology Oriented Segmentation

C) Competition Related Segmentation

D) Product Related Segmentation

35) Which of the following refers to the geographical separation between *1/1
the producers and consumers?

A) Spatial separation

B) Separation in time

C) Separation in values

D) Separation of information
36) Certain approaches of marketing * 1/1

A) mass marketing

B) target marketing

C) micro marketing

D) all of the above

37) The young and impulsive people who seek excitement and variety can *1/1
be the best

A) innovators

B) non-innovators

C) experiences

D) non-achievers

38) The approach that considers all the middleman and institutions in *1/1
distribution channel is

A) management approach

B) Institutional approach

C) commodity approach

D) functional approach
 39) Functional approach to the study of marketing was designed by * 0/1

A) Stanton

B) J. F. Pyle

C) A. H. Shaw

D) Duddy and Ravzen

Correct answer

C) A. H. Shaw

40) This approach deals with the problem of demand and supply * 1/1

A) Institutional approach

B) societal approach

C) legal approach

D) Economic approach
 41) This is developed to satisfy the anticipated needs of the identified *0/1
market

A) product planning

B) Relationship marketing

C) Marketing mix

D) Product mix

Correct answer

C) Marketing mix

42) ____ is the key term in AMA's definition of marketing? * 1/1

A) Sales

B) Promotion

C) Value

D) Profit

43) Which of the following is NOT a right of a consumer under the *1/1
Consumer Protection Act?

A) Right to be informed.

B) Right to seek redressal

C) Right to be exploited

D) Right to be heard
44) The Consumer Protection Act was enacted in which year * 1/1

A) 1984

B) 1986

C) 1988

D) 1990

45) The right to choose is a fundamental right of consumers, which *1/1

ensures

A) Availability of a variety of goods and services

B) Quality of goods and services

C) Low prices of goods and services

D) None of the above

46) Which of the following is an example of an unfair trade practice? * 1/1

A) Providing accurate information about a product

B) Selling goods above the maximum retail price

C) Ensuring product safety

D) Providing good after-sales service

 47) The Consumer Protection Act applies to * 1/1

A) Goods

B) Services

C) Both goods and services

D) Neither goods nor services

48) Which organisation is responsible for protecting the rights of *0/1

consumers in India?

A) Competition Commission of India

B) Reserve Bank of India

C) Consumer Protection Council

D) Confederation of Indian Industry

Correct answer

C) Consumer Protection Council

49) What is the main objective of the Consumer Protection Act? * 1/1

A) To protect consumers from exploitation and unfair trade practices

B) To promote competition among businesses

C) To regulate advertising standards

D) To enforce contracts between businesses and consumers.

50) Which level of Consumer Disputes Redressal Commission handles *1/1
complaints with a value exceeding ₹1 crore?

A) District Forum

B) State Commission

C) National Commission

D) All levels

51) What is the period of limitation to file a complaint under the *1/1
Consumer Protection Act?

A) 1 year

B) 2 years

C) 3 years

D) No limitation period

52) What is the purpose of a consumer grievance redressal mechanism? * 1/1

A) To resolve disputes between consumers and sellers/service providers

B) To promote sales and marketing techniques

C) To establish legal precedents

D) To regulate government policies

53) Consumer Protection Act is significant to * 1/1

A) Immovable Goods

B) Movable Goods

C) Particular Goods and Services

D) All Goods and Services

54) How many rights does a consumer have under the Consumer *1/1
Protection Act?

A) 8

B) 6

C) 4

D) 5

55) Under the Consumer Protection Act, the rights of a consumer do not *1/1
include to be

A) Safety

B) Choose

C) Presented

D) Informed
56) When the seller manipulates the price, it is known as * 1/1

A) Caveat Emptor

B) Unfair trade practices

C) Restricted trade practices

D) None of the above

57) Under this act, the minimum age of forum member of a district forum *1/1
should be

A) 30

B) 40

C) 35

D) 65

58) The maximum age for a state commission member should be * 1/1

A) 60

B) 35

C) 70

D) 67
59) The maximum age national commission member should be * 1/1

A) 60

B) 35

C) 70

D) 65

60) In which forum is it compulsory to have a female member? * 1/1

A) National commission

B) State commission

C) District commission

D) All of the above

61) Within how many days does the opposite party have to answer after *1/1
they are informed about the complaint?

A) 30

B) 5

Option 3

D) 15
62) In today's time marketing must be understood and developed as? * 1/1

A) Getting the first movers advantage

B) Creating value for the customers

C) pushing for higher sales and profit.

D) creating innovative products

63) Development of a new product brings________ * 1/1

A) form utility

B) place utility

C) Time utility

D) possession utility

64) The initial stage of marketing system is_________ * 1/1

A) monopoly system

B) exchange to money

C) Barter system

D)self producing
 65) Which marketing concept is based on the belief that consumers favor *1/1
widely available and affordable products?

A) Product Concept

B) Production Concept

C) Marketing Concept

D) Societal Marketing Concept

66) What is the primary goal of a marketing approach * 1/1

A) To produce goods efficiently

B) To satisfy customer needs and wants

C) To maximize profits

D) To promote products

67) Which marketing approach in focuses on the customer's needs and *0/1
wants?

A) Product-oriented approach

B) Production-oriented approach

C) Customer-oriented approach

d) Sales-oriented approach

Correct answer

B) Production-oriented approach
68) What is the key characteristic of a market-oriented approach? * 1/1

A) Focus on product features

B) Focus on customer needs and wants

C) Focus on sales volume

D) Focus on production efficiency

69) Which of the following is a type of marketing approach? * 1/1

A) Product-oriented approach

B) Customer-oriented approach

C) Societal marketing approach

D) All of the above

70) What is the focus of a product-oriented approach? * 1/1

A) Customer needs and wants

B) Product features and quality

C) Sales volume

D) Market trends
 71) Market are segmented on the basis of firm * 1/1

A) Institutional segmentation

B) firmographic segmentation

C) Nitcher marketing

D) Mass marketing

72) One product several mix several segment * 0/1

A) Differential segmentation

B) un differential segmentation

C) Mass segmentation

D) particularized segmentation

Correct answer

D) particularized segmentation

73) Who is supreme in the market? * 1/1

A) Seller

B) Customer

C) Retailer

D) Wholesaler
74) Marketing mix is a pack of___ sets of variables * 1/1

A) 7

B) 5

C) 4

D) 2

75) "A customer is the most important visitor on our premises, He is not *1/1
dependent on us we are dependent on him" ________said this about the
customer

A) J.F.Kennedy

B) Mahatma Gandhi

C) Philip Kotler

D) Dale s. Bean

76) who can make complaint? * 1/1

A) A consumer as defined under consumer protection act, 1986

B) A registered voluntary consumer association

C) Central Government

D) All of the above

77) The Consumer Protection Act was enacted in_____ * 1/1

A) 1986

B) 1990

C) 1995

D) 2000

78) The _____ should contain the full details about name of the product, *1/1
date of manufacturing, date of expiry, batch number, warning etc

A) Package

B) Advertisement

C) Marketing

D) Addressing

79) Which segmentation approach is the most compatible with the spirit *1/1
of the market concept?

A) social class

B) Benefit sought

C) Income

D) Family size
 80) The firm has decided to localize its product and services to meet *1/1
local market demands. a good approach to use would be ____
segmentation

A) demographic

B) psychographic

C) Benefit sought

D) Geographic

81) The key term in the Marketing Association definition of Market is * 1/1

A) Activity

B) Sales

C) Products

D) Value

82) Buyers are offered a wide range of products to choose from is called * 0/1

A) Exhibition

B) Benefits

C) Marketing

D) None of these

Correct answer

A) Exhibition
83) Marketing includes both place and region in which buyers and sellers *1/1
are in free competition with one another

A) Clark and Clark

B) pyle

C) business dictionary

D) wj Stanton

84) What is the primary characteristic of services? * 1/1

A) Tangibility

B) Intangibility

C) Homogeneity

D) Perishability

85) What is the purpose of service blueprinting? * 1/1

A) To design service processes

B) To measure service quality

C) To promote services

D) To price services
86) What is the primary challenge in rural marketing? * 1/1

A) Reaching a large customer base

B) Understanding rural consumer behavior

C) Managing logistics and distribution

D) All of the above

87) What is agricultural marketing? * 1/1

A) The process of buying and selling agricultural products

B) The process of producing agricultural products

C) The process of processing agricultural products

D) The process of distributing agricultural products

88) What is influencer marketing? * 1/1

A) Partnering with influencers to promote products

B) Creating content to promote products

C) Using paid advertising to promote products

D) None of the above

 89) What is the role of social media in services marketing? * 1/1

A) To promote services

B) To engage with customers

C) To provide customer support

D) All of the above

90) Which of the following recent marketing trends is best suited for *0/1
promoting agricultural products in rural areas?

A) Influencer marketing

B) Augmented reality (AR) advertising

C) Mobile-based digital marketing

D) Guerilla marketing

Correct answer

C) Mobile-based digital marketing

91) Which of the following is a major challenge faced in rural marketing? * 1/1

A) High brand loyalty

B) Over-saturation of market

C) Inadequate infrastructure and distribution channels

D) Excessive digitalization
92) Intangibility , perishability, inseparability and variability are the *1/1
characteristics of

A) Product

B) Service

C) Goods

D) Both a and b

93) What does SEM stand for * 1/1

A) Search Engine Marketing

B) Social Engine Marketing

C) Search Engine mobilisation

D) Side Efficiency optimization

94) Which of the following is the certification mark for *1/1

agricultural produce?

A) AGMARK

B) BIS

C) ISO 2000

D) ISl
95) Processing wheat into flour and breat adds ........... utility to the *1/1
product

A) form

B) place

C) time

D) destination

96) India has ........... agro climatic zones * 1/1

A) 5

B) 10

C) 15

D) 20

97) Food cooperation of India established in the year * 1/1

A) 1945

B) 1955

C) 1965

D) 1975
98) The pricing of agricultural produce depends on factors like * 1/1

A) seasonality

B) perishability

C) demand and supply

D) all of the above

99) Directorate of marketing and inspection (DMI)is an attached office of *1/1

which among the following ministries?

A) Ministry of commerce

B) Ministry of Agriculture

C) Ministry of Finance

D) Ministry of food processing

100) which marketing function adds possession utility to a product * 1/1

A) Premium pricing

B) Buying and selling

C) Distribution

D) Product development

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