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Cha 3

The document discusses the process of searching for information online, highlighting the role of search engines like Google, Bing, and Yahoo, and their various functions such as keyword search and voice search. It also covers search engine optimization (SEO) strategies, techniques for effective information search, and the importance of critically evaluating online information for credibility. Additionally, it addresses copyright laws and data protection rights in the digital landscape.

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5 views22 pages

Cha 3

The document discusses the process of searching for information online, highlighting the role of search engines like Google, Bing, and Yahoo, and their various functions such as keyword search and voice search. It also covers search engine optimization (SEO) strategies, techniques for effective information search, and the importance of critically evaluating online information for credibility. Additionally, it addresses copyright laws and data protection rights in the digital landscape.

Uploaded by

dessiediress
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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3.1.

Search Information
"Search for Information" refers to the process of
actively seeking and retrieving specific
Data,

Facts, or

Knowledge from various sources.


 In the context of web browsing, "Search for
Information" often involves using search engines
like

Google,

Bing, or

Yahoo to locate relevant web pages, articles,


or resources related to a particular topic.
3.1.1 Search Engines and Their Functions

A search engine is a software system used to


search for information on the World Wide
Web.
Popular Search Engines
 Google: The most widely used search engine,
known for its speed, relevance, and
comprehensive index.
 Bing: Microsoft's search engine, which integrates
well with Windows and Microsoft services.
Bing offers unique features like
image search,
video search, and
integration with Microsoft Office.
Yahoo: Provides a variety of services
including search, news, email, and more.

DuckDuckGo: Focuses on user privacy and


does not track search activity, making it a
popular choice for those concerned with
privacy.
Key Functions of Search Engines
 Keyword Search: Users type in words or phrases
(keywords) to find relevant web pages.

 Advanced Search: Offers options to refine search


queries with filters for date, language, region, and
more.

 Image and Video Search: Allows users to find


images and videos related to their queries.
Voice Search: Enables users to perform
searches using voice commands, which is
especially useful on mobile devices.

Local Search: Helps users find businesses,


services, and points of interest in their local
area.
The Role of Search Engines in Web Development
Search Engine Optimization (SEO), involves
 Keyword Research: Identifying the keywords that potential
visitors use to find related content

 On-Page SEO: Optimizing the content and structure of the


website to be search-engine friendly.

 Off-Page SEO: Building backlinks from other reputable


sites to improve the website’s authority and ranking.

 Technical SEO: Ensuring that the website is accessible to


crawlers, loads quickly, and is mobile-friendly.
some common strategies and techniques of
information search

1.Basic Search: A search can be conducted by entering a


single search term or a phrase .

2. Exact Match Search: a technique used to find results that


contain the exact phrase or terms specified in the search query

3. Boolean Search: This is a very common search technique


that combines search terms according to the Boolean logic.
Three types of Boolean search
A. Boolean AND search: allows users to combine two or
more search terms .

B. Boolean OR search: allows users to combine two or more


and retrieves either one or all of the constituent terms

C. Boolean NOT: Excludes results containing the specified


term.
4. Site Search: To search within a specific website.

5. Wildcards (*) search: Using an asterisk (*) as a placeholder

for any word or part of a word.

6. File Type Search: search for specific types of files

9. Definitions: To get a definition of a word or term, simply type

"define:" followed by the word.


Key Use Cases for Google Reverse Image
Search:
 Verifying Image Authenticity: Check if an image has
been edited or manipulated .
 Identifying Sources and Attribution: Find the
original source of an image to provide proper
attribution or credit, especially for creative works.
 Researching Products or Objects: Use reverse image
search to identify objects, products, landmarks, or
artworks within an image.
 Detecting Fake Profiles or Scams: Verify the
authenticity of profile pictures on social media or
dating platforms .

 Locating Higher-Resolution Versions: Find higher-


resolution versions of images for various purposes,
such as printing or design projects.
Critical Evaluation
In the digital age, it's essential to critically
evaluate online information to ensure its
Accuracy,

Reliability, and

credibility
A well-defined set of evaluation criteria.
Source Credibility Assessment
 Users must critically evaluate the credibility of
online sources.

 The CRAAP framework is a set of criteria designed


to help individuals evaluate information sources for
their credibility, reliability, and relevance.
 The acronym "CRAAP" stands for
Currency, the timeliness of the information,
Relevance, the importance of the information
Authority, credibility and the qualifications of the
author or organization

Accuracy, reliability and truthfulness of the


information

Purpose. the intent behind the information


Copyright and Data Protection
There are a vast number of digital resources
online that you can use.
However, there are rules and responsibilities
when using online resources.
3.3.1. Copyright Laws in the Digital World
 Copyright laws are designed to protect the rights of
creators by giving them control over how their work is
used.
 In the digital world, these laws apply to various forms of
media, including
Text
Images
Music
Videos.
3.3.2. Data Protection rights and obligations

 Data protection laws are designed to safeguard


individuals' personal information from unauthorized
access.
E
n
d

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