INOVATION
INOVATION
”
Theodore Levitt (1925 – (2006), American economist and Harvard professor
1. Innovation Discussion
1. What is innovation?
2. Who is the most innovative person you can think of? What makes them so innovative? What
qualities do they have?
3. Which are the most innovative companies? Why are they so innovative?
4. How innovative would you say you are?
5. How innovative is the company you work for?
6. What is the best idea you have ever had?
7. What innovative changes can you suggest for the place you work?
8. What innovations help you in your daily life? How would your life be different without these?
2. Innovation Vocabulary
• to meet a need (verb) – to provide what is needed.
• to revolutionise (verb) – to change something fundamentally; to make a major change.
• (to make/have) a breakthrough (noun) – an important discovery.
• (to) pioneer (verb, noun) – to be the first to do or use something and lead the way for others.
• eureka moment (noun) – the sensation of suddenly understanding a previously incomprehensible
problem or concept.
• R&D (research and development) (noun) – activities to create new and innovative products or
knowledge.
Using the vocabulary words above, complete the following sentences (remember to use the
correct form of the word, e.g. verb conjugation or plural noun)
1. Investing in is a great way for a company to come up with new ideas.
2. Isaac Newton had a when an apple fell on his head leading to his discovery of
gravity.
3. The discovery of penicillin was a major in medicine.
4. Social media has the way businesses interact with their customers.
5. If your product of your customers, you will have guaranteed success.
6. Henry Ford was not only a of the automobile industry and industry in general,
but he was also a of ‘welfare capitalism’, designed to improve the lives of his
workers.