Government-certified AI-Powered

Digital Marketing Course

with Placement Guarantee
Get Placed with ₹3-10 LPA Salary

4.4/5 Live Placement Bootcamp

Table of

Contents
Internshala in Headlines
What is Digital Marketin
Why Digital marketing is THE ULTIMATE career path?
What your career as Digital Marketer may look like?
How would your salary trends look as a Digital Marketer?
Top companies hiring on Internshala
Why choose Internshala Placement Guarantee Course?
How does Digital Marketing Placement Guarantee Course work
Skills and tools you will learn
Become an AI-powered marketer by learning top AI tools
Industry-recognized certifications
How Placement-Assistance can help you land a job?
Industry-oriented curriculum
Top corporate faculty
Join the revolution
Program fee
Connect with Admissions Team
Internshala

in headlines
 What is

Digital Marketing

The term Digital Marketing refers to the use of digital channels to market products and

services in order to reach consumers. This type of marketing involves the use of

websites, mobile devices, social media, search engines, and other similar channels.

Digital marketing became popular with the advent of the internet in the 1990s.

Digital Marketing involves some of the same principles as traditional marketing and is

often considered a new way for companies to approach consumers and understand

their behavior. Companies often combine traditional and digital marketing techniques in

their strategies.
 Why Digital Marketing is 

The Ultimate career path?
Digital marketing brings the broader
spectrum of choices of careers. Digital
With the right marketing skills and
marketing makes you a jack of all trades
abilities can haggle for higher
and then you can specialize on things you
compensations yet additionally land
love.
extraordinary perks and maybe even
rewards relying upon their job.

According to LinkedIn, the “Digital Marketing

Specialist” role is among the top 10 most

in-demand jobs, with 860,000 job openings.

Approximately, 1 out of 5 jobs for new
graduates in India is related to Digital
Marketing (source: survey of job sites).

The most requested experience in digital

marketing includes social media, content
strategy, SEO, analytics, and more.

A LinkedIn survey found a shortage of

about 230,000 digital marketing
professionals in the U.S. Same trend

is expected to be seen in countries

across the globe.

The digital advertising industry across India had

a market size of around 47 billion in 2015, which
only went up to have a market size of around
199 billion in the financial year 2020. This figure
is projected to go up to 539 billion rupees by the
financial year 2024.
What your career as a

Digital Marketer may look like?

Digital Marketing Manager

Digital marketing managers strategize and implement a brand’s

complete digital presence by leveraging every channel under
digital marketing to promote a business’ product/services.

Search Engine Optimizer

Search Engine Optimization refers to making the website or a web

page rank on the search engine’s results. Anyone dealing with SEO
has to work on analyzing, reviewing, and optimizing websites using
organic SEO techniques.

Social Media Marketer

Social media marketing is all about managing a company’s presence

across social networks that include Facebook, Instagram, Twitter,
Linkedin, Pinterest, etc.

Email Marketer

As an Email marketer one has to focus on building an email list,

creating personal and customizable emails tailored to customer
interests, and nurturing leads through written communication.

Performance Marketer

A performance marketer is a data-driven professional focused on

optimizing digital marketing campaigns to achieve measurable
results, such as leads, sales, or engagement, by leveraging
strategies like paid ads, SEO, and analytics.
How would your salary trends 

look as a Digital Marketer?

Experience | Salary

< 1 year 3.20 Lac

1-4 years 4.5 Lac

5-9 years 12+ Lac

10+ years 25+ Lac

Salary trends in Digital Marketing

Top companies hiring from

Internshala

6,25,129 ₹80,000/month
Digital Marketing Internships Highest stipend offered

1,66,881 ₹11 LPA

Internships with job offers Highest salary offered post
internship
Why choose Internshala's Placement

Guarantee Course?
Practical Learning Approach
Each Placement Guarantee Course comprises quizzes and practical learning
modules that call for hands-on learning.

Industry-Recognized Certification
Students get industry-recognized certificates on completion. More than
100,000 companies use Internshala for hiring every year. Therefore, Internshala
Trainings certificates are widely recognised and valued.

100% Internship Guaranteed

Our Digital Marketing Placement Guarantee Course comes with a 100%
internship guarantee that helps students build their dream careers.

Live Classes
For a better understanding of the subjects, all the trainings have live
sessions weekly.

Portfolio-Worthy Projects
Our practical-based learning model allows students to learn from
industry-level projects.

Live Placement Bootcamp New

Our live Digital Marketing Bootcamp will immerse you in the technical skills to ace

case studies, guesstimates, and technical interview questions.

How does Internshala’s 

Digital Marketing Placement
Guarantee Course work?

2. Evaluate
Top-rated corporate Specially curated
faculty & practical quizzes and tests
first curriculum after each module

3. Build 4. Excel
Industry-based Pass the final
projects for test to rate your
hands-on experience overall knowledge

5. Prepare 6. Get a Job

Get interview ready Once you graduate from the
with mock interviews course, get a guaranteed job
and resume building to kickstart your career
Skills you will learn

Search engine optimization Search engine marketing Blogging

Email marketing Digital advertising Growth hacking

Brand marketing Content marketing E-commerce marketing

Social media marketing Content Strategy & Development

Tools you will master

Ads
Become an AI-powered

marketer by learning top AI

tools

StarterTemplates

ChatGPT, Gemini & Copilot for creating engaging content, SEO,

managing social media effectively, and improving marketing strategie

Perplexity to get advanced search results for your querie

Copy.ai to generate fresh ideas and power up your marketing cop

Adobe Firefly to design faster for your marketing campaign

Optimo to do anything from creating content, writing ad copy,

generating hashtags to market research

Deep AI Generates visual content and insights for creative campaign

Starter Templates Provides pre-designed frameworks for marketing

materials.

Claude Enhances content creation with advanced text generation and

editing.
 Industry-recognized &

Government approved Certifications

Internshala Trainings certificate
Upon successful completion of the program,
you will receive a Digital Marketing Placement
Guarantee Course certificate from
Internshala.

NSDC & Skill India certificate

Also, receive a certificate from NSDC
(National Skill Development Corporation)
and Skill India.

Industry Certifications
The program prepares you for the following 6 most popular industry certifications
from HubSpot and Google to take your resume to the next level.

Google Analytics Social Media HubSpot Inbound Google Ads Search Google Ads Display HubSpot SEO
Individual Qualification Strategy Certificate Certification Certification Certification Certification
How Placement-Assistance

can help you land an job?

A dedicated placement cell to continuously guide you

towards your dream career

1:1 Career planning sessions with faculty with rich

industry experience

Get highlighted in your job applications on

Internshala

Expert assistance on resume & cover letter writing

LinkedIn profile building

 Top Corporate
Faculty

Gourav Meet Sumit Periwal

Lead Instructor,
Entrepreneur in Residence,

Internshala Internshala
Lead Instructor, Internshala
Entrepreneur in Residence, Internshala 2021-

2023-Present

Present

Digital Marketing Trainer, IIDE

HEAD (Supply growth), Zomato

2022 - 2023

2019 - 2021

Associate Faculty Digital Marketing, Program Manager (Strategy and Operations), Jarvis

Tech Mahindra Foundation

technology and Strategy consulting PVT. LTD

2021 - 2022

2017 - 2018

Digital Marketing Trainer, Appworx Special Projects (Distribution Business), Star India

2020 - 2021

2016 -2017

Digital Marketing Engineer,

Summer Associate, CITI Group

Imbibe Technologies Private Limited

2015 - 2015

2018 - 2019

Analyst, Future First Info

2010 - 2013

XLRI

2014 - 2016
Join the Revolution
Thousands of students are choosing the 'Learn -> Intern -> Get a job'
route to launch their careers. Join to build your career the fastest way.

Testimonial 1

Testimonial 2

Biswashree Mishra Chitransh

₹6 LPA+ salary ₹4 LPA salary
Creative Copywriter,
Product Marketing Specialist,
Target Grazitti Interactive

M.A Advertising, University of West London, '20 MBA, Lovely Professional University, '17

Digital Marketing Training, '21 Creative Digital Marketing Training, '21

Copywriter, Target, Sep'21 Product Marketing Specialist,

Grazitti Interactive, Aug'21

Testimonial 3

Testimonial 4

Sharad Rawat Ankita Lenadit

₹3 LPA+ salary ₹3 LPA+ salary
Executive - SEO,
Marketing & BD, 

Policy Bazaar Adsolut Media

B.Tech, United College of Engineering

BMS (Marketing), SIES College, '20

and Management, Allahabad, '19

Digital Marketing Training, Apr'21

Digital Marketing Training, '20

Intern - Marketing, Parity Cube, Jul'21

Executive - SEO, Policy Bazaar, Jul'21 Marketing & BD, Adsolut Media, Sep'21
 Industry-oriented curriculum
200+ Hours of 5 months 8 Courses
5 projects
learning

10+ AI tools Live Placement

covered Bootcamp
After completing a course, you can download its videos for future reference.
COURSE 1: Marketing Fundamentals: A Beginner's Journey

Agency Ecosystem Presentation Skills

Functioning of Agency Creating an Action Plan for your Presentatio
Preparing a Presentation that Influences
Fundamentals of Marketing Present with Confidence
Basics of Marketing
Understanding Consumer Journey through AIDA Model
Reaching the Right Target Audience with STP
Project description: Conduct an extensive market research initiative for the assigned brand, meticulously

identifying untapped growth opportunities and pinpointing emerging target audiences to foster strategic

expansion.

COURSE 2: Build and Rank your Website

Crucial Elements for Successful Blogging Ace your Website Ranking it SEO w h

Introduction to Blogging Introduction to Search

E arning Strategies for Bloggers K eyword Research and Analysis
Blogging Platforms and Tools O n Page S ptimi ation
- EO O z

Crafting Compelling Blog Content Technical SEO

ff Page S
Essentials of Managing a Website
O - EO

Strategies Ad anced S Techni ues

v EO q

Introduction to e site
W b

Setting up your ordPress e site

W W b
COURSE 3: Search Engine Marketing

Getting Started with PPC & Different YouTube Ads

Search Ad Options YouTube Ads Format
Introduction to PPC Campaign & Ad Settings for YouTube
Different Search Ad options YouTube Ad Examples
Setting Up a YouTube Ad Campaign
Setting Up Google Ads Account & Shopping Ads
Keywords
Overview of Shopping Ads & Benefits
Google Ads Account Setup Product Feed Creation and Optimizatio
Setting Up Keywords for Ads Optimization and Best Practices
Setting Up Shopping Ads
Search Ads - Budgets, Bids, and Ad
Copywriting App, Discovery & Advanced App
Calculate Budgets & Bids Campaigns
Writing Copies & Using AI for Generating Ad Copies Introduction to App Advertising
Setting Up Live Search Ads with Ad Copies Exploring Discovery Ads
Advanced Strategies for Performance Max
Display Ads - GDN (Google Display Network) Campaigns

Search vs. Display Advertising Remarketing and Conversion

Campaign & Ad Settings for GDN
Overview of Remarketing
Bidding Strategies for GDN
Setting Up Remarketing Campaigns
Setting Up Live Display Ads with Ad Copies
Conversion Tracking

Project description: Build a high-impact brand website, optimize it for SEO, and create a results-driven
Google Ads campaign. Master the art of Search Engine Marketing (SEM) by combining organic and paid
strategies to maximize traffic, visibility, and conversions.

COURSE 4: Impacting Audiences with Social Media

Organic
Foundations of Social Media Marketing Advanced Instagram Marketing
Overview of Social Media Marketing Measuring Performance and Tools
Influencer Marketing and Page Analysis
Facebook Marketing
Understanding the Facebook Algorithm Copywriting Essentials
Facebook Page - Roles and Responsibilitie Essential Principles in Copywriting
Content Formats for Facebook Guidelines, Rules, and Key Elements of Copywritin
Scheduling Posts and Links on Facebook Navigating Copywriting in the Digital Landscape
 Instagram Marketing LinkedIn Marketing
Understanding the Instagram Algorith Creating a LinkedIn Company Page
Content Ideation for Instagram Optimizing Your LinkedIn Page
Instagram Features and Engagement Using LinkedIn as a Blogging Platform
LinkedIn Features and Analytics
Twitter Marketing
Best Practices for Twitter Marketing Online Reputation Management (ORM)
When and How to Use Twitter for Marketing Introduction to Online Reputation Management (ORM
Analyzing Brand Reputation on Social Media
Snapchat Marketing Basics
Best Practices for Snapchat Marketing Influencer Marketing
When and How to Use Snapchat for Marketing Influencer Marketing Basics
Executing Successful Influencer Campaigns

COURSE 5: Paid Social Media Marketing- Reach Beyond Organic

Introduction to Social Media Advertising LinkedIn Ads

Overview of Social Media Advertising Introduction to LinkedIn Advertising
Setting up your First Linkedin Ad Campaign
Facebook and Instagram Ads Basics
How to Run Ads on Facebook and Instagram

Transition to Ads Manager

Understanding Ads Manager
Campaign Setup and Settings
Ad Set - Setup and Optimization
Ad Creation and Strategies
Running a Lead Generation Campaign
Setting Up Remarketing Sales Campaign

Project Description: Develop a high-impact social media strategy for a given brand by crafting visually
stunning content and a 3-month growth plan. Blend organic, influencer, and paid marketing to maximize

reach, engagement, and ROI. Create compelling creatives, allocate budgets strategically, and track

performance for sustainable brand success.

COURSE 6: Lead, Engage, Sell

Crafting a Converting Landing Page Optimizing E-Commerce Performance

Introduction to Lead Generation Methods for Success

Setting Up Effective Landing Pages E-commerce Essentials

A/B Testing Choosing the Right E-commerce Platform

Crafting a Winning E-commerce Strategy

Email Marketing with Mailchimp Measuring Success in E-commerce

Introduction to Email Marketing

Set Up Your First Email Marketing Campaig

Strategies for Effective Email Marketing

COURSE 7: Google Analytics

GA4 Introduction Set Up GA4 for Website

Meaning of GA4 Getting Access to Demo Account

Difference between Dimensions & Metrics Setting up GA4 for Your Website

Reports in GA4 Advanced GA4 Configuration

Realtime Reports in GA4 Setting up Custom Event

Acquisition Reports Setting up UTM Parameters
Engagement Report
Linking Analytics with Google Ads
Retention Reports

User Reports

Segments in GA4

Exploration Report

Events & its Types

Creating Custom Events in GA4

Difference between Goals & Conversion

UTM Tracking in GA4

Internal Traffic

Giving Access in GA4

Connecting Google Ads Account to GA4

Project description: In this project, students will design, implement, and optimize a complete conversion

funnel using real-time data insights and marketing strategies. The goal is to enhance the performance of

an e-commerce brand by integrating data analytics with strategic marketing tactics.

COURSE 8: Elevating Your Digital Marketing Game

Tips and Tricks for Digital Victory Trends Reshaping Digital Marketing
Tips for Cracking the Intervie Latest AI Tools & Technologies
Tricks for Shaping our Digital Landscape Techniques & Strategies of Future

Project description: Develop a complete marketing strategy, creating essential assets such as images
and ad copies. Integrate SEO, Ads, SMO, and Email Marketing strategies, ensuring budget optimization
for significant brand growth and predict the ROI.

Live Placement Bootcamp

Full Course Revision with Doubt Solvin

Bonus Study Materia
Digital Marketing interview simulatio
10+ Case Studies to Develop Strategic Thinking
 Program

Fee

₹31,750/-₹42,000
Valid for limited period

No-cost EMI options available

starting at just ₹2645/- per month

 Connect with 

Admissions Team

Admissions Counselling Team, Internshala

pgc@internshala.com
admissions@internshala.com
https://trainings.internshala.com/