Study Material
Study Material
Also, discuss who is an Explain in detail the concept of visualizing a business idea and achieving your
entrepreneur? Entrepreneurship: It is the process of designing, launching, and business goals. Entrepreneurs stay focused on their vision and key strategies to
running a new business, typically a smaller business, to make a profit. It involves implement their ideas, enabling them to turn their vision into reality. Some important
identifying opportunities, taking risks, and innovating to create value in the market. and game-changing points in this process include :
Need of Entrepreneurship: 1. Economic Growth: Entrepreneurs create jobs and Step 1 : Understanding the Core Business Elements - The essential elements are :
contribute to the economy by introducing new products and services. 2.Innovation & Time and Energy Management: Efficiently allocating time and effort to high-impact
Creativity : Entrepreneurship leads to new ideas, technologies, and improved activities. Business Management: Organizing operations, resources, and workflows
business processes. 3. Employment Generation: Entrepreneurs start businesses that effectively. Technology Adoption and Development: Leveraging modern tools and
provide jobs for themselves and others. 4. Wealth Creation: Successful businesses innovations for business growth. Productive teamwork: Building a strong,
generate wealth, increasing national incomes and individual prosperity. 5.Social collaborative team that works towards common goals. Business Finance: Managing
Development: Entrepreneurship encourages community development by supporting cash flow, investments, and budgeting for long-term success. Client Clarity:
education, healthcare, and infrastructure. 6.Self-Reliance: Entrepreneurs reduce Understanding customer needs, expectations, and preferences.
dependency on jobs by creating their own businesses, fostering self-sufficiency Step 2: Identify Areas for Improvement in Your Business : Ask Yourself: What can I
Who is an Entrepreneur? An entrepreneur is a person who identifies a business do to improve my business? Use the IDEOS framework. Integration: Ensure all
opportunity, takes the initiative, and assumes risks to start and manage a business business processes work together efficiently. Delegation: Assign responsibilities to the
venture. Entrepreneurs are innovative, adaptable, and determined to succeed despite right people. Elimination: Remove unnecessary or unproductive tasks. Outsourcing:
uncertainties. Hire external experts to handle tasks outside your expertise. Staff Development:
Invest in training and development for employees.
Traits of a Successful Entrepreneur - 1. Consistency: A fundamental trait for Step 3: Document Each Idea - Each idea needs to be documented because human
success. Entrepreneurs maintain steady efforts, building trust with customers, partners, psychology suggests that we don’t take ideas seriously or act on them until they are
and employees. 2. Assertiveness: The ability to confidently express ideas, needs, and written down. Step 4 - Prioritize ideas and assign leadership - Rank ideas by impact
desires without being aggressive or passive. It helps in negotiating deals and setting and urgency, assign leaders, set deadlines, and track progress for efficient execution.
boundaries. 3. Persuasion: An important skill that helps attract investors, Step 5 - Just go for it : once the idea decided are realistic, do not hesitate to take any
customers, and business partners by effectively presenting ideas and opportunities. action and turn their idea into reality.
4. Unwavering Determination: Entrepreneurs stay motivated to overcome obstacles
and achieve their goals. They adjust strategies when needed but remain committed to What is an Activity Map & How does it help in planning and execution of a
their vision. 5. Information Seeking: Entrepreneurs constantly gather and analyze business? An Activity Map is a strategic tool that represents key activities of a
data to make informed decisions and adapt to market trends. business and their alignment with the company’s goals. The concept of Core
6. Calculated Risk-Taking: Entrepreneurs assess risks and rewards before making Competencies was introduced by Michael Porter in 1985 as part of his competitive
business decisions, ensuring innovation while minimizing losses.. strategy. How does it help in planning and execution of a
7. Learning from Failure: Failure is part of the journey. Successful entrepreneurs view business – a.) Identifying Core
setbacks as learning experiences and use them to improve strategies. Competencies → Helps in identifying key strengths and differentiators. b.) Improves
How These Traits Help in Building a Successful- 1. Startup Consistency – Efficiency → Ensures all activities align with business goals. c.) Enhances Decision-
Ensures steady progress, customer trust, and long-term business growth. 2. Making → Helps businesses focus on activities that provide the most value. d.)
Assertiveness – Strengthens leadership, decision-making, and negotiation skills. 3. Identifies Weaknesses → Highlights gaps or inefficiencies in the workflow. e.)
Persuasion – Helps attract investors, customers, and business partners. Strategic Planning → Guides businesses in resource attraction and future expansion.
4. Unwavering Determination – Keeps entrepreneurs motivated to overcome
obstacles and achieve goals. 5. Information Seeking – Supports informed Business Plan - It is a written document which is used to execute a viable business
decision-making and market adaptability. 6.Calculated Risk-Taking – Encourages plan. It gives the detailed information about the entrepreneur that what he wants to do
innovation while minimizing potential losses. 7.Learning from Failure – Promotes and how he wants to do it. It consists of the detailed strategy & operations which will be
resilience, improvement, and smarter business strategies. included in business later. It is also called Loan Proposal or Venture Capital or detailed
or detailed project Report. Key components that should be included in a business
Motivation: Derived from the Latin word "movere," meaning "to move" or "to activate." plan: 1. Executive Summary: A brief overview of the business, its goals and the plan
It is the driving force that pushes individuals toward achieving their goals. For for achieving them. 2. Company Description: Information about your company, what
motivation to exist, there must be a motivator—an objective that directs actions. An makes it unique, and its business model. 3. Market Research: Insights into the
organization’s motivation plays a key role in influencing both the quality and quantity of industry sector, market, and competition. This section includes market analysis,
work performance. Performance = Ability × Motivation × Technology . advantages, and disadvantages of competitors. 4. Organization & Management:
Importance of Motivation: 1. Higher Efficiency: Motivation drives individuals to Outline of the business structure, key team members, their roles, and expertise.
perform their tasks effectively, making the best use of skills and resources. This leads . 5. Marketing and Sales Strategy :
to increased productivity. 2. Reduces Absenteeism and Labour Turnover: Motivated How you plan to attract and retain customers, marketing channels, and sales tactics . 6.
employees are more committed to their work, reducing absenteeism and preventing Funding Requirement: If you are seeking funding, mention the amount needed, how it
high employee turnover. 3. Improves Human Relations: Encourages teamwork, will be used, and proposed terms. 7. Financial Projection : Financial
cooperation, and effective communication, fostering a positive work environment. statement including income statement, balance sheet, and cash flow statement, often
4. Facilitates Change: Motivated individuals adapt more easily to new technologies, covering a 3 - 5 year projection with profitability of business. 8. Appendix: Any
processes, and organizational changes. additional documents, data, or supplementary materials such as research data,
5.Strengthens Corporate Image: Organizations with motivated employees develop a advertisements, product research, etc
strong reputation, attracting skilled talent and business growth.
Types of Motivation- 1.Internal Motivation: The motivation which motivates the Entrepreneur Manager
person internally. Example: Accomplishment of a desired work well above the set Since the manager is responsible for day-to-
standard. Also, it gives a feeling of self-determination and freedom, making one feel Entrepreneur is more focused on long-
day operations, hence they are more focused
internally motivated for the next task. 2.External Motivation: It includes salary, term goals and strategies.
on short-term goals.
incentives, and also praise or punishment. Salary and incentives fall under positive
motivation. Entrepreneur has the ultimate control
The manager has limited control, and that too
over the entire business and decision-
within his department or his team.
Explain the different types of business structure ? Ans. The structure or content of making.
the business plan is as follows: (i) General Information –1. General Information and Entrepreneur is responsible for starting Manager is responsible for directing his team
address of the business 2. Promoters' background and experience 3. Rules and and running a business, therefore and department for achieving day-to-day
regulations of facilities of association 4. Shareholder of the business 5. Management overall responsibility lies with the objectives, as the smooth conduct of business
and organization setup. . entrepreneur. lies with the manager.
(ii) Business Venture – 1. Product profile and product detail 2. Services to be offered Entrepreneur is more willing to take risk
3. Scale of business 4. Type of employees required 5. Type of technology used. A manager is more focused on reducing the
on a higher level so as to achieve
(iii) Organization Plan – 1. Form of ownership 2. Administrative structure 3. risk, ensuring the smooth operation.
growth, success, and profit in return.
Identification of the management team. .
Entrepreneur focuses more on bringing
(iv) Manpower Planning – 1. Manpower requirements by skilled 2. semi-skilled or Manager mainly focuses on implementing ideas
new ideas, innovation, and business
unskilled number 3. Source of manpower supply 4. Cost of training and overall cost of effectively rather than creating new ones.
models.
the labor. .
(v) Production Plan – 1. Land and building 2. Location of the project 3. Raw materials Entrepreneur is the owner of the Manager is an employee of the business, hired
4. Capacity of the plant. . business. to perform specific roles.
(vi) Market Plan – 1. End users of the product 2. Present demand 3. Pricing policy
4. Availability of substitute or competitive products 5. New market policy to be available.
(vii) Marketing Plan – 1. Price 2. Distribution 3. Promotion. Similarities Between Entrepreneur and Manager – 1. Leadership quality
2. Both the persons are responsible for the success of the business
Business Idea: A business idea is a concept that outlines a potential product or service 3. Must be able to motivate and manage the team of employees
that can be offered in the market to generate profit. It forms the foundation of a 4. Both the entrepreneur and the manager should be able to work together in order to
business and includes aspects like target customers, value proposition, and revenue achieve company objectives .
model. Sources of Information for Business Ideas: 5. Need to have good communication skills to deal with employees and clients
1. Area Studies: Identifies the development potential of a backward area, district, or 6. Both require decision-making ability to handle business situations effectively
any other place. 2. Sub-sectoral Studies: Researches specific sub-sectors within an
industry to identify trends, gaps, and potential for innovation. 3. Resource-Based What Is Intrapreneurship? Intrapreneurship refers to a system within a company or
Studies: Identifies opportunities based on natural or industrial resources. 4. Import organization that allows employees to act like entrepreneurs. Intrapreneurs are self-
and Export Studies: Identifies the possibility of import and export trades, investigating motivated, proactive, and action-oriented individuals who take the initiative to develop
trade patterns, rules, and regulations. 5. Demand Forecasting: Analyzes historical innovative products or services. Unlike entrepreneurs, intrapreneurs operate within a
data and market trends to predict future demand and tailor business offerings company's safety net, absorbing any failures or losses. This support encourages
accordingly. Ways Entrepreneurs Discover New Business Ideas : creativity and risk-taking, allowing intrapreneurs to innovate without fearing personal
1. Communication: Engaging in discussions, exchanging ideas, and gathering financial loss. By leveraging their creativity and ingenuity, intrapreneurs can drive
different perspectives. 2. Location : Observing local markets to identify unmet needs significant innovation and transform their workplaces, similar to entrepreneurs.
and opportunities. 3. Getting Out of the Comfort Zone : Exploring new experiences, Companies can leverage their employees' entrepreneurial spirit by fostering
industries, or environments to spark innovative ideas. 4. Accepting Bad Ideas: Being intrapreneurship, leading to greater innovation, agility, and competitive advantage.
open to all ideas, even if they seem unviable at first, as they may lead to unique
solutions. 5. Absorbing Information: Continuously learning and staying updated on
industry trends, news, and innovations to inspire new ideas.