POSTERS! POSTS! POSTCARDS!

* Typographic Studies Term 1 Brief

Module Code: DESI-1200
Typographic Expressions of Place Assessment Weighting: 50%
Hand in date: DD/MM/YYY

IN TRO DU C T I O N Key References:

Designer and critic Andrew Blauvelt, writes that the nature of most graphic design • Chaumont Poster Festival
images and objects is ephemeral, because the vast majority of graphic design www.centrenationaldugraphisme.fr/
work is quickly outdated without being collected or archived. Arguably, we can en/le-signe/collection/collection
say the same in relation to the majority of our personal, subjective experiences • Typographic Poster Archive
of the world. We constantly observe facts and events around us, which we log www.typographicposters.com
through personal sense experience. Yet, subjective experiences are also largely • Georges Perec Species of Spaces,
transitory and forgotten as we move on to follow our daily routines … ‘The Street’ pp.46-56. Link to PDF:
https://monoskop.org/images/b/b0/
TH E B RI E F Perec_Georges_Species_of_Spaces_
This brief asks you to create a series of typographic images that interpret, and_Other_Pieces.pdf
express and communicate subjective experiences of a place assigned to you (list • A short history of the poster, article
of places overleaf). These experiences are responses unique to you, and might www.vam.ac.uk/articles/a-short-
include emotions, sensations, factual observations of the place (general and history-of-the-poster
detailed descriptions), and ideas of how these experiences of the place compare
to places that you experienced before. Crucially, the brief asks you to notice This brief helps you to:
and reflect on what you see, hear, feel and notice when you are present at your • Develop an understanding of
assigned location. You are to record the ‘presentness’ of your experiences, and typography as a core graphic design
to use this content to produce a series of Typographic Expressions of a Place’. language to express meaning and
structure information across a range
DELI VER A BL E S of familiar formats (printed & digital).
Design a set of 3 different typographic images: • Use typogrpahy to quickly ‘grab’ the
• 1 Typographic Poster A1 format (594 x 841 mm), printed. viewer’s attention.
• 1 Typographic Postcard A5 format (148 x 210 mm), two-sided. • Advance primary research skills
• 1 Typographic Post to upload to Instagram (1080 x 1080 px). This can be: placing value on subjectivity,
5 slides designed as a sequence; or 5 images in one animated GIF slide. reflection, observation and originality
— moving away from predictable
R ES EA R C H P R O C E SS understandings and cliches — to
• Working individually, you must collect personal responses of your assigned develop creativity and imagination.
location. Spend time at your assigned location, notice what you see and feel,
record your impressions / experience in your Visual Diary. Pay attention to: Learning outcomes
• What happens around your location while you are there? On successful completion of this
• What do you notice beyond vision? What you can hear, smell, touch? module a student will be able to:
• Are there other images that these multi-sensorial experiences suggest? • Understand the importance of
• How can you document / translate these responses using your own words? typography in visual communication.
(note down key-words, quick sentences, longer descriptions). • Understand the role of form, colour,
Reflect on your findings and start experimenting to produce a set of typographic texture, scale and composition
images. Carefully consider the design and layout of your Poster, Postcard, and within typography.
Post. How do your designs communicate observations, ideas, and how do they • Work expressively with typography
express your experiecence of the place? within different contexts and methods.
• Be aware of historical and
DES I G N P R O C E SS contemporary typographic design.
Develop the set of 3 different typographic images in the suggested order: • Recognise the impact of crafts and
1) Postcard (A5): Design the front of your postcard using your immediate technology in the design process.
responses to the place (5 keywords max., avoid the location’s name). Design the
back using an edited description of what happened — this is what you noticed —
while you where there (50 words max.). * NOTE: this brief asks you to move away
2) Poster (A1): This design should communicate a specific quality of your from the conventional understanding of the
experience. The poster needs to communicate this quality with impact and speed. Poster as an object with the purpose of
Pay attention to the following points: promoting or selling, and of the Postcard as
• Out of your researched content, what has most potential for visual the literal representation of a place.
 experimentation and can strike an impactful poster design? Typefaces Available:
• If you could express only one characteristic of your location what would that be? choose from the selection of historical
• How could you use typography to juxtapose two different observations / and contemporary typefaces below.
sensations / perceptions? (contrast could express two different aspects of Access the typefaces through the
your location, e.g. inside / outside, different times of the day, etc.). Adobe type library with your Adobe
• Is one observation / sensation the dominant one? student account. Get familiar and test
• Consider the hierarchy of elements forming your typographic experiments. as many as you can from the selection.
Use 3 levels of hierarchy: Large, Medium, and Small text. Committ to a maximum of 3 typefaces.
• Consider carefully the contrast between foreground and background, positive
and negative space. Historical typefaces
• Remember: your designs must be typographically led! • Caslon fonts.adobe.com/fonts/kings-caslon
(I.e. don’t use images that aren’t typographic in kind; ‘typographic’ can include • Jenson fonts.adobe.com/fonts/adobe-jenson
rules, typographic ornament and all characters part of a font). • Didot fonts.adobe.com/fonts/linotype-didot
3) Post (1080 x 1080 px): Create a set of 5 images expressing and • Clarendon fonts.adobe.com/fonts/clarendon-text
communicating your assigned location. Developing your designs into a sequence, • Futura fonts.adobe.com/fonts/futura-pt
consider how each image is individually different, and how they define a coherent • Neue Haas Grotesk fonts.adobe.com/fonts/neue-
set defining relationships across type size, scale and proportion, alignment and haas-grotesk

placement of elements.
Contemporary typefaces
SCH ED U L E • IBM Plex Mono fonts.adobe.com/fonts/ibm-plex-
• Wk. 6 [Date here]: Briefing + Foot Tunnel Visit + Workshop. mono

• Wk. 7 [Date here]: Type Hierarchy + Postcard Crit + Poster Workshop. • Halyard https://fonts.adobe.com/fonts/halyard

• Wk. 8 [Date here]: Studio making day. Poster foreground + background. • Multi fonts.adobe.com/fonts/multi-display

• Wk. 9 [Date here]: Formative assessment. Present 3 different approaches to • New Kansas fonts.adobe.com/fonts/new-

your poster and postcard, and your Visual Diary. kansas#fonts-section

• Wk. 10 [Date here]: one to one tutorials. • Gimlet fonts.adobe.com/fonts/gimlet-text

• Wk. 11 [Date here]: Sign up tutorials + modular typography workshop. • Superior Title fonts.adobe.com/fonts/superior-title
• Wk. 12 [Date here]: Final Submission / Summative Assessment hand-in
(10am studio 1003-04) + Beyond the Page Workshop.

LIST OF LOCATIONS

Gaston Bachelard, The Poetics of Space: https://whslibraryblog.files.

wordpress.com/2014/05/gaston-bachelard-the-poetics-of-space.pdf
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map
• Identify a location for students to work with
Link to google map

Hand in date: DD/MM/YYYY

Assignments return date: DD/MM/YYYY
Module Leader: Name Surname
 POSTERS! POSTS! POSTCARDS!* Typographic Studies Term 1 Brief
Module Code: DESI-1200
Typographic Expressions of Place Assessment Weighting: 50%
Hand in date: DD/MM/YYYY
Assessment Task: Typographic Teasers
CPDA ASSESSMENT AND FEEDBACK
Course Code: DESI1200
Assessment Weighting:
Course Code:50% Hand in date: Assessment
CPDA ASSESSMENT AND FEEDBACK
DESI1200 12/12/22 Task: Typographic Teasers
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Course Tutors: Guglielmo Rossi, Alessia Mazzarella, Nickself-development Bell self-development
self-development
self-development
self-development technique
technique
technique
technique
technique design design
design
design outcome; outcome;
outcome;
outcome;
design very
outcome; very
very
verypoor
poor
verypoor
poor poor
evidence of basic evaluation challenge ideas or known ways awareness of audience
presentation
presentation
presentation
presentation
presentation
Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
of working
Course
Course
ourse
rse Tutors:
Course Tutors:
Tutors: Tutors: A
Guglielmo
Tutors: Guglielmo digital
Guglielmo Guglielmo Guglielmo audio
Rossi, Rossi, Rossi, recording
Rossi,
Alessia Alessia
Rossi, Alessia Alessia ofMazzarella,
Mazzarella,
Alessia feedback
Mazzarella, Mazzarella, Mazzarella, Nick comments
Nick Nick Bell Nick Bell Nick Bell Bell will Bellbe supplied via email . Feedback
Signature
Signature
nature . . . . . . . . . . . . . . .returned:
gnature
Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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. . . . . .attempt
. . . . exploration Lack of engagement with and Poor ability in judgment
information gathered of ideas or processes no evidence of planning and and execution; sub-standard
self-development technique

Course Tutors: Name Surname

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