Data Cloud Consultant Exam Dumps
Data Cloud Consultant Exam Dumps
2.Which data model subject area should be used for any Organization, Individual, or Member in the
Customer 360 data model?
A. Engagement
B. Membership
C. Party
D. Global Account
Answer: C
Explanation:
: The data model subject area that should be used for any Organization, Individual, or Member in the
Customer 360 data model is the Party subject area. The Party subject area defines the entities that
are involved in any business transaction or relationship, such as customers, prospects, partners,
suppliers, etc. The Party subject area contains the following data model objects (DMOs):
Organization: A DMO that represents a legal entity or a business unit, such as a company, a
department, a branch, etc.
Individual: A DMO that represents a person, such as a customer, a contact, a user, etc.
Member: A DMO that represents the relationship between an individual and an organization, such as
an employee, a customer, a partner, etc.
The other options are not data model subject areas that should be used for any Organization,
Individual, or Member in the Customer 360 data model. The Engagement subject area defines the
actions that people take, such as clicks, views, purchases, etc. The Membership subject area defines
the associations that people have with groups, such as loyalty programs, clubs, communities, etc.
The Global Account subject area defines the hierarchical relationships between organizations, such
as parent-child, subsidiary, etc.
Reference: Data Model Subject Areas Party Subject Area Customer 360 Data Model
3.Northern Trail Outfitters asks its consultant to extract the runner profiles and activity logs from its
Track My Run mobile app and load them into Data Cloud. The marketing department also indicates
that they need the last 90 days of historical data and want all new and updated data as it becomes
available on a go-forward basis.
As best practice, which sequence of actions should the consultant use to implement this request?
A. Use bulk ingestion to first load the last 90 days of data, and also subsequently use bulk ingestion
to synchronize the future data as It becomes available.
B. Use streaming ingestion to first load the last 90 days of data, and also subsequently use streaming
ingestion synchronize future data as It becomes available.
C. Use streaming ingestion to first load the last 90 days of data, and then use bulk Ingestion to
synchronize future data as It becomes available.
D. Use bulk ingestion to first load the last 90 days of data, and then use streaming ingestion to
synchronize future data as It becomes available.
Answer: D
Explanation:
Initial Data Load: For loading large volumes of historical data, such as the last 90 days of runner
profiles and activity logs, bulk ingestion is the most efficient method. It allows for high-throughput data
transfer.
Bulk Ingestion: Use Salesforce Data Cloud's bulk ingestion tools to load the historical data quickly and
efficiently.
Ongoing Data Synchronization: To keep the Data Cloud updated with new and modified records as
they become available in the Track My Run mobile app, streaming ingestion is appropriate. It ensures
near-real-time data updates.
Streaming Ingestion: Configure streaming ingestion to continuously update the Data Cloud with new
and updated data from the mobile app.
Sequence of Actions:
Step 1: Perform bulk ingestion to import the last 90 days of historical data into Data Cloud.
Step 2: Set up streaming ingestion to handle ongoing updates and new data as it becomes available.
Best Practice: This approach ensures that the initial large data load is handled efficiently, and ongoing
updates are processed in near real-time, providing the marketing department with the most up-to-date
data.
Reference: Salesforce Data Cloud Ingestion Methods
Salesforce Bulk Data Ingestion
Salesforce Streaming Data Ingestion
4.A user has built a segment in Data Cloud and is in the process of creating an activation. When
selecting related attributes, they cannot find a specific set of attributes they know to be related to the
individual.
Which statement explains why these attributes are not available?
A. The segment is not segmenting on profile data.
B. The attributes are being used in another activation.
C. The desired attributes reside on different related paths.
D. Activations can only include 1-to-1 attributes.
Answer: C
Explanation:
The correct answer is C, the desired attributes reside on different related paths. When creating an
activation in Data Cloud, you can select related attributes from data model objects that are linked to
the segment entity. However, not all related attributes are available for every activation. The
availability of related attributes depends on the container path, which is the sequence of data model
objects that connects the segment entity to the related entity. For example, if you segment on the
Unified Individual entity, you can select related attributes from the Order Product entity, but only if the
container path is Unified Individual > Order > Order Product. If the container path is Unified Individual
> Order Line Item > Order Product, then the related attributes from Order Product are not available for
activation. This is because Data Cloud only supports one-to-many relationships for related attributes,
and Order Line Item is a many-to-many junction object between Order and Order Product. Therefore,
you need to ensure that the desired attributes reside on the same related path as the segment entity,
and that the path does not include any many-to-many junction objects. The other options are incorrect
because they do not explain why the related attributes are not available. The segment entity can be
any data model object, not just profile data. The attributes are not restricted by being used in another
activation. Activations can include one-to-many attributes, not just one-to-one attributes.
Reference: Related Attributes in Activation
Considerations for Selecting Related Attributes
Salesforce Launches: Data Cloud Consultant Certification
Create a Segment in Data Cloud
5.Cumulus Financial needs to create a composite key on an incoming data source that combines the
fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not
available in a data stream?
A. CONCAT
B. COMBIN
C. COALE
D. CAST
Answer: A
Explanation:
Composite Keys in Data Streams: When working with data streams in Salesforce Data Cloud, there
may be situations where a primary key is not available. In such cases, creating a composite key from
multiple fields ensures unique identification of records.
Formula Functions: Salesforce provides several formula functions to manipulate and combine data
fields. Among them, the CONCAT function is used to combine multiple strings into one.
Creating Composite Keys: To create a composite key using CONCAT, a consultant can combine the
values of Customer Region and Customer Identifier into a single unique identifier. Example Formula:
CONCAT(Customer_Region, Customer_Identifier)
Reference: Salesforce Documentation: Formula Functions
Salesforce Data Cloud Guide
6.A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A. Value suggestion is still processing and to be available.
B. Value suggestion requires Data Aware Specialist permissions at a minimum.
C. Value suggestion can only work on direct attributes and not related attributes.
D. Value suggestion will only return result for the first 50 values of a specific attribute.
Answer: A
Explanation:
: Value suggestion is a feature that allows users to see suggested values for data model object
(DMO) fields when creating segment filters. However, this feature can take up to 24 hours to process
and display the values for newly-modeled data. Therefore, if a user is not seeing suggested values
from newly-modeled data, it is likely that the value suggestion is still processing and will be available
soon. The other options are incorrect because value suggestion does not require any specific
permissions, can work on both direct and related attributes, and can return more than 50 values for a
specific attribute, depending on the data type and frequency of the values.
Reference: Use Value Suggestions in Segmentation, Data Cloud Limits and Guidelines
7.A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment
(ROI) by tapping into Insights from Data Cloud Segment Intelligence.
Which permission set does a user need to set this up?
A. Data Cloud Data Aware Specialist
B. Data Cloud User
C. Cloud Marketing Manager
D. Data Cloud Admin
Answer: D
Explanation:
To configure and use Segment Intelligence in Salesforce Data Cloud for improving marketing ROI,
the user requires administrative privileges. Here’s the detailed analysis: Data Cloud Admin (Option
D):
Permission Set Scope:
The Data Cloud Admin permission set grants full access to configure advanced Data Cloud features,
including Segment Intelligence, which provides AI-driven insights (e.g., audience trends, engagement
metrics).
Admins can define metrics, enable predictive models, and analyze segment performance, all critical
for optimizing marketing ROI.
Official Documentation:
Salesforce’s Data Cloud Permission Sets Guide explicitly states that Segment
Intelligence configuration and management require administrative privileges. Only the Data Cloud
Admin role can modify data model settings, access AI/ML tools, and apply segment recommendations
(Source: "Admin vs. Standard User Permissions").
Why "Cloud Marketing Manager (C)" Is Incorrect:
No Standard Permission Set:
"Cloud Marketing Manager" is not a standard Salesforce Data Cloud permission set. This option may
conflate Marketing Cloud roles (e.g., Marketing Manager) with Data Cloud’s permission structure.
Marketing Cloud vs. Data Cloud:
While Marketing Cloud has roles like "Marketing Manager," Data Cloud uses distinct permission sets
(Admin, User, Data Aware Specialist). Segment Intelligence is a Data Cloud feature and requires
Data
Cloud-specific permissions.
Other Options:
Data Cloud Data Aware Specialist (A): Provides read-only access to data governance tools but lacks
permissions to configure Segment Intelligence.
Data Cloud User (B): Allows basic segment activation and viewing but cannot set up AI-driven
insights.
Steps to Validate:
Step 1: Assign the Data Cloud Admin permission set via Setup > Users > Permission Sets.
Step 2: Navigate to Data Cloud > Segment Intelligence to configure analytics, review AI
recommendations, and optimize segments.
Step 3: Use insights to refine targeting and measure ROI improvements.
Conclusion: The Data Cloud Admin permission set is required to configure and leverage Segment
Intelligence, as it provides the necessary administrative rights to Data Cloud’s advanced analytics
and AI tools. "Cloud Marketing Manager" is not a valid permission set in Data Cloud.
8.A customer has multiple team members who create segment audiences that work in different time
zones. One team member works at the home office in the Pacific time zone, that matches the org
Time Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A. The team member in the Pacific time zone.
B. The team member in the Eastern time zone.
C. Neither team member; Data Cloud shows all schedules in GMT.
D. Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of
the logged-in user
Answer: D
Explanation:
The correct answer is D, both team members; Data Cloud adjusts the segment and activation
schedules to the time zone of the logged-in user. Data Cloud uses the time zone settings of the
logged-in user to display the segment and activation schedules. This means that each user will see
the schedules in their own home time zone, regardless of the org time zone setting or the location of
other team members. This feature helps users to avoid confusion and errors when scheduling
segments and activations across different time zones. The other options are incorrect because they
do not reflect how Data Cloud handles time zones. The team member in the Pacific time zone will not
see the same time zone as the org time zone setting, unless their personal time zone setting matches
the org time zone setting. The team member in the Eastern time zone will not see the schedules in
the org time zone setting, unless their personal time zone setting matches the org time zone setting.
Data Cloud does not show all schedules in GMT, but rather in the user’s local time zone.
Reference: Data Cloud Time Zones
Change default time zones for Users and the organization Change your time zone settings in
Salesforce, Google & Outlook
DateTime field and Time Zone Settings in Salesforce
11.How does Data Cloud ensure high availability and fault tolerance for customer data?
A. By distributing data across multiple regions and data centers
B. By using a data center with robust backups
C. By Implementing automatic data recovery procedures
D. By limiting data access to essential personnel
Answer: A
Explanation:
Ensuring High Availability and Fault Tolerance:
High availability refers to systems that are continuously operational and accessible, while fault
tolerance is the ability to continue functioning in the event of a failure.
Reference: Salesforce High Availability and Fault Tolerance Whitepaper Data Distribution Across
Multiple Regions and Data Centers:
Salesforce Data Cloud ensures high availability by replicating data across multiple geographic regions
and data centers. This distribution mitigates risks associated with localized failures.
If one data center goes down, data and services can continue to be served from another location,
ensuring uninterrupted service.
Reference: Salesforce Infrastructure Overview
Benefits of Regional Data Distribution:
Redundancy: Having multiple copies of data across regions provides redundancy, which is critical for
disaster recovery.
Load Balancing: Traffic can be distributed across data centers to optimize performance and reduce
latency.
Regulatory Compliance: Storing data in different regions helps meet local data residency
requirements.
Reference: Salesforce Data Center Locations and Regional Data Hosting Implementation in
Salesforce Data Cloud:
Salesforce utilizes a robust architecture involving data replication and failover mechanisms to
maintain data integrity and availability.
This architecture ensures that even in the event of a regional outage, customer data remains secure
and accessible.
Reference: Salesforce Trust and Compliance Documentation
12.Cumulus Financial wants its service agents to view a display of all cases associated with a Unified
Individual on a contact record.
Which two features should a consultant consider for this use case? Choose 2 answers
A. Data Action
B. Profile API
C. Lightning Web Components
D. Query APL
Answer: B, C
Explanation:
A Unified Individual is a profile that combines data from multiple sources using identity resolution
rules in Data Cloud. A Unified Individual can have multiple contact points, such as email, phone, or
address, that link to different systems and records.
A consultant can use the following features to display all cases associated with a Unified Individual on
a contact record:
Profile API: This is a REST API that allows you to retrieve and update Unified Individual profiles and
related attributes in Data Cloud. You can use the Profile API to query the cases that are related to a
Unified Individual by using the contact point ID or the unified ID as a filter. You can also use the
Profile API to update the Unified Individual profile with new or modified case information from other
systems.
Lightning Web Components: These are custom HTML elements that you can use to create reusable
UI components for your Salesforce apps. You can use Lightning Web Components to create a
custom component that displays the cases related to a Unified Individual on a contact record. You
can use the Profile API to fetch the data from Data Cloud and display it in a table, list, or chart format.
You can also use Lightning Web Components to enable actions, such as creating, editing, or deleting
cases, from the contact record.
The other two options are not relevant for this use case. A Data Action is a type of action that
executes a flow, a data action target, or a data action script when an insight is triggered. A Data
Action is used for activation and personalization, not for displaying data on a contact record. A Query
APL is a query language that allows you to access and manipulate data in Data Cloud. A Query APL
is used for data exploration and analysis, not for displaying data on a contact record.
Reference: Profile API Developer Guide, Lightning Web Components Developer Guide, Create
Unified Individual Profiles Unit
13.A customer has a custom Customer Email c object related to the standard Contact object in
Salesforce CRM. This custom object stores the email address a Contact that they want to use for
activation.
To which data entity is mapped?
A. Contact
B. Contact Point_Email
C. Custom customer Email__c object
D. Individual
Answer: B
Explanation:
The Contact Point_Email object is the data entity that represents an email address associated with an
individual in Data Cloud. It is part of the Customer 360 Data Model, which is a standardized data
model that defines common entities and relationships for customer data. The Contact Point_Email
object can be mapped to any custom or standard object that stores email addresses in Salesforce
CRM, such as the custom Customer Email__c object. The other options are not the correct data
entities to map to because:
A. The Contact object is the data entity that represents a person who is associated with an account
that is a customer, partner, or competitor in Salesforce CRM. It is not the data entity that represents
an email address in Data Cloud.
C. The custom Customer Email__c object is not a data entity in Data Cloud, but a custom object in
Salesforce CRM. It can be mapped to a data entity in Data Cloud, such as the Contact Point_Email
object, but it is not a data entity itself.
D. The Individual object is the data entity that represents a unique person in Data Cloud. It is the core
entity for managing consent and privacy preferences, and it can be related to one or more contact
points, such as email addresses, phone numbers, or social media handles. It is not the data entity
that represents an email address in Data Cloud.
Reference: Customer 360 Data Model: Individual and Contact Points - Salesforce, Contact
Point_Email | Object Reference for the Salesforce Platform | Salesforce Developers, [Contact | Object
Reference for the Salesforce Platform | Salesforce Developers], [Individual | Object Reference for the
Salesforce Platform | Salesforce Developers]
14.A financial services firm specializing in wealth management contacts a Data Cloud consultant with
an identity resolution request. The company wants to enhance its strategy to better manage individual
client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment
preferences and financial goals. The firm aims to avoid blending individual family profiles into a single
entity to maintain personalized service and accurate financial advice.
Which identity resolution strategy should the consultant put in place?
A. Configure a single match rule with a single connected contact point based on address.
B. Use multiple contact points without individual attributes in the match rules.
C. Use a more restrictive design approach to ensure the match rules perform as desired.
D. Configure a single match rule based on a custom identifier.
Answer: C
Explanation:
To manage individual client profiles within family portfolios while avoiding blending profiles, the
consultant should recommend a more restrictive design approach for identity resolution.
Here’s why:
Understanding the Requirement
The financial services firm wants to maintain distinct profiles for individual family members despite
shared contact points (e.g., address, phone number).
The goal is to avoid blending profiles to ensure personalized service and accurate financial advice.
Why a Restrictive Design Approach?
Avoiding Over-Matching:
A restrictive design approach ensures that match rules are narrowly defined to prevent over-matching
(e.g., merging profiles based solely on shared addresses or phone numbers).
This preserves the uniqueness of individual profiles while still allowing for some shared attributes.
Custom Match Rules:
The consultant can configure custom match rules that prioritize unique identifiers (e.g., email, social
security number) over shared contact points.
This ensures that family members with shared addresses or phone numbers remain distinct.
Other Options Are Less Suitable:
A. Configure a single match rule with a single connected contact point based on address: This would
likely result in over-matching and blending profiles, which is undesirable.
B. Use multiple contact points without individual attributes in the match rules: This approach lacks the
precision needed to maintain distinct profiles.
D. Configure a single match rule based on a custom identifier: While custom identifiers are useful,
relying on a single rule may not account for all scenarios and could lead to over-matching.
Steps to Implement the Solution
Step 1: Analyze Shared Attributes
Identify shared attributes (e.g., address, phone number) and unique attributes (e.g., email, social
security number).
Step 2: Define Restrictive Match Rules
Configure match rules that prioritize unique attributes and minimize reliance on shared contact points.
Step 3: Test Identity Resolution
Test the match rules to ensure that individual profiles are preserved while still allowing for some
shared attributes.
Step 4: Monitor and Refine
Continuously monitor the results and refine the match rules as needed to achieve the desired
outcome.
Conclusion
A more restrictive design approach ensures that match rules perform as desired, preserving the
uniqueness of individual profiles while accommodating shared attributes within family portfolios.
18.A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation
target for their segment.
For activation membership, which object should the consultant choose?
A. Data Model Object
B. Data Activation Object
C. Data Segmentation Object
D. Data Lake Object
Answer: C
Explanation:
In Salesforce Data Cloud, activation membership refers to the individuals or records that qualify for a
specific segment and are eligible to be activated (e.g., sent to external systems like Marketing Cloud).
Here’s the breakdown:
Data Segmentation Object (Option C):
Segments in Data Cloud are stored as Data Segmentation Objects, which include metadata about the
segment (e.g., logic, filters) and its membership (the records/individuals that meet the criteria). When
configuring an activation target, you select the segment (and its membership) stored in the Data
Segmentation Object to send to downstream systems.
Salesforce’s official documentation confirms that segments and their memberships are managed
through the Data Segmentation Object (Source: Salesforce Data Cloud Implementation Guide,
"Segmentation and Activation").
Why Other Options Are Incorrect:
Data Model Object (A): Represents the structured data model (e.g., standard or custom objects like
Individual or Account) but does not store segment membership.
Data Activation Object (B): A distractor; no such standard object exists in Data Cloud. Activation is a
process that uses the Data Segmentation Object.
Data Lake Object (D): Stores raw, unprocessed data ingested into Data Cloud and is not directly used
for activation.
Conclusion: For activation membership, the consultant must select the Data Segmentation Object to
reference the segment’s qualified members.
19.A consultant wants to make sure address details from customer orders are selected as best to
save to the unified profile.
What should the consultant do to achieve this?
A. Select the address details on the Contact Point Address. Change the reconciliation rules for the
specific address attributes to Source Priority and move the Individual DMO to the bottom.
B. Use the default reconciliation rules for Contact Point Address.
C. Select the address details on the Contact Point Address. Change the reconciliation rules for the
specific address attributes to Source Priority and move the Oder DMO to the top.
D. Change the default reconciliation rules for Individual to Source Priority.
Answer: C
Explanation:
Unified Profile: Creating a unified customer profile in Salesforce Data Cloud involves consolidating
data from various sources.
Reconciliation Rules: These rules determine which data source is considered the "best" when
conflicting data is encountered. Changing reconciliation rules allows prioritizing specific sources.
Source Priority: Setting source priority involves defining which data source should be preferred over
others for specific attributes.
Process:
Step 1: Access the Data Cloud settings for reconciliation rules.
Step 2: Select the Contact Point Address details.
Step 3: Change the reconciliation rules for address attributes to "Source Priority."
Step 4: Move the Order DMO to the top of the priority list. This ensures that address details from
customer orders are prioritized and selected as the best data to save to the unified profile. Benefits:
Accuracy: Ensures the most accurate and reliable address data is used in the unified profile.
Relevance: Gives priority to the most relevant and frequently updated source (customer orders).
Reference: Salesforce Data Cloud Reconciliation Rules
Salesforce Unified Customer Profile
20.A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A. Value suggestion will only return results for the first 50 values of a specific attribute,
B. Value suggestion can only work on direct attributes and not related attributes.
C. Value suggestion requires Data Aware Specialist permissions at a minimum.
D. Value suggestion is still processing and takes up to 24 hours to be available.
Answer: D
Explanation:
The most likely cause of this issue is that value suggestion is still processing and takes up to 24 hours
to be available. Value suggestion is a feature that enables you to see suggested values for data
model object (DMO) fields when creating segment filters. However, this feature needs to be enabled
for each DMO field, and it can take up to 24 hours for the suggested values to appear after enabling
the feature1. Therefore, if a user is not seeing suggested values from newly-modeled data, it could be
that the data has not been processed yet by the value suggestion feature.
Reference: Use Value Suggestions in Segmentation
21.A consultant is reviewing a recent activation using engagement-based related attributes but is not
seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue? Choose 2 answers
A. The related engagement events occurred within the last 90 days.
B. The activations are referencing segments that segment on profile data rather than engagement
data.
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact Point.
Answer: A C
Engagement-based related attributes are attributes that describe the interactions of a person with an
email message, such as opens, clicks, unsubscribes, etc. These attributes are stored in the
Engagement data model object (DMO) and can be added to an activation to send more personalized
communications. However, there are some considerations and limitations when using engagement-
based related attributes, such as:
For engagement data, activation supports a 90-day lookback window. This means that only the
attributes from the engagement events that occurred within the last 90 days are considered for
activation. Any records outside of this window are not included in the activation payload. Therefore,
the consultant should review the event time of the related engagement events and make sure they
are within the lookback window.
The correct path to the related attributes must be selected for the activation. A path is a sequence of
DMOs that are connected by relationships in the data model. For example, the path from Individual to
Engagement is Individual -> Email -> Engagement. The path determines which related attributes are
available for activation and how they are filtered. Therefore, the consultant should review the path
selection and make sure it matches the desired related attributes and filters.
The other two options are not relevant for this issue. The activations can reference segments that
segment on profile data rather than engagement data, as long as the activation target supports
related attributes. The activated profiles do not need to have a Unified Contact Point, which is a
unique identifier for a person across different data sources, to activate engagement-based related
attributes.
Reference: Add Related Attributes to an Activation, Related Attributes in Data Cloud activation have
no values, Explore the Engagement Data Model Object
22.A Data Cloud consultant is working with data that is clean and organized. However, the various
schemas refer to a person by multiple names ? such as user; contact, and subscriber ? and need a
standard mapping.
Which term describes the process of mapping these different schema points into a standard data
model?
A. Segment
B. Harmonize
C. Unify
D. Transform
Answer: B
Explanation:
Introduction to Data Harmonization:
Data harmonization is the process of bringing together data from different sources and making it
consistent.
Reference: Salesforce Data Harmonization Overview
Mapping Different Schema Points:
In Data Cloud, different schemas may refer to the same entity using different names (e.g., user,
contact, subscriber).
Harmonization involves standardizing these different terms into a single, consistent schema.
Reference: Salesforce Schema Mapping Guide
Process of Harmonization:
Identify Variations: Recognize the different names and fields referring to the same entity across
schemas.
Standard Mapping: Create a standard data model and map the various schema points to this model.
Example: Mapping “user”, “contact”, and “subscriber” to a single standard entity like “Customer.”
Reference: Salesforce Data Model Harmonization Documentation Steps to Harmonize Data:
Define a standard data model.
Map the fields from different schemas to this standard model.
Ensure consistency across the data ecosystem.
Reference: Salesforce Data Harmonization Best Practices
23.A rideshare company wants to send an email to customers that provides a year-in-review with five
"fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud
and is not aggregated at source.
The company creates a segment of customers that had at least one ride in the last 365 days.
Following best practices, which solution should the consultant recommend in Data Cloud to
personalize the content of the email?
A. Use a data transform to aggregate the statistics and map them to direct attributes on Individual to
include in the activation.
B. Create five calculated insights for the activation and add dimension filters.
C. Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP
script to summarize this data in the email.
D. Include related attributes in the activation for the last 365 days.
Answer: A
Explanation:
To personalize the content of the email with five "fun" trip statistics, the consultant should recommend
using a data transform to aggregate the statistics and map them to direct attributes on the Individual
object for inclusion in the activation.
Here’s why:
Understanding the Requirement
The rideshare company wants to send personalized emails to customers with aggregated trip
statistics (e.g., destination, distance traveled).
The raw data is not aggregated at the source, so it must be processed in Data Cloud.
Why Use a Data Transform?
Aggregating Statistics:
A data transform can aggregate the raw trip data (e.g., summing distances, counting destinations)
into meaningful statistics for each customer.
This ensures that the data is summarized and ready for personalization.
Mapping to Direct Attributes:
The aggregated statistics can be mapped to direct attributes on the Individual object.
These attributes can then be included in the activation and used to personalize the email content.
Other Options Are Less Suitable:
B. Create five calculated insights for the activation and add dimension filters: While calculated insights
are useful, creating five separate insights is inefficient compared to a single data transform. C. Use a
data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to
summarize this data in the email: This approach is overly complex and shifts the aggregation burden
to Marketing Cloud, which is not ideal.
D. Include related attributes in the activation for the last 365 days: Including raw data without
aggregation would result in unprocessed information, making personalization difficult.
Steps to Implement the Solution
Step 1: Create a Data Transform
Use a batch or streaming data transform to aggregate the trip statistics (e.g., total distance, unique
destinations) for each customer.
Step 2: Map Aggregated Data to Individual Object
Map the aggregated statistics to direct attributes on the Individual object in Data Cloud.
Step 3: Activate the Data
Include the aggregated attributes in the activation for the email campaign.
Step 4: Personalize the Email
Use the activated attributes to personalize the email content with the trip statistics.
Conclusion
Using a data transform to aggregate the statistics and map them to direct attributes on the Individual
object is the most efficient and effective solution for personalizing the email content.
24.A consultant is ingesting a list of employees from their human resources database that they want
to segment on.
Which data stream category should the consultant choose when ingesting this data?
A. Profile Data
B. Contact Data
C. Other Data
D. Engagement Data
Answer: C
Explanation:
Categories of Data Streams:
Profile Data: Customer profiles and demographic information.
Contact Data: Contact points like email and phone numbers.
Other Data: Miscellaneous data that doesn't fit into the other categories.
Engagement Data: Interactions and behavioral data.
Reference: Salesforce Data Stream Categories
Ingesting Employee Data:
Employee data typically doesn't fit into profile, contact, or engagement categories meant for customer
data.
"Other Data" is appropriate for non-customer-specific data like employee information.
Reference: Salesforce Data Ingestion Guide
Steps to Ingest Employee Data:
Navigate to the data ingestion settings in Salesforce Data Cloud.
Select "Create New Data Stream" and choose the "Other Data" category.
Map the fields from the HR database to the corresponding fields in Data Cloud.
Reference: Salesforce Data Ingestion Tutorial
Practical Application:
Example: A company ingests employee data to segment internal communications or analyze
workforce metrics.
Choosing the "Other Data" category ensures that this non-customer data is correctly managed and
utilized.
Reference: Salesforce Data Management Case Studies
25.Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?
A. SMS
B. Email
C. CloudPage
D. Mobile push
Answer: C
Explanation:
CloudPage is a web page that can be personalized and hosted by Marketing Cloud. It is not one of
the standard engagement channels that Data Cloud supports out of the box. To use CloudPage data
in Data Cloud, a custom integration is required. The other engagement channels (SMS, email, and
mobile push) are supported by Data Cloud and can be integrated using the Marketing Cloud
Connector or the Marketing Cloud API.
Reference: Data Cloud Overview, Marketing Cloud Connector, Marketing Cloud API
26.Which permission setting should a consultant check if the custom Salesforce CRM object is not
available in New Data Stream configuration?
A. Confirm the Create object permission is enabled in the Data Cloud org.
B. Confirm the View All object permission is enabled in the source Salesforce CRM org.
C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
D. Confirm that the Modify Object permission is enabled in the Data Cloud org.
Answer: B
Explanation:
To create a new data stream from a custom Salesforce CRM object, the consultant needs to confirm
that the View All object permission is enabled in the source Salesforce CRM org. This permission
allows the user to view all records associated with the object, regardless of sharing settings1. Without
this permission, the custom object will not be available in the New Data Stream configuration2.
Reference: Manage Access with Data Cloud Permission Sets
Object Permissions
27.Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for
segmentation.