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Coffee Business Blueprint

The document presents a comprehensive blueprint for starting and growing a coffee business, focusing on market insights, operational strategies, and financial planning. It targets young professionals and students, emphasizing high-quality, ethically sourced coffee in a community-centered environment. Key components include a diverse menu, strategic location selection, and a strong marketing and branding plan to build customer loyalty and expand the business.

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krishnamadanjaya
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0% found this document useful (0 votes)
15 views2 pages

Coffee Business Blueprint

The document presents a comprehensive blueprint for starting and growing a coffee business, focusing on market insights, operational strategies, and financial planning. It targets young professionals and students, emphasizing high-quality, ethically sourced coffee in a community-centered environment. Key components include a diverse menu, strategic location selection, and a strong marketing and branding plan to build customer loyalty and expand the business.

Uploaded by

krishnamadanjaya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Coffee Business Blueprint

1. Executive Summary
This document outlines the blueprint for starting and growing a coffee business. It includes
market insights, operational strategies, financial planning, and branding guidelines.

2. Business Concept & Vision


Our coffee shop aims to provide high-quality, ethically sourced coffee in a welcoming,
community-centered environment. We aspire to become a go-to destination for coffee
lovers in our locality.

3. Market Research & Target Audience


Targeting young professionals, students, and remote workers. The local market shows
growing demand for specialty coffee and cozy cafes. Competitor analysis shows opportunity
in personalized service and unique offerings.

4. Products & Services


Menu includes espresso-based drinks, pour-over coffee, teas, smoothies, and baked goods.
Additional offerings: coffee subscriptions, merchandise, and small-batch roasted beans.

5. Location Strategy
Ideal location: high footfall areas like business districts, near colleges or residential hubs.
Accessibility, parking, and ambiance are key selection criteria.

6. Marketing & Branding Plan


Brand identity centered around quality, sustainability, and community. Strategies include
local partnerships, social media marketing, loyalty programs, and soft launch events.

7. Operational Plan
Daily operations include sourcing, brewing, staffing, inventory management, and customer
service. Use of POS system, barista training, and cleanliness protocols are essential.

8. Team & Staffing


Initial team: Manager, 2–3 baristas, and a part-time cleaner. Hiring based on experience,
communication skills, and passion for coffee. Continuous training provided.

9. Financial Plan
Startup costs estimated at ₹12–15 lakhs including equipment, lease deposit, and inventory.
Revenue projections based on footfall and average order value. Break-even expected in 12–
18 months.
10. Growth Strategy
Future plans: opening new outlets, offering mobile coffee vans, and starting a roastery.
Focus on building customer loyalty and expanding reach via online channels.

11. SWOT Analysis


Strengths: unique offerings, skilled staff, strong branding. Weaknesses: high initial costs.
Opportunities: growing market for specialty coffee. Threats: competition, supply chain
issues.

12. Appendix
Includes sample menu ideas, cafe layout sketch, list of equipment and vendors.

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