Chapter:-1

INTRODUCTION
I ntr oduc ti o n of I ndi a n
R eta il In dus tri es :

In the background of high consumerism and income of the urban

consumers, in recent year there are a number of companies have
expressed their interest towards retail sector outlets. As a result
numbers of shopping malls have started their operations in metro and urban
areas. Pantaloon, big bazaar, Vishal Mega Mart, Reliance Fresh are the best
known examples of retail sector outlets in India. Retailing is the interface
between the producer and the individual consumer buying for personal
consumption. This excludes direct interface between the
manufacturer and institutional buyers such as the government and
other bulk customers. A retailer is one who stocks the producer’s
goods and is involved in the act of selling it to the individual consumer, at a
margin of profit. As such, retailing is the last link that connects the individual
consumer with the manufacturing and distribution chain. Some of the key
features of retailing include:
*Selling directly to customers without having any intermediaries
•Selling in smaller units / quantities, breaking the bulk
•Present in neighborhood or in the location which is quite convenient to the
customers.
•Very high in numbers
•Recognized by their service levels
•Fitting any size and or location

It is assumed that due to the entry of a number of retail outlets in the

urban and semi urban areas, the mindset of the existing customers
have undergone drastic changes. Besides it is also reported that the
traditional retailing such an age old Grocery shops have directly faced
competition with the organized retailing sector. In some parts
of the country, it is reported that the traditional retails are
resisting the entry of organized shopping malls. For instance the
traditional retails of Bhubaneswar with the active support of the
consumers at large didn’t allow reliance Fresh to start outlet
initially
RECENT TRENDS

• Retailing in India is witnessing a huge revamping exercise as can

be seen in the graph
India is rated the fifth most attractive emerging retail market: a
potential goldmine.
• Estimated to be US$ 200 billion, of which organized retailing (i.e.
modern trade) makesup 3 percent or US$ 6.4 billion
• As per a report by KPMG the annual growth of department stores
is estimated at 24%
• Ranked second in a Global Retail Development Index of
30 developing countries drawn up by AT Kearney

Retailing in India: the present scenario

The present value of the Indian retail market is estimated by the India
Retail Report to be around Rs12,00,000 crore ($270 billion) and the
annual growth rate is 5.7 percent. Retail
market for food and grocery with a worth of Rs. 7, 43,900 crore is the
largest of the different types of retail industries present in India.
Furthermore around 15 million retail outlets help India win the crown
of having the highest retail outlet density in the world. The
contribution of retail sector to GDP has been manifested below:

Country Retail Sector's share in GDP (in %)India 10

USA 10China 8Brazil 6As can be clearly seen, retailing in India is
superior to those of its contenders. Retail sector is a sunrise industry
in India and the prospect for growth is simply huge. There are many
factors that have stimulated the rise of the shopping centers and
multiplex-malls in a jiffy. Some of them can be listed as follows:

Rise in the purchasing power of Indians-

The rise in the per capita income in the last few years has
been magnificent. This has led to the generation of insatiable
wants of the upper and middle class. The demand of new as
well as
second hand durables has risen throughout the country thus providing
the incentive for taking up retailing.

Favorable to farmers- retailing has helped in removing the middlemen

and has thus enhanced the remuneration to farmers. This is a new
revolution in the agricultural sector in India and will go a long way in
amending the condition of agriculture, a major concern among policy
maker Use of credit- a typical Indian is most conversant with using
credit cards than carrying money. These have led to a shift of the
consumer base towards supermarkets and make the payments in the
form of credit.

Comfortable Atmosphere-
a visit to a retail store appears to be more soothing for the generation-
Y. People and kids prefer to shop in an air conditioned a tech savvy
manner. The retail industry is the second largest employer in India. It
currently employs about7 percent of the total labor force in India.
Finance Minister P. Chidambaram's recent statement “salaries ought
not to be legislated” is a welcome move as most of the organized
retail is in private hands. How ever only about 4.6% of the
total retail trade is in organized sector. It generates about Rs.55,000
crore ($12.4 billion). The major and minor players desperately need
to work hard in this direction so that next time the figures look more
decent. The government must also make an attempt to ameliorate the
situation as political instability and infrastructure namely power and
roads are the major roadblocks in the path of smooth functioning of
the market.

Components of Retail Sector

The major components of the retail sector are:
Food and Grocery, Fast Moving Consumer Goods (FMCGs),
Consumer Durables, Apparel, Footwear and leather, Watches,
Jewellery and Health and Beauty The anatomy of the retail market
has shown that the clothing and textiles constitutes 39 per cent of the
organized retail pie, followed by food and grocery, which accounts
for 11 percent of the total retail market. However, according to the
survey conducted by KPMG for Federation of Indian Chamber
of Commerce and Industry (FICCI), among these, the food and
grocery is expected to witness the fastest growth followed by clothing
as the second-fastest growing segment.

Objectives of the study

•To understand the different marketing strategies being followed
by Vishal Mega Mart.

•To learn their marketing mix.

Marketing help to define the business for the customer's interests, not
your own. It is the process of learning what customers want or need
and determining how to satisfy those wants or needs. Itis also used
to confirm whether the customer reacted to a marketing
program as expected. The benefits of market research include:

Learning who your customers are and what they want.

Learning how to reach your customers and
H o w f r e q u e n t l y y o u s h o u l d t r y t o communicate
with them
Learning which advertising appeals are most effective and which
ones get no response.
Learning the relative success of different marketing strategies, thus
improving return on investment.
Learning how not to repeat your mistake

LIMITATION OF THE STUDY

Although it would have been nice to conduct a perfect research study,
but this study is
conductedu n d e r c e r t a i n l i m i t a t i o n s , w h i c h w e r e f a c e
d w h i l e d o i n g t h i s r e s e a r c h . S o i t i s h i g h l y recommen
ded to consider these limitations while going through the project
study.These limitations are as follows

1.LIMITATION OF DATA
The statistical data regarding the city was not available to us on
secondary source of data and to generate such data on the primary
source was a task, which cannot be achieved in such a short time.
2 L I M I T A T I O N O F T I M E
T h e li mi t a t i on o f t i me w a s a n o t h e r c on s t ra i n t i n t h e
s t u d y as t h e s t u d y h a d t o b e conducted in few months
therefore many aspects have been left unexplored.
Research p e r i o d i s n o t j u s t m u c h e n o u g h t o k n o w f
u l l y a b o u t t h e s t r a t e g i e s & c o n s u m e r s perception

3. INHIBITIONS OF THE RESPONDENTS

The respondents did not reply the question with precision as
they were busy with their o w n w o r k o r t h e y we re n o t
i n t e re s t ed i n t a k i n g p a rt i n s u ch a re s ea r ch . Emp l o y ee s
sometimes feel hesitated while telling about their view about their
marketing strategies.

4. RESEARCH HAS BEEN CONDUCTED IN A LIMITED

AREA
The research has been con ducted for the Vishal
m e g a m a r t ( S h a s t r i N a g a r G a r h Road,Meerut ) but not
a l l t h e i r re t ai l ou t l e t h a ve b e e n c o v e re d t h er e f o r e i t
h as b e e n mentioned that the research has been conducted in a
limited area.

5 . T HE S AM P L E SI ZE I S SM A L L
The sample size taken for this thesis is small; it may not
actually represent
the whole p o p u l at i o n . T h e d a t a c o l l ec t ed w e re t ot a l l y
d ep e n d i n g on t h e re s p o n d e n t ’s vi ew s , perception, behavior,
psychology related to particular scheme which could base in nature
These limitations were very common and yet we came across
these with a positive note a n d t h e s u b s e q u en t
c h a p t e rs i n t h i s re p o rt s h a l l e x p l ai n t h e ra t i o n a li t y
b eh i n d t h e structural compilation.
These limitations were very common and yet we came across
these with a positive note an d t he s ub s e qu e nt
c hap te rs in th is rep o rt s h a ll ex p l ai n t he ra ti on a li t y
b eh i n d t he structural compilation.
 Scope of study

This project gave me great exposure to the customer’s perception to

the marketing strategies adopted by the Vishal mega mart because it
includes the service offered by them. The study also identifies the
attitudes and preference of the consumers. The study also focused on
Media through which the product reaches the consumers This project
helped me in knowing the market practically.

RESEARCH METHODOLOGY

Definition of Research
The word research is derived from the Latin word meaning to
know. It is a systematic and are applicable process, which
identifies and defines problems, within specified boundaries.
It employs well-designed method to collect the data and analyses the
results. It disseminates the findings to contribute to generalize able
knowledge. The characteristics of research presented below will be
examined in greater details later are:

Systematic problem solving which identifies variables and tests

relationships between them,

Collecting, organizing and evaluating data.

Logical, so procedures can be duplicated or understood by others

Empirical, so decisions are based on data collected

Reductive, so it investigates a small sample which can be

generalized to a larger population

Replicable, so others may test the findings by repeating it.

 Discovering new facts or verify and test old facts.

Developing new scientific tools, concepts and theories, this

would facilitate to take decision.

For the proper analysis of data simple statistical techniques such as

percentage were use. It helps in making more generalization from
the data available.

The data which was collected from

as a m p l e o f p o p u l a t i o n w a s a s s u m e d t o b e r e p r e s e n t
ing entire population was interest.D e m o g r a p h i c f
actors like age, income and educational backg
r o u n d w a s u s e d f o r t h e classification purpose.

2.1 Research Design:

It was important to collect detailed information on various aspects for
effective analysis. Research design can be of three forms:

•Descriptive Research: It is conducted to ascertain certain magnitudes

and to provide an accurate snapshot of some aspect of the market
environment. For example: Determining the size of the market,
market share, availability of distributors, sales analysis, studies
of consumer attitude etc.

•Exploratory Research: This is used when one is seeking insight

into the general nature of a problem, the possible decision
alternatives, and relevant variables that need to be
considered. Little prior knowledge is required. Research
methods are highly flexible, unstructured and qualitative. For
example:
What new product should be developed, whatshould be the
positioning of our product, etc.

•Causal Research
Cau sal s tud ies are d es igned t o det ermine whether
o n e o r m o r e variables cause or determine the value of other
variables. It is an evidence of relationships of variables. For example:
Whether decrease in price will lead to an increase in the sales of a
product, or whether the presence of a sales person will help in
increasing the sales in a retail outlet, etc.

•These three types can be viewed as cumulative. The research

design adopted for project research is Causal Research.
•Once the researcher has decided the ‘Research Design’, the next job
is of data collection. For data to be useful, our observation needs
to be organized so that we can get some patterns and come to
logical conclusions.

Depending upon the sources utilized, whether the data has come
from actual observations or from records that are kept for normal
purposes, statistical data can be classified into two categories:

2.2 Primary Data

2.3 Secondary Data

2.2 Primary Data: It is one, which is collected by the investigator

himself for the purpose of specific inquiryor study. Such data is
original in character and is generated by surveys conducted by
individuals or research institutions. It can be obtained by:

°Communication
°Observation
°Questionnaire

2.3 Secondary Data: When an investigator uses the data, which has
already been collected by others such data is called secondary data.
This data is primary for the agency that collects it and becomes
secondary data for someone else who uses this data for his own
purpose. It can be obtained by:

°Company’s web
°Journals
°Reports
° Newspapers
°Government Publications
°Publication of professional and research organization.
The research methodology involves the following major steps
namely-2.3.1 Defining data source2.3.2 Research approach

2.3.1 Defining data source:

In th e p roj ec t, b ot h p ri ma ry a n d s eco n da ry d at a we re
u s ed fo r t he res e arc h p r oc es s . Secondary data are data that
were collected for another purpose and already exist somewhere. In
this project the secondary data are collected from internet, newspapers
and text materials. This constitutes the chief material on the basis of
which research work is carried out. Primary data are data freshly
gathered for specific purpose or specific project purpose. It is
obtained by study specifically designed to fulfill the data of
the problem in hand. Primary data are original in character.
Primary data was collected in two ways: - Observation research and
surveys.

2.3.2 Research Approach:

In t h e p r oj ect p ri ma ry da ta was c ol le ct ed t h r ou g h
o bs e rva ti on r es ea rch , s u rve ys a n d secondary data from
internet, books and text materials. In observation research,
fresh data was collected by observing the relevant parameter of
research. Basically secondary data was used for evaluating the
performance of stock market.

2.4 Sample Design:

For carrying out any research or study on any subject it is
very difficult to cover even10 % of t h e t ot a l p op u lat i o n .
Th e re for e t he s amp l e s i ze h as t o b e dec id ed fo r a
me an in gfu l conclusion. For designing the sample size, it was
thought proper to cover a very small percentage of population in
various age groups. The method used for sample technique was non
probability convenience sampling method. This method is used
because it is known previously as to whether a particular person will
be asked to fill the questionnaire. Convenient sampling is used
because only those people will be asked to fill the questionnaires that
were easily accessible and available to the researcher. Considering
the constraints, it was decided to conduct the study based on
sample size of 200 people in specific age groups. Scientific method
is not adopted in this study because of financial constraints and also
because of lack of time. also the basic aim of doing the research is
academic, hence most convenient way is selected

2.4.1 Sample Size: I conducted approximately 200 samples during my

research.
2.4.2 Sampling Method:
I used random sampling method for my research. Where, I
have selected the persons randomly for research work.

2.5 Method of data collection:

The next step is together the requisite data. There are two
types of data collection method – primary data and secondary
data

2.5.1 Instrument for data collection:

I have used the questionnaire method in sample survey. If one wishes
to find what people think or know, the logical procedure is to ask
them. This has lead marketing researchers to use the
questionnaire technique for collecting data more than any other
method. In this method questionnaire were distributed to the
respondents and they were asked to
answer t h e q u e s t i o n s i n t h e q u e s t i o n n a i r e . T h e q u e s t
ionnaires were structured n on-
d i s g u i s e d q ues t i on n ai r e b ecau s e t h e q u es t i on s , wh i ch
t h e q u es t i on na i re c on t ai n ed , we re a rr an ged i n a specific
order besides every question asked was logical for the study; no
question can be termed as irrelevant. The questionnaire, were non-
disguised because the questionnaire were constructed so that
the objective is clear to the respondent. The respondents were
aware of the objective. They knew why they asked to fill the
questionnaire.

2.7 Data-analysis techniques:

The study conducted is a conclusive descriptive statistical
study; the researcher comes to the decision which is precise and
rational. The study is conclusive because after doing the study the
researcher comes to a conclusion regarding the position of the brand
in the minds of respondents of different firms groups. The study
is statistical because throughout the study all the
similar samples are selected and group together. All the similar
responses are taken together as one and their percentages are
calculated. Thus, this, conclusive descriptive statistical study is the
best study for this purpose as it provides the necessary information
which is utilize.
 COMPANY PROFILE

“Future is thinking beyond horizon” & in order to keep its

pace with the modern retail, Vishal Re tai l Li m i t e d is
s p read i n g i ts win gs . Ins t e ad of re s t in g on it s l au re l s t he
G rou p a re bu s y identifying new avenues of growth by venturing
in other formats like cash & carry, convenes as well as specialty
stores and inspiring local retailers to grow along with the big names.
The group has tied up with HPCL to open corner stores at their
petrol pumps and in addition to the above Vishal has come up
with an institute to train manpower for the service industry. As of
December 1, 2010, it operates 172 retail stores, including two stores
which are operated by their franchisees. These 172 stores are spread
over about 24,00,000 square feet and are located in24 states across
India. In its efforts to strengthen their supply chain, it has set up seven
regional distributions centers and an apparel manufacturing plant.
Today Vishal Retail Limited, Flagship Company of Vishal
Group, engaged in Hyper Market stores with an average area of
25,000 to 30,000 sq. ft. According to CMD, Vishal Retail Limited,
the group owes its origin to a small that started selling readymade
garments. In tune with the pulse of the market, he envisioned a mega
store that would sell garments at prices none other could match. .
The first big store opened in Calcutta's Esplanade area in
1997, under the b ann e r of V is h al Ga r ment s . H e w as
i n v ol ved i n a ll t h e as pe cts o f t h e b u s in es s : ri gh t fro m
sourcing the garments to interacting with customers. And this
led to his greatest finding “The Vishal Group.”After identifying
the immense market in fashion garment for the masses, He
moved to Delhi in 2001 and opened his first store in Delhi’s Rajouri
Garden by the name of Vishal Mega Mart (The jewel in
Vishal Group’s crown) and then there was no looking back for
Mr. Ram Chandra Agarwal. At present, in addition to garments,
Vishal Mega Mart stores retail the entire range of household
products, FMCG and electronic goods. Vishal's prices are
roughly 15 to 20 per cent less than other mass market garment
labels. Mr. Ram Chandra Agarwal, CMD, Vishal Retail
Limited believes that the shopping habits of Indians are
changing due to their growing disposable income,
h i ghe r as pi ra ti on s , re l at i ve in cr eas e in t he
yo u n g er p op u la ti on , an d t h e ch an g e i n at t i tu d es towards
shopping. The emphasis has changed from price consideration
to design, quality and trendy. Age is also a major factor that affects
the spending decisions of an individual. Consumer spending is an
important factor that affects the economic growth and development in
a country. As a trend, consumer is more educated. He has access to all
reforms taking place through various arrays of communication. He is
becoming a “value shopper” everyday.

Keeping this in mind, the group is now looking for franchisees to join
hands with Vishal a n d g ro w un d e r co mm on b ann e r.
Th is pa rt n ers h i p wi l l h e lp s mal l re t ai l e rs t o s u rvi v e t he
onslaught of organized retail as it will enhance their
competitiveness. Small stores can avail of the benefits on
account of the economies of scale, a key advantage for big retailers.
As per the plans, Vishal Retail will completely take over the supply
chain of its franchisees a n d p r ovi d e t he m wi th t ech n o l og y,
n ew p r ac t i cs , vis u a l me rch an d is i n g s ki l l and s pe cia l pro
motional schemes, besides its brand and customer base.
Some of the Franchisee exclusive business categories are:

Men’s Fashion
Ladies and Kids
Footwear
Toys and Games
Home – General
Convenience (FMCG)
Watches

It follows the concept of value retail in India. In other words,

their business approach is to sell quality goods at reasonable
prices by either manufacturing them self or directly procuring
from manufacturers (primarily from small and medium size vendors
and manufacturers). It endeavour to facilitate one-stop-shop
convenience for their customers and to cater to the needs of the entire
family. It believes this concept has helped them grow to thier current
size within a short time frame of their years.
Mr. Ram Chandra Agarwal has been ranked as the 28th most
pitiful person in the Indian retail industry. In order to reduce costs
and take advantage of economies of scale it has embarked on
backward integration of their products. Thier apparel manufacturing
plant is located at Gurgaon, Haryana. For ensuring efficiency in
supply chain, it has set up seven regional distribution centres located
around Kolkata, Thane (Maharashtra), Jaipur (Rajasthan), Ghaziabad
(Uttar Pradesh), Ludhiana(Punjab), Gurgaon (Haryana) and
Delhi. Further, it has focussed on developing a cost and time
efficient distribution and logistics network, which currently comprises
seven distribution centers and a fleet of trucks for
transportation.“Retailing is an engine for taking merchandise to
the end-users. There is a lot of opportunity in this sector for us
since demand of the potential consumers are not being met under the
existing facilities. Therein lies the road to success.” says Mr. R C
Agarwal
OUR PROMOTERS AND GROUP COMPANIES

Our Promoters
The following individuals are the Promoters of our Company

a). Mr. Ram Chandra Agarwal

b). Mrs. Uma Agarwal; and
c). Mr. Surendra Kumar Agarwal.

Name of Shareholders & Number of Shares % of shareholding

1. Unicon Marketing Private Limited 315,000 49.53%
2. Ricon Commodities Private Limited 300,000 47.17%
3. Mr. Ram Chandra Agarwal 12,010 1.89%
4. Mrs. UmaAgarwal 9,010 1.42%
Total 636,020 100.00
SOME OF THE FRANCHISE EXCLUSIVE BUSINESS CATEGORIES

Men’s Fashion
Ladies and Kids
Footwear
Toys and Games
Home
General
Convenience (FMCG)
CDIT
Watches

THE POPULAR BRANDS OF VISHAL MEGA MART ARE:-

Zeppelin: Men’s Shirts & Trousers

Fizzy Babe: Ladies and Kids Girls
Kitaan Studio: Men’s Shirts & Trousers
Jasmine: Ladies and Kids Girls
Blues & Khakis: Men’s Trousers
Zero Degree: Kids Boys
Paranoia: Men’s Shirts & T-Shirts
Soil; Men’s Shirts
Chlorine: Men’s Shirts
Massa Bay: Men’s Trousers & Bermudas
Fume: Men’s Shirts, T-Shirts, Under Garments
 MISION STATEMENT
We shall deliver Everything, Everywhere, Every time for every
Indian Consumer in the most profitable Manner.

VISION STATEMENT
We share the vision and belief that our customers and
stakeholders shall be served only be creating and executing
future scenarios in the consumption space leading to economic
development.

MARKETING STRATEGY OF VISHAL MEGA MART

Product

Vishal Mega Mart offers a wide range of products which starts

from apparels to food items, footwear to home furnishing,
crockery to sport items, child care products to toys, watches,
drinks etc. There are many in house brands promoted by Vishal
Mega Mart. In pursuance of their business plan to diversify
their portfolio of offerings, FMCG products play a key role.
FMCG products are usually meant to fulfill the daily needs of
consumers and therefore, VRPL believe retailing of FMCG
products will bring customers to their stores on a frequent basis
and this may in-turn lead to consumption of their apparels.
VRPL have a number of private labels

Price

Vishal Mega Mart promises its consumers the lowest available Price. The
concept of psychological discounting (Rs. 99, Rs. 49, etc.) is used as
promotional tool. Vishal Mega Mart also caters on Special Event Pricing
(Close to Diwali, Christmas, and New Year etc.). Selling combo- packs
and offering discount to customers. The combo-packs and value to
customer. Through Bundling, they also reduced the price of the
products. The efforts of VRPL‟s retail business are targeted towards
families having total income which can be classified under
“lower middle” and “middle” income groups. VRPL follow uniform
pricing policy across their stores in respect of private labels and non-
branded products sold by them. This enhances brand loyalty, encourages
customer confidence and results in operational convenience. In relation
to the other products, the prices may vary between stores on account of
state-specific taxation and vendor policies.

Place

Vishal Mega-mart stores are located in 129 cities with 172 outlets. VMM
has presence in almost all the major Indian cities. They are aggressive on
their expansion plans. Vishal Retail targets cities with urban population
of 1 million people or above or can be classified as Tier-2and Tier-3
cities. In Tier-1 cities, the company opens retail outlets on the outskirts,
rather than the prime area. Its target market includes people with middle
income and lower income levels

Promotion

Advertising has played a crucial role in building of the brand. Vishal

Mega Mart advertisements are mainly seen in print media i.e.
newspapers, Television with Tina Parekh as there in
advertisement, and sometime road-side bill- boards. VRPL‟s
category management system is used to plan promotional schemes. They
launch promotional schemes weekly. Apart from general sales
promotion, the category manager formulates promotional plans for „slow
movers‟. In addition, to promote sales, they focus on
layout of the stores and positioning, presentation and display of
merchandise, in order to appeal to the customer. In addition, VRPL have
introduced, in association with SBI Cards & Payment Services Private
Limited, a co-branded credit card. VRPL‟s propose to continuously
undertake such initiative to increase the satisfaction of their customers.
Vishal mega mart started many new and innovative cross sell and up sell
strategies in india retail market. The various promotion technique used
at vishal mega mart – 5 DAYS KI MAHA BACHAT , 2 DAYS MAHA
LOOT , DIWALI DHAMAL GREAT SAVINGS , VISHAL MEGA MART
GIFT VOUCHER RS.1000-25% OFF on all items every month discount
offer at various festive grand winter sale 50%--60% off etc.
SALES PROMOTION TECHNIQUE

1.Price-off offer:

Under this offer, products are sold at a price lower than the original
price. This type of scheme is designed to boost up sales in off-season and
sometimes while introducing anew product inthe market.
Example;

Buy 2 men T-shirts at Rs. 599/- and 1 T-shirt at Rs. 399/- (MRP:
Rs.399/T shirt).·
Buy 2 men T-shirts at Rs. 749/- and 1 T-shirt at Rs. 499/- (MRP:
Rs.499/T-shirt).·
Buy 3 men round neck T-shirts for Rs. 399/- (MRP: Rs.199/T-shirt).·
Buy 2 men V neck T-shirts at Rs. 499/- and 1 T-shirt for Rs. 299/-
(MRP: Rs. 299/T-shirt).· Buy 3 women T-shirts at Rs. 399/- (MRP:
Rs.199/T-shirt).·
Buy 1 woman top and get Rs. 100/- off on the bottoms.

2. Discounts:

Under this, the products are sold at a discounted price with percentage
discounts on the original price. This type of scheme is designed to boost
up sales in off-season.
Example

30% off on all the men formal shirts and trousers.· 30 % off on all the
women formals and casual outfits.
3. End of season sale:
End of Season sale or stock Clearance sale is been conducted at vishal
mega mart Factory Outlets. They are offering surprising discounts as if
you buy 2 any items of garments and you will get 3 more with your
choice absolutely free. These offers are given as celebration of New Year.

4. Seasonal offers:
Vishal mega mart provides the customers with various discounts and
price-off offers at the stores and factory outlets on the seasons like
winter and monsoon. This type of scheme is designed to boost up sales in
these seasons.

5. Festival offers:
Vishal mega mart have come up with festive offer during Diwali and
Christmas by giving away gifts for purchases that are made at the store
for cheaper price. If you shop for Rs.4500 you get a trolley bag worth Rs.
1299 for Rs. 149 only. If you shop for Rs. 2400 and above you get alemon
set, which is said to be imported, worth Rs. 649 for Rs. 99only.

6. New Year offers:

Vishal mega mart offers gifts for purchases that are making at the store
during the New Year for cheaper price. If you shop for Rs. 3500 you get
an Imported Designer Glass Set for Rs. 249only. If you shop for Rs.
2500, you get a 3 nights and 4 days holiday package for a couple on an
International cruise