Generative AI and Its Impact to Everyday

Business
In this course, you will gain an introductory understanding of generative AI and its
potential impact on everyday business activities. This will provide you with a
foundation for more in-depth exploration of specific techniques and ethical
considerations in subsequent courses.

Table of Contents

1. Video: Generative AI and Its Impact to Everyday Business

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2. Video: Introduction to Generative AI (bs_agt01_a01_enus_02)
3. Video: Common Examples of AI (bs_agt01_a01_enus_03)
4. Video: Applying AI to Everyday Business (bs_agt01_a01_enus_04)
5. Video: Benefits and Challenges (bs_agt01_a01_enus_05)
6. Knowledge Check: Reviewing Generative AI and Its Business Impact
7. Video: Let's Review (bs_agt01_a01_enus_06)
Course HTML Resources

1. Video: Generative AI and Its Impact to Everyday

Business (bs_agt01_a01_enus_01)

Generative AI is a cutting-edge technology that can be used to optimize content

creation, product design, and customer experience enhancement for everyday
businesses. In this course, you'll explore how generative AI leverages algorithms and
machine learning to generate new and creative outputs.

 discover the key concepts covered in this course

[Video description begins] Topic title: Generative AI and its Impact to Everyday
Business. [Video description ends]

Generative AI, the cutting edge technology behind content creation, product design,
and customer experience enhancement holds immense potential for everyday
businesses. By leveraging pattern recognition through large language models,
Generative AI has the ability to generate new and creative outputs such as realistic
images, engaging written content, and personalized recommendations.
In this course, you'll learn about the principles of generative AI and how it can drive
innovation and optimize operations. By strategically implementing generative AI,
organizations can unlock benefits like increased efficiency, improved customer
satisfaction, and accelerated product development.

However, it is important to address challenges such as data quality, ethical

considerations, and the need for human oversight. With a solid understanding of
generative AI's fundamentals and practical applications, you will be equipped to
navigate this transformative technology and harness its potential to drive success in
your business operations.

2. Video: Introduction to Generative AI

(bs_agt01_a01_enus_02)

Generative AI models can revolutionize the way that businesses operate and
augment human creativity and productivity across various industries and domains
for growth and success. In this topic, you'll explore how generative AI models
produce new content and how they differ from traditional AI.

 identify the basic principles of generative AI as it applies to everyday

business operations

[Video description begins] Topic title: Introduction to Generative AI. [Video

description ends]

Suppose you're the head chef at a restaurant with two types of chefs working in your
kitchen. The first, a skilled cook, can follow a recipe and prepare delicious dishes
based on specific instructions only. This chef represents traditional artificial
intelligence or AI, which relies on predefined rules and patterns to accomplish tasks.

Now imagine another chef who follows recipes but is capable of creating entire new
menus from scratch, combining unique flavors and ingredients in unexpected ways.
This chef symbolizes generative AI, which can produce novel ideas and solutions
without explicit directions. As a technology, generative AI has a rich history relying
on machine learning or ML models to generate responses, ideas, or content.

Just like a team of experts working together, ML algorithms learn from large amounts
of data, text, images, or even audio to understand patterns and generate outputs.
Let's dig deeper into how generative AI works. One notable feature of generative AI
is the development of generative adversarial networks or GANs. GANs consist of two
parts.

Think of these components as an artist and an art critic. The artist known as the
generator creates something new while the critic, the discriminator evaluates and
pushes for improvements to the generated content in an iterative process to produce
increasingly realistic content. Then there are large language models or LLMs, a type
of generative AI model that focuses on generating human-like text and specializes in
generating text-based responses, much like a language expert. LLMs are trained on
vast amounts of data and use deep learning techniques to understand and produce
texts that resembles what humans might write.

Confused about how it all fits together? Think of ML algorithms as the engine that
powers the generative AI system. GANs as the artist that creates new and unique
content and LLMs as the language expert that generates text-based responses.

When a generative AI model generates a response, it uses its learned knowledge and
patterns that it detected in the data to create a new piece of content, such as a
marketing idea or a personalized product recommendation using the data it was
trained on. During the training process, the program analyzes patterns in the text
data and learns how words and sentences are structured, as well as the context in
which they are used.

This enables the program to generate responses or generate new content based on
the patterns it has learned. It's important to note that people don't, as a rule, review
every response generated by LLMs, only where that is part of the defined process.
LLMs are designed to generate language autonomously, meaning that they can
come up with responses without human intervention. However, whereas traditional
AI is inherently machine like, generative AI models are designed to create new
content that resembles human-created content.

The component of AI that makes quasi-natural interactions between people and

machines possible is known as natural language processing or NLP.

Imagine NLP as a sort of ML driven language expert who can understand and
respond to our words with relevant and meaningful information. NLP enables
machines to understand and generate human language as well as analyze and
interpret text, understand context, and generate human-like responses. For
example, applications use NLP to translate languages, perform sentiment analysis,
understand emotions in text, and give chatbots the ability to converse with humans.
AI is also transforming image and video analysis.

It can analyze and classify images and videos and can assist in content moderation
where it identifies inappropriate or harmful content. Generative AI models have
opened up new possibilities in content creation. In text generation, models like
OpenAI's, GPT-4, and Google's Gemini can write stories, articles, or even poems
assisting writers, content creators, and marketers in generating, engaging, and
creative content.

In the audio domain, generative AI models can mimic human voices and generate
speech that sounds remarkably natural. This technology is used in voice assistants,
audiobook narration, and even language learning platforms. Video generation
models are capable of creating new video content based on specific input or style
and generative AI models for photographs can create entirely new images or alter
existing ones in realistic-looking ways.

Several commercially available tools and platforms leverage generative AI that

enable users to create content across different domains. For audio generation,
platforms like Descript and Lyrebird provide tools to create synthetic voices and
generate speech. In the realm of video and image generation, tools like RunwayML
and Artbreeder allow users to manipulate images, apply artistic styles, and even
generate entirely new visual content.

Just as the inventive chef brings innovation to the kitchen, generative AI models will
continue to revolutionize the way we create and interact with content. They have the
potential to enhance human creativity and productivity across various domains,
allowing businesses to explore uncharted territories and discover fresh opportunities
for growth and success.

3. Video: Common Examples of AI (bs_agt01_a01_enus_03)

AI has practical applications across various domains and generative AI can automate
tedious tasks, simplify complex processes, enhance customer experiences, and
provide valuable insights. In this topic, you'll explore some of the commonly-used
practical applications of generative AI in business.

 recognize practical applications of generative AI and its impact on

content generation, product design, or customer experience
enhancement

[Video description begins] Topic title: Common Examples of AI. [Video description
ends]

While shopping online, have you ever received recommendations for similar products
based on your browsing and purchasing history? This is an example of a type of AI in
action known as recommendation systems. To benefit from these and other
instances of AI, businesses can leverage generative AI and the models that
constitute it, including generative adversarial networks (GANS),

Machine learning or ML models, and large language models (LLMs) to develop

creative marketing content or even assist in designing new products. It's like having
a team of experts that can generate innovative ideas and content, tailored to the
specific needs and preferences of the business.

While AI requires a large amount of data to train these models, for example, text,
images, and audio, the models analyze and learn patterns from the provided data,
allowing them to generate new and unique outputs. Generative AI models are
particularly valuable for automating tasks that are tedious, complex, or impractical
for humans to perform. Consider the example of autocomplete suggestions in search
engines or messaging apps.

When we start typing a query or message, the AI suggests completions based on the
context. It saves us time and effort, especially when typing long or technical phrases.
The AI models behind autocomplete use generative AI techniques to predict the most
likely next word or phrase based on the input. This technology has become an
integral part of our digital interactions. Another common use example of AI is facial
recognition, where AI identifies or recognizes people's faces, and object detection,
which helps in identifying and locating specific objects within images or videos.

Furthermore, generative AI models can tackle tasks that are dangerous or

impractical for humans. For instance, in fields like medicine or scientific research, AI
can analyze vast amounts of data and generate insights that would be difficult for
humans to process. AI-powered systems can analyze patient records, medical
images, and research papers to identify patterns, suggest treatment plans, or assist
in pharmacological research.

These models work tirelessly, helping experts make more informed decisions and
potentially saving lives. It is important to note that while generative AI models can
generate impressive outputs, they are not infallible. The models can sometimes
generate incorrect or biased information. Hence, human oversight and validation
remain crucial to ensure the accuracy and ethical use of AI-generated content.

The availability of powerful generative AI tools like OpenAI's ChatGPT, DALL_E,

Google's Gemini, Amazon Web Services' Bedrock, and Microsoft's Copilot empowers
professionals to accomplish tasks that would otherwise be challenging or time
intensive. In product design, generative AI models can assist in the creation of
innovative concepts. Take the example of DALL-E, another remarkable generative AI
model developed by OpenAI. DALL-E can generate unique images from textual
descriptions. Designers can describe their vision and DALL-E can produce visual
representations of those descriptions.

This speeds up the design process, enabling designers to explore a vast range of
possibilities and iterate quickly. When it comes to enhancing customer experience,
generative AI models play a crucial role. Natural language processing, or NLP is a
specific type of ML model designed to understand and generate human language,
enabling applications like chatbots to talk to humans.

Chatbots have been around for many years and they have become an essential tool
for businesses. They provide instant customer support, answer frequently asked
questions, and assist with basic tasks like order tracking or reservation bookings.
NLP models power these chatbots, allowing them to understand user inquiries and
respond appropriately.

Generative AI models have practical applications across various platforms. They are
used to automate tedious tasks, simplify complex design processes, enhance
customer experiences, and provide valuable insights in fields like medicine and
research. As technology continues to advance, we can expect further refinements
and innovative applications of generative AI in the years to come.

4. Video: Applying AI to Everyday Business

(bs_agt01_a01_enus_04)
By implementing generative AI, organizations can optimize operations, foster
innovation, and stay ahead of competitors. However, choosing not to utilize AI can
lead to potential risks. In this topic, you'll explore some of the key strategic decisions
for using generative AI in business operations.

 recognize how organizations can strategically leverage generative AI to

drive innovation and optimize operations

[Video description begins] Topic title: Applying AI to Everyday Business. [Video

description ends]

Similar to how a reliable and efficient team member is a valuable contribution to any
project, generative AI can streamline operations, boost productivity and unlock
growth potential for businesses by freeing up valuable time and resources for other
higher value business activities.

By adopting generative AI, organizations can unlock new possibilities and gain a
competitive edge by letting AI do what it does best, automate time-intensive tasks,
generate insights from vast amounts of data, and assist in decision-making
processes, all in a fraction of the time it would normally take.

Not implementing generative AI into business operations carries risks. Organizations

may struggle to keep up with competitors who leverage AI to generate efficiency and
delight customers with more personalized and immersive experiences. Without
generative AI, businesses may face inefficiencies, slower decision-making, lower
quality, and a higher cost of doing business. They may miss out on opportunities for
innovation and growth, ultimately affecting their bottom line and market position.
For example, generative AI can benefit sales and marketing functions.

AI-powered tools can accelerate proposal writing, generating compelling content

based on customer requirements and personalized features. Additionally, generative
AI can assist in creating impactful presentations by suggesting appropriate visuals,
generating slide content, and even providing speech suggestions. When it comes to
prospecting emails, AI can help craft personalized and persuasive messages that
resonate with potential clients, increasing the likelihood of conversions.

AI can also optimize search engine optimization, SEO or SEM efforts, aiding in
keyword research, content optimization, and search engine ranking. Social
marketing can be enhanced by using generative AI to generate engaging social
media posts and even suggesting optimal posting times for maximum reach. Lead
qualification can also benefit from AI-driven predictive models that can analyze
customer data to identify high potential prospects.

Generative AI can enhance the customer experience, for example, by gathering

insights on how customers use a product or service and then customizing the
customer's experience of an online store accordingly, by making personalized
recommendations that reflect each customer's preferences and browsing or
shopping habits, troubleshooting can be streamlined with AI-powered chatbots that
can understand and respond to customer queries, providing instant solutions to
common problems.

For example, online retail platforms can involve AI to improve support for customer
experience agents, such as by providing scripts to customer agents. This helps
improve customer satisfaction while also driving additional sales. Finance
departments can benefit from generative AI in several ways. Financial modeling and
analytics can be accelerated, allowing for more accurate predictions and decision
making.

For example, generative AI and LLM can crawl organizational datasets at scale,
detect surface commonalities, and perform analytical functions and predictions that
would otherwise be impractical or impossible if done manually by humans. AI
algorithms can assist with budgeting by analyzing historical data, industry trends,
and market conditions to generate optimized budget allocation recommendations.
Account reconciliation processes can be expedited, reducing manual effort and
potential errors.

AI can also automate billing and collections, sending reminders and managing
payment processes more efficiently. In product development, generative AI can be a
game changer. For software development, AI can provide code suggestions, identify
potential bugs or vulnerabilities, and even automate certain programming tasks. Use
case development can be accelerated by leveraging AI models that can generate
multiple scenarios and analyze their feasibility and impact.

Storyboarding for animations or films can be aided by generative AI, which can
generate visual sequences based on narrative descriptions. AI can also optimize
testing processes by automatically generating test cases and identifying potential
issues. Overall, generative AI empowers product development teams to work faster,
more creatively, and with increased efficiency. HR and people operations can also
benefit from generative AI. AI can assist in task with drafting job descriptions,
generating interview questions, and evaluating candidate fit based on resumes and
other relevant data.

It can also support employee onboarding by providing automated training materials

tailored to individual needs. Furthermore, AI-powered sentiment analysis can gauge
employee satisfaction and engagement by analyzing employee feedback and
sentiment in social media, helping organizations improve their people strategies. In
IT and cybersecurity, generative AI plays a vital role in identifying and mitigating
threats.

AI algorithms can analyze network traffic patterns, detect anomalies, and proactively
respond to potential cybersecurity breaches. AI can also assist in automating routine
IT tasks such as system maintenance, updates, and troubleshooting, reducing
downtime and enhancing operational efficiency. So, generative AI offers significant
advantages across various business functions to enhance productivity, automate
tasks, deliver personalized experiences, and drive innovation. By strategically
implementing generative AI, organizations can optimize operations, foster
innovation, and stay ahead of competitors.

5. Video: Benefits and Challenges (bs_agt01_a01_enus_05)

AI offers tremendous potential for organizations to make administrative processes
more efficient and assist in hazardous environments, as well as enhance
productivity, safety, and overall workplace well-being. In this topic, you'll explore the
key business areas that generative AI can automate.

 identify the potential benefits of implementing generative AI in business

operations while acknowledging the associated challenges

[Video description begins] Topic title: Benefits and Challenges. [Video description
ends]

According to a recent survey conducted by Microsoft, the modern workplace is

grappling with an overwhelming amount of digital debt, with individuals feeling the
burden of data, emails, meetings, and notifications surpassing their capacity to
process it all efficiently.

The lack of time and energy to focus on the job at hand not only hinders innovation
and strategic thinking but also impacts overall business performance. In fact, 64% of
respondents expressed struggling with the time and energy required for their job,
which was found to be 3.5 times more likely to hinder innovation and strategic
thinking.

Additionally, 60% of leaders acknowledged their concerns regarding the lack of

innovation or breakthrough ideas within their teams. To address this issue, AI offers
a promising solution by taking on time-consuming, complex, and labor-intensive
tasks across various domains. By leveraging AI, employees can reclaim valuable time
and energy for more creative and impactful work. For instance, AI can automate
administrative tasks such as scheduling meetings, managing emails, and organizing
documents. This allows individuals to focus on higher level activities that require
critical thinking, problem-solving, and creativity.

The survey results indicate that 68% of individuals feel they lack uninterrupted focus
time during the workday. Moreover, 62% of respondents report struggling with the
time spent searching for information. AI can assist in addressing these challenges by
quickly and accurately retrieving relevant information, reducing the time spent on
manual searches.

By streamlining processes, AI can help individuals regain uninterrupted focus time,

leading to increased productivity and improved work-life balance. AI's potential
extends beyond administrative tasks however, it can also assist in areas that involve
risk or danger. For example, in industries such as manufacturing, construction or
mining, AI powered robots can be deployed to perform hazardous tasks, thereby
ensuring the safety and well-being of workers.
It can also anticipate dangerous areas or tasks and target those areas for
remediation first in order to reduce the risk level for humans. This reduces the
likelihood of accidents and injuries while simultaneously enhancing overall efficiency
and productivity. Additionally, it is important to acknowledge the ethical
considerations surrounding the use of AI. While AI offers numerous benefits, it is
crucial to identify and address potential pitfalls and distinguish high stakes tasks
from low stakes tasks which AI might be better suited for.

One significant concern is the inappropriate use of generative AI in critical domains

that require human judgment. Some areas involve complex decision making
processes, the so-called high stakes tasks, and therefore necessitate a deep
understanding of the context, ethics, and potential consequences to the extent that
an AI could not be trained for.

For example, practicing law, litigation, or arriving at a judgement are complex

decision processes that need human involvement. Replacing a jury with AI or
replacing attorneys and judges with AI would be inappropriate and unethical. In fact,
six US lawyers faced sanctions in 2023 when they used generative AI to compile
legal briefs with the AI erroneously citing non-existing cases as a consequence.

As these examples prove, relying solely on AI systems without human oversight or

intervention can lead to errors, misinterpretations, or biased outcomes. Bias is
another challenge associated with AI adoption. AI models learn from historical data,
which may contain inherent biases. If not properly addressed, these biases can
perpetuate discriminatory practices and reinforce social inequalities.

Therefore, human intervention is crucial to ensuring the fairness and ethical use of AI
systems. Human oversight is required to monitor, evaluate, and validate the
responses generated by AI systems, especially in high stakes situations. Another
concern is the potential for AI-generated deepfakes or hallucinations.

AI algorithms, particularly in generative models, have the capability to create highly

realistic but fabricated content, such as images, videos, or audio recordings. This can
have serious consequences, including misinformation or damage to an individual's
reputation.

Human intervention becomes essential in verifying and fact-checking the

authenticity and validity of such content to prevent its misuse. Furthermore, the
legal and intellectual property or IP challenges surrounding AI usage need to be fully
understood. As AI systems become more advanced, questions arise regarding
ownership, privacy, data protection, and responsibility for the outcomes produced by
AI. Establishing clear legal frameworks, ethical guidelines, and IP rights is crucial to
ensure the responsible and accountable deployment of AI technologies.

AI offers tremendous potential to reduce workloads and alleviate stress by taking on

time-consuming, impractical, or labor-intensive tasks. By automating administrative
processes and assisting in hazardous environments, AI can enhance productivity,
safety, and overall workplace well-being. However, it is essential to address ethical
considerations, including bias, human oversight, and accountability. Striking the
right balance between human intervention and AI utilization is crucial to ensure
responsible and beneficial use of this transformative technology.

6. Knowledge Check: Reviewing Generative AI and Its

Business Impact
  discover the key concepts covered in this course
 identify the basic principles of generative AI as it applies to everyday business
operations
 recognize practical applications of generative AI and its impact on content
generation, product design, or customer experience enhancement
 recognize how organizations can strategically leverage generative AI to drive
innovation and optimize operations
 identify the potential benefits of implementing generative AI in business
operations while acknowledging the associated challenges

Question 1: Multiple Choice

Suppose an application can produce innovative ideas and new

solutions for a marketing campaign without being told exactly
what to output. What type of AI does this describe?

Options:
1.
AI robotics
2.
Generative AI
3.
Conceptual AI
4.
Predictive AI
Answer
2.
Generative AI
Feedback:
Option 1:
This option is not correct. While robotics can utilize AI, it is not
inherently AI because robotics refers to the physical machinery,
while AI focuses on the intelligence and decision-making
capabilities.
Option 2:
This option is correct. Generative AI uses complex algorithms and
deep learning techniques that enable it to generate entirely new
and original creations, without requiring explicit instructions.
Option 3:
This option is not correct. Conceptual AI does not exist as a
specific type of AI. It is a term often used to describe the broad
field of artificial intelligence and its various applications.
Option 4:
This option is not correct. Predictive AI leverages existing
language models and datasets to gain the capacity to perform a
task, such as text translation, according to specific instructions
and its analysis of the data.

Question 2: Multiple Choice

Identify four applications of AI that are frequently used in

business today.

Options:
1.
Autocomplete
2.
Object detection
3.
Facial recognition
4.
Sentiment analysis
5.
Psychoanalysis
6.
Judicial decision-making
Answer
1.
Autocomplete
2.
Object detection
3.
Facial recognition
4.
Sentiment analysis
Feedback:
Option 1:
This option is correct. Autocomplete is an example of AI that's
frequently used to suggest completions based on the context of
what someone starts typing in a query or message.
Option 2:
This option is correct. Object detection is a commonly-used
example of AI used for identifying and locating specific objects
within images or videos – such as to detect objects or people in
video surveillance.
Option 3:
This option is correct. A common use case of AI is facial
recognition, whereby AI identifies or "recognizes" people's faces
based on the facial features in a stored profile.
Option 4:
This option is correct. Sentiment analysis, as a frequent
application of AI, analyzes emotions in text such as a positive or
negative customer response.
Option 5:
This option is not correct. AI lacks the consciousness, emotion, or
self-awareness needed for an application such as psychoanalysis.
Option 6:
This option is not correct. Practicing law, litigation, or arriving at a
judgment are all examples of complex decision-making processes
that AI is not ideally suited for.

Question 3: Multiple Choice

Sue in finance uses a generative AI algorithm to provide

optimized budget allocations based on current market conditions,
thus improving her efficiency. Which strategic use of AI does this
describe?

Options:
1.
Increasing customer satisfaction
2.
Automating mundane tasks
3.
Expanding market reach
4.
Assisting in decision-making processes
Answer
4.
Assisting in decision-making processes
Feedback:
Option 1:
This option is not correct. While generative AI can assist in
monitoring compliance with human oversight, regulatory
compliance involves adhering to specific rules and regulations set
by authorities, which is not a strategic use of AI related to finance
in this instance.
Option 2:
This option is not correct. Although generative AI excels at
automating mundane tasks, providing real-time suggestions and
recommendations are not examples of automation tasks.
Option 3:
This option is not correct. While generative AI can offer valuable
insights, its main purpose is not to directly expand market reach.
Expanding market reach involves strategies such as market
research, targeted marketing campaigns, and entering new
markets.
Option 4:
This option is correct. By analyzing data and offering insights,
generative AI enhances decision-making processes, leading to
improved operational efficiency and overall organizational
performance.

Question 4: Multiple Choice

Generative AI can alleviate the burden of labor-intensive tasks,

but may face limitations in certain scenarios. What are three
limitations of generative AI, which make human oversight
necessary?

Options:
1.
Inability to adapt to unforeseen situations
2.
Lack of contextual understanding
3.
Limited creativity and intuition
4.
Decreased efficiency of repetitive actions
5.
Inability to understand or interpret text
Answer
1.
Inability to adapt to unforeseen situations
2.
Lack of contextual understanding
3.
Limited creativity and intuition
Feedback:
Option 1:
This option is correct. While generative AI may be suited to labor-
intensive and repetitive tasks, it can struggle to adapt to
unforeseen situations or handle novel challenges.
Option 2:
This option is correct. Generative AI is lacking in contextual
understanding compared to humans. While it uses complex
algorithms and deep learning techniques that enable it to
replicate comprehension of facts, images, and text, its ability to
generate entirely new and original creations is limited unless
augmented by instructions from humans.
Option 3:
This option is correct. Although generative AI may excel at
mundane or time-consuming tasks that repeat, it has limitations
in terms of creativity and intuition and cannot be expected to
perform such actions on par with humans.
Option 4:
This option is not correct. Generative AI can be highly beneficial
in automating labor-intensive tasks, reducing the burden on
human resources and increasing operational efficiency, because
it will not grow bored or tired of repetition.
Option 5:
This option is not correct. Generative AI uses complex algorithms
and deep learning techniques that enable it to interpret the
context of text and speech based on its analysis of a dataset in a
way that effectively mimics human-level understanding.

7. Video: Let's Review (bs_agt01_a01_enus_06)

This video summarizes the key concepts covered in the course Generative AI and its
Impact to Everyday Business.

 summarize the key concepts covered in this course

[Video description begins] Topic title: Let's Review. [Video description ends]

Let's review what you've learned in this course. Generative AI is a powerful

technology that uses algorithms and machine learning to automate repetitive tasks,
generate insights from vast amounts of data, and assist in decision making.
Businesses can strategically leverage AI to drive innovation and optimize operations,
resulting in increased efficiency, improved customer satisfaction, and faster product
development.

While implementing generative AI comes with challenges like data quality, ethical
considerations, and the need for human oversight. The potential benefits of
implementing generative AI in business operations far outweigh the risks.

Course HTML Resources

• Glossary: Generative AI and Its Impact to Everyday Business

Term Explanation
Computer-aided design software that allows for the creation a
3D CAD software
commonly used in engineering and design.
A research method of comparing two versions of an element,
A/B testing
performs better.
acceptance criteria The conditions that a product, such as software, must meet to
The degree of correctness or precision in data, information, or
accuracy
analysis.
Within the context of AI, refers to the process of integrating a
adoption
society to achieve specific goals or benefits.
A flexible and iterative approach to project management that p
agile
changes and customer needs.
AI See artificial intelligence.
The process of integrating and using AI technologies or soluti
AI adoption
benefits.
Encompass various methodologies and algorithms used in arti
AI techniques
predictions.
Artificial intelligence programs designed to simulate conversa
AI-driven chatbots
product feedback.
AI-generated content Material, such as text, images, or music, created by AI system
Amazon's cloud-based voice service and virtual assistant, acce
Alexa uses natural language processing to answer questions, control
providing a hands-free and convenient user experience.
algorithmic adjustments Modifications made to algorithms or models to improve their
The presence of unfair or discriminatory outcomes produced b
algorithmic bias
algorithm design.
Abbreviated as AWS, a comprehensive cloud computing platf
Amazon Web Services as computing power, storage options, and networking capabili
build scalable, flexible, and cost-effective IT solutions.
API See application programming interface.
Abbreviated as API, a set of rules and protocols that allows di
application programming interface
other.
Abbreviated as AI, refers to the simulation of human intelligen
artificial intelligence
learning, and decision-making.
 Involves the use of AI or machine learning algorithms to autom
automated data modeling
within datasets.
Involves the use of technology, such as AI, to automate tasks,
automation
and increasing efficiency.
AWS See Amazon Web Services.
AWS Bedrock A set of machine learning tools and services provided by Ama
A cloud computing platform provided by Microsoft that offers
Azure
help organizations develop and manage applications.
B2B Refers to business-to-business, the commerce between compa
Encompass fundamental guidelines and ethical considerations
basic AI principles
respectful of human rights and values.
The ethical principle of doing good and taking actions that pro
beneficence
development and use of AI technologies.
Within the context of AI, refers to the presence of unfair or di
bias
the data used for training or the algorithm design.
Within the context of AI, refers to areas or situations where A
blind spot
inaccuracies or biased decisions.
business-to-business See B2B.
buyer requirements Specific conditions or criteria set by customers that a product
A large language model developed by OpenAI, capable of gen
ChatGPT
natural language processing and conversational agents.
chief AI officer A senior executive responsible for overseeing and implementi
The rate at which customers or employees discontinue their as
churn
and minimize for customer or employee retention efforts.
Refers to the storage of data on remote servers accessible via t
cloud storage
individuals and organizations.
Outlines ethical guidelines and behavioral expectations for ind
code of conduct
considerations related to AI ethics and responsible AI usage.
The values, beliefs, and behaviors that shape an organization's
company culture
employees.
Refer to processes and tools implemented to ensure adherence
compliance mechanisms
and use of AI systems.
The overall attitude of consumers toward a product or service,
consumer sentiment
buying decisions.
Microsoft's virtual assistant, designed to help users interact wi
Cortana
natural language queries.
The ability to analyze, evaluate, and interpret information obje
critical thinking
sound decisions.
CRM See customer relationship management.
Collaboration and coordination between different departments
cross-functional cooperation
complex challenges that require diverse expertise.
An organizational environment that encourages creativity, risk
culture of innovation
across the company and driving continuous improvement.
customer assistance Refers to providing support, information, or help to customers

customer attrition Refers to the loss of clients or customers over time, which is a

Encompasses information collected about customers, includin

customer data
or services, often used for personalized marketing and improv
The level of involvement, interaction, and emotional connecti
customer engagement
loyalty and willingness to interact with the business.
Abbreviated as CX, refers to the overall impression and perce
customer experience
experiences with the company's products, services, or support
Activities and initiatives aimed at reaching out to potential or
customer outreach
services, and address customer needs and concerns.
customer profiles Comprehensive descriptions of customers, created using vario
The connection and interaction between a business and its cus
customer relationship
consistent and positive experiences.
Abbreviated as CRM, a system used to manage and analyze in
customer relationship management
engagement and relationships.
The level of contentment and fulfillment that customers exper
customer satisfaction
influencing their likelihood to repurchase or recommend.
customer segmentation The process of dividing a customer base into groups of individ
CX See customer experience.
DALL-E A generative AI model developed by OpenAI capable of gene
The examination and interpretation of data to derive meaningf
data analysis
solving, and understanding trends or patterns.
The process of examining, cleaning, transforming, and interpr
data analytics
decisions using various statistical and machine learning techni
The process of identifying and correcting errors, inconsistenci
data cleaning
for analysis or AI model training.
data inputs Data that is entered into a system for processing and analysis.
data lakes Large storage repositories that hold vast amounts of raw data i
The ability to read, understand, and communicate with data, e
data literacy
on data analysis.
data management The practice of collecting, keeping, and using data securely, e
The process of creating a representation of data structures and
data modeling
for use in databases or AI applications.
data patterns Recognizable and recurring themes or trends found within dat

Involves the protection and proper handling of personal or sen

data privacy
used without their consent and is safeguarded from unauthoriz
Concerns related to the responsible handling, processing, and
data privacy and ethics
implications of its use in technology and business.
Refers to the measures and practices put in place to secure and
data protection
privacy and integrity of sensitive information.
data validation The process of verifying the accuracy, completeness, and relia
 standards or requirements.
The process of cleaning, transforming, and preparing raw data
data wrangling
in AI or other applications.
debugging The process of finding and resolving defects or problems with
decision-making The cognitive process of selecting a course of action from mu
Within the context of AI, structured approaches or methodolo
decision-making frameworks
and predictions provided by AI models.
descriptive statistics Refer to the analysis and summary of data using various statis

diagnostic statistics Refer to statistical techniques used to identify the causes or fa

Within the context of AI, refers to the significant impact or tra
disruption
changes in business models, industries, or societal dynamics.
Also known as electronic commerce, refers to the buying and
e-commerce transactions between businesses, consumers, or a combination
payment processes, and personalized shopping experiences.
Extreme conditions or unusual situations that occur at the bou
edge cases
in a system.
electronic commerce See e-commerce.
Abbreviated as EQ, the ability to understand and manage one'
emotional intelligence
influencing interpersonal relationships and decision-making.
Also known as empathic leadership, leadership that values and
empathetic leadership
members and stakeholders, fostering a positive and supportive
The capacity to understand and share the feelings and perspec
empathy
relationship-building.
Refers to the inclusion of empathy and emotional intelligence
empathy-driven decision-making
on individuals or groups and make more compassionate choic
employee An individual working for a company or organization, contrib
The emotional commitment and dedication that employees ha
employee engagement
productivity, and overall satisfaction.
The overall journey and interaction of an employee with their
employee experience
recruitment to exit, and the impact on performance and satisfa
Processes and tools used to collect and gather input, opinions,
employee feedback system
performance improvement and addressing workplace concern
The regular period for performance assessments and feedback
employee review cycle
evaluate and support professional growth and development.
EQ See emotional intelligence.
The gradual decline or reduction of customer or employee eng
erosion
retention.
The development and use of artificial intelligence technologie
ethical AI
rights, and avoids harm or discriminatory practices.
ethical considerations Within the context of AI, refer to the moral implications of AI
 privacy, and avoid harm to individuals and society.
Within the context of AI, refer to the principles and guidelines
ethics
artificial intelligence technologies, addressing potential risks,
A committee or group responsible for reviewing, guiding, and
ethics board
technologies.
An AI technology that identifies and verifies individuals by an
facial recognition
authentication, and surveillance purposes.
The ethical principle of treating individuals impartially and wi
fairness
outcomes, especially crucial in AI development and applicatio
The process of selecting, transforming, or creating relevant fea
feature engineering
machine learning models.
The process of determining the order in which features of a pr
feature prioritization
urgency.
functional documents Technical documents that describe the features, capabilities, a
GAN See generative adversarial network.
GDPR See General Data Protection Regulation.
Abbreviated as GDPR, a regulation in EU law that addresses d
General Data Protection Regulation
Union and the European Economic Area, ensuring control and
Abbreviated as GAN, a type of AI model where two neural ne
generative adversarial network
to produce high-quality synthetic data.
AI models capable of generating creative and original content
generative AI
complex algorithms.
A way of thinking that fosters creativity, curiosity, and explor
generative AI mindset
encouraging innovation and novel approaches.
A methodology that uses algorithms to create numerous desig
generative design
optimize designs according to specific criteria.
Abbreviated as GPT, an advanced conversational AI model de
generative pre-trained transformer
discussions with users.
An AI-powered tool developed by GitHub to assist software d
GitHub Copilot
completing code snippets.
A suite of cloud computing services offered by Google, provid
Google Cloud
applications, including AI and machine learning solutions.
Google Gemini An AI-powered tool developed by Google, designed to assist i
Within the context of AI, refers to the establishment of rules, p
governance
use of AI technologies within an organization or society, ensu
GPT See generative pre-trained transformer.
The belief that talents and abilities can be developed through e
growth mindset
and embrace challenges to achieve personal and professional g
Within the context of AI, refer to predefined boundaries or lim
guardrails
biased, or undesirable outputs, ensuring they stay within ethic
Within the context of AI, refer to instances where AI models g
hallucinations
based on real-world data.
Health Insurance Portability and Abbreviated as HIPAA, a US federal law that protects individ
Accountability Act of patient data in the healthcare industry.
HIPAA See Health Insurance Portability and Accountability Act.
Involves the interaction and cooperation between humans and
human-AI collaboration
leading to improved outcomes and efficiency in problem-solv
Within the context of AI, refers to the practical application an
implementation
such as business processes, products, or services.
Within the context of AI, refer to errors or deviations in AI-ge
inaccuracies
expected outcomes.
The creation and introduction of new ideas, products, services
innovation
advancement in various fields.
Abbreviated as IP, refers to intangible creations of the mind, s
intellectual property
laws to grant exclusive rights to the creator or owner.
interactive platforms Digital tools that facilitate user interaction and engagement, es
IP See intellectual property.
The level of contentment and fulfillment that employees exper
job satisfaction
environment, recognition, and opportunities for growth.
The ethical principle of fairness, equality, and adherence to la
justice
implications of AI technologies on society and individual righ
Abbreviated as KPI, a measurable metric used to evaluate and
key performance indicator
organization against specific objectives or goals.
KPI See key performance indicator.
large language model Abbreviated as LLM, a type of AI model, like GPT, that can p
The attitudes and beliefs of leaders that influence their approa
leadership mindset
innovation, empathy, and ethical considerations.
Formal action taken within the legal system, including litigatio
legal action
in cases of AI misuse or legal disputes.
Legal responsibility or accountability for actions or consequen
liability
especially in scenarios where AI decisions impact individuals
LLM See large language model.
Abbreviated as ML, a subset of AI that involves training algor
machine learning
to improve their performance over time.
machine learning algorithms A set of rules or processes that can be used by an AI system to
The process of gathering, analyzing, and interpreting informat
market intelligence
competitors, and other market dynamics.
Potential areas in a market where a company can introduce ne
market opportunities
competitive advantage.
market opportunity statements Concise conclusions drawn from market data analysis that hig
marketing The process of promoting, selling, and distributing a product o
MCM See multi-cloud management.
ML See machine learning.
models Within the context of AI, refer to the trained algorithms or sys
 tasks based on the patterns and information learned during tra
The overall confidence, satisfaction, and enthusiasm of individ
morale
work performance.
Abbreviated as MCM, refers to the process of managing and i
multi-cloud management
platforms to streamline operations and optimize resource utiliz
Abbreviated as NLP, a branch of AI that focuses on the intera
natural language processing
to understand, interpret, and generate human language.
NLP See natural language processing.
Within the context of AI, the act of failing to adhere to legal, e
noncompliance
deployment of AI systems, leading to potential legal conseque
The ethical principle of avoiding harm and preventing negativ
non-maleficence
the importance of safety and responsible use of AI technologie
object recognition An AI capability that allows machines to identify and classify
Within the context of AI, involves continuous assessment and
ongoing monitoring
fairness, and ethical compliance throughout their lifecycle.
operational efficiency The ability of an organization to deliver products or services t
The shared values, beliefs, and behaviors within an organizati
organizational culture
significantly impacting organizational performance and succe
performance analytics The analysis of performance data to improve decision-making
An evaluation process used to assess an employee's performan
performance appraisal
setting performance-related goals.
Data that provides insights into how a software application pe
performance data
and resource usage.
A formal assessment of an employee's performance, skills, an
performance review
and provide feedback on performance.
personalization Tailoring a service or a product to accommodate specific indiv
personalization engines Systems that use AI to analyze data and deliver tailored conten
Refer to tailored and customized experiences or content delive
personalized interactions
characteristics, often enhanced with AI personalization algorit
An AI-powered system that provides customized assistance, g
personalized support system
preferences, or requirements.
Abbreviated as PII, refers to any data or information that can i
personally identifiable information
contact details, or biometric data, often requiring special prote
PII See personally identifiable information.
Within the context of AI, sets of guidelines, rules, or principle
policies
development, deployment, and use.
Individuals or entities responsible for creating, implementing,
policymakers
AI development and deployment.
The act of forecasting or estimating future outcomes or events
prediction
learning and predictive analytics.
The use of data, statistical algorithms, and machine learning m
predictive analytics
organizations make informed decisions and develop strategies
predictive analytics models Statistical models or machine learning algorithms used to fore
Within the context of AI, specific instructions or protocols tha
procedures
development, deployment, or operation.
Within the context of AI, refer to the structured workflows, m
processes
maintaining AI systems or solutions.
The discipline and process involved in overseeing the develop
product management
line.
AI-powered suggestions or advice provided to customers base
product recommendations
enhance customer satisfaction and encourage repeat purchases
product specifications Detailed descriptions of a product's features, functionality, and
The measure of output or work accomplished by individuals, t
productivity
often enhanced by automation and process improvements.
product-market fit The degree to which a product satisfies a strong demand in a s
Advancement and development of skills, knowledge, and capa
professional growth
learning opportunities, and mentorship.
The process of identifying and qualifying potential customers
prospecting
build a pipeline of potential clients.
A part of workplace culture that encourages open communicat
psychological safety
take risks and express their thoughts without fear of negative c
R&D See research and development.
RAI See responsible AI initiative.
An organizational initiative that rewards and acknowledges em
recognition program
work culture and motivating individuals to excel.
Within the context of AI, refers to legal or governmental rules
regulation
use of AI technologies to ensure responsible and ethical practi
Abbreviated as R&D, within the context of AI involves the ex
research and development
technologies and applications, often leading to new breakthrou
The ability of individuals or organizations to recover and adap
resilience
the face of adversity.
A set of guidelines, principles, and best practices designed to e
responsible AI framework
technologies, taking into account the impact on society, indivi
Abbreviated as RAI, an initiative or project focused on promo
responsible AI initiative
considerations, fairness, and transparency, in AI development
The ability to keep employees or customers within a company
retention
supportive work environment and addressing their needs.
The sources of income or revenue for a business, often consist
revenue streams
contributing to overall revenue.
Within the context of AI, refers to the potential for adverse or
risk
associated with the use of AI technologies.
Within the context of AI, the process of identifying, evaluatin
risk assessment
deployment, or usage to ensure safety, security, and complian
sales The activities and processes involved in selling products or se
 closing deals.
The analysis of sales data and performance metrics to gain ins
sales analytics
supporting data-driven decision-making and sales strategies.
The visual representation of sales opportunities and deals at va
sales pipeline
prospects toward becoming customers.
The efficiency and effectiveness of sales representatives in ach
sales productivity
through sales training, technology tools, and performance mon
The process of identifying and qualifying potential customers
sales prospecting
activity for building a strong customer base.
The selection and prioritization of specific customer segments
sales targeting
offers with the needs and preferences of target audiences.
Abbreviated as SEM, a digital marketing strategy used to incr
search engine marketing
primarily through paid advertising.
Abbreviated as SEO, the practice of increasing the quantity an
search engine optimization
other parameters for organic search engine results.
Conscious knowledge and understanding of one's emotions, st
self-awareness
personal growth.
SEM See search engine marketing.
The use of natural language processing and machine learning
sentiment analysis
in text data is positive, negative, or neutral, often applied to ga
SEO See search engine optimization.
A temporary or prolonged obstacle or failure encountered in a
setback
solving to overcome and move forward.
Apple's virtual assistant, designed to assist users in accessing
Siri
natural language interactions.
The effects of AI technologies and processes on society, comm
social and environmental impact
considering and mitigating any negative consequences.
The process of monitoring social media channels to understan
social listening
informing marketing strategies and customer engagement.
Within the context of AI, guidelines or specifications that defi
standards using, and evaluating AI technologies, promoting interoperabi
applications.
Within the context of AI, refer to the use of mathematical tech
statistics
supporting decision-making in AI applications.
A group or panel responsible for setting strategic directions, p
steering committee
projects within an organization.
Within the context of AI, refers to the formulation and implem
strategy
objectives within an organization or business context.
The process of combining or integrating diverse elements or id
synthesization
to generate creative and original content or insights.
The ideal or primary group of people for whom a product or s
target user
needs, and preferences.
test cases Sets of conditions or variables under which a tester assesses w
test coverage The extent to which the testing process can validate different a
 Data sets created specifically for the purpose of testing and ev
test data
or system, but which mimic the population that will be impact
test scenario A high-level description of what an application will be tested
Within the context of AI, refers to significant changes or adva
transformation adoption and integration of AI technologies, impacting variou
experiences.
Within the context of AI, refers to making the decision-makin
transparency
interpretable, and explainable, fostering trust and accountabili
The rate at which employees leave an organization or the proc
turnover
stability and performance.
Information collected about users' interactions, behaviors, pre
user data
experience with a product or service.
The extent and depth of a user's interaction and involvement w
user engagement assess how effectively these elements attract and retain users'
experience quality.
Information provided by users about their experience with a p
user feedback
improvement.
user needs and goals The specific requirements and objectives that users seek to ful
user personas Semi-fictional characters created to represent different user ty
Descriptions of a software feature from the end user's perspec
user stories
value they will gain.
Direct quotes from users obtained through surveys, interviews
user verbatims
and opinions about a product or service.
value proposition The promise of value to be delivered to the customer, highligh
Technology solutions that allow customers to visualize how p
virtual try-ons
digital images or augmented reality.
The state of physical, mental, and emotional health and happin
well-being
and work-life balance.
wireframe A schematic or blueprint, often used in software development
The level of enthusiasm, dedication, and involvement that emp
work engagement
improved productivity and job satisfaction.
The sequence of steps or activities that make up a process, oft
workflow
materials, or tasks to achieve a specific outcome.