NAME OF THE BUSINESS: SHIUNDU FISH ENTERPRISE

ADDRESS: P.O BOX 65-50103- KAKAMEGA

TELEPHONE NUMBER: 0704916814

EMAIL: shiundusimona@gmail.com

PRESENTED BY: SIMON ALUKOTI SHIUNDU

ADMISSION NUMBER: 5676

INDEX NUMBER:
PRESENTED TO: KENYA NATIONAL EXAMINATION COUNCIL
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE
AWARD IN DIPLOMA IN GENERAL AGRICULTURE.
SUPERVISOR: MADAM ROSE WANJALA

EXAM SERIES: JULY 2023

DECLARATION
I hereby declare that the Business Plan titled SHIUNDU’S FISH ENTERPRISE is my original
and has never been presented for award of Certificate, Diploma or Degree to any Institution.
NAME: SIMON ALUKOTI SHIUNDU
INDEX NO:……………………..
SIGNATURE:………………….
DATE:………………………….

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ACKNOWLEDGEMENT
I first of all thank the Almighty God for the gift of life and enabling me to plan for the Business.
I also thank my family for financial support and moral support. I also give thanks to my
supervisor Madam Rose Wanjala for guiding me on how to plan the Business.
Lastly, I thank my coursemates for giving me humble and conducive environment hence the
success of my Business Plan.

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DEDICATION
I dedicate this Business Plan to my parents; Joseph Shiundu and Madam Monicah Alukoti for the
great financial and moral support.

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EXECUTIVE SUMMARY
1.0 BUSINESS DESCRIPTION
The name of the business is SHIUNDU’S FISH ENTERPRISE located in Kakamega County,
Malava sub-county. Major activities will be production, processing and selling of fish. The major
objective of the business will be provision of fish meat to the society to balance their diet with
proteins. Other objectives will be to earn income from the business and create employment to the
youths in the society.
The business is intending to market the business through advertisements, free delivery and giving
discounts to the customers for the first three months.
2.0 MARKET PLAN
By identification of customers’ strategies, sale strategies and customer service strategies.
The business customers are individuals like farmers, friends and tourists, Institutions like schools
and hospitals.
The competition will be overcame by through production of high quality products and offering
after sell services.
3.0 ORGANIZATION AND MANAGEMENT
The business will be managed by the General Manager and he/ she will be responsible for
controlling all the activities of the Business. Also the business will employ other employees to
assist with running the business. These will include the cleaners who will be taking care of
Housekeeping around the fish ponds, the other employees will include the processing and
packaging staff and also the Distribution and marketing team.
4.0 OPERATIONAL PLAN
The business will require fridge foe the preservation, fishing nets for harvesting and fish troughs
for temporary holding of the fish.
5.0 FINANCIAL PLAN
This is the financial requirement of the Business ventures. It also proposes the sources and uses
of the funds. It is contained in the proforma income statement, balance sheet, projected cash flow
statement and Liquidity ratio.
Owners savings Ksh. 75000
Loans from Bank Ksh. 40000
Family contribution Ksh. 10000
TOTAL INVESTMENT Ksh. 125000

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 CHAPTER ONE
1.1 BACKGROUND OF THE OWNER
The business will be owned by Simon Shiundu. He is 26 years old a resident of Malava which is
in Kakamega County. The owner is a student at Shamberere Technical Training Institute
pursuing Diploma in Agriculture. The owner has gone through different levels of Education as
indicated.
YEAR INSTITUTE QUALIFICATION
2022 SHAMBERERE TRAINING PURSUING DIPLOMA IN GENERAL
INSTITUTE AGRICULTURE
2014 SHANDEREMA BOYS HIGH K.C.S.E
SCHOOL
2010 LUANDA K PRIMARY K.C.P.E

1.2 BUSINESS NAME

The name of the business will be SHIUNDU’S FISH ENTERPRISE
The business intends to use the logo below

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1.3 BUSINESS LOCATION AND ADDRESS
1.3.1 BUSINESS LOCATION
The business will be located in Kakamega County, Malava Sub- County, Chesero Location,
Lwanda sub-location, Mukhonje area along Isikhu river. The location of the business is served
with a ready market and a good road network.
LUANDA K
SHIUNDU’S FISH ENTER.

KAKAMEGA WEBUYE

1.3.2 BUSINESS ADDRESS

The address of the business will be:
SHIUNDU’S FISH ENTERPRISE
P.O BOX 65
MALAVA
Email: shiundu5@gmail.com
Tel: 0704916814
1.4 FORM OF OWNERSHIP
It is a sole proprietor type of business.

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1.5 TYPE OF BUSINESS
The business will fall under the category of production and trade type of business. It will be the
producer of fish since it will be getting them from its fish pond and will be sold in the local
Kenyan market to willing buyers thus being trade.
1.6 PRODUCTS AND SERVICES
The products to be offered mainly is fresh fish from the fish ponds, fingerlings and processed
fish meat.
FEATURES OF THE COMMODITIES
Type: The type of fish sold will be Tilapia which is most liked by the local people.
Quality and Quantity: The business will strive to sell mature fish which is six months old and
processed fish meat ready to consume by the customers.
1.7 JUSTIFICATION OF OPPORTUNITY.
There are various factors favoring the choice of this business opportunity. These factors include.
 Availability of skills in fish production.
 Good ecological condition as my farm has good slopes are nearest to water sources.
 Availability of ready market.
 Availability of capital.
 There are few needs to be satisfied by the business.
 Unsatisfied local demand. The locals will purchase the fish and fish meat from the farm
and this will enable the local from being able to I’ve word they really need.
 The important protein required by the local will come from the fish meat.
1.8 INDUSTRY.
By business belong to the agricultural industry. The farm is a medium size given the fact that
most of the fish produced at a small. My points which cannot accommodate large number of fish
to serve there international market.
Last technology supplied thus making it labour intensive as the area is not well developed.
I will employ a very few employees as there are no complex activities to be carried out.
1.9 GOALS AND OBJECTIVES.
Goals
The businesses aim at producing good quality fish, finger links and fish meat to the local people
who need each to balance their bed.
Objectives.
To provide fish meat to balance people say that.
To earn an income from the Listen it’s.
To create employment to field.

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1.10 ENTRY AND GROWTH STRATEGY
ENTRY STRATEGY
Entry strategy the business will have a licence that will enable its smooth running. This cell
enable it to have the requirement as per the government rules and regulations. By identifying my
competitors strength and weakness will be my advantage to take an opportunity before they take
it the steady production of fish will help to avoid the inconvenience thus making the business
competitive.