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Report - 2024-10-04 2

The Marketing Audit Report for Prosperitas Financial reveals an overall online performance score of 57%, with strengths in reviews (100%) and SEO (88%), but weaknesses in website performance (37%) and techno stack (0%). Key recommendations include enhancing customer engagement through a chat widget, improving listing accuracy, and implementing tracking tools like Google Analytics. The report emphasizes the importance of a strong online presence and effective communication channels to attract and retain customers.

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management
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31 views14 pages

Report - 2024-10-04 2

The Marketing Audit Report for Prosperitas Financial reveals an overall online performance score of 57%, with strengths in reviews (100%) and SEO (88%), but weaknesses in website performance (37%) and techno stack (0%). Key recommendations include enhancing customer engagement through a chat widget, improving listing accuracy, and implementing tracking tools like Google Analytics. The report emphasizes the importance of a strong online presence and effective communication channels to attract and retain customers.

Uploaded by

management
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Contact Us:

Raw Marketing Group


+17259999660

management@
rawmarketinggroup.com

Prosperitas Financial

MARKETING AUDIT REPORT


57% Your Business at a Glance
Your online presence is vital in today's digital landscape. We've analysed your digital footprint to
provide you with a clear snapshot of your online performance.

Overall Score 57%

Business Details 65%

Techno Stack 0%

Listings 49%

Reviews 100%

Website 37%

SEO 88%
Google Business Profile
Claiming your Google Business Profile is a fundamental step in establishing and maintaining a
strong online presence, attracting customers, and building trust in your business.
We checked the status for your business and found that your business is successfully
claimed.
Claiming your GBP listing is a crucial step in establishing a strong online presence and
connecting with local customers.

Lets look at all the information found in your Google Business Profile:

Business
Address

Google
Photos

Business
Website

Operational
Hours

Phone
Number
65% Business Critical Information

Business critical information includes key details that can


significantly impact the performance and reputation of a
prospect business. Here's a short synopsis of some crucial
elements:

01 Text Enabled Company


02 WordPress Website
Number

We detected that your listed phone number is It appears that you have an active

text (SMS) capable. 9 out of 10 people WordPress site. Having a WordPress site

want to use messaging to interact with empowers businesses to establish a professional

businesses! It’s critical that businesses offer online presence, efficiently engage with

Text Messaging as a communication channel customers, optimise their SEO ranking, and

or their customers. thrive in the digital realm.

03 Chat Widget in Business


04 Review Reply
Website Percentage

We detected that your Business website does It seems like you have only replied to 0%

not have an active Chat Widget enabled. You of the last 50 reviews.

might be missing out on valuable opportunities Research shows that 89% of consumers tend

for enhanced customer engagement and to prefer local businesses that actively engage

immediate support. with reviews.


0% Techno Stack Analysis

This report will analyse the presence and implementation


of key marketing technologies on prospect websites

Google Tag Manager Google Analytics

We noticed that Google Tag Manager is not Your website is missing Google Analytics tracking.

implemented on your website. This tool could Without it, you're potentially missing out on valuable

streamline your marketing efforts and make it easier insights about your website visitors, their behaviour,

to deploy and manage various tracking codes. and your site's performance.

Facebook Pixel Google Ads Pixel

The Facebook Pixel is not detected on your site. Your site lacks a Google Ads conversion tracking

This means you may be missing opportunities to pixel. This could limit your ability to measure the

optimise your Facebook ad campaigns and build ROI of your Google Ads campaigns and make data-

more targeted audiences. driven decisions to improve performance.

Google Ads

We couldn't detect a Google Ads tag on your website. If you're running Google Ads campaigns, this could

impact your ability to track conversions and optimise your ad spend effectively.
49% Are Your Listings Accurate?
Having Accurate Listings across all platforms is crucial to your business as it enhances visibility
and builds credibility among customers.

It seems like your business is listed in 15 Online


Platforms and NOT listed in 8 Online Platforms.

Without listings, a business misses out on


opportunities for online marketing, customer
engagement, and valuable feedback, which are
crucial for growth and success in the digital age.

You don't have accurate Listings


A Whooping 51% of your Listing information is inaccurate. Incorrect details like
wrong addresses or phone numbers frustrate customers and lead to a poor user
experience, potentially driving them to your competitors.
100% Analysing Your Reputation Game
Here is a snapshot of the total reviews analysed across Google and Facebook

You have good reputation among your customers. But it's not over yet. Be on top of reviews
and enhance your online reputation to gain potential customers. Let's work together to
enhance your rating game.

Facebook Recommendations 5

Google My Business Ratings 5


100% What Clients Are Saying About You
Positive Reviews

Positive reviews are not just nice to have; they are an essential component of a successful online
presence and can significantly impact your business's growth and reputation. Here are some of
the Positive reviews left by customers for your business.
37% Website Performance
Local businesses need a mobile-friendly site that delivers the information people seek in
order to make buying decisions. Enhancing website performance is crucial for providing a
seamless user experience, boosting seo rankings and ultimately driving conversions.

Page Speed
Elevating page speed is crucial for local businesses to ensure a superior user experience
and boost SEO performance.

Core Web Vitals


Core web vitals provide key indicators that measure your website's performance and user
experience. Google Search refers to these when evaluating page experience, so it's important that
they are monitored and actioned upon.
37% Website Performance
Page Health Report
Assessing and optimizing mobile and desktop pages is critical for achieving optimal
performance levels.
88% SEO Analysis
Potential customers are searching online for the products or services that your business offers.
With SEO (Search Engine Optimization), you can boost your visibility in those search results so
that people find you before your competitors.

This is your average ranking on Google Maps when someone searches for
'Financial planner + near me', depending on their location
Detailed Listings Information
Detailed Listings Information
Detailed Listings Information

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