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Aevio Smart Watch Communication Strategy

The Marketing Communication Plan for Aevio Smartwatch targets fitness-conscious individuals aged 20-40 in urban Pakistan, aiming to reach 300,000 people digitally and achieve 3,000 sales within 90 days. The campaign features a core message emphasizing the smartwatch's health and fitness capabilities, supported by a budget of PKR 1,500,000 allocated across digital and traditional media. Evaluation metrics will track digital reach, engagement, sales, and customer feedback to assess the campaign's effectiveness.

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Abubakar Afzal
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11 views5 pages

Aevio Smart Watch Communication Strategy

The Marketing Communication Plan for Aevio Smartwatch targets fitness-conscious individuals aged 20-40 in urban Pakistan, aiming to reach 300,000 people digitally and achieve 3,000 sales within 90 days. The campaign features a core message emphasizing the smartwatch's health and fitness capabilities, supported by a budget of PKR 1,500,000 allocated across digital and traditional media. Evaluation metrics will track digital reach, engagement, sales, and customer feedback to assess the campaign's effectiveness.

Uploaded by

Abubakar Afzal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Assignment

Marketing Communication Plan

Abubakar Afzal | bsf2106551 | Marketing Communication

Marketing Communication Plan for Aevio Smartwatch

“Har Harqat Ka Hisab – Stay Fit, Stay Smart”

1. Target Audience

Demographics

 Age Group: 20–40 years

 Gender: All genders

 Income Level: Middle to upper-middle class

 Occupation: University students, working professionals, fitness trainers, gym-goers

 Location: Urban cities of Pakistan such as Karachi, Lahore, Islamabad, Faisalabad, and
Multan

Interests and Behaviors

 Regular gym-goers and joggers


 Users of fitness and health apps

 Followers of Pakistani fitness influencers and lifestyle vloggers

 Technology adopters looking for affordable yet advanced gadgets

 Sports participants (cricket, football, running, cycling)

2. Communication Objectives (SMART)

 Reach at least 300,000 fitness-conscious individuals across Pakistan through digital


platforms within the first 60 days.

 Generate a minimum of 10,000 website or product page visits during the first 45 days.

 Achieve 3,000 smartwatch sales within the first 90 days after launch.

 Build a community of 5,000 followers on Instagram and TikTok by the end of the second
month.

 Collect at least 1,000 customer reviews by the fourth month.

3. Message Strategy

Main Tagline:
Smart Bano, Fit Raho – Aevio Ke Saath

Core Message:
Aevio is a feature-rich yet affordable smartwatch designed for people passionate about health
and fitness. Whether you're training in the gym, running outdoors, or tracking your daily steps,
Aevio helps you stay in control of your fitness goals.

Key Benefits and USPs:

 Real-time heart rate monitoring

 Built-in GPS for accurate route tracking

 Smart notification alerts during workouts

 Sleek and durable design for daily use

 Affordable pricing with premium-like features


4. Media Selection

Digital Media

 Facebook and Instagram ads targeting fitness interests

 YouTube pre-roll ads on fitness and lifestyle channels

 Google search ads (Urdu and English keywords)

 Sponsored listings and flash deals on Daraz.pk

Social Media and Influencer Marketing

 Collaborations with local fitness influencers

 User-generated content contests on TikTok and Instagram Reels

 Hashtag campaign: #SmartFitPakistan

Traditional Media

 FM radio promotions (FM 91, City FM 89)

 Posters and banners at gyms, parks, cricket academies

 Flyers at fitness stores and wellness centers

5. Creative Strategy

Visual Identity

 Logo: Minimalist pulse-line logo forming an "A"

 Color Palette:

o Emerald Green (health, energy, national identity)

o Jet Black (style and tech)

o White (clarity and simplicity)

Typography

 English Headings: Poppins Bold

 Body Text: Lato Regular

 Urdu Text: Jameel Noori Nastaleeq


Tone and Language

 Professional yet relatable

 Simple English and Urdu

 Clear and motivational

6. Budget Allocation (Total Budget: PKR 1,500,000)

Category Budget (PKR) Justification

Social Media Advertising 500,000 Maximize digital reach

Influencer Partnerships 300,000 Authentic fitness marketing

Video Production & Content 200,000 Create quality branded content

Traditional Media (radio, print) 250,000 Reach non-digital audiences

E-commerce Setup & Management 100,000 Optimize Daraz and website

Contingency and Seasonal Boosts 150,000 For seasonal or urgent campaigns

7. Evaluation Metrics

 Digital Reach: Impressions and unique users

 Engagement: Likes, comments, shares, views

 Sales: Website and Daraz order data

 Website Analytics: Bounce rate, traffic, time spent

 Customer Feedback: Reviews, star ratings

 Hashtag Monitoring: #SmartFitPakistan usage

 Repeat Customers: CRM and email tracking

Deliverables

1. Written Plan:
This document serves as the official marketing communication strategy.
2. Visual Identity Package:

o Logo: Pulse-shaped "A"

o Colors: Emerald Green, Jet Black, White

o Typography: Poppins Bold, Lato Regular, Jameel Noori Nastaleeq

3. Sample Advertisement:

Visual Concept:
A young man jogging in Lahore’s Race Course Park wearing the Aevio Smartwatch, with heart
rate stats glowing on the watch screen. The cityscape blends with natural greenery.

Ad Headline:
Har Harqat Ka Hisab – Aevio Smartwatch

Body Copy:
Track your heart rate, steps, and routes with precision.
Stay connected, stay in control – wherever you go.
Available now on Daraz.pk. Enjoy a limited-time launch discount!

Call to Action:
Order Now and Begin Your Smart Fitness Journey with Aevio!

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