“AQUA ADVENTURE PLEASURE WITH WAVES”

Chapter1 Introduction

Background 1.1

Maloro is a destination that boasts natural beauty, diverse ecosystems, and rich cultural heritage,

making it a magnet for travelers seeking both adventure and relaxation. A key aspect of Maloro’s

tourism strategy is the emphasis on water sports, which enhances its appeal as a dynamic and

adventurous destination. The range of water sports activities available is vast, catering to a

variety of interests and skill levels. The popularity of these water sports among tourists, coupled

with the economic benefits they bring to local communities, underscores the importance of these

activities to Maloro’s tourism industry.

1.2 Potentiality of Business

One of the main revenue streams of our water sports industry is through the rental and sale of

equipment such as kayaks, paddle boards, jet skis, and boats. This can be a profitable business,

The role of water sports in Maloro’s tourism sector is substantial, providing economic

opportunities, invigorating local economies, and encouraging sustainable practices for enduring

success.

1.3 Company Registration

Aqua Adventure Pleasure with Waves Located at Maloro Tangub City it is a dynamic and

innovative company specializing in water-based tourism and adventure activities. We are in the

process of registering our company with the relevant tourism authorities. This will enable us to
operate legally, adhere to industry standards, and ensure the best possible experience for our

clients.

1.4 Description of the Firm

Aqua Adventures Pleasure with Waves that offers an extensive range of exciting rides and

experiences a guided snorkel tour at Wave Break Island. Thrill-seekers can indulge in activities

like kayak surfing, scuba diving, fishing, jet skiing, parasailing, and even hopping on a banana

boat. For those seeking a more leisurely pace, a sunset cruise, kayaking, or paddle boarding

might be more appealing. Snorkeling offers a chance to explore the underwater world. We

believe in sustainable tourism and aim to create experiences that not only thrill and excite our

customers but also respect and preserve the natural environment. Our activities are carefully

planned and executed, ensuring safety, enjoyment, and minimal impact on the environment. Our

team of skilled professionals is dedicated by providing maintaining high standards of safety,

and fostering a love for adventure and nature among our clients. We are committed to continuous

improvement and innovation in our offerings, keeping up with the latest trends and developments

in the tourism industry.

1.5 Vision

Our vision is to stay at the forefront technology and remain the provider of the largest range of

water sports activities in Maloro Tangub City. Ultimate Water sports reaches to become a driving

force behind Tangubians Tourism in years to come by providing an attraction and experience

unlike any other. We aim to enrich the areas around us and grow with our fellow operators and
our surrounding communities. If we can enhance how we are perceived by those who travel to

us, as well as those who live here on a daily basis.

1.6 Mission

The Aqua Adventure Pleasure with Waves are passionate about providing thrilling and

unforgettable experiences to our customers through various water activities. Our company is

dedicated to promoting the beauty and excitement of water sports in our local area.

1.7 Goals and objectives

The idea behind our business is to present different characteristics of the water-sports like:

• Support the local recreational and environmental tourism industry

• Create, protect, enhance and maintain Beach resources and habitats

•Support cultural and/or traditional leanings about water and acknowledge the interconnections

of all life in the watershed.

•Sustainable tourism ensures the continuity of the natural resources upon which it based and the

continuity of the cultural of the host community with satisfying experience for visitors.

1.8 Values

Is important for the agency is that a water sport can be a powerful way to reduce stress and

anxiety. Water has a calming and soothing effect on our minds. The water calms our minds by

focusing on the activity. This can help us to get out of our heads for a bit, gain a sense of
roundness, and improve our cognitive abilities. If you practice aquatic sports like jet skiing

regularly, it can help reduce the likelihood of feeling down or depressed. The agency´s

philosophy and slogan is “Unwind And Let the Water Sports Waves Wash Away Your Stress”

1.9 Critical Success Factor

Growing a water sports activity business requires careful planning and execution. We the owners

can increase our chances of success and create a business that provides a safe, comfortable, and

enjoyable experience for customers.

Our key success factors are to:

•Build a strong online presence

The website is a place where potential customers can come to learn more about our services. A

well-designed website conveys our brand’s essence, that effectively showcases the thrill of any

activities.

•Provide quality instruction and safety measures

Clear safety guidelines, well-maintained water sports gear, and adherence to industry standards

build a foundation of trust. In the water sports industry, safety should be one of our top priorities.

•Adaptability and flexibility

Being a business owner of a water activity business is a fun gig, however, frequent challenges

such as unexpected weather conditions mean being flexible and adaptable to unforeseen

circumstances is key to running a tight ship.

Chapter:2 Assessment of the Business Environment

2.1 SWOT Analysis

Strengths:

 Unique Theming and Atmosphere: Aqua Adventure Pleasure with Waves distinguishes

itself through its tropical-themed environment, immersive attractions, and vibrant

ambiance.

 Flexible Business: The rental business can be seasonal or year- round depending on the

demand. Water equipment rental is popular in many coastal and lake communities.

Family-Friendly Offerings: With a diverse range of attractions catering to guests of all ages,

Aqua Adventure Pleasure with Waves appeals to families seeking wholesome entertainment

and memorable experiences.

 Diversified Revenue Streams: Business can offer lessons, tour packages, photography,

services and retail sales

 Location Advantage: Situated in a prime location with easy access to major highways and

tourist destinations, Aqua Adventure Pleasure with Waves enjoys a strategic advantage in

attracting local residents and out-of-town visitors.

Weaknesses:
  Limited Scale and Capacity: Compared to larger competitors, Aqua Adventure

Pleasure with Waves may face limitations in terms of park size and capacity,

potentially impacting guest satisfaction during peak seasons.

 Brand Recognition: Despite its unique offerings, Aqua Adventure Pleasure with

Waves may struggle to compete with well-established brands that have built strong

brand recognition and customer loyalty over the years.

 Weather Dependency: Water activities are highly dependent on weather conditions,

making it difficult to plan and predict revenue.

 Seasonality: Aqua adventure Pleasure with Waves the water activity rentals is

seasonal, leading to a decrease in revenue during off- season months.

Opportunities:

• Expansion and Diversification: Aqua Adventure Pleasure with Waves has opportunities

to expand its offerings with the growing interest in adventure and outdoor tourism, water

activity businesses could benefit from an increase demand for water-based activities

from tourists and diversify its attractions to attract a wider audience, such as introducing

new water slides, interactive play areas, or themed events.

• Marketing and Promotion: Leveraging digital marketing strategies, social media

platforms, and partnerships with local businesses and tourism agencies, Aqua Adventure

Pleasure with Waves can enhance its visibility and attract new customers.

• Offering additional services like guided tours or lessons: Providing extra services like

tour guide or lessons can increase revenue per customer, as well as attract beginner

customers who feel more comfortable with professional instruction.

Threats:

• Economic Factors: Fluctuations in the economy, consumer spending habits, and travel

trends could impact Aqua Adventure Pleasure with Waves’ revenue and attendance

levels.

• Seasonal Variability: The water park industry is subject to seasonal demand, with

attendance typically peaking during the summer months and declining during colder

seasons. Aqua Adventure Pleasure with Waves may face challenges in maintaining

consistent revenue throughout the year.

• Weather Disruptions: Sudden changes in weather patterns can lead to cancellations or

loss of business if customers are unable to safety use the rental equipment.

2.2 PESTLE Analysis

Political Factors:

For Aqua Adventure Pleasure with Waves, considerations include obtaining permits and licenses

for operating water-based attractions, complying with safety and environmental regulations, and

monitoring political stability to mitigate any potential risks or disruptions to operations.

Economic Factors:

It focuses on macroeconomic conditions such as inflation, interest rates, and economic growth.

Assessing economic factors is essential for determining the purchasing power and discretionary

spending of potential customers, as well as identifying economic trends that could affect

consumer behavior and demand for leisure activities like water parks.
Social Factors:

They involve demographics, cultural trends, and societal attitudes. Understanding social factors

enables Aqua Adventure Pleasure with Waves to tailor its offerings to the preferences and

interests of its target market, considering factors such as age demographics, family dynamics,

lifestyle choices, and cultural influences on leisure activities.

Technological Factors:

Aqua Adventure Pleasure with Waves must stay abreast of technological developments relevant

to water park operations, such as ride enhancements, digital marketing strategies, and guest

experience enhancements like mobile apps for ticketing and navigation. This could make Aqua

Pleasure more appealing to tech-savvy consumers.

Environmental Factors:

Given the nature of Aqua Adventure Pleasure with Waves as a water-based attraction,

environmental factors include water conservation efforts, waste management practices, and eco-

friendly initiatives to minimize environmental impact to maintain the health of the ecosystem

and ensure the sustainability of the operations and preserve natural resources.

Legal Factors:

Aqua Adventure Pleasure with Waves must adhere to zoning laws, health and safety regulations,

employment laws, and liability considerations to ensure compliance, mitigate legal risks
associated with operating a water park to ensure their services meet these standards to avoid

legal issues.

2.3 Competitive Analysis

Aqua Adventure Pleasure with waves sets itself apart from competitive market by emphasizing

authenticity, sustainability, and creature service. Our focus is on creating unique meaningful

experiences to all tourist here in Misamis Occidental , appealing to travelers who seek genuine

connections and meaningful encounters. Our competitive advantage stems from our local

expertise, dedicated team, and unwavering commitment to delivering exceptional experiences

that leave a lasting impact on our guests. Through strategic partnerships, innovative offerings,

and a relentless pursuit of excellence, we position “Aqua Adventure Pleasure with waves” as a

top choice for discerning travelers who want to fully explore and discover the wonders of Tangub

City.

The intense competitors can be Sapang Dalaga Floating Playground and Delapaz beach in

Panaon as they provide a similar nature of adventure services in the Province of Misamis

Occidental.

Chapter 3: Defining Products / Services

Aqua Adventure pleasure with waves is a service of sports that are practiced in a salt water and

fresh water in Maloro. The range of our water sports activities available is vast, catering to a

variety of interests and skill levels.

Water sports equipment includes products such as:

1. Kayak

2. Paddle boards

3. Jet skis

4. Scuba diving

5. Parasailing

6. Banana boat

7. Life Jacket

Our water sports can be broadly segmented by non-motorized activities only.

1.non- motorized means activities requiring non- motorized craft. This service is available to

adults and kids. The package under this non- motorized activities are kayak, paddle boards, jet

skis, scuba diving, parasailing, and banana boat.

Kayak

This activity is a fun water sport. It involves the use of a kayak, a narrowboat with a double-

blade paddle to move on water. The driver is supposed to navigate through the waterways by

sitting face-forward and marching ahead with alternating side-to-side paddle strokes. You should
experience kayaking at some point in your lives because it can be incredibly peaceful and you

get to feel like one with beach.

Paddle board's

As a purely recreational sport, the purpose of paddle boarding is to enjoy the experience of

traveling over the water by means of some system of self-propulsion. In competitive paddle

boarding, the object of the sport is to cover some given distance on the water at a faster time than

all of one’s competitors.

Jet skis

Riding a jet ski requires great strength from the arms, legs and abdominal muscles. Jet skiing

offers a resistance workout to improve the tone and strength of these muscles. Getting healthy

while having fun is made possible by a single jet skiing water adventure. Also, jet ski is the

motorcycle of the open waters. Depending on which state you’re in, you’ll need to look into what

license is required to drive one. Once you’ve gotten that taken care of though, prepare for an

unforgettable good time.

Scuba diving

everyone says they want to do one day, but often never get the chance to experience.

Parasailing

Means the activity in which an individual is transported or carried aloft by a parachute, sail, or

other material attached to a towline, which is towed by a vessel. Parasailing is something that
everyone should try at least once. You get to sit in a small plastic vessel, strapped in as if you’re

about to go on a car ride. This vessel Is attached to the back of a powerful boat by a retractable

line on a wench. As the boat takes off, a giant parachute behind your vessel catches the wind and

begins to lift you into the air. An 800-foot line will generally lift passengers 500 feet in the air.

Banana boat.

The banana boat ride is a recreational activity that you can enjoy with your family and friends.

Life Jacket

Life Jackets are designed to keep you afloat in water. It will also save lives death from drowning

are preventable tragedies that can affect anyone in water.

We offer packages of activities for your holiday in Aqua Adventure Pleasure with Waves

Surfing Lessons: For those looking to conquer the waves like a pro, our expert instructors

provide personalized surfing lessons tailored to individual abilities. Learn the basics or master

advanced techniques under the guidance of seasoned surfers, ensuring a safe and rewarding

experience.

Culinary Delights: Savor a diverse array of culinary delights at our waterfront restaurants and

cafes. From fresh seafood delicacies to international cuisine, our dining venues offer a

gastronomic journey that caters to every palate.

Exclusive Entertainment: At Aqua Adventure Pleasure, we keep the thrill alive with our

exclusive entertainment offerings and evening events. From live music shows to beach bonfires

under the starry sky, we ensure there’s never a dull moment. In essence, Aqua Adventure

Pleasure provides a unique blend of entertainment options that keep the fun and excitement

going, making every moment unforgettable for our guests.

4.1 Market Description

Previously there used to be only local tourist going for this beach in order for them to chill. And

now more Tangubanians people are opting and showing interest for such water sports. As Maloro

in Tangub has natural beauty with diversity in cultural, Life style,Natural resources. Aqua

Adventure Pleasure with Waves can not only develop Tangubanian tourism but also focuses on

internal tourism In Philippines. There are a number of destinations that are mainly visited by

domestic tourists, not foreigners. Nowadays there is growth in domestic tourism. Major

destinations for domestic tourists are Sapang Dalaga Floating Playground and Delapaz Beach in

Panaon. On an average, about 15,000 to20,000 domestic tourists travel annually to this

destination. That’s why Aqua Adventure Pleasure with Waves should focus on promotion of

domestic tourism too with affordable domestic tour packages. With this domestic tourism we can

boost up the living standard of local community, this also help for sustainable development of

Maloro in Tangub. As the arrival of international tourist in the country is increasing year by year

so most of the competitors will be busy focusing their marketing and products offering to the

foreign customers as a result the vast domestic market potential will remain fully

unutilized and uncovered. So this will be an opportunity for Aqua Adventure Pleasure with

Waves to focus, segment the market, target and cater to the needs of tourist.
4.2 Market Segmentation

Aqua Adventure Pleasure with Waves has focus on promoting the beauty and excitement of

water sports in our local area. Water sports have become a lucrative business opportunity

especially for local vendors in coastal areas. Our Water Sport segmented into Geographic

Segmentation and demographic segmentation.

4.2.1 Geographic Segmentation

The target customers of our Aqua Adventure Pleasure with Waves will be the travelers across the

globe.

4.2.2 Demographic Segmentation

The market segmentation for water-sport seekers the demographic variables are used to age,

gender, and income.

Age: People between ages of 15 up to 45 years will be targeted as the potential customers for the

water sports packages.

Gender: Both male and female falls under the segment as both have shown interest in such

water’s sports and activities.

Income: The packages structure is set by keeping the income level of the tourist. The affordable

fee structure is provided so that from the middle income and high-income people can get our

services with quality. People having monthly income of above php 7,000.00.
A lot of prospective clients and travelers are uncertain about the safe, tranquil, and soothing

location they want to go. Aqua Adventure Pleasure with Wave’s worth includes some

components. Customers seek out places that offer them excellent advise at an affordable price,

and their knowledge of the destinations is an amazing and thrilling experience through the

exploitation of contemporary wave technologies. Happiness with Waves Aqua Adventure is sure

it can accomplish that. Through competent communication of our unique offerings and

emphasizing the thrill and adventure that Aqua Adventure Pleasure with Waves offers, our

objective is to engage in a broad range of guests.

4.4: Target Market

Aqua Adventure Pleasure with Waves will providing the needs of both local and international

tourist. Our target segments will be fans of water sports like jet skiing, snorkeling, kayaking, and

paddle boarding etc. Both residents and visitors to the region where Maloro works may fall under

this category. We take Delapaz Beach in Panaon as a competitor.

Table 1: The number of tourists deal by Delapaz Beach in Panaon (yearly) is as follows:

Month Delapaz Beach Inflow Aqua Adventure Pleasure with Waves

(Average) inflow (Average)

January 50 25

February 60 31

March 35 20
 April 110 67

May 80 35

June 67 42

July 75 46

August 55 25

September 48 23

October 86 48

November 98 50

December 125 97

Total: 820 509

4.5: Market Growth

The market for water sports has grown significantly in recent years due to a number of causes

including rising interest in outdoor leisure, easier access to waterways, and rising tourism in

coastal areas. The growing understanding of the well-being and health advantages of water sports

has also aided in the market's rise. Furthermore, the industry has grown since water sports are

popular with people of all ages, including millennial's and baby boomers. The demand for many

water sport activities, including kayaking, paddle boarding, surfing, and snorkeling, has
increased as a result. The water sports business has also been impacted by the rise of sustainable

tourism and eco-friendly practices, with many operators implementing eco-friendly strategies to

draw in Eco-aware customers.

Chapter 5: Marketing Plan and Strategies

To succeed, our business we think about marketing, which will support the development of

profitable client relationships. Sales will assist to:

•Prioritize the safety of our customers by providing thorough instruction, proper equipment, and

implementing safety protocols.

•Friendly and knowledgeable staff to enhance the overall experience and leave a lasting

impression on customers.

A positive and energetic atmosphere can attract customers and create memorable experiences

that keep them coming back for more. Our water sport willing to adjust the marketing plan and

strategies based on feedback, results, and new opportunities that arise.

5.1 Market Positioning

At Aqua Adventure Pleasure with Waves, we offer more than just a water sport experience; we

provide a gateway to adventure and serenity amidst breathtaking natural landscapes. Whether

you're seeking adrenaline-pumping thrills or tranquil moments of relaxation, Our Water sport is

your ultimate destination for unforgettable aquatic adventures. By positioning our water sport as

a blend of adventure and serenity, emphasizing safety, quality, and personalized service, our

business can differentiate itself in the market and attract customers seeking unique and

memorable water sport experiences.

5.2 Market/Growth Strategy

Aqua Adventure Pleasure with Waves Implement a customer loyalty program to reward repeat

visitors and encourage them to return to our water sport. Offer incentives such as discounts on

future bookings, or VIP access to special events. Continuously assess and improve the facilities,

services, and offerings at Aqua adventure Pleasure with Waves based on customer feedback and

market trends. We also build a strong relationship with the community to enhance brand

reputation and support sustainable growth.

5.2.1 Market Penetration

In Maloro, this beach is already an overcrowded itinerary. We Offer special promotions,

discounts, or package deals to attract more customers to our water sport business. Our main

market is concentrated to both local and international tourist. Once our brand will be known and

positioned in the mind and heart of people and overall market, pricing will be gradually raised to

command a premium.
5.2.2 Distribution Strategy

Aqua Adventure Pleasure with Waves distribution strategy will focus on the target market all

over Misamis Occidental. Aqua Adventure Pleasure with Waves seeks to establish on Online

Booking Platform. This platform where customers can easily browse our water sport offerings,

check availability, and make reservations. Ensure the platform is user-friendly, secure, and

optimized for mobile devices to accommodate customers who prefer to book online. The Aqua

Adventure Pleasure with Waves also use customers feedback to identify areas for improvement,

streamline processes, and enhance the overall customer journey.

5.2.3 Communication Strategy

Customers will be reached through a combination of traditional marketing communication

methods and the latest web-based technologies. We have gathered data on the profiles of both

hard and soft adventure travelers, including their locations, occupations, and behaviors. Research

shows that a significant number of our target customers, and travelers in general, are

technologically proficient, with many adventure travelers making purchases online. Therefore,

the internet will serve as an effective and timely medium of communication.

"Aqua Adventure Pleasure with Waves" plans to use various marketing strategies including trade

or special-interest magazines, mailing lists, direct mail, and personal selling. We aim to extend

sales to national and global markets. We also plan to promote our off-season services through
frequent contact with our customers. In addition to providing information through brochures and

flyers, "Aqua Adventure Pleasure with Waves" will conduct on-site presentations and briefings

as needed.

Building on personal relationships, we also plan to collaborate with selected colleges,

universities, and corporations to offer adventure packages. Information about our company,

including our profile, vision, mission, objectives, products and services, address, contact

numbers, and reservations form, will be available on our website. This comprehensive approach

will help us effectively reach and expand our customer base

5.3 Marketing Mix

The marketing mix for Aqua Adventure Pleasure with waves involves a strategic approach to

promote the attraction and attract visitors. Aqua Adventure Pleasure with waves offers unique

water-based experiences, focusing on safety measures, well-maintained facilities, and food and

beverage options. Also, Competitive pricing is determined, and the attraction should be

strategically located in a popular tourist destination. They have also Promotion involved online

and offline channels, including a visually appealing website, social media engagement, and

participation in tourism events.

It is imperative to consistently monitor and assess marketing efforts in order to pinpoint

opportunities for enhancement and optimize the methodology. To make sure the marketing mix

stays efficient and in line with the objectives of the attraction, it is important to examine visitor

feedback and market trends.

By implementing an effective marketing mix, Aqua Adventure Pleasure with waves can attract a

larger customer base, increase visitor satisfaction, and drive revenue. with waves

5.3.1 Product/Services

The Aqua Adventure Pleasure with Waves products and services offered aim to provide

customers with everything they need for a memorable and enjoyable watersports experience,

whether they are beginners looking to try something new or seasoned enthusiasts seeking

adventure.

A few items that visitors may see for their enjoyment in our Aqua Adventure Pleasure with

Waves are:

kayak

Paddle Boards

Scuba Diving

Banana Boat

Life Jackets

5.3.2 Pricing
The Aqua Adventure Pleasure with Waves Focusing on a low-cost approach in our water sports

business plan in order to strengthen our customers.

We involve various strategies such as minimizing overhead expenses, streamlining operations,

and seeking cost-effective equipment solutions. For us we think that it is essential to balance

affordability with quality to attract customers while maintaining profitability. We might also

consider offering package deals or discounts to repeating customers. Additionally, we will be

prepared to adjust our pricing strategy based on customer feedback and changes in the water

sports.

Table 3: Price Analysis

Activities Duration Price

Kayak 1 hour (2pax) Php 300

Paddle Board 1 hour Php 200

Jet ski 1 hour 2 (Pax) Php 600

Scuba Diving 1 hour Php 350

Parasailing 1 hour (2pax) Php 400

Banana Boat 1 hour (10pax) Php 1000

Life jacket Whole day Php 50

The Aqua Adventure Pleasure with Waves will be situated in Moloro, Tangub City, Misamis

Occidental. Additionally, the main route for tourists entering Ozamiz City is through the Labo

Airport (OZC), which is 32 minutes (or 22.4 kilometers) away in Ozamiz City.

5.3.4 Promotion

Aqua Adventure Pleasure with Waves will be establishing tie-ups with corporate of school

colleges and universities to promote and sell its adventure services. There will be a big opening

during the first year of operation. We will offer different travel packages and discounts to the

tourists who came during that period. They may also take advantage of low-cost activities during

the grand opening and other events. Aqua Adventure will offer publications containing details on

the excursions and events. The service offered will also be advertised through other media, such

as print publications (magazines and national newspapers), fliers, and brochures. To enable

application and offer comprehensive information, the company will develop its own website.

Along with these goals, setting up a Facebook page for Aqua Adventure Pleasure with Waves

aims to produce visitors, offer a distinctive experience, raise awareness of the location, and

captivate public interest.

5.3.5 People

To maintain smooth operations, Aqua Adventure Pleasure with Waves will hire two categories of

qualified workers. Sales and marketing, finance, accounts, and other administrative

responsibilities will fall under the supervision of the first group of employees. The administrative

components of the company will be managed by these full-time personnel. The second type of
staff will consist of expert professionals and guides who will oversee the ground operations of

the two adventure services offered. These individuals will possess specialized knowledge and

skills related to water sports and tourism activities. They will manage and lead adventure

activities, ensuring the safety and enjoyment of our guests. This group of staff will include both

part-time and full-time employees, allowing for flexibility in scheduling and meeting the

demands of our guests. By employing a diverse team with different expertise and capacities,

Aqua Adventure Pleasure with Waves will be able to effectively manage both the administrative

and operational aspects of the business, providing our customers with exceptional experiences.

5.3.6 Physical Evidence

As the owner, we will convey the word that Aqua Adventure Pleasure with Waves exists to suit

your needs for exhilarating, enjoyable, and adventurous adventures to the guests. The

environment in the office, the brochures, the website, and commercials will be made to convey

that Aqua Adventure Pleasure with Waves is a top-notch provider of water sports in Misamis

Occidental. The office spaces will have exciting photos, graphics, and clippings of water sports

activities. The guests, ground staff, knowledgeable guides, and qualified instructors will get

training and education in order to maximize the participants enjoyment and adventure of our

water sports.

5.3.7 Process

Aqua Adventure Pleasure with Waves will be focusing on making the overall process to create a

safe, comfortable and meaningful experience to all tourist who love water sports. In our online
booking the customers can easily browse our water sports offerings, to check availability and

make reservations if they want. Our water sports rely on Facebook page “Aqua Adventure

Pleasure with Waves” for tourist reservations.

5.4 Competitive Edges

Aqua Adventure Pleasure with Waves competitive edges is its unique offerings like eco-friendly

equipment rentals, personalized instruction tailored to each customer's skill level. In order to

reach our goal to succeed our business, Aqua Adventure Pleasure with Waves adopt the

following strategy:

1. We are passionate about providing thrilling and unforgettable experience to our customers

through various water activities.

2. As the owner we will provide quality instructions and safety of our customers.

3. We also build a strong relationship with the community to enhance our brand reputation and

support sustainable growth.

5.5 Marketing Budget

Our marketing budget is devoted to building excitement and drawing travelers from all over the

world who are thrill-seekers, beach lovers, and adventure seekers. Designed to raise brand

awareness, boost visitor traffic, and guarantee your complete pleasure, our approach includes a

lot of cutting-edge tactics that will astound you. We have customized our marketing initiatives to

cater to the preferences of our discriminating audience by conducting comprehensive market

research and analysis. Our website, which is visually appealing and highlights the thrilling events
that await you, will captivate your senses with its captivating online presence. Active social

media marketing will guarantee that you are informed about the most recent events, and search

engine optimization will put Aqua Adventure Pleasure with Waves at the top of your list of

places you simply must see.

Chapter 6: Operational Plan

Aqua Water Pleasure with Waves is a service-oriented business specializing in water sports

services. Our primary focus is on providing exceptional experiences to our guests, assisting them

in experiencing unforgettable memories.

6.1 Office Location

The main office of Aqua Water Pleasure with Waves will be located in Maloro, Tangub City,

Misamis Occidental. This location has been chosen for its central position and easy accessibility,

making it convenient for people to visit. Being centrally located, it ensures that our services are

easily accessible to a wide range of customers, contributing to the convenience and satisfaction

of our guests. The office of Aqua Water Pleasure with Waves will be operated in a rented area.

The initial rental agreement will be for a period of 10 years, with the possibility of renewal

thereafter based on mutual agreement between the parties involved. This agreement ensures

stability and long-term planning for the business operations.

6.2 Layout Design

6.3 Process of service delivery
Aqua Adventure Pleasure With Waves will be selling the following equipment's:

Costumer

Choose

Kayak
Jet Ski
Scuba Diving
Parasailing
Banana Boat
Life Jackect

Departure to Destination

Actual Acitivity

Return to KTM

6.4 Resource Management

Aqua Adventure Pleasure with Waves is a unique water attraction that manages its resources by

hiring experts, providing training, scheduling, and managing performance. The team is trained on

emergency procedures, equipped with necessary equipment, and provided with career growth

opportunities, ensuring guest safety and satisfaction.

6.5 Capacity Planning

Capacity planning is crucial for Aqua Adventure Pleasure with Waves, involving understanding

demand patterns, determining facility capacity, forecasting, managing demand, implementing

line up management strategies, maintaining safety standards, and conducting continuous

monitoring. Analyzing historical data, market trends, and customer preferences helps predict

peak periods, seasonal variations, and guest experience. Aqua Adventure Pleasure with Waves

needs capacity planning to ensure a safe and enjoyable experience for guests by understanding

demand, forecasting, managing queues, prioritizing safety, and continuously monitoring

operations.

6.6 Quality Management

Quality management is a crucial aspect of ensuring the provision of a high-quality aqua

adventure experience focused on waves. By dedicating all available resources and expertise, we

can create an environment that maximizes customer satisfaction and enjoyment.

By dedicating all available resources and expertise, the following areas can be emphasized to

ensure a high level of quality:

• Safety Standards: Implement stringent safety measures to guarantee the well-being of visitors.

This includes regular inspection and maintenance of equipment, ensuring lifeguards are trained

and certified, and enforcing strict adherence to safety protocols.

• Staff Training and Expertise: Invest in comprehensive training programs for all staff members

to enhance their skills and knowledge. This includes training in water safety, first aid, customer

service, and emergency response procedures. Well-trained staff can provide a safe and enjoyable

experience for visitors.

• Facility Maintenance: Regularly maintain and upgrade facilities to ensure they are in optimal

condition. This includes keeping the water clean, maintaining water temperature and pH levels,

and regularly inspecting and repairing water attractions. A well-maintained facility enhances the

overall experience for visitors.

• Customer Service: Provide exceptional customer service to enhance visitor satisfaction. Train

staff to be friendly, knowledgeable, and responsive to visitor needs. Promptly address any

concerns or issues raised by visitors to ensure their experience is enjoyable.

• Hygiene and Sanitation: Maintain high standards of cleanliness throughout the facility.

Regularly clean and sanitize water attractions, restrooms, and common areas. Provide ample

facilities for visitors to maintain personal hygiene, such as showers and changing rooms.

• Continuous Improvement: Regularly evaluate and improve upon existing processes and

procedures. Seek feedback from visitors through surveys or suggestion boxes to identify areas

for improvement. Implement necessary changes to enhance the overall quality of the aqua

adventure experience.

• Environmental Sustainability: Promote environmental sustainability by adopting eco-friendly

practices. Implement water conservation measures, reduce energy consumption, and minimize

waste generation. Educate visitors about the importance of preserving natural resources and

encourage responsible behavior.

By focusing on Aqua adventure pleasure with waves, a quality management approach can ensure

that all resources and expertise are directed towards providing a safe, enjoyable, and memorable

aqua adventure experience that promotes pleasure with waves.

6.7 Organizational and Management

6.7.1 Organizational Structure

Owner

General Head

Front Activitie Sales

Office s Accounting
Manager Manage Manager

Staff Tour Cashier

Guide

Maintenan
ce

6.7.2 Recruitment and Selection

Recruiting and selecting the right employees is crucial for the success of any organization,

including those in the aqua adventure industry. When it comes to aqua adventure pleasure with
waves, there are two types of working roles that are important to consider: operational staff and

customer service staff.

Operational staff play a crucial role in ensuring the smooth and safe functioning of aqua

adventure facilities, providing an exceptional experience of pleasure with waves for customers.

Customer service staff play a vital role in ensuring a memorable and enjoyable aqua adventure

experience focused on pleasure with waves. They are responsible for providing excellent service

to customers, assisting with ticketing, answering inquiries, and ensuring a positive experience

throughout their visit.

6.7.3 Remuneration and compensation System

Developing a fair and competitive remuneration and compensation system is essential for

attracting and retaining talented employees in the aqua adventure pleasure with waves industry.

Permanent staff members play a crucial role in ensuring the smooth operation and management

of aqua adventure facilities focused on providing pleasure with waves. They hold various

positions such as managers, supervisors, and administrative personnel. Permanent field guides

are an integral part of providing an exciting and safe aqua adventure experience focused on

pleasure with waves. They play a crucial role in guiding and supervising customers during their

aquatic adventures.
6.7.4 Training and Retention Plan

All employees will participate in customer services training to enhance their communication

skills, problem- solving abilities, and overall guest satisfaction. The company will implement an

employee recognition program to acknowledge outstanding performance and motivate staff. This

may include employee of the month awards, performances bonuses, or other incentives.

Chapter 7 Financial Plan

7.1 Capital Requirements

7.2 Assumptions

7.3 Fixed Assets

MEMBERS:

STEPHANIE SANDE

FRELYN TABANAO

SHERLY DULA
JENIFFER SULLANO