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SEO (Search Engine Optimization) involves techniques to enhance a website's visibility in search results, leading to increased traffic and credibility. It operates through web crawling, indexing, and ranking, employing both white hat (ethical) and black hat (unethical) methods. The goal of SEO is to achieve higher rankings, attract targeted visitors, and improve online presence through on-page and off-page optimization strategies.

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3 views2 pages

? Chapter 2

SEO (Search Engine Optimization) involves techniques to enhance a website's visibility in search results, leading to increased traffic and credibility. It operates through web crawling, indexing, and ranking, employing both white hat (ethical) and black hat (unethical) methods. The goal of SEO is to achieve higher rankings, attract targeted visitors, and improve online presence through on-page and off-page optimization strategies.

Uploaded by

try.jaymit
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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🌐 Chapter 2: Search Engine Optimization (SEO) – Summary

✅ What is SEO?

SEO (Search Engine Optimization) is a set of techniques used to improve a website’s visibility in
search engine results like Google or Bing.
It helps your site get more traffic by ranking higher for relevant searches.

🔍 Need for SEO

 Brings more website visitors

 Attracts targeted customers

 Builds trust and credibility

 Improves return on investment (ROI)

⚙️How SEO Works

1. Web Crawling – Search engines collect page content using bots.

2. Indexing – They store and organize that data.

3. Ranking – They show the most relevant results to the user.

🧠 SEO Tactics

✅ White Hat SEO (Good/Legal methods)

 Follows search engine rules

 Focuses on quality content and user experience

 Examples:

o Using keywords naturally

o Fast loading pages

o Proper meta tags

❌ Black Hat SEO (Bad/Illegal methods)

 Breaks rules to trick search engines

 Can get your site banned or penalized

 Examples:

o Keyword stuffing

o Hidden text
o Cloaking and doorway pages

🔧 Types of SEO Optimization

1. On-Page SEO (Inside your website)

 Keyword Research – Find what people are searching for

 Title & Meta Tags – Help users and search engines know your content

 Header Tags (H1, H2...) – Structure your content clearly

 Page Speed – Faster pages = better ranking

 Content Optimization – Use images, videos, and quality text

 Mobile Optimization – Your site should work on phones and tablets

 URL Structure – Use short, clean URLs with keywords

 Internal & External Links – Link to your own pages and other trusted sites

 Image Optimization – Compress images, use alt text

 Sitemap – Helps Google crawl your pages

 HTTPS Protocol – Secure websites rank better

 Domain Name – Older, keyword-rich domains perform well

2. Off-Page SEO (Outside your website)

 Focus on getting backlinks from other websites

 Improves your site’s reputation and authority

Types of Off-Page Links:

 Natural Links – Given freely by others

 Created Links – From directories, forums

 Built Links – Through outreach, guest blogging, PR

🎯 Goal of SEO

To rank higher in search results, attract more quality traffic, and grow online presence.

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