Scribd
Upload
1 views

scribd01

The document discusses the complexities of user sign-up processes, emphasizing that there is no one-size-fits-all solution. It highlights the importance of a well-designed landing page that quickly conveys the value of signing up, as potential users make quick judgments about whether to engage. The author shares insights from their experience with Epiloge.com, suggesting a balance between simple sign-up flows and gathering useful information for user engagement.

Uploaded by

feathercaine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
1 views

scribd01

The document discusses the complexities of user sign-up processes, emphasizing that there is no one-size-fits-all solution. It highlights the importance of a well-designed landing page that quickly conveys the value of signing up, as potential users make quick judgments about whether to engage. The author shares insights from their experience with Epiloge.com, suggesting a balance between simple sign-up flows and gathering useful information for user engagement.

Uploaded by

feathercaine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd
You are on page 1/ 1

Is your user sign-up process too long?

8 min read

Feb 27, 2020


I think that I have probably gone through app and website sign up processes hundreds of times in
my life… sometimes several times for the same website because I forgot I had made an account
there years ago. And even after all these personal experiences, I don’t think I know what an ideal
sign-up and onboarding process looks like. No wonder the number of articles on “Do’s and Don’ts”
for user sign-up flows is enormous, everyone seeks the best solution, even we all know deep down
that there is no solution that fits every case.
If you look through the first two pages of Google searching for ‘using signup processes’, the most
common suggestion is to make signing up extremely simple, if possible a one-step process. I would
argue that this suggestion is looking at the problem of not losing users through your sign-up process
too narrowly. Some sites work magic with user signups such as Medium.com with its ‘one-click
signup’ process. But there are other apps and websites where the user signup process can be a little
bit longer without loosing users in the process and gathering information that helps the new users
actually engage with the app or website.

Here are our insights we got from designing, modifying and seeing our Epiloge.com sign up flow in
practice:

Landing Page
Before you think about fine tuning your sign-up process, one quick note on how people’s brains
work. If someone stumbles upon your website or app and doesn’t know much about it at all (he has
read an article or seen it mentioned in a forum, Twitter etc.), their brains take a rather stone-age
view of how to determine whether to stay on your page or even sign up. It’s like how our brain’s
determine whether there is a tiger in the jungle, just in reverse, our brains aim to see something that
lets them figure out where they just landed and whether it is worth their while within 5 to 10
seconds. That means, the best signup UX process doesn’t help if your potential users’ brains don’t
click with why they should sign up in the first place.

Ultimately, it depends on your business or service what appeals most for your target user group.
What I can say how I judge sites is A. by how well programmed and professional they look (which
really depends on the products or services they offer) and B. I intuitively don’t like sites that have
used templates I know from various other sites.
If you are good to go on A. and B., you still have to come up with a great landing page and support
pages — whether they are ‘static’ in nature with just information or interactive. For instance, we
switched between dynamic content designs which give new users finding our site an immediate
look at content and people and static sites simply telling people what Epiloge is about. For a good
hybrid example of ‘static’ and dynamic content on a landing page, check out ResearchGate which
mixes why people should signup with letting people try out the website immediately.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy