TITLE : BUSINESS PLAN

BUSINESS NAME : SENIOR MOBILE SPARES

PRESENTED BY : ROBERT JOSIAH
INSTITUTION : MILELE AFRICA INSTITUTE OF
DEVELOPMENT AND TECHNOLOGY

COURSE : ELECTRICAL AND ELECTRONIC

ENGINEERING
INDEX NUMBER :
PRINCIPAL : CHRISTINE THENYA MATHIAS
SUPERVISER : MR VINCENT MUSYOKA
EMAIL : joshjosiah7@gmail.com
TELEPHONE : 0748454647
PRESENTED TO : KENYA NATIONAL EXAMINATION
COUNCIL FOR THE PARTIAL
FULFILLMENT OF AWARD CERTIFICATE IN
ELECTRICAL AND ELECTRONICS
ENGINEERING
SERIES : MARCH 2025
CODE : 1601

DATE : 12/2/2025
Declaration
I hereby declare that this business plan is my original work. I personally compiled it and
therefore no other person has ever submitted the same to Kenya National Examination Council.

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Dedication
I wish to declare this business plan to my brother Mark who encourage me to take this course of
electrical and electronics (power option) and for the support he gave me financially.

Lastly I wish to dedicate this business plan to my friends who are pursuing the same course and
those who are yet to do same research.

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Acknowledgment
I would like to thank the institution at large for following me to pursue the course of electrical
and electronic (power option) also for conducive environment for learning and research and
activities which took place for this business.

I would like to thank the department of electrical and electronics engineering for giving us time
for research.

I thank my fellow students for cooperation they showed throughout the research season.

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Table of Contents
Declaration.........................................................................................................................................................ii
Dedication.........................................................................................................................................................iii
Acknowledgment...............................................................................................................................................iv
CHAPTER ONE................................................................................................................................................1
1.1 BUSINESS NAME......................................................................................................................................1
1.1 Background of owner...................................................................................................................................1
1.2 Nature of the business..................................................................................................................................1
1.3 Form of ownership........................................................................................................................................2
1.4 Type of business...........................................................................................................................................2
1.5 The products and services.............................................................................................................................3
1.6 Justification of opportunities........................................................................................................................3
1.7 Industry........................................................................................................................................................1
1.8 Business goals..............................................................................................................................................1
CHAPTER TWO...............................................................................................................................................2
2.1 Marketing/business plan...............................................................................................................................2
2.2 CUSTOMERS..............................................................................................................................................2
2.4 Competition..................................................................................................................................................3
2.5 Advertising and promotion...........................................................................................................................4
CHAPTER THREE............................................................................................................................................7
3.0 Organizational and management plan...........................................................................................................7
CHAPTER FOUR............................................................................................................................................14
4.1 Operational/Production Plan.......................................................................................................................14
CHAPTER FIVE..............................................................................................................................................20
5.1 Pre – Occupation Cost.................................................................................................................................20
5.2 WORKING CAPITAL...............................................................................................................................20
5.3.DECLARATION.......................................................................................................................................20

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 CHAPTER ONE

1.1 BUSINESS NAME

The official business name will be ‘’SENIOR MOBILE SPARES’’ and will be located in Samburu
county. The site will be located along Maralal Kisima Highway Sungura Plaza Building, second
floor, shop I, II and III which will be easily accessible by customers in need of mobile spares, as
soon as the business starts, it will be sole proprietorship and in future will extend until it become
famous all over the country. The aim of the business will offer mobile spares and technicians
who will be fixing the accessories purchased by the customers. This will ensures that when
customers purchases spares he/she will not struggle harder searching for technicians who will
assist to fix the purchased item.

1.1 Background of owner

The owner of the business will be Mr. Robert Joshua age 23, a Kenyan citizen. Also the owner is a
continuing student of MILELE AFRICA INSTITUTE OF DEVELOPMENT AND
TECHNOLOGY pursuing certificate in Electrical and Electronic engineering (power option)
course
He is a resident of Samburu West Constituency in Samburu County
The course duration is two years module program and owner will start a business on 2026 after
completion of the course, since the course constitute many units to learn entrepreneur education
subject dealing with business and this will help the owner to start a business and manage it
properly despite the challenges that will arise.

1.2 Nature of the business

The business will be called ‘’SENIOR MOBILE SPARES’’ derived by reversing the name
“SENIOR LANG”. Owner’s user name on all social media platforms.
The business will be started after the completion of the course that is 2026 and will operate as a
company dealing with mobile spares and technicians, whose work is to fix the equipment/ items
purchase by the customers.

Since the business will be located in town, it will be able to attract many customers because it will
provide best quality and quantity to customers and services that will be offering.

The business will be next to main highway stage thus reaching many customers especially those who
will be traveling to another counties and far places this will market its services and product

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 that will be offered in the company.
The company will be stocked at the end of every month and the accessories will be purchased at
Dama mobile spares, Nairobi. Offering the best products and services.

The business will have the following addresses

SENIOR MOBILE SPARES.

P.O BOX 79,

Maralal, Samburu

Email:seniormobilespares@gmail.co

Phone Number: 0748454647

1.3 Form of ownership

The proposed business will be a company and will be run by the owner and hired workers.

The basic capital of the business will be 1,000,000

Source Ksh
Percentage
Personal saving 800,000
75%
Donation from family 200,000
25%
Total 1,000,000
100%

1.4 Type of business

The business will operate as a wholesale shop and will cooperate fully with workers in supplying
phone spares of the customers.

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1.5 The products and services
The products of the business will be the following:-

LCD Screens
SIM Trays
Power and Volume Buttons
Charging plate
Power and Data Cables
Soldering Gun
Solder
Battery
Infinix X6836 LCD
Iphone 15Pro LCD ORIG
Samsung A03 Core LCD
Redmi 13C LCD
Silicone Case
Soft Silicone Case
Fingerprint Sensor e.t.c

The customers will benefit from the business because the business will avoid as much as possible
counterfeit products and will be long lasting materials. Since all products listed above are of high
quality, double and much needed by building contractors which will be advantage to the
business and will gap the competition of the existing business in the community or society.

1.6 Justification of opportunities

The business owner will ensure that it met customer’s needs by ensuring that it facilitates the
supply and delivery of goods that will be accessible by the customers since it will be located in
an accessible location and sure place. Also the rate of unemployment is rapid in the county , the
business will create vacant jobs both for owner and the people leaving around the area where the
business is located such it ensure smooth running.

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Since the business is somehow new at the area located and many people have not think to start
some business of selling electronic accessories.

1.7 Industry
The business is under electronics industry that concerns with electrical and electronics
equipment.

1.8 Business goals

The main aim or objective of the business will be to have good goals that will be achievable. The
premises will be also open from Monday to Saturday from 8:00am to 6.30pm to meet objectives
in terms of short term and long term goals. These goals are:
i. To create employment to the residents within that area.
ii. To promote growth in the area.
iii. To provide productive environment for the workers.
iv. To increase market.

A. Entry strategy

An intensive market carried out interviewing people to determining the nature of business and
product. That business may offer the requested product for electronic products and accessories.
This implies that the people in the market will buy then within ease way hence making the
business to have a warm entry to the market.

B. Business growth

Business will be facilitated by regularly advertising the business to the people/customers through
the mass media like social media, radio and newspaper. This will facilitate growth of the business
since it will be persuaded to buy the product hence facilitating grown of business.

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CHAPTER TWO

2.1 Marketing/business plan

The aim of the business will be to satisfy the needs of the customers demand and ensure that all
profit will be maximized by marketing the product.

2.2 CUSTOMERS
Business will be dealing with mobile spares only and technicians also would be available and
customers will come from Samburu County.

I. Individual Customers. Individual customers will be those who will be buying from company.
The company will take chance to sale products to individual customers hence achieving profits.

II. Institution. These are institution that mainly offer electrical education course in nearby
business and will demand electronics materials for practices, this will create ready market.

III. Commercial Customers. This includes other companies who will be buying products in bulk.

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2.3 Market Share.
In Samburu County they will be also another electronics dealer who will be offering the same product
thus since SENIOR MOBILE SPARES win their upcoming business then the business will have a
market share of 40% since the number of the customers growing as the business cub the market.

The market share is described by the Pie chart below:-

KEY

Senior Mobile Spares

Sordo Mobiles
North Rift Mobiles
Vicky Mobile Spares

Farms Percentage
Senior Mobile Spares 40
Sordo Mobiles 25
North Rift Mobiles 20
Vicky Mobile Spares 15

2.4 Competition
Since in business there will be health completion in business the major competition of the
proposed business are those individual offering the same business in the market to sell their
products within the county.

The table below shows the compassion of competitors, strength and weakens over SENIOR MOBILE
SPARES dealing with electronics.

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Competitor Strength Weakness
Sordo Have many customers Lack of adequate network in
Have enough capital purchase of products
Lack of variety of products
North Rift Have good advertising Poor customer relation
Strategies High prices of products
Located at strategic point
Vicky Regular open and closing Poor management
Fair prices Untrained employees

After realizing the weakness and strength of the competitors, it will be easier to compete with the
applying mechanism such as:-

Applying good adverting strategies and this will curb the competitor

Giving discount in every purchased product

Offering goods of high quality and fairly prices at affordable prices to customers

Apply goods relationship with customers

2.5 Advertising and promotion

The purpose of company will create a w a r e n e s s and making customers belief on our products

A. posters

Will be done by placing and distributing written materials indicating the location, address and
telephone number to the customers. This enhances main advantage of creating awareness to
customers through knowing exact location of the business and it will cost about Ksh 8,000 per
Month.

B. Mass media

Mass media pass information to customers regarding the business hence creating awareness to
customers.

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The radio broadcasting will be done in Kiswhaili Radio station Radio Citizen FM because it
will communicate to all people within the country and also Serian FM which is Samburu Radio
station. Advertisement will be done differently on radio station Serian FM on (Monday and
Wednesday) and Radio Citizen FM on (Thursday and Friday) reason for doing that is that
information to reach everyone within the country, the company use 20,000 per month.

The business will promote the product by applying the following mechanisms:

- Performing trade shows regularly to promote business products

- Giving discount to customers in order to attract more customers
1.2 pricing strategies

The selling price of the business product will be as follows:-

s/no Products Price per item (KSH)

1. LCD Screens 500 per piece
2. SIM Trays 50 per piece
3. Power and Volume Buttons 50 per piece
4. Charging plate @150
5. Power and Data Cables @100
6. Soldering Gun @500
7. Solder 50 per packet
8. Battery 500 per piece
9. Infinix X6836 LCD @1;500
10. Iphone 15Pro LCD ORIG @15,000
11. Samsung A03 Core LCD @1,000
12. Redmi 13C LCD @2,500
13. Silicone Case @500
14. Soft Silicone Case @350
15. Fingerprint Sensor @70
16. Speaker @50
17. Phone Cameras @100

For the business to prosper there will be factors to be considered

a. Existing of market prices

b. Government policy and regulation as pertain to price control
c. Rate of competition and profit margin
d. Cost of labor employed
1.3 Sales tactics

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Ways that will be used by business to estimate the power of the customers in terms of busing
goods advertised. Methods that will be used by the business.

i. Giving credit facilities to reliable and convenient customers

ii. Offer discount to regularly customers and give free delivery of goods worth more
than 20,000
1.4 distribution strategy

There will be centralized system of distribution of products form the company to the customers,
the company employee middleman who will

Be acting as intermediate between business and customers

The middle man use roads as their means of transport to supply products to customers those buy
bulky and far. The business issue receipts for goods count property delivery are done.

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CHAPTER THREE

3.0 Organizational and management plan

A) Organization

The business will have people having different roles these are manager, secretary, messenger,
salesman, security and technician.

Manager

Secretary

Messenger

Salesman

Security

Technician

Driver

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Management personnel number and duties.

1. Manager.

Business manager will be the owner of the business.

Qualification.

Should know how all activities in the business are supposed to be done.

Duties:

1. Coordinate all operations

2. Provide starting capital recruiting employees
3. Give goals objectives and policies of the business

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 Secretary

Help the manager in the entire business in implementing goal; objective; and policies across the
business

Duties and responsibilities of the secretary.

1. Recording and keeping of account records

2. Recording ordered ails and telephone calls for
business Qualification
1. Have one year experience in the field
2. Should hold a certificate in public cps
3. Should have good relationship

Technician

Helps the business to perform various activities. Aids the customers in installing electronics
equipment.

Qualifications

1. Should hold a certificate in electrical and electronics

2. Should have at least one year experience in electrical field
3. Should be able to handle electronics equipment carefully.

Duties and responsibilities.

1. Fixing electrical accessories

2. Performing wiring to customers and installations

Messenger

Business require a messenger to facilitate the operation in the enterprise.

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Qualification.

1. Should be able to work for long hours

2. Should have a driving license

Duties and responsibilities.

1. Receiving and sending emails

2. Delivery the purchase of the customers.

Salesman

Business requires a salesman who deals with customers as they purchase goods.

Qualification

1. Should have a good relationship with customers

2. Should have certificate in sales and marketing field.

Duties and Responsibilities

Will be arranging products

Makes sales on behalf of the business

Security Guard

Business requires security guard who is able to prefect and protects the business premises.

Qualifications

1. Should be 24 years and above

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 2. Should be able to communicate in both Kiswahili and English
3. Should be trustworthy and obedient

Duties and Responsibilities.

1. Guarding business premises and property

2. Giving directions to customers

Driver

Business needs a driver who is responsible in transporting goods to various parts.

Qualification

1. Should have a valid driving license

2. Should be age 25-30 years

Recruitment Training and

Promotion Recruitment

Vacant position in the business will be made public through advertisement on notice boards and
all recruitment will be included.

The applicants will be shortlisted and interview will be given to the applicants who qualifies the
needed qualifications.

Training.

Training of the business employee will be carried out through a

Part time classes

Seminars

Promotions

The manager will promote employees according to their qualification cooperation loyalty to the
wellbeing of the business hard work and those who have advanced their course.

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 REMUNERATION AND INCENTIVES

POSITION Remuneration INCENTIVES

Manager Medical and house allowance is given Salary increment of high productivity
Extra hours is payable NIHF and NSSF registration
Secretary Medical and house allowance is given Salary increment of high productivity
Emergency leave given NIHF and NSSF registration
Extra hours is payable
Messenger Paying salaries as agreed Provision of training
Medical and house allowance is given NIHF and NSSF registration

Salesman Providing Medical allowance Giving training

Paying overtime Increasing salary in case of high productivity
Registration in NHIF and NSSF
Security person Medical and house allowances Provision of training
Paying overtime NIHF and NSSF registration
Paying salaries as agreed. Purchasing of uniforms

Technicians Paying medical and travelling Provision of training

allowances. Increase salary in case of high performance.
Paying overtime
Drivers Providing medical allowance Registration in NHIF and NSSF
Paying overtime Increase salary in case of high productivity.

Legal requirement

The employment act- protects and workers welfare condition of employees.

Registration license- satisfy the type and form of business

Health policy –helps satisfy regulation of handling fit of human consumption and its enrollment.

Support services

Banker

The owner account will be a current account in Equity Bank Ravine Branch.

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Posters

This services help serve other people the business post account will be.

Senior Mobile Spares

P. O box 79
Maralal
Samburu

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CHAPTER FOUR.

4.1 Operational/Production Plan.

Business should set affordable prices so that more customers can afford products and services of
the business will be of good quality and high quality services

A) Production Design and Development

Varies products will be developed according to the moving trend in the market hence proving
technician who help in fixing customers hence meets the needs of customers

B) Product facilities and capacity

The business will purchase computer to enhance efficiency in the management and selling of
products. The business also will buy product of high quality and looking forward in coming up
with the latest design and products that will competitive in the market. The business also will
have vehicles for transporting product to various parts hence business growing also business will
have different rooms for various staff having computers and they are furnished to standard.

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C) Production strategy.

The business will operate from 8am to 6:30pm every day. The manager will be the supervisor of
the business.

Monthly material production requirements

Item Quantity Cost

LCD Screens
20 per month 10,000
SIM Trays
20 per month 1,000
Power and Volume Buttons
500 per month 25,000
Charging plate
50 per month 7,500
Power and Data Cables
2000 per month 20,000
Soldering Gun
50 per month 25,000
Iphone 15Pro LCD ORIG
10 per month 150,000
Samsung A03 Core LCD
100 per month 100,000
Redmi 13C LCD
20 per month 50,000
Silicone Case
30 per month 15,000
Soft Silicone Case
20 per month 7,000
Fingerprint Sensor
50 per month 3,500
Speaker
200 per month 10,000
Phone Cameras
100 per month 10,000

Total 569,000

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Total labor requirement.

Number of employee Employee Basic salary

Manager 24000

Secretary 11500

Salesman (6000X2) 12000

Technician (8000 X 2) 16000

Messenger 17000

Security 8000
Drivers (800X2)
16000

Total 104 500

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Monthly production expenses

Expenses Cost

Telephone 5000

Advertisement 1000

Rooters 1000

Electricity 3000

Water 1500

Rent 7000

Total 18500

Cost of production

Cost of production= monthly material requirement + production expenses

Total cost of production= 569000 + 104500 = KSh 673500.

D.) Operational/ production process.

1. Letter of enquiry
Business will send letter of inquiry to various suppliers to find out about prices and quality of
goods offered.

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2. Quotation

Different supplies send back a quotation according to the goods they are ready to supply.

a. Purchase order. After receiving the quotation the business secret the supplier whose prices are
lower in order to spend less money.

b. Reception goods. The business receives goods that have ordered before the remaining
stock is finished.

c. Sales transport will be offered for bulky products to various party

d. Payment of the sold product. Customers pay for the products they have already ordered
and received. Customers will be given receipt after payment

e. Packaging. Products are packed according to their categories and large volume of
products will be packed in cartons.

E). Government Regulations. The business also abides on the rules and regulations given
by the government that is supposed to govern the business at large.

Health regulation.

Employees working for maximum of 1hrs a day also regulation need well health person to
work in the organization as require by the act.

Trademark for the business SENIOR MOBILE SPARE and electronics workshop hence
making the business grow and attract more customers.

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 License.
Government license- the license will cost 1000 per year as required by the government policy.

Public health license. The license is obtained from the public health office act at the cost of 1500
per year to fit the business.

Local county council – the license will cost 4000 per year as the local tax for county.

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CHAPTER FIVE.

5.1 Pre – Occupation Cost

Large Files
1. IPhone 15Pro LCD ORIG - @15,000
2. Infinix - @1,000
3. Redmi - @2,500
4. LCD screens - @500
5. Foddering gun - @500

Small files
1. Speakers - @50
2. Fingerprints - @70
3. Solders - @50
4. Sim tray - @50
5. Buttons - @50

5.2 WORKING CAPITAL

Estimate the monthly experiences
1. Electricity – 10,000
2. Wi-Fi – 5,000
3. Water - 6,500
4. Rent – 60,000
5. Maintenance – 25,000
TOTAL – 106,000

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 5.3. DECLARATION
I Robert Josiah declare that this business plan is my original work and has never been presented to any
examination body for the award of an academic certificate.
NAME OF CANDIDATE……………………………………………………………
DATE…………………………………………………………………………………
SIGNATURE…………………………………………………………………………

NAME OF SUPERVISOR……………………………………………………………
DATE…………………………………………………………………………………
SIGNATURE…………………………………………………………………………

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