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Report Generated on: Jan 04,2025

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64% 36%
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Total Words: 979 Total Characters: 6419 Plagiarized Sentences: 40.96 Unique Sentences: 23.04 (36%)

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As in today’s world, everyone shares their emotions online, through social media platforms
and thus, the data generated by these platforms can be used for the analysis of thesentiments
expressed by the users on various posts. Emotions such as anger, sadness, happiness,
excitement can be extracted from the posts and further analyzed for reporting and decision-
making purposes. Existing social media platforms don’t give us the privilege to track the
activities of the users and analyze the user's behavior for future predictions such as what to
post when to post and whom to target. The user would receive feeds based on their interests
recorded by the system through their past behavior. A user would also be able to share a
post on other supported social media platforms. Sentiment analysis on a user's activities
would generate a report for the admin of a group that the user belongs to, such as the Head
of a department or a college counselor. Reports can be generated by the analyses done on
the data of the users on the platform. According to the posts and the actions of the users, the
data that is generated is analyzed by the sentiment model. The administrators may take
further actions based on the reports that can be generated using the results of the sentiment
analysis model. In a corporate world or a university, it can be considered important to keep
track of the related population's sentimental behavior towards the institution as it gives a
great amount of detail on how a user feels about being a part of that institution and in what
way should the institution engage further with the concerned user. The right kind of
analysis performed on the students might help determine their 'attitude' which the
companies visiting the Institute for hiring the students can use to choose the right candidate.
A social media platform with the ability to perform sentiment analysis and producea report
for the 'high level' users is not a mere content sharing platform anymore. It becomes a full-
fledged authoritative tool that would facilitate the decision-making process.
The Web is a huge virtual space where to express and share individual opinions,
influencing any aspect of life, with implications for marketing and communication alike.
Reviews and ratings on the Internet are increasing their importance in the evaluation of
products and services by potential customers. In certain sectors, it is even becoming a
fundamental variable in the “purchase” decision. A recent Forrester study showed that more
than30%ofInternetusershaveevaluatedproductsorservicesonline.Consumerstendto
~8~
trust the opinion of other consumers, especially those with prior experience of a product or
service, rather than company marketing. Social Media are influencing consumers’
preferences by shaping their attitudes and behaviors. The influence of the internet,
especially via social networking, on people’s purchasing behavior has grown over the years.

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Retailers, who depended on traditional stores to drive sales, have found that there ach of
social media extends their visibility dramatically. Besides, a friendly, interactive presence
on a social network or chat room can greatly improve brand image and help the company
gather extremely useful, unstructured data about demand trends, in a nonintrusive way.
Monitoring the Social Media activities is a good way to measure customers’ loyalty,
keeping track of their sentiment towards brandsor products, of the impact of campaigns and
the success of marketing messages, identifying and engaging the top influencers who are
most relevant to the brand, product or campaign. Social Media are the next logical
marketing arena. Currently, Facebook dominates the digital marketing space, followed
closely by Twitter. Blogs, YouTube and My space are less preferred, despite obvious
benefits these platforms offer. These factors have led to a burgeoning industry with a
plethora of companies offering Sentiment Analysis services in social media. Sentiment
Analysis and Opinion Mining are established, although nascent, fields of research,
development and innovation. The goal is always broadly the same; to know “who” is
speaking about “what”, “when” and in “what sense”.
Sentiment Analysis
Sentiment analysis refers to the use of natural language processing to identify and extract
one-sided information in source materials or simply it refers to the process of detecting the
polarity of the text. It also referred as opinion mining, as it derives the opinion, or the
attitude of a user.Acommon approach of using this is described how people think about a
particular topic. Sentiment analysis helps in determining the thoughts of a speaker or a
writer with respect to some subject matter or the overall contextual polarity of a document.
The attitude may be his or her decision or estimate, the emotional state of the user while
writing.
SentimentAnalysis can be used to determine sentiment on a variety of level. It will score the
entire document as positive or negative, and it will also score the reaction of individual
words or phrases in the document. Sentiment Analysis can track a particular topic, many
companies use it to track or observe their products, services or status in general. For
example,ifsomeoneisattackingyourbrandonsocialmedia,sentimentanalysiswillscore
~9~
the post as enormously negative, and you can create alerts for posts with hyper-negative
sentiment scores.
Sentiment analysis has proven to be a valuable tool to gauge public opinion in different
disciplines. It has been successfully employed in financial market prediction, health issues,
customer analytics, commercial valuation assessment, brand marketing, politics, crime
prediction, and emergency management. Many of the published studies have focused on
sentiment analysis of Twitter messages, mainly because a large and diverse population
expresses opinions about almost any topic daily on this platform. This paper proposes a
comprehensive review of the multifaceted reality of sentiment analysis in social networks.
We not only review the existing methods for sentiment analysis in social networks from an
academic perspective, but also explore new aspects such as temporal dynamics, causal
relationships, and applications in industry. We also study domains where these techniques
have been applied, and discuss thepracticalapplicability of emergingArtificial Intelligence
methods

~10~

As in today’s world, everyone shares their emotions online, through social media
platforms

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https://www.davidpublisher.com/Public/uploads/Contribute/6757fddf1436b.pdf

data that is generated is analyzed by the sentiment model.

https://ijcrt.org/papers/IJCRT2307655.pdf

A social media platform with the ability to perform sentiment analysis and producea
report
https://www.bing.com/ck/a?!&&p=4eda3e7dfa9cf6a24557b7b8f36f4d35c6b7d92d0df8543e2fa61024dc73fb7dJ
mltdHM9MTczNTg2MjQwMA&ptn=3&ver=2&hsh=4&fclid=269c171b-da23-697a-3787-
0271db3268e8&u=a1aHR0cHM6Ly93d3cuaXJqbWV0cy5jb20vdXBsb2FkZWRmaWxlcy9wYXBlci9pc3N1ZV80
X2FwcmlsXzIwMjIvMjE1OTEvZmluYWwvZmluX2lyam1ldHMxNjUxNDY4Mzg0LnBkZg&ntb=1

way should the institution engage further with the concerned user.
https://www.irjmets.com/uploadedfiles/paper/issue_4_april_2022/21591/final/fin_irjmets1651468384.pdf

The Web is a huge virtual space where to express and share individual opinions,
https://ieeexplore.ieee.org/document/6425642/#:~:text=Abstract%3A-,The%20Web%20is%20a%20huge%20vir
tual%20space%20where%20to%20express,shaping%20their%20attitudes%20and%20behaviors.

Reviews and ratings on the Internet are increasing their importance in the evaluation of

https://www.coursehero.com/file/178195148/Social-media-sentiment-analysisdocx

especially via social networking, on people’s purchasing behavior has grown over the
years.
https://www.coursehero.com/file/178195148/Social-media-sentiment-analysisdocx

influencing any aspect of life, with implications for marketing and communication alike.

https://ieeexplore.ieee.org/document/6425642

Currently, Facebook dominates the digital marketing space, followed

https://ieeexplore.ieee.org/document/6425642

A recent Forrester study showed that more

https://www.researchgate.net/profile/Federico-Neri-
2/publication/230758119_Sentiment_Analysis_on_Social_Media/links/0912f503f417861f8f000000/Sentiment-
Analysis-on-Social-Media.pdf

the success of marketing messages, identifying and engaging the top influencers who
are
https://www.researchgate.net/profile/Federico-Neri-
2/publication/230758119_Sentiment_Analysis_on_Social_Media/links/0912f503f417861f8f000000/Sentiment-

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Analysis-on-Social-Media.pdf

These factors have led to a burgeoning industry with a

https://www.researchgate.net/profile/Federico-Neri-
2/publication/230758119_Sentiment_Analysis_on_Social_Media/links/0912f503f417861f8f000000/Sentiment-
Analysis-on-Social-Media.pdf

The goal is always broadly the same; to know “who” is

https://www.researchgate.net/profile/Federico-Neri-
2/publication/230758119_Sentiment_Analysis_on_Social_Media/links/0912f503f417861f8f000000/Sentiment-
Analysis-on-Social-Media.pdf

Analysis and Opinion Mining are established, although nascent, fields of research,
https://www.researchgate.net/profile/Federico-Neri-
2/publication/230758119_Sentiment_Analysis_on_Social_Media/links/0912f503f417861f8f000000/Sentiment-
Analysis-on-Social-Media.pdf

trust the opinion of other consumers, especially those with prior experience of a product
or
https://www.researchgate.net/publication/230758119_Sentiment_Analysis_on_Social_Media

Monitoring the Social Media activities is a good way to measure customers’ loyalty,
https://www.researchgate.net/publication/230758119_Sentiment_Analysis_on_Social_Media

on a social network or chat room can greatly improve brand image and help the
company
https://www.researchgate.net/publication/230758119_Sentiment_Analysis_on_Social_Media

plethora of companies offering Sentiment Analysis services in social media. Sentiment

https://www.academia.edu/63615667/Sentiment_analysis_on_social_media

Blogs, YouTube and My space are less preferred, despite obvious

https://www.academia.edu/63615667/Sentiment_analysis_on_social_media

Sentiment analysis refers to the use of natural language processing to identify and
extract
https://research.ijcaonline.org/volume121/number20/pxc3905072.pdf

SentimentAnalysis can be used to determine sentiment on a variety of level.

https://research.ijcaonline.org/volume121/number20/pxc3905072.pdf

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writer with respect to some subject matter or the overall contextual polarity of a
document.
https://research.ijcaonline.org/volume121/number20/pxc3905072.pdf

the post as enormously negative, and you can create alerts for posts with hyper-
negative
https://research.ijcaonline.org/volume121/number20/pxc3905072.pdf

It also referred as opinion mining, as it derives the opinion, or the

https://www.irjet.net/archives/V8/i4/IRJET-V8I4131.pdf

one-sided information in source materials or simply it refers to the process of detecting

the
http://dspace.lpu.in:8080/jspui/bitstream/123456789/3655/1/11306584_4_30_2015%206_04_37%20PM_REPO
RT.pdf

Sentiment analysis helps in determining the thoughts of a speaker or a

http://dspace.lpu.in:8080/jspui/bitstream/123456789/3655/1/11306584_4_30_2015%206_04_37%20PM_REPO
RT.pdf

entire document as positive or negative, and it will also score the reaction of individual

http://dspace.lpu.in:8080/jspui/bitstream/123456789/3655/1/11306584_4_30_2015%206_04_37%20PM_REPO
RT.pdf

The attitude may be his or her decision or estimate, the emotional state of the user
while
https://www.bing.com/ck/a?!&&p=1e44cf2b3c016e777ededf155f9909fc32c129779d8b535c154d1faebed8f044J
mltdHM9MTczNTg2MjQwMA&ptn=3&ver=2&hsh=4&fclid=23327d64-961c-6d73-04e8-
680e97e36c3a&u=a1aHR0cHM6Ly93d3cuaXJqZXQubmV0L2FyY2hpdmVzL1Y4L2k0L0lSSkVULVY4STQxMzEuc
GRm&ntb=1

disciplines. It has been successfully employed in financial market prediction, health

issues,
https://dl.acm.org/doi/10.1016/j.eswa.2023.119862

Sentiment Analysis can track a particular topic, many

https://ijircce.com/admin/main/storage/app/pdf/3jAvt56oo7J7Wk7mKnfSwVPhRl2Bk9K91VYb8ofB.pdf

Many of the published studies have focused on

https://www.frontiersin.org/journals/big-data/articles/10.3389/fdata.2024.1357926/full

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customer analytics, commercial valuation assessment, brand marketing, politics, crime

https://www.sciencedirect.com/science/article/pii/S0957417423003639

comprehensive review of the multifaceted reality of sentiment analysis in social

networks.
https://www.sciencedirect.com/science/article/pii/S0957417423003639

We not only review the existing methods for sentiment analysis in social networks from
an
https://www.sciencedirect.com/science/article/pii/S0957417423003639

We also study domains where these techniques

https://www.sciencedirect.com/science/article/pii/S0957417423003639

have been applied, and discuss thepracticalapplicability of emergingArtificial

Intelligence
https://www.sciencedirect.com/science/article/pii/S0957417423003639

academic perspective, but also explore new aspects such as temporal dynamics, causal

https://www.sciencedirect.com/science/article/pii/S0957417423003639

Sentiment analysis has proven to be a valuable tool to gauge public opinion in different

https://www.sciencedirect.com/science/article/pii/S0957417423003639

expresses opinions about almost any topic daily on this platform.

https://www.researchgate.net/publication/369204846_A_Review_on_Sentiment_Analysis_from_Social_Media_Pl
atforms

sentiment analysis of Twitter messages, mainly because a large and diverse population

https://www.frontiersin.org/journals/big-
data/articles/10.3389/fdata.2024.1357926/full#:~:text=Many%20of%20the%20published%20studies,sentiment
%20analysis%20in%20different%20domains.

A user would also be able to share a

https://community.airtable.com/t5/other-questions/sharing-a-view-to-a-specific-user-rather-than-by-link/td-
p/109181

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