CURRICULUM FOR MBA, LOGISTICS AND SUPPLY CHAIN MANAGEMENT

SEMESTER I
Exam Course Course Name L-T-P Internal End Exam Credits
Slot No. Marks Semester Duration
Marks (hours)
A 20MBA101 Introduction to Business 3-0-0 40 60 3 3
B 20MBA103 Quantitative Techniques for Managers 4-0-0 40 60 3 4
C 20MBA105 Organizational Behaviour 3-0-0 40 60 3 3
D 20MBA107 Business Economics 4-0-0 40 60 3 4
E 20MBA109 Information Systems for Managers 3-0-0 40 60 3 3
F 20MBA111 Accounting for Managers 4-0-0 40 60 3 4
G 20MBA113 Ethics, Governance and Corporate 3-0-0 40 60 3 3
Responsibility
H 20MBA115 Legal Systems for Business 3-0-0 40 60 3 3
20MBANC1 Employability Enhancement Programme 0-0-2
TOTAL 27-0-2 27

SEMESTER II
Exam Course Course Name L-T-P Internal End Exam Credits
Slot No. Marks Semester Duration
Marks (hours)
A 20MBA102 Marketing Management 4-0-0 40 60 3 4
B 20MBA104 Financial Management 4-0-0 40 60 3 4
C 20MBA106 Human Resource Management 3-0-0 40 60 3 3
D 20MBA108 Operations Management 3-0-0 40 60 3 3
E 20MBA110 Operations Research 4-0-0 40 60 3 4
F 20MBA112 Research for Managerial Decisions 3-0-0 40 60 3 3
G 20MBA114 Entrepreneurship Development 3-0-0 40 60 3 3
20MBANC2 Integrated Disaster Management 1-0-1
TOTAL 25-0-1 360 480 24

MBA SUMMER INTERNSHIP OUTSIDE THE COLLEGE: (6 WEEKS to 8 WEEKS)

SEMESTER III
Exam Course Course Name L-T-P Internal End Exam Credits
Slot No. Marks Semester Duration
Marks (hours)
A 20MBA205 Supply Chain Concepts and Planning 4-0-0 40 60 3 4
B 20MBA203 Business Analytics 4-0-0 40 60 3 4
Electives (Sub) – HR/Finance/Marketing/Operations
C 20MBA--- Elective I 3-0-0 40 60 3 3
D 20MBA--- Elective II 3-0-0 40 60 3 3
E 20MBA--- Elective III 3-0-0 40 60 3 3
Electives (Main) – Logistics and Supply Chain Management
F 20MBA--- Elective IV 3-0-0 40 60 3 3
G 20MBA--- Elective V 3-0-0 40 60 3 3
20MBA351 Internship 0-0-6 40 60 3
TOTAL 23-0-6 26
 SEMESTER IV
Exam Course Course Name L-T-P Internal End Exam Credits
Slot No. Marks Semester Duration
Marks (hours)
A 20MBA206 Warehouse Management 4-0-0 40 60 3 4
B 20MBA204 Industry 4.0 and AI applications for 4-0-0 40 60 3 4
Business
Electives (Main) – Logistics and Supply Chain Management
C 20MBA--- Elective VI 3-0-0 40 60 3 3
D 20MBA--- Elective VII 3-0-0 40 60 3 3
E 20MBA--- Elective VIII 3-0-0 40 60 3 3
20MBA352 Project & Comprehensive Viva Voce 0-0-10 100 100 3 5
20MMOOC Any PG Management Course of 0-0-3 3
3 Credits of NPTEL/SWAYAM*
TOTAL 17-0-13 25
Grand TOTAL 102

*The students may undergo the MOOC course in any semester, but the credit of the same will be entered only in the
fourth semester. The MOOC course should be from the list of approved courses published by the university from time
to time.

LIST OF ELECTIVES

Course Logistics and Supply Chain Management Electives Semester Exam Slot
No.
20MBA343 Sourcing and Supply Management S3 F

20MBA345 Supply Chain Information System S3 F

20MBA347 Supply Chain Inventory Management S3 G

20MBA349 Transportation and Distribution management S3 G

20MBA332 Reverse and Contract Logistics S4 C

20MBA334 Air Cargo Management S4 C

20MBA336 Containerization and Allied Business S4 D

20MBA338 Fundamentals of Shipping S4 D

20MBA340 Exim Management S4 E

20MBA342 Port and Terminal Management S4 E

Course HR Electives Semester Exam Slot

No.
20MBA211 Dynamics of Training and Executive Development S3 C

20MBA213 Discovery of Self & Others S3 C

20MBA215 Organizational Change and Development S3 D

20MBA217 HRM Polices & Strategies S3 D

20MBA219 Industrial Relations and Labour Law S3 E

20MBA221 Global HRM S3 E

Course Finance Electives Semester Exam Slot
No.
20MBA231 Financial Markets and Services S3 C

20MBA233 Project Finance S3 C

20MBA235 Cost Accounting and Budget Control S3 D

20MBA237 Security Analysis and Portfolio Management S3 D

20MBA239 Managing Banks and Financial Institutions S3 E

20MBA241 Entrepreneurial Finance S3 E

Course Marketing Electives Semester Exam Slots

No.
20MBA251 Strategic Marketing Intelligence S3 C

20MBA253 C
B2B Marketing S3
20MBA255 Consumer Behaviour S3 D

20MBA257 D
Services Marketing S3
20MBA259 E
Integrated Marketing Communications S3
20MBA261 E
Marketing Research S3
Course Operations Electives Semester Exam Slot
No.
20MBA271 Supply Chain Management S3 C

20MBA273 Facilities & Location Management S3 C

20MBA275 Quality Management S3 D

20MBA277 Six Sigma & TQM S3 D

20MBA279 Business Process Reengineering S3 E

20MBA281 Services & Operations Management S3 E

 SYLLABUS

MBA
LOGISTICS AND SUPPLY CHAIN MANAGEMENT

SEMESTER 3

1
 Course Code Course Name Category L T P Credit
SUPPLY CHAIN CONCEPTS AND
20MBA205 Core 4 0 0 4
PLANNING

Preamble: The course on Supply chain concepts and Planning provides a holistic view of
distribution of products and materials for organizations doing business in the domestic and
international markets and their interrelationships with multi- level agencies that have a bearing
on performing business operations. This course is designed to prepare the students for global
as well as domestic markets. It would help students to become familiar with the core aspects of
supply chain concepts and planning and apply emerging concepts to real business situations.
Students will understand how strategies are developed based on business requirements of
distribution and transportation of materials and products.

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:
CO1 Recall various concepts of supply chain
CO2 Explain the Importance of supply chain planning.
CO3 Identify various national and international supply chain strategies.
CO4 Analyze various trends in global supply chain management
CO5 Evaluate the need for proper supply chain management strategies

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 3 2 1 1
CO 2 3 3 3 2 2
CO 3 2 1 2 3 1
CO 4 2 2 1 1 3
CO 5 1 1 2 2 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

1
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

2
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

THIRD SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA205- SUPPLY CHAIN CONCEPTS AND PLANNING
Max. Marks: 60 Duration: 3 Hours
PART A
Answer all questions. Each question carries 2 marks.

1. Define the Bullwhip Effect in the context of supply chain dynamics.

2. Explain the concept of Mass Customization in supply chain strategies.
3. Discuss the significance of logistics drivers in supply chain performance.
4. What is the purpose of Sales and Operations Planning (S&OP)?
5. Define Enterprise Resource Planning (ERP) and its role in resource planning and
scheduling.
(5x2 marks = 10 marks)
PART B
Answer any three questions. Each question carries 10 marks.

6. Describe the evolution of supply chain management and discuss its significance in
today's business environment.
7. Explain the integrated supply chain design and its components. How does it contribute
to organizational efficiency?
8. Discuss the different forecasting techniques used in supply chain management.
Compare and contrast judgment methods and causal methods of forecasting.
9. Analyze the role of sales and operations planning in aligning organizational goals with
operational activities. Provide examples to support your answer.
10. Explain the materials requirement planning process in detail. How does it aid in
effective resource utilization and inventory management?
(3x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. You are a consultant hired by a manufacturing company to improve its supply chain
performance. Design a comprehensive supply chain strategy for the company,
considering factors like differentiation, lean principles, outsourcing, and virtual supply
chains. Provide a detailed implementation plan along with potential challenges and
solutions.
(1x20 marks = 20 marks)

3
 Syllabus
Concepts of Supply Chain
Service and manufacturing supply chain dynamics- Evolution of supply chain
Module 1 management – Multiple views and flows – Service supply chains –
Manufacturing supply chains – Measures of supply chain performance –
Differentiation – Bullwhip effect
Supply Chain Process and Strategies
Integrated supply chains design– Customer relationship process – Order
Module 2 fulfillment process – Supplier relationship process – Supply chain strategies
– Strategic focus – Mass Customization – Lean supply chains – Outsourcing
and off shoring – Virtual supply chains
Supply Chain Performance Drivers and Forecasting
Drivers of supply chain performance –Logistics drivers (Location, inventory
and transportation) – Cross functional drivers (Pricing, information and
sourcing) – Forecasting introduction – Framework for a forecast system –
Choosing right forecasting technique – Judgment methods ( Composite
Module 3 Forecasts, surveys, Delphi method, Scenario Building, Technology
Forecasting, Forecast by Analogy)- Causal methods (Regression Analysis –
Linear & Non Linear Regression, Econometrics) – Time series analysis (Auto
regressive Moving Average (ARMA), Exponential Smoothing,
Extrapolation, Linear Prediction, Trend Estimation, Growth Curve, Box-
Jenkins Approach) - CPFR
Sales and Operations Planning
Introduction to sales and operations planning – Purpose of sales and
Module 4
operations plans – Decision context – Sales and operations planning as a
process – Overview of decision support tools
Resource Planning and Scheduling
Enterprise resource planning –Planning and control systems for
manufacturers – Materials requirement planning – Drum – Buffer – Rope
Module 5
system – Scheduling – Scheduling service and manufacturing processes-
Scheduling customer demand – Scheduling employees- Operations
Scheduling.

Text Books and References

1. Sunil Chopra, Peter Meindl (2010), Supply Chain Management: Strategy, Planning
and Operation, Pearson.
2. Janat Shah (2009), Supply Chain Management, Pearson Education India.
3. Chandrasekaran. N. (2010), Supply Chain management, Oxford University
Publications.
4. B S Sahay, (2001) Supply Chain Management for the 21st Century, Macmillan
Education.

4
 Course contents and Lecture Schedule

No of Lectures
No Topic
(hours)
1 Concepts of Supply Chain
1.1 Service and supply chain dynamics 2
1.2 Evolution supply chain management 2
1.3 Service and manufacturing supply chains 2
Measures of supply chain performance-differentiation-
1.4 3
bullwhip effect
2 Supply Chain Process and Strategies
Integrated supply chain design -customer relationship
2.1 2
process
2.2 Supply chain strategies -mass customization. 2
2.3 Lean supply chains 2
2.4 Outsourcing and offshoring 2
2.5 Virtual supply chains 2
3 Supply Chain Performance Drivers and Forecasting
Drivers of supply chain performance-logistics drivers cross
3.1 2
functional drivers.
Forecasting, forecasting techniques, judgment methods,
3.2 2
causal methods
3.3 Time series analysis, ARMA, exponential smoothing 2
Extrapolation, linear and nonlinear prediction, trend
3.4 2
estimation, growth curve,
3.5 Box-jenkins approach. CPFR 2
4 Sales and Operations Planning
4.1 Introduction to sales and operations planning 2
4.2 Purpose of sales and operations plans 2
4.3 Decision context-sales and operations planning as a process. 3
4.4 Overview of decision support tools 3
5 Resource Planning and Scheduling
Enterprise resource planning. Planning and control systems
5.1 3
for manufactures drum -buffer rope system5.2
5.2 Scheduling- scheduling service and manufacturing process 3
Scheduling customer demand- scheduling employees-
5.3 3
operations scheduling
Total 48 hours

5
 Course Code Course Name Category L T P Credit
20MBA203 BUSINESS ANALYTICS Core 4 0 0 4

Preamble: This course Business Analytics offers a perspective to the business needs and trends
in analytics space. The objective of the course is to assist the student in gaining a basic
understanding of Business Analytics and its application in various functional areas.

Prerequisite: NIL

Course Outcomes: After the completion of the course the student will be able to:

CO 1 Recall various business analytical models and concepts.

CO 2 Explain business analytical tools and techniques in Finance and Operations
Management.
CO 3 Apply business analytical tools and techniques in Human Resource Management.
CO 4 Analyze business analytical tools and techniques in Marketing and Web Analytics.
CO 5 Evaluate business situations using predictive models and analytics.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 3 1 2 1
CO 2 3 3 2 1 1
CO 3 3 3 2 2 2
CO 4 3 3 1 2 2
CO 5 2 3 2 2 1

Assessment Pattern

Continuous Assessment Tests

End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

6
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

7
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

THIRD SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA203 – BUSINESS ANALYTICS
Max. Marks: 60 Duration: 3 Hours
PART A
Answer all questions. Each question carries 2 marks.
.

1. State the concept of business intelligence.

2. Define credit risk analysis.
3. Mention the relationship between performance and skill gap analysis.
4. Recall the importance of customer profiling.
5. What are multiple time period models?
(5x2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Discuss the various tools incorporated for data visualization.

7. Elucidate the role played by make/buy decisions in business analytics.
8. “Evaluation of reliability and validity of selection models are in vain.” How far this
opinion is true?
9. Illustrate the part played by web analytics in modern marketing.
10. Depict the applications of business analytics in the different fields of business.

(3x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. You were working as the Business Analysist in the telecom industry, Mumbai. Due to
the recent pandemic situations, as a part of work arrangement by the same business
group you are forced to join in the same position of their CPG company located at Pune.
What are the precautions that you should consider with respect to your job profile and
how will you manage this crisis as a professional in the field of business analytics?

(1x20 marks = 20 marks)

8
 Syllabus
Business Analytics: Business Analytics, evolution and scope, Business
Analytics process, Business Intelligence.
Decision models. Spreadsheets modelling, Datasets, data cleaning, outliers and
Module 1 outliers diagnostics. Data Visualization -Tools and techniques, Applications.
Big Data Analytics, Machine learning algorithms, Data Mining process,
Quality of predictions, Optimizing complex decisions, Challenges in data
driven decision making.
Financial Analytics and Operations Analytics: Understanding Risk, credit
risk analysis, fraud detection and prevention analytics, analytics in banking and
financial services - analytics in retail banking and wealth management.
Module 2 Demand Planning – Forecasting, Model building, Supply chain analytics-
Supply planning - Procurement and Strategic Sourcing, Inventory Modeling -
Aggregate planning and resource allocation decisions, Make/Buy decision.
Human Resource Analytics: Basics of HR analytics, HR Metric and HR
Analytics, Intuition versus analytical thinking; People analytics, Recruitment
Analytics- Evaluating Reliability and validity of selection models, Finding out
selection bias, Predicting the performance and turnover, On Boarding
Module 3 Analytics, Staffing Analytics, Performance & Skill Gap Analytics,
Compensation & Benefit Analytics, Training & Learning Analytics, Promotion
and Succession Planning Analytics, Compliance Analytics, Attrition &
Retention Analytics, HRMS/HRIS and data sources; Analytics frameworks
like LAMP, HCM:21 Model.HR dashboards, Power BI.
Marketing Analytics: Basics of marketing analytics, marketing decisions
models, characteristics, types and benefits of marketing decisions models,
Market Intelligence, Text analysis and search analysis, Customer profiling,
Statistical programming, Choice Models and Logistic Regression, data mining
and visualization, Response Models Concept, Factor segmentation, clustering
algorithms, perceptual maps, Use of Excel to solve business problems, Google
Module 4 Analytics.
Web Analytics: Click stream analytics, anonymous vs. registered users
analysis, Social Media Analytics - User generated content – Page tagging,
Server log files, Data abstractions. Sentiment Analysis, Analytics in digital
decoding consumer intent, decoding customer sentiments from comments, Text
mining from opinion platforms.
Predictive Analytics and Application of Analytics in Business:
Logic driven predictive models – single-period purchase decisions, multiple
time period models, overbooking decisions. Data Driven predictive models -
retail pricing markdowns, modeling relationships and trends Models involving
Module 5 uncertainty - what-if analysis, scenario manager, goal-seek.
Applications in other business areas - Analytics in telecom and location-based
intelligence marketing, analytics in consumer-packaged goods (CPG), analytics
in utilities, analytics in healthcare, analytics in online retail.

9
Text Book
1. Evans, J.R. (2013). Business Analytics: Methods, Models, and Decisions, 3rd ed. Pearson
2. Malhotra, N.K. and Dash, S. (2011). Marketing Research, 6th ed. Pearson India
3. Baesens, B., Vlasselaer, V.V. and Verbeke, W. (2015). Fraud Analytics Using
Descriptive, Predictive and Social Network Techniques, (1st ed). Wiley India,
4. Prasad R.N. & Acharya S. (2011). Fundaments of Business Analytics, (1st ed.) Wiley.
5. Davenport, T.H. and Harris, J.G. (2007). Competing on Analytics: The New Science of
Winning, 1st ed. Harvard Business Review Press
6. Damodharan, A. (2007). Strategic Risk Taking, 1st ed., FT Press
7. Davenport, T.H., Harris, J.G., and Morison, R. (2010). Analytics at Work: Smarter
Decisions, Better Results, 1st ed., Accenture
8. R. Jubi (2023), Business Analytics - Unleashing Data Driven Decision Making, 1st
edition, Nehas Publications.
References and Suggested Readings
1. Raman, A and Fisher, M. (2010). How Analytics Are Transforming the Supply Chain
and Improving Performance, 1st ed. HBS Press
2. Fitz-enz, J. (2010). The New HR Analytics: Predicting the Economic Value of Your
Company's Human Capital Investments, 1 st ed., American Management Association
3. Peterson, E. (2004). Web Analytics Demystified: A Marketer's Guide to Understanding
How Your Web Site Affects Your Business, 1st ed. Celilo Group Media & Café Press
4. Lilien, G.L. and Rangaswamy, L. (2004), Marketing Engineering: Computer Assisted
Marketing Analysis and Planning, 2nd ed. Revised, Trafford Publishing.

Course Contents and Lecture Schedule

No Topic No. of Lectures
(in hours)
1 Business Analytics:
1.1 Business Analytics 3
1.2 Decision models and Spreadsheet modeling 3
1.3 Data Visualization 3
2 Financial Analytics and Operations Analytics
2.1 Financial analytics 3
2.2 Fraud analytics 3
2.3 Demand planning and supply chain analytics 3
3 Human Resource Analytics:
3.1 Human resource analytics, Recruitment analytics 3
3.2 On boarding analytics, Skill Gap analytics 3
3.3 Attrition and retention analytics 3
4 Marketing Analytics
4.1 Marketing analytics basics 3
4.2 Tools and models, Factor segmentation 4
4.3 4B and web analytics 3
5 Predictive Analytics and Application of Analytics in Business:
5.1 Predictive modelling 3
5.2 Problems 4
5.3 Case study with industry data 4
Total 48 Hours

10
 Course Code Course Name Category L T P Credit
20MBA351 INTERNSHIP Core 0 0 6 3

Preamble
Internship will be considered as a core course in the third semester. Every student is expected
to do the Summer Internship Training (SIT) outside the college/ institution for a duration of 6
to 8 weeks. The Summer Internship Training is to be conducted in a Public/Private/Cooperative
sector organisation (preferably in related industries) during the summer period after the second
semester. The internship helps the student to get an understanding of business functions like
Marketing, Finance, Operations and Information Systems with special emphasis on
management functions like planning, organising, controlling, coordinating and budgeting of
business activities.

Course Outcomes: After the completion of the course the student will be able to:
CO 1 Apply knowledge and skill sets acquired from the internship in organisational
functions
CO 2 Develop real-world problem-solving skills by analysing work environment
CO 3 Build professional capabilities including right work attitude, self-confidence,
interpersonal skills and team work

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 3 2 1 2 1
CO 2 3 2 1 1 1
CO 3 2 1 3 1 2

Assessment Pattern
The external evaluation will be conducted by the examiners appointed by the University and
the internal evaluation by a panel constituted by the college/institute. The criteria for evaluation
will be as detailed below:

Internal Evaluation 40 marks (by an internal committee)

Criteria Marks
Progress of work 10
Log Book/Work Diary 10
Internship Presentations 20
Total 40

External Evaluation 60 marks (by the University)

Criteria Marks
Final Report 30
Internship Viva Voce 30
Total 60

11
 Course Code Course Name Category L T P Credit
SOURCING AND SUPPLY
20MBA343 Elective 3 0 0 3
MANAGEMENT

Preamble: The course on sourcing and supply chain management provides a detailed
understanding on various concepts pertaining to sourcing this course is designed to prepare the
students for global as well as domestic markets. It would help students to become familiar with
the core aspects of supply management and apply emerging concepts of sourcing in real
business situations. Students will understand how strategies are developed based on latest
developments in supply chain management.

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall various concepts of sourcing supply for an Enterprise.

CO2 Understand the sourcing policies and procedures
CO3 Identify various supplier quality evaluation strategies and trends
CO4 Analyze various trends in global supply sourcing and management
Evaluate different sourcing strategies and impact of technological developments in
CO5
supply chain management.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 2 1 3 1
CO 2 2 2 2 2 2
CO 3 2 3 3 3 2
CO 4 2 2 2 3 3
CO 5 3 1 3 2 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

12
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

13
 Model Question paper
APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
THIRD SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA343- SOURCING AND SUPPLY MANAGEMENT
Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. What are the key objectives of our purchasing policies and procedures?
2. Explain MRO items with suitable examples?
3. Define strategic cost management.
4. Describe the steps involved in sourcing and selecting service providers.
5. Outline the methodologies and techniques we employ for conducting material
research.
(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Analyze and evaluate different organizational structures commonly used in purchasing

and supply management. Discuss the advantages and disadvantages.
7. Explain in brief about the sourcing policies and procedure?
8. What are the common sources of conflict in procurement and supplier relationships, and
how can they be effectively managed?
9. How can organizations develop contingency plans and alternative sourcing strategies to
mitigate the impact of supplier performance disruptions on business operations?
10. What are the core principles of Lean management, and how do they apply to supply
chain operations?
(3 x 10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. ABC Manufacturing is a leading manufacturer of consumer electronics with operations

spanning across multiple countries. The company sources a wide range of raw materials
and components from various suppliers globally to support its production processes.
ABC Manufacturing is facing challenges in managing its supply chain effectively due
to fluctuating prices, supply disruptions, and inconsistent quality of raw materials. The

14
company recognizes the need to develop a comprehensive commodity strategy to
address these challenges and enhance its supply management practices.

a) Develop a commodity strategy to mitigate price volatility and reduce supply chain
risks.
b) Identify alternative sources of supply to enhance supplier diversity and reduce
dependency on a few suppliers.

(1 x 20 marks = 20 marks)

15
 Syllabus
Introduction to Purchasing and supply chain management
The purchasing process. Purchasing Policies and Procedures. Supply
Module 1 Management Integration for Competitive Advantage. Purchasing and Supply
Management Organization.
Sourcing Policies and Procedures -Procurement categories
Sourcing Policies and Procedures -Procurement categories-Raw Materials,
Module 2
Components, Semi-Finished Products, Finished Products, MRO items, Product
support Items, Services Capital Equipment
Strategic Sourcing Process
Supply Management and Commodity Strategy Development, Supplier
Evaluation and Selection Supplier Quality Management Supplier
Module 3 Management and Development, Creating a World – Class Supply Base.
Worldwide Sourcing. Strategic Cost management, Purchasing and Supply
Chain Analysis. Toolsand Techniques. Negotiation and Conflict
Management Contract Management Purchasing Law and Ethics.
Supplier Performance and Quality Management
Performance Measurement and Evaluation: Strategies, tools and techniques
Module 4 for measuring and managing supplier performance, Supplier performance
evaluation, Purchasing services, supply Chain information Systems and
Electronic Sourcing.
Global Sourcing and Future directions
Global Sourcing, Why Global Sourcing? Developing a worldwide sourcing
Module 5 program-Moving to a global sourcing philosophy-Purchasing and Supply
Strategy Trends Green Buying, Sustainability,material research, Lean supply
Chain Management.

Text Books and References

1. Purchasing and Supply Chain Management, Robert. M. Monczka, Handfield,

Glunipero Paterson, Waters, Cengage Publication.
2. Purchasing and Supply Chain Management, Benton, 3rd Edition, Tata Mc Graw Hill.
3. World Class Supply Chain Management, Burt Dobler, Starling, 7th Edition, Tata Mc
Graw Hill.
4. Supply Chain Management for the 21st Century by B S SAHAY. Macmillan Education.
5. Sourcing and Supply Chain Management—5e, Monzca, Handfield,Guinipero,
Patterson, Cengage India
6. World Class Supply Management--Burt, Dobler, Starling, Tata McGraw Hill

16
 Course contents and Lecture Schedule

No Topic No of Lectures
(in hours)
1 Introduction to Purchasing and supply chain
management
1.1 Purchasing process, purchasing policies and procedures 2
1.2 Supply management integration for competitive advantage 2
1.3 Purchasing and supply management organizing 2
2 Sourcing Policies and Procedures
2.1 Sourcing Policies and Procedures 2
2.2 Procurement categories 1
2.3 Raw Materials, Components, Semi-Finished Products, 1
2.4 MRO items, Product support Items, Services Capital 1
Equipment
3 Strategic Sourcing Process
3.1 Supply management and commodity strategy development 1
3.2 Supplier evaluation and selection, supplier quality 2
management
3.3 Supplier management and development 1
3.4 Creating world- class supply base, worldwide sourcing 1
3.5 Strategic cost management in sourcing 1
3.6 Purchasing and supply chain analysis: tools and techniques 2
3.7 Negotiation and conflict management 1
3.8 Contract management, purchasing laws and ethics 2
4 Supplier Performance and Quality Management
4.1 Performance management and evaluation strategies 2
4.2 Tools and techniques for measuring and managing supplier 2
performance, supplier performance evaluation
4.3 Purchasing services 1
4.4 Supply chain information systems and electronic sourcing 2
5 Global Sourcing and Future directions
5.1 Global Sourcing, Why Global Sourcing 1
5.2 Developing a worldwide sourcing program 1
5.3 Purchasing and supply strategy 2
5.4 Trends in green buying 1
5.5 Sustainability, material research 1
5.6 Lean supply chain management 1

Total 36 hours

17
 Course Code Course Name Category L T P Credit
SUPPLY CHAIN INFORMATION
20MBA345 Elective 3 0 0 3
SYSTEM

Preamble: The course on supply chain information systems provides details on electronic
supply chain management and communication networks. It also provides an understanding on
enterprise information systems and SCM system development and management. This course
explains the significance of information integration. The students will be able to understand the
various enterprise information systems and its architecture and benefits. Students can gain
knowledge about various e-commerce models, e-SCM, benefits and communication networks.

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall various concepts of electronic SCM and communication networks.

CO2 Explain the Importance of enterprise information systems and application strategies.
CO3 Identify various stake holders in supply chain information systems
CO4 Analyze various trends in SCM information system development, deployment and
management
CO5 Evaluate the need for information integration.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 1 1 2 1 1
CO 2 3 2 3 2 3
CO 3 1 2 2 3 1
CO 4 3 2 2 1 2
CO 5 2 1 3 2 1

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

18
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

19
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

THIRD SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA345 - SUPPLY CHAIN INFORMATION SYSTEM
Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. State the Key success factors for e- SCM.

2. Benefits of enterprise information systems.
3. How to choose appropriate system development methodologies?
4. What do you mean Information systems deployment?
5. Define EDI.
(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. How to Adopt relevant systems development model?

7. Critically evaluate frame work for supply chain information.
8. Specify the relevance of IT operations and infrastructure management- portfolio.
9. Write a short note about Enterprise application integration.
10. Explain role of information networks in supply chain.

(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. What is SCM System development? Elucidate the role of stakeholders in SCM.
(1 x 20 marks = 20 marks)

20
 Syllabus
Electronic SCM, Communication Networks- Introduction e- SCM- E- SCM
frame work, Key success factors for e- SCM- Benefits of e- SCM- Positioning
information in Logistics – Strategic information linkage- supply Chain
Module 1
communication networks- Role of communication networks in supply chains-
Overview of telecommunication networks- EDI, Data security in supply chain
networks- Over view of internet able models.
Enterprise Information Systems- over view of enterprise information
systems- Information functionality and principles- Introduction enterprise
information systems- Classification of enterprise information systems-
Module 2
Information architecture- Framework for managing supply chain information-
Describe on popular enterprise application packages- Benefits of enterprise
information systems.
SCM Systems Development, Deployment and Management- Stake holders
in SCM- Stake holders in supply chain information systems- Information
Module 3 systems development – Logistics information systems design- Defining
enterprise architecture- Choosing appropriate system development
methodologies- Adopting relevant systems development model.
Deployment and Management- Information systems deployment- IT
Module 4 Operations and infrastructure management- Portfolio, programme and
management- Management of value.
Information Integration- Enterprise application integration and supply chain
visibility – Enterprise application integration- Supply chain visibility- Supply
Module 5 Chain event management- Supply chain performance- Planning and design
methodology- Problem definition and planning- Data collection and analysis-
Recommendations and implementation- Decision support systems

Text Books:
1. Bowersox & Closs, Logistical Management, Mc Graw- Hill Companies, 1996
2. R.H Ballou, Business Logistics Management, Prentice- Hall, 2001

References:
1. Strauss. E- Marketing, 4/e Pearson Education 2008
2. Chaffey, E. Business and E- Commerce Management. 3/e Pearson Education 2008
3. Blanchard, Logistics Engineering & Management.6/e. Pearson Education 2008
4. Leivne, Statistics for Mangers using MS Excel 4/e, Pearson Education 2007
5. Donald J. Bowersox and David J. Closs. Logistical Management- The Integrated
Supply Chain. Mc Graw Hill, 2017

21
 Course contents and Lecture Schedule

No of
No Topic Lectures
(in hours)
1 Electronic SCM, Communication Networks
Introduction e-SCM framework, key success factors for e-SCM
1.1 2
, benefits of e-SCM
Positioning information in logistics-strategic information
1.2 1
linkage
Supply chain communication networks- role of information
1.3 2
networks in supply chain
1.4 Overview of telecommunication networks-EDI 2
Data security in supply chain networks-overview of internet able
1.5 1
models
2 Enterprise Information Systems
Overview of enterprise information systems- information
2.1 2
functionality and principles
Introduction to enterprise information systems-classification of
2.2 2
enterprise information systems
Information architecture- frame work for supply chain
2.3 2
information
Popular information application packages- benefits of enterprise
2.4 1
information systems
3 SCM Systems Development, Deployment and Management
Stake holders in supply chain information systems- information
3.1 2
system development
3.2 Logistics information system designs 2
Defining enterprise architecture- choosing appropriate
3.3 2
development methodologies
3.4 Adopting relevant systems development model 1
4 Deployment and Management
4.1 Information system deployment 2
4.2 IT operations and infrastructure management- portfolio 2
4.3 Project management and management of risk 2
4.4 Management of value 1
5 Information Integration
5.1 Enterprise application integration and supply chain visibility 2
5.2 Supply chain event management 1
Supply chain performance- planning and design methodology,
5.3 2
problem definition and planning
Data collection and implementation- data decision support
5.4 2
systems
Total 36 hours

22
 Course Code Course Name Category L T P Credit
SUPPLY CHAIN INVENTORY
20MBA347 Elective 3 0 0 3
MANAGEMENT

Preamble: The course on supply chain inventory management provides basic concepts and
advanced models in inventory management. This course discusses issues related to inventory
in a supply chain context. It also gives the students a multi- dimensional view to approach
problems in inventory management. At the end of this course, the students can confidently
approach supply chain inventory issues and they can use different tools appropriately to solve
the problems and enhance the performance of the supply chain

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall various concepts of in supply chain inventory management

CO2 Explain the Importance of inventory management models and their uses
CO3 Identify various inventory management strategies.
CO4 Analyze various inventory optimization processes and techniques
CO5 Evaluate latest trends in inventory management systems

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 2 1 3 1
CO 2 3 2 2 2 2
CO 3 2 3 3 3 3
CO 4 2 3 1 3 3
CO 5 3 1 3 2 1

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

23
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

24
 Model Question paper
APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY
THIRD SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA347 SUPPLY CHAIN INVENTORY MANAGEMENT

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. Define the concept of inventory turnover ratio and its significance in supply chain
management.
2. Explain the relationship between inventory turnover ratio and working capital. How
does a high or low turnover ratio impact working capital?
3. Define safety stock.
4. What are the primary objectives of short-term discounting and forwarding buying in the
context of inventory management.
5. Define single period models in inventory management.
(5 x 2 marks = 10 marks)
PART B
Answer any three questions. Each question carries 10 marks.

6. Compare and contrast Q-models and P-models in inventory management. What are the
specific scenarios where one model might be more advantageous than the other?
7. Design a model to optimize safety stock levels for a specific product with uncertain lead
time and demand. What variables and considerations would be essential in this model?
8. Create a strategy for implementing postponement techniques in a fashion supply chain
to effectively manage inventory. What factors should be considered when applying
postponement strategies in this context?
9. Assess the potential impact of implementing aggregation of inventory on a company's
supply chain efficiency. What are the potential benefits and drawbacks of this approach
in a specific industry or business context?
10. Describe the unique challenges and considerations involved in inventory management
for fashion supply chains. How do factors such as seasonality and changing consumer
preferences impact inventory decisions in the fashion industry?
(3 x10 marks = 30 marks)
PART C
Compulsory question. This question carries 20 marks
11. "Discuss the impact of the latest trends in inventory management systems on the
efficiency and sustainability of reverse logistics operations within the electronics
industry. Provide examples of innovative technologies and strategies, and evaluate their
potential benefits and challenges in optimizing inventory management in the context of
reverse logistics." (1 x 20 marks = 20 marks)

25
 Syllabus
Introduction to inventory Management- Inventory in SCM, Cash to cash
cycle time. Measure of inventory in terms of days. Inventory turnover ratio and
Module 1 its relationship with working capital. Review of models, Q- models and P-
models Aggregation of Inventory, Cycle stock concepts, Ordering multiple
items in a single order to reduce cycle stock.
Inventory Models- Safety stock issues Safety stock with lead time and
demand uncertainly (for Q- models). Short term discounting & Forwarding
Module 2
Buying, Periodic review models with safety stock, Comparison of P and Q
systems.
Inventory Management Strategies- Single period models, Inventory
management for fashion supply chains, Postponement strategies to reduce
Module 3 inventory, Examples of Fashion supply chains: NFL Reebok, ZARA and Sport
Obermeyor Risk Pooling, Applications, Risk pooling in different forms.
Substitution, specialization, Postponement and information pooling.
Inventory Optimization- Distribution resource planning techniques,
Inventory and transportation integration decisions, vendor Managed
Module 4
Inventory, Product availability measures, Product fill rate, order fill rate, Cycle
service level.
Latest Trends in Inventory Management Systems- Industry initiatives,
Efficient consumer Response and Quick response, CPFR and other industry
Module 5 initiatives. Inventory reduction strategies. Managing inventory in Reverse
Logistics and Remanufacturing situations, Best practices in Inventory
Management in a Supply Chain

Text Books and References:

1. Sunil Chopra, Peter Meindl, Supply Chain Management: Strategy, Planning and
operation, Pearson, 2010.
2. Janat Shah, Supply Chain Management, Pearson Education India, 2009.
3. Chandrasekaran. N, Supply Chain management, Oxford University Publications,
2010.
4. B S Sahay. Supply Chain Management for the 21st Century, Macmillan
Education, 2001

26
 Course contents and Lecture Schedule
No. of
No. Topic Lectures
(in hours)
1 Introduction to inventory Management
Inventory in SCM, cash to cycled time inventory in terms of days,
1.1 2
inventory turnover ratio and its relation to working capital
1.2 Review of models q-models and p-models 2
1.3 Inventory aggregation, cycle stock concepts 2
1.4 Ordering multiple items in a single order to reduce cycle time 1
2 Inventory Models
Safety stock with lead time and demand uncertainty (for q-
2.1 2
models)
2.2 Short term discounting and forward buying 2
2.3 Periodic review models with safety stock 2
2.4 Comparison of P and Q systems 1
3 Inventory Management Strategies
Single period models, inventory management for fashion supply
3.1 1
chains
Postponement strategies to reduce inventory, example of Fashion
3.2 2
supply chains: NFL Reebok, ZARA, and sport Obermeyer
3.3 Risk pooling, applications, risk pooling in different forms 2
Substitution, specialization, postponement and information
3.4 2
pooling
4 Inventory Optimization-
4.1 Distribution resource planning techniques 2
4.2 Inventory and transportation integration decisions 2
4.3 Vendor managed inventory, product availability measures 2
4.4 Product fill rate, order fill rate, cycle service level 2
5 Latest Trends in Inventory Management Systems
Industry initiatives, efficient response and quick response, CPFR
5.1 3
and other industry initiatives
Inventory reduction strategies, managing inventory reverse
5.2 2
logistics and remanufacturing solutions
5.3 Best practice in inventory management in a supply chain 2
Total 36 hours

27
 Course Code Course Name Category L T P Credit
TRANSPORTATION AND
20MBA349 Elective 3 0 0 3
DISTRIBUTION MANAGEMENT

Preamble: The course on transportation and distribution management provides fundamentals

and significance of transportation and distribution management in logistic and supply chain
management. The students will be able to understand network planning, routing and scheduling
and applications of IT in transportation and distribution management. This course also provides
details of international transportation, freight and fleet management. The students of Logistics
and supply chain management will be able to effectively manage and ensure timely
transportation and distribution of goods according to demand

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:
CO1 Recall various concepts of transportation and distribution of goods
Discuss the Importance of distribution network planning and distribution
CO2
requirement planning
CO3 Identify various different modes role of transportation in logistics industry
CO4 Analyze transportation performance, cost and values measures
Evaluate the different IT applications and the role of automated vehicle
CO5
transportation

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 1 3 2 2 3
CO 2 2 3 2 2 2
CO 3 1 1 1 1 1
CO 4 3 2 1 2 1
CO 5 3 2 2 2 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

28
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

29
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

THIRD SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA349 TRANSPORTATION AND DISTRIBUTION MANAGEMENT

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. What are distribution channels? Elaborate factors that influence its choice?
2. What are the benefits and constraints of distribution requirement planning of
products?
3. Road transport is quite common for small loads, and also short hauls, Explain.
4. What is transportation performance?
5. Brief the applications of IT in transportation.

(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Discuss how to design the distribution channels

7. Write note on distribution network planning.
8. Raw teakwood is to be exported from Malaysia to India in bulk. Which mode of
transport would you recommend? What are the advantages and disadvantages of such
a mode?
9. Describe the various factors involved in the transportation cost
10. How GIS benefits the transportation and distribution management?

(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. Explain the different modes of transportation with its objectives, merits and
limitations

(1 x 20 marks = 20 marks)

30
 Syllabus
Distribution
Role of Distribution in Supply chain, Designing Distribution Channels,
Module 1
Distribution channels – Functions, resources, Operations in Distribution,
Designing Distribution network models-its features-advantages and disadvantages.
Distribution Networks and Planning
Distribution Networks – Factors Influencing Distribution Network Decisions –
Module 2
Network Design & Optimization Approach and Techniques-Distribution network
planning, Distribution requirement planning (DRP)
Basics of Transportation
Role of Transportation in Logistics and Business, Principle and Participants-Scope
and relationship with other business functions, Modes of Transportation - Mode and
Module 3
Carrier selection, Routing and scheduling.
International transportation, Carrier, Freight and Fleet management, Transportation
management systems-Administration, Rate negotiation, Trends in Transportation
Transportation Performance
Transportation Performance, Costs and Value Measures – Factors driving
Module 4
Transportation Costs –Categories of Transportation Costs – Transportation Routing
Decisions
Information Technology (IT)
Usage of IT applications -Ecommerce–ITMS, Communication systems-
Automatic vehicle location systems, Geographic information Systems-
Module 5
Transit Operation Software – Benefits of Transportation Software – Advanced
Fleet Management System – Inter modal Freight Technology – Transportation
Security Initiatives and Role of Technology.

Text Books:
1. Raghuram and N. Rangaraj, Logistics and Supply chain Management –Leveraging
Mathematical and Analytical Models: Cases and Concepts, New Delhi:
Macmillan, 2000.
2. Janat Shah, Supply Chain Management, Pearson Education India, 2009.
3. Satish K. Kapoor and Purva Kansal, ‘Basics of Distribution Management: A Logistical
Approach, PHI
4. Agrawal D. K., Distribution and Logistics Management: A Strategic Marketing
Approach, Macmillan publishers India
5. Burt, Dobbler, Starling, World Class Supply Management, TMH.
6. Mustafa M., Dewan K. K., Management of Modern City Transportation System, Deep
& Deep Publications Pvt. Ltd., First Edition, 2004.

31
References:

7. Sunil Chopra, Peter Meindl, Supply Chain Management: Strategy, Planning, and
Operation, Pearson, 2010.
8. Michael B Stroh, Practical Guide to Transportation and Logistics, Logistics Network,
2006.
9. Alan Rushton, John Oxley, Handbook of Logistics& Distribution Management, Kogan
Page Publishers, 2000.

Course contents and Lecture Schedule

No. of Lectures
No. Topic
(in hours)
1 Distribution
1,1 Role of distribution in supply chain -Designing 1
Distribution Channels
Distribution channels- functions, resources, operations in
1.2 3
distribution
Designing distribution network models- its features –
1.3 3
advantages and disadvantages
2 Distribution Networks and Planning
Distribution Networks 2
2.1 Network Design & Optimization Approach and 2
Techniques-
2.2 Distribution network planning 2
2.3 Distribution requirement planning 2
3 Basics of Transportation
3.1 Role of transportation in logistics and business 2
Principle and participants- scope and relationship with
3.2 1
other business functions
3.3 Mode of transportation carrier selection 1
3.4 Routing and scheduling 1
3.5 International transportation 1
3.6 Freight and fleet management 1
3.7 Transportation management systems administration 1
3.8 Rate negotiations, trends in transportations 1
4 Transportation Performance
4.1 Transportation Performance, Costs and Value Measures – 2
4.2 Factors driving Transportation Costs – 2
4.3 Categories of Transportation Costs – Transportation 2
Routing Decisions
5 Information technology
Use of IT applications- E commerce in distribution
5.1 2
andtransportation
5.2 ITMS communication systems 2
Automatic vehicle location systems, Geographic
5.3 2
information systems (GPS)
Total 36 hours

32
 MBA
LOGISTICS AND SUPPLY CHAIN MANAGEMENT

SEMESTER 4

33
 Course Code Course Name Category L T P Credit
20MBA206 WAREHOUSE MANAGEMENT Core 4 0 0 4

Preamble: The course on warehouse management provides the significance and importance
of warehousing in logistics and supply chain management. This course also provides the details
of inventory management. It discusses the fundamentals of materials handling and also modern
warehousing methods, Students will be able to get a complete insight into warehouse concepts,
inventory control techniques and applications of inventory management in supply chain

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall various inventory control models

CO2 Explain the Importance of warehousing in supply chain management
Discuss principles and fundamentals of material handling and explain various
CO3
materials handling equipment.
CO4 Analyze various trends modern warehousing methods
CO5 Assess application of various technologies used such as RFID

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 1 1 3 1
CO 2 3 1 1 1 1
CO 3 3 2 1 3 1
CO 4 3 3 1 3 1
CO 5 3 3 2 3 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

1
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

2
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA206 – WAREHOUSE MANAGEMENT

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. Recall the primary goal of warehouse management.

2. Describe the benefits of inventory management.
3. Define the ABC inventory Control.
4. Explain the meaning of Agri SCM.
5. Define the term RFID
(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Explain the characteristics of an Ideal Warehouse

7. Summarise the role of inventory in the supply chain.
8. Evaluate the types of Inventory Control Systems
9. Explain the Principles and Performance Measures of Material Handling Systems
10. Analyse the Bar-Coding Technology & Applications in the Logistics Industry.
(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. CASE STUDY: WAREHOUSING OPERATIONS AT MICROFURN

MicroFurn is an American multinational group that designs and sells ready-to-assemble
furniture, kitchen appliances and home accessories, among other useful goods and
occasionally home services. MicroFurn is one of the most iconic and revered furniture
companies ever. The company releases some 3,000 new products annually, but since the
American ready-to-assemble furniture company was founded in 1956, some favourite

3
products have emerged and stood the test of time. The Poäng armchair just celebrated its
40th birthday, while a Sally bookcase is sold every 20 seconds somewhere in the world.
But although MicroFurn is the go-to store for armchairs and bookshelves, not all of their
products are quite so in-demand. Wooden bedframes are among MicroFurn's least popular
products. Not only are the wooden bed frames from MicroFurn hard to assemble, but
customers are also constantly taking to the internet to complain about how poorly made
they are. One customer noted that their "frame separated and fell apart within one week,"
while another wrote that their frame "collapsed on us in the middle of the night."
Warehousing at MicroFurn
MicroFurn is facing some interesting problems. Many of MicroFurn's products are low
value but high-volume products. Warehousing costs form a large part of the total cost of
many of the products, which makes it important for the company to minimise handling and
warehouse costs wherever possible. A problem MicroFurn has identified is that many of
their low value products use excessive space due to the packaging design. This packaging
design results in poor efficiency in both the transportation and warehouse operations, and
thereby creates unnecessary costs. Examples of large products are pillows, mattresses,
sofas, and others which are filled with air and therefore take up a lot of unnecessary space
during transportation and storage. In addition, sofas are not the easiest items in the world
to store, owing to their strange shape and the fact that they do not fit easily into nice cubes.
Due to this, MicroFurn does not utilise their storage space optimally. Another issue faced
by MicroFurn is the common complaints of damaged furniture arriving at their customer's
homes. This is due to the fact that operations at MicroFurn's warehouse is very labour
intensive and products are handled many times by warehouse employees

1. Identify and explain any four of the most common warehousing problems faced by the
MicroFurn warehouse. Provide evidence from the case study to support your answer.
2. Various categories are used in managing the location and distribution system of a
warehouse. Explain how MicroFurn can categorise their most popular and least popular
products in their warehouse.
3. Warehousing performs three basic purposes in an efficient supply chain. Identify and
define any three basic purposes of a warehouse. (This is a theoretical question. There is
no need to refer to the case study).
4. Why do firms use warehouses? Apply your answer by giving relevant examples to
MicroFurn.
(1 x 20 marks = 20 marks)

4
 Syllabus
Introduction to Ware Housing: - Basic Warehousing Decisions –
Warehouse Operations – Types of Warehouses – Functions – Centralized &
Module 1
Decentralized – S rage Systems – Warehousing Cost. Analysis–Warehouse
Layout–Characteristics of Ideal Ware house
Inventory Management: - Inventory: Basic Concepts – Role in Supply
Chain – Role in Competitive Strategy – Independent Demand Systems –
Module 2
Dependent Demand Systems – Functions – Types _ Cost – Need for
Inventory –Just-in-Time
Inventory Control:- Inventory Control – ABC Inventory Control – Multi-
Module 3 Echelon Inventory Systems – Distribution Requirement Planning–Bullwhip
Effect–Using WMS for Managing Warehousing Operations
Materials handling: Principles and Performance Measures of Material
Handling Systems – Fundamentals of Material Handling – Various Types of
Module 4
Material Handling Equipment – Types of Conveyors– Refrigerated
Warehouses- Cold Chain-Agri SCM
Modern Warehousing methods: - Modern Warehousing – Au mated S rage
& Retrieval Systems & their operations – Bar Coding Technology &
Module 5
Applications in Logistics Industry – RFID Technology & Applications –
Advantages of RFID

Text Books:

1. Vinod.V. Sople, Logistics Management, Pearson Education.

2. Arnold, Introduction Materials Management, Pearson Education.

References:
1. Frazelle, World Class Warehousing & Material Handling, Tata McGraw-Hill.
2. Satish K. Kapoor and Purva Kansal, Basics of Distribution Management-A Logistical
Approach, Prentice Hall.
3. Satish K. Kapoor and Purva Kansal, Marketing, Logistics-A Supply Chain
Approach, Pearson Education.

5
 Course contents and Lecture Schedule
No. of
No. Topic Lectures
(in hours)
1 Introduction to warehousing
Introduction to warehousing-warehousing decisions -
1.1 3
warehouse operations
Types of ware houses functions – centralized and
1.2 2
decentralized-S rage systems.
1.3 Warehousing cost analysis 3
1.4 Warehouse layout- characteristics of ideal warehouse 3
2 Inventory management
Inventory -basic concepts and role in supply chain – role
2.1 3
in competitive strategy
Independent demand systems- dependent demand
2.2 4
systems-functions-cost
2.3 Need for inventory -just in time 3
3 Inventory control
Inventory control ABC-inventory control-multi echelon
3.1 3
inventory systems
3.2 Distribution requirement planning-bull whip 3
3.3 Using WMS for managing warehousing operations 3
4 Materials handling
Principles and performance measures of materials
4.1 3
handling systems
Fundamentals of material handling-various types of
4.2 3
materials handling equipments-types of conveyers
4.3 Refrigerated ware houses-cold chain- agri SCM 3
5 Modern warehousing methods
Modern warehousing-Au mated S rage and retrieval
5.1 3
systems and their operations
Bar coding technology and applications in logistics
5.2 3
industry
5.3 RFID technology and applications- advantages of RFID 3
Total 48 hours

6
 Course Code Course Name Category L T P Credit
INDUSTRY 4.0 AND AI
20MBA204 Core 4 0 0 4
APPLICATIONS FOR BUSINESS

Preamble: The course on Industry 4.0 and AI applications for Business helps the students to
comprehend the Concepts of Industry 4.0 and application of AI for business. The course equips
students into the current state of AI technologies and the eco-system required to harness the
power of AI in business applications.

Prerequisite: NIL

Course Outcomes: After the completion of the course the student will be able to:

CO 1 Recall the framework for industry 4.0 and business models.

CO 2 Explain the skill set requirements and talent development for the industry 4.0.
CO 3 Applying the artificial intelligence models for decision making.
CO 4 Analyze the insights on machine learning and neural networks
CO 5 Assessing IoT and artificial intelligence to business solutions.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 2 1 1 2
CO 2 1 2 2 1 3
CO 3 3 3 2 2 2
CO 4 1 2 1 1 2
CO 5 2 3 2 3 2

Assessment Pattern

Continuous Assessment Tests

End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

7
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B
contains 5 questions (one question each from each module) of 10 marks each (Students have
the choice of answering any three questions). Part C contains a compulsory question (can have
sub-divisions) of 20 marks (from any of the modules or combination) may be in application-
level or case study.

8
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA204 – INDUSTRY 4.0 AND AI APPLICATIONS FOR BUSINESS

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. Mention the framework of industry 4.0.

2. List out the benefits of working with an interdisciplinary team.
3. Recall the features of AI.
4. How big data is related to machine learning?
5. State the role of augmented reality in the current competitive world.
(5x2 marks = 10 marks)
PART B
Answer any three questions. Each question carries 10 marks.

6. Critically evaluate the business models of industry 4.0.

7. Substantiate the industrial challenges of cyber security.
8. Explicate the precautions to be taken while introducing AI in an organization.
9. Narrate the ethical considerations with respect to artificial intelligence.
10. “Application of AI always creates problems across various functional areas.” How far
this statement practicably acceptable in the modern digital era?
(3x10 marks = 30 marks)
PART C
Compulsory question. This question carries 20 marks

11. The top management of a leading automobile manufacturing company in India

assigning you with the task of introducing the new system of Industry 4.0 with a view
to market their products and services globally so that they can compete with the global
giants in the respective area. How will you connect with the concepts of automation
and data exchange towards the present activities of this organization?

(1x20 marks = 20 marks)

9
 Syllabus
Framework for Industry 4.0 – Introduction, Components of Industry 4.0,
Supportive technologies, Framework for Industry 4.0, Business Models,
Module 1
Business Model Components, Value proposition, Technology Lean Production
Systems for Industry 4.0
Talent Development for Industry 4.0 - Skill set requirements, development
process, working in interdisciplinary team, Innovation and entrepreneurship,
Module 2 Overview of Cyber security – introduction, industrial challenges, cyber-attacks-
cases and solutions, cyber security measures.
Artificial Intelligence and Business - Introduction to Artificial Intelligence,
Perception to prediction, Predictive model to make decision- Practicalities, AI
Module 3 and corporate strategy, Strategic disruption, Employing AI for business
development, Challenges of AI.
Machine Learning - Different ways a machine learns, Machine learning
algorithms, Big data and machine learning, Patterns and Neural networks-
Module 4 Artificial neural networks, network learning, key challenges, Ethical
considerations, Limitations of AI and ML, Deep Learning, Natural Language
Processing.
Applications of IoT - Applications of Robotics, The role of augmented reality-
industrial applications, E -learning Technologies, Data and computing
technologies, automated operations,
Module 5 Common AI applications -Applications across functional areas (marketing,
finance, operations and HR / organisational development) Case discussions on
AI platforms for business.

Textbooks
1. Ustundag Alper, Cevikcan Emre (2018). Industry 4.0: Managing the Digital
Transformation. Springer.
2. Rajendra Akerkar (2019). Artificial Intelligence for Business, Springer.
3. Steven Finlay (2021). Artificial Intelligence and Machine Learning for Business: A
No-Nonsense Guide to Data Driven Technologies 2nd Edition, Relativistic Books.

References and Suggested Readings

1. Doug Rose (2018). Artificial Intelligence for Business: What You Need to Know
about Machine Learning and Neural Networks, Kindle Edition.
2. John Medicine (2019). Artificial Intelligence for Business: A Modern Business
Approach, Kindle Edition.
3. Alex Castrounis (2019) AI for People and Business: A Framework for Better Human
Experiences and Business Success, Oreilly ISBN-13: 978-1492036579.
4. Thomas H. Davenport (2018) The AI Advantage: How to Put the Artificial
Intelligence Revolution to Work, MIT Press.

10
 Course Contents and Lecture Schedule
No. of
No Topic Lectures
(in hours)
1 Framework for Industry 4.0
1.1 Introduction to Industry 4.0, 3
1.2 Business Models, value proposition 3
1.3 Technology Lean Production Systems for Industry 4.0 3
2 Talent development for Industry 4.0
2.1 Skill set requirements, development, teams 3
2.2 Innovation and entrepreneurship 3
2.3 Cyber security 3
3 Artificial Intelligence and business
3.1 Artificial Intelligence 3
3.2 Predictive model to make decision 3
3.3 Employing AI for business development 4
4 Machine learning
4.1 Machine learning, algorithms, big data 4
4.2 Artificial neural networks 3
4.3 Deep Learning, natural language processing 3
5 AI applications
5.1 Applications of IoT, Robotics, augmented reality 4
5.2 Applications across functional areas 3
5.3 Case discussions on AI 3
Total 48 Hours

11
 Course Code Course Name Category L T P Credit
PROJECT & COMPREHENSIVE
20MBA352 Core 0 0 10 5
VIVA VOCE

Preamble
During the fourth semester, every student of the MBA programme is required to undertake a
project under the guidance and supervision of a faculty member and a report (in the format
supplied by the university) on the same has to be submitted before the commencement of the
fourth semester university examination. The project work should be based on an actual problem
and the solution methodology should be research oriented. The contact hours required for the
completion of the project is notionally fixed at 160 hours, distributed over a continuous period
of two months. Students will be deputed for the project work during the fourth semester. Total
marks allotted for the course is 200. Out of this, 100 marks will be awarded based on an internal
evaluation and the remaining 100 marks will be awarded by external evaluation. The external
evaluation, for 100 marks, will be conducted by examiners duly appointed by the University
for the purpose. The project helps the student to get an understanding of research orientation
of business functions like HR, Marketing, Finance, Operations and Information Systems.

Course Outcomes: After the completion of the course the student will be able to:
CO 1 Integrate theory and practice of management
CO 2 Understand the dynamics of a specific industry.
CO 3 Acquaint themselves with various issues pertaining to an industry.
CO 4 Provide a cross-functional perspective of the functioning of a business enterprise
and industry

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 2 1 2 1
CO 2 2 1 1 1 1
CO 3 2 1 2 1 2
CO 4 1 1 2 1 2

Mark distribution
Total Marks CIE ESE

200 100 100

Assessment Pattern
The internal evaluation (100 marks) will have to be carried out by a panel constituted by the
college/institute comprising of:
1. HOD / Sr. Faculty member
2. Project Supervisor (Guide)
3. Subject expert

12
The external evaluation will be conducted by the examiners appointed by the University
comprising of:
1. HOD / Sr. Faculty member
2. Project Supervisor (Guide)
3. External expert

The criteria for evaluation will be as detailed below:

Internal Evaluation 100 marks (by the Institute)

Criteria Marks
Guide 40
Internal Evaluation by Committee 60
• Two Internal Evaluations* (15 x 2 =30 marks)
• Project report# (30 marks)
Total 100
*Based on two presentations one at the beginning of the semester and the second one at the
time of second internal examinations for the semester. The first presentation shall highlight the
topic, objectives, methodology, design and expected results (wherever applicable). The second
presentation will be based on the progress of the work including the then status of completion
of the work, the obtained results etc.
# Committee should ensure that the plagiarism level of the project report is below acceptable
levels (as per the discretion of the committee) and the work is genuine.

External Evaluation 100 marks (by the University)

Criteria Marks
Project Evaluation based on Presentation 50
Comprehensive Viva Voce 50
(Based on MBA curriculum focussing on the specialization opted
by the student)
Total 100

13
 Course Code Course Name Category L T P Credit
REVERSE AND CONTRACT
20MBA332 Elective 3 0 0 3
LOGISTICS

Preamble: The course on reverse and contract logistic provides an overview of third party
logistics and evolution of logistics. This course also gives a detailed understanding on closed
loop supply chain and logistics. The students can understand business and market and the
emerging trends in logistic industry The students will be able to understand the basics of
contract logistics, third party logistics industry and third party logistics providers. And it helps
to gain knowledge about Make in India concept and its impact on the GDP growth

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall various concepts evolution of contract logistics.

CO2 Explain the Importance of logistics and closed loop supply chain.
CO3 Identify various characteristics reverse logistics and market and business trends
CO4 Analyze various trends in e-commerce and high tech logistics systems and impact of
value added advanced logistics
CO5 Evaluate third party service providers and contemporary issues in logistics.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 3 3 1 1 1
CO 2 3 3 3 2 2
CO 3 2 1 2 3 2
CO 4 2 1 1 2 3
CO 5 1 1 2 2 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

14
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

15
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA332 REVERSE AND CONTRACT LOGISTICS

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. Define third-party logistics (3PL). Provide examples of two types of third-party

logistics providers.
2. Explain the concept of closed-loop supply chains. How do they differ from traditional
supply chains?
3. What are the strategic issues associated with closed-loop supply chains?
4. Discuss the significance of life cycle management in the context of supply chain
operations.
5. Identify two emerging trends in the retail sector and explain their impact on logistics
and supply chain management.
(5 x 2 marks = 10 marks)
PART B
Answer any three questions. Each question carries 10 marks.

6. Analyze the role of contract logistics in the automobile, FMCG, and retail sectors.
Provide examples to support your analysis.
7. Discuss the challenges and opportunities in managing product returns in closed-loop
supply chains. How can companies effectively handle return logistics?
8. Evaluate the market dynamics and competitive landscape of consumer goods depot
repair and value-added services. Highlight key strategies for success in this sector.
9. Explore the impact of emerging technologies on supply chain management in the
FMCG sector. Provide examples of innovative logistics systems and their benefits.
10. Assess the implications of the Make in India initiative on the country's GDP and
economic growth. How does it influence the logistics and supply chain industry?
(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. "Strategic alliances play a crucial role in the evolution and success of contract logistics.
"Discuss this statement in the context of the logistics and supply chain industry. Provide
a comprehensive analysis with relevant examples and case studies.
(1 x 20 marks = 20 marks)

16
 Syllabus
Contract Logistics - Third party logistics industry overview - A framework
Module 1 for strategic alliances - Evolution of contract logistics-Types of third-party
logistics providers–Automobile, FMCG and Retail
Closed Loop Supply chains and Logistics - Introduction closed loop supply
chains and logistics – Logistics and closed loop supply chain service -Overview
Module 2 of return logistics and closed loop supply chain models – Introduction
product returns –Product Vs Parts returns-Strategic issues in closed loop
supply chains
Business and Market - Overview-Introduction life cycle management-
Trends and opportunities– Auto Warranty management, return process and
benchmarks-Market overview -Reasons for using reverse logistics
Module 3
-General characteristics-Consumer goods Depot repair and value added
services-Operating dynamics- Competitive Evaluation-Secondary markets and
final disposal.
Emerging Trends - Emerging trends in Retail, E-Commerce-FMCG and
Module 4 Automobile sectors- Systems and technology- For consumer goods operations,
High tech logistics system- Impact and value of advanced logistics
Managing Processes - Managing processes - Step by step process - Use of third
Module 5 party service providers - Additional factors –Contemporary issues–Make in
India and its impact on Countries GDP and Economic Growth.

Text Books:
1. Janat Shah, Supply Chain Management: Text and Cases, Pearson Education India, 2009
2. John Manners-Bell Logistics and Supply Chains in Emerging Markets, Kogan Page,
2014.

References:
1. Coyleet.al, Management of Transportation,7th Edition, Cengage Learning, 2011
2. D. F. Blumberg, Reverse Logistics & Closed Loop Supply Chain Processes, Taylor and
Francis.
3. Hsin-I Hsiao, Wageningen, Logistics Outsourcing in the Food Processing Industry,
Academic Pub, 2009.
4. Surendra M. Gupta, Sustainability in Supply Chain Management Casebook:
Applications in SCM, McGraw Hill, 2013

17
 Course contents and Lecture Schedule

No. of
No. Topic Lectures
(in hours)
1 Contract logistics
Third party logistics industry review- a frame work for
1.1 3
strategic alliance, evolution of third-party logistics
1.2 Types of third-party logistics providers 2
Automobile, FMCG and retail and third-party services and
1.3 2
integration
2 Closed loop supply chains and logistics
2.1 Introduction- closed loop supply chain logistics 2
Overview of return logistics and closed loop supply chain
2.2 2
models
2.3 Introduction product return -product Vs parts return 2
2.4 Strategic issues in closed loop supply chains 1
3 Business and market
Overview – introduction life cycle management- trends and
3.1 2
opportunities
Auto warranty management, return process and
3,2 2
bench marks
Market overview- reasons for using reverse logistics -general
3.3 2
characteristics- consumer goods depot
Repair and value added services -operating dynamics-
3.4 2
competition evaluation- secondary markets and final disposal
4 Emerging trends
4,1 Emerging trends in retail – E commerce 2
FMCG and automobile sectors-systems and technology for
4.2 3
consumer goods operations
High tech logistics systems- impact and value of advanced
4.3 2
logistics
5 Managing processes
Managing processes – step by step process- use of third party
5.1 2
service providers
5.2 Additional factors- contemporary issues 3
5.3 Make in India and its impact on countries GDP growth 2
Total 36 hours

18
 Course Code Course Name Category L T P Credit
20MBA334 AIR CARGO MANAGEMENT Elective 3 0 0 3

Preamble: The course on air cargo management provides the details of ground handling and
economies of air cargo shipment. It also discusses the details of export -import of
documentation. The outcome of this course will provide the basics concepts of airports and
aircrafts and various participants in air cargo transportation. Students will come to know about
roles of the customs and the government in air transport.

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

Recall various concepts of the importance of ground handling agencies in air cargo
CO1
shipment.
CO2 Discuss the Specifics of volume based and weight-based calculations of freight
CO3 Identify various licensing agencies for air cargo shipment.
CO4 Explain the concept of cargo village with examples
Identify the details of DG cargo and packing and transportation of DG goods by
CO5
air.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 3 1 2 1 2
CO 2 2 3 3 1 1
CO 3 3 2 1 3 2
CO 4 3 2 1 1 2
CO 5 3 2 1 2 3

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

19
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

20
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA334 AIR CARGO MANAGEMENT
Max. Marks: 60 Duration: 3 Hours
PART A
Answer all questions. Each question carries 2 marks.

1. Describe the economic factors influencing the decision to use air shipment for
transporting goods.
2. What is air cargo and how does it differ from other modes of transportation for freight?
3. Explain the roles of FIATA and IATA in the air cargo industry?
4. What types of equipment and handling facilities are available at Dubai Cargo Village
to facilitate cargo operations?
5. Explain Dangerous Goods (DG) cargo, and why are they subject to special regulations
for transportation?
(5 x 2 marks = 10 marks)
PART B
Answer any three questions. Each question carries 10 marks.

6. Evaluate the potential risks and challenges associated with transporting sensitive cargo
by air.
7. Compare and contrast the advantages and disadvantages of volume-based and weight-
based freight calculation methods in air cargo logistics.
8. Evaluate the effectiveness of IATA's pricing mechanisms in maintaining a balance
between competitive rates and sustainable profits for freight carriers.
9. What types of equipment and handling facilities are available at Dubai Cargo Village
to facilitate cargo operations?
10. Outline the specific packing requirements for DG goods when transported by air,
considering factors such as compatibility and safety?
(3 x10 marks = 30 marks)
PART C
Compulsory question. This question carries 20 marks
11.
a. Design a training program for air cargo personnel on the proper handling, labeling, and
transportation of DG goods, incorporating case studies and real-life scenarios.
b. Propose innovative solutions or technologies for enhancing the safety and efficiency of
transporting DG cargo by air, such as improved packaging materials or tracking
systems.
(2 x 10 marks = 20 marks)

21
 Syllabus
Air Ports and Shipment – Ground Handling Agencies-Air Craft-Advantage
Module 1 of Air Shipment-Economics of Air Shipment-Sensitive Cargo by Air shipment
-Do's and Dont’s in Air Cargo Business
Air Cargo- Air Cargo Console-Freighting of Air Cargo-Volume based
Module 2 Calculation of Freight-Weight based Calculation of Freight-Import
Documentation-Export Documentation
Airway Bills- Airway Bills-FIATA-IATA-History of IATA- Mission of
Module 3 IATA-Price setting by IATA-Licensing of Agencies-Sub Leasing of Agencies-
freight carriers by scheduled freight ton kilometers flown
Cargo Village- History of Dubai Cargo Village-Location of DCV-Equipment
Module 4 and Handling at DCV-Operations-Advantage of Sea Air Cargo-Why Sea Air
Cargos Cheaper-Why Air freight from Dubai is Cheaper
DG Cargo- DG Cargo by Air-Classification and labelling-Types of Labels
Module 5 according Cargo– Samples of Labels, -Packing and Transportation of DG
Goods by Air

Text Books:

1. Yoon Seok Chang, Air Cargo Management, CRC Press, 2015.

2. Xie Chun Xun Zhu, Air Cargo Management Introduction-Aviation Logistics,
Management Series (Chinese Edition), Southeast University Press, 2006.
3. Hampton Simon Taylor, Air transport logistics, C RC Press, 2000.

References:
1. Paul, Air cargo distributions: a management analysis of its economic and marketing
benefits, Jackson and William Brackenridge (Gower Press),1988.
2. Peter S. Smith, Airfreight: operations, marketing and economics, Chu (Boston: Kluwer
Academic Publishers), 2004.
3. John Walter wood, Airports; some elements of designs and future development, Chu
(Boston: Kluwer Academic Publishers), 1981.

22
 Course contents and Lecture Schedule

No. of
No. Topic Lectures
(in hours)
1 Air Port and shipment
Ground handling agencies air craft -advantages of air
1.1 3
shipment
1.2 Economies of air shipment 2
Sensitive cargo by air shipment- do’s and don’ts in air cargo
1.3 2
business
2 Air cargo
2.1 Air cargo console 1
Freighting air cargo- volume based and weight-based
2.2 3
calculations of freight
2.3 Import documentation and export documentation 3
3 Airway bills
3.1 Airway bills FIATA, IATA 2
3.2 History of IATA, price setting by IATA 3
Licensing agencies- sub leasing of agencies -freight carriers
3.3 3
by scheduled freight ton kilometers flown
4 Cargo village
4.1 History of Dubai cargo village, location of DCV 2
4.2 Equipments and handling at DCV-OPERATIONS 3
Advantages of sea air cargo-reasons for sea air cargo being
4.3 2
cheaper and also from DCV
5 DG CARGO
5.1 DG cargo by air classification and labeling 3
5.2 Types of labels according to cargo -samples of labels 2
5.3 Packing and transportation of DG goods by air 2
Total 36 hours

23
 Course Code Course Name Category L T P Credit
CONTAINERIZATION AND
20MBA336 Elective 3 0 0 3
ALLIED BUSINESS

Preamble: The course on containerization and allied business provides basic concepts of
containerization and its significance in logistics and supply chain management. It also gives
the students details of the sizes of containers and freighting concepts. This course provides the
learners the details of leading container terminals in the world and characteristics. In addition,
the students will earn the practices and ways to promote containerization and allied businesses.
The learners will have a complete idea about the different concepts, trends and strategies used
for containerization and allied businesses

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall basic concepts of containerization and specifications of container ships.

CO2 Explain the Importance of freighting and size of containers.
CO3 Identify various slot utilization strategies and. Multi-port LCL consolidation
CO4 Analyze various trends in container terminal business
CO5 Evaluate multi- modal transport options and strategies for managing container
balance

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 2 1 1 2 1
CO 2 2 2 1 2 2
CO 3 1 2 1 1 1
CO 4 3 2 1 3 3
CO 5 3 3 2 2 3

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

24
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

25
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA336 CONTAINERIZATION AND ALLIED BUSINESS
Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. What is containerization?
2. Define LCL sea freight products.
3. What is an Inland Container Depot (ICD) and what role does it play in the logistics
chain?
4. Provide examples of multimodal transport options available for containers.
5. Name a few companies involved in the container leasing business.
(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Explain the concept of unitization and its benefits in cargo transportation.

7. Analyze the factors influencing slot utilization strategies in container shipping and
their impact on operational efficiency.
8. Explain the characteristics of container terminal infrastructure and how they support
container handling operations.
9. Describe the process of marketing used containers and the factors that influence their
sale
10. How do recent trends in container manufacturing reflect changes in global trade and
shipping demands?

(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. Develop a proposal for establishing a new Inland Container Depot (ICD) in a
strategically important location, including site selection, infrastructure
requirements, and operational processes.
(1 x 20 marks = 20 marks)

26
 Syllabus
Basic Concept of Containerization - Introduction to Liner Shipping industry
- Unitization concept and methods - Malcolm Mclean and the birth of
Module 1
containerization - Generations of container ship sand their specification -
Container types, their specifications and cargoes carried in them.
Freighting and Size of Container - Container shipping business - FCL and
LCL sea freight products - Freighting of FCL and LCL cargo –Slot utilization
Module 2
strategies- Estimation of optimum container fleet size-Multiport LCL
consolidation
Characteristics and Physical Operations- Containerization: Concept,
Classification, Benefits and Constraints, Container terminal business-World’s
leading container terminals and location characteristics - container terminal
Module 3 infrastructure -container terminal productivity and profitability-Inland
container Depots (ICD)Roles and functions -Container Freight Stations (CFS),
Clearance at ICD, CONCOD, ICD’s under CONCOD, Charting: Kinds of
Charter, Charter Party and Arbitration
Container Types and Business - Container manufacturing trends - Container
Module 4 leasing business - Types of container leasing and their terms-maintenance and
repair of containers- tracking of container movements-Container interchange.
Multimodal Transport - Alternate uses of containers -marketing of used
containers -carriage of shipper own containers -multimodal transport options
Module 5
for containers-Insurance for containers-strategies for managing container
imbalance.

Text Books and References

1. Marc Levinson, The Box: How the Shipping Container Made the World Smaller
and the World Economy Bigger, Princeton University Press,2008.
2. Dr. K. V. Hariharan, Containerization, Multimodal Transport & Infrastructure
Development in India, Sixth Edition, Shroff Publishers and Distributors, 2015.
3. Lee, C.-Y., Meng, Q. (Eds.), Handbook of Ocean Container Transport Logistics
Making Global Supply Chains Effective, Springer,2015
4. Coyle et.al, Management of Transportation, 7th Edition, Cengage Learning, 2011

27
 Course contents and Lecture Schedule

No of
No Topic Lectures
(in hours)
1 Basic concepts of containerization
Introduction to liner shipping industry. Utilization concepts – and
1.1 3
the birth of containerization Malcolm Mclean
1.2 Generations of container ships and their specifications 2
container types, their specifications and the cargoes carried in
1.3 2
them
2 Freighting and size of container
2.1 Container shipping business-FCL and LCL sea freight products 2
2.2 Freighting of FCL and LCL cargo 2
Slot utilization strategies – estimation of optimum container fleet
2.3 2
size
2.4 Muti-port LCL consolidation 1
3 Characteristics and physical operations
3.1 Containerization- concepts, classification, benefits and constraints 2
World’s leading container terminals and characteristics –
3.2 2
container terminal infra structure
Container terminal productivity and profitability –inland container
3.3 2
depots (ICD) and functions
Container freight stations (CFS), clearance ICD, CONCOD, ICDs
3.4 under CONCOD charting, kinds of charter charter party and 2
arbitration
4 Container types and business
4.1 Container manufacturing trends, container leasing business 2
4.2 Types of container leasing and their terms 2
Maintenance and repair of containers- tracking of container
4.3 3
movements- container interchange
5 Multimodal transport
5.1 Alternate use of containers – marketing used containers 2
Carriage of shipper own containers- multimodal transport options
5.2 3
for containers
Insurance for containers- strategies g for managing container
5.3 2
imbalance
Total 36 hours

28
 Course Code Course Name Category L T P Credit
20MBA338 FUNDAMENTALS OF SHIPPING Elective 3 0 0 3

Preamble: The course on fundamentals of shipping provides a holistic view and role of
shipping in international trade. This course discusses the details of liner shipping and also the
functions of liner shipping agencies. The students can have a brief understanding on tanker
shipping activities. The students would be acquainted with the basics of shipping management.
The students will learn the skills needed for shipping industry

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall the role of shipping in international trade.

CO2 Explain the Importance of liner shipping business and operations
CO3 Discuss dry bulk shipping business and functions of port agency.
CO4 Analyze various trends in tanker operations. And factors affecting tanker markets
Evaluate the scope of service providers in shipping industry and also understand the
CO5
functioning of ship building and repair yards.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 1 1 1 1 1
CO 2 2 1 1 2 2
CO 3 2 2 2 3 1
CO 4 3 2 2 3 2
CO 5 2 1 2 2 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

29
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

30
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA338-FUNDAMENTALS OF SHIPPING
Max. Marks: 60 Duration: 3 Hours
PART A
Answer all questions. Each question carries 2 marks.

1. State the Role of Shipping in International Trade.

2. List out the Types of Chartering.
3. What do you mean by Ro-Ro?
4. Recall the Tanker freighting system.
5. Define Ship management companies.
(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Illustrate the various types of ships and cargoes carried by them.

7. Critically evaluate the Dry Bulk industry structure
8. Clearly elucidate the requirements for Liner cargo documentation in detail.
9. “The marine pollution is an important issue that requires immediate attention” How far
this statement is true according to you? Evaluate the statement in the light of Marine
pollution conventions.
10. Explain the various sources for financing the Shipping industry.

(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. You are assigned to develop a detailed proposal for the Registration of a new ship and
identify the category under which it can be included. Prepare the same highlighting the
Ship Registration and classification in detail.

(1 x 20 marks = 20 marks)

31
 Syllabus
Introduction of Shipping – Role of Shipping in International Trade-Types of
ships and cargoes carried by them-International Organizations serving the
Module 1
shipping industry (IMO, BIMCO, ICS, IACS, IAPH)-Ship Registration and
Classification.
Liner Shipping operations – Liner shipping business-Types of Liner
services-Container shipping lines and their services - Break bulk, Ro-Ro and
Module 2
project cargo services - Liner freight rates - Liner cargo documentation –Liner
agency functions
Dry Bulk business - Dry Bulk shipping business- World's leading dry bulk
ports and cargoes handled by them -Types of Dry bulk ships and the Dry Bulk
Module 3
industry structure - Dry bulk market indices – Types of Chartering- Port
agency functions.
Tanker operations and Business - Liquid Bulk shipping business - World's
leading wet bulk ports and cargoes handled by them-Types of tankers and gas
Module 4
carriers - Tanker freighting system (world scale) -Factors affecting Tanker
markets-Marine pollution conventions.
Ship Building and Repair - Service providers to shipping industry -Ship
management companies - Ports, inland terminals and Container Freight
Module 5
Stations-Shipbuilding and repair yards-Financing the Shipping industry –
Marine insurance providers.

Text Books and References

1. Michael Robarts, Branch’ Elements of Shipping, Ninth Edition, Routledge,2014.

2. Peter Brodie, Commercial Shipping Handbook, Third Edition, Informal Law from
Routledge,2014.
3. Review of Maritime Transport, UNCTAD,2014.
4. Coyleet.al, Management of Transportation, 7th Edition, Cengage Learning,2011

32
 Course contents and Lecture Schedule
No. of
No. Topic Lectures
(in hours)
1 Introduction of shipping
1.1 Role of shipping industry in international trade 2
1.2 Types of ships and cargos carried by them 2
International organizations serving in shipping industry
1.3 2
(IMO, BIMO, ICS, IACS, IAPH)
1.4 Shop registration and classification 2
2 Liner shipping operations
Liner shipping business- types of liner services – container
2.1 3
shipping lines and their services
2.2 Break bulk, Ro-Ro and project cargo services 2
Liner freight rates -liner cargo documentations – liner
2.3 2
agency functions
3 Dry bulk business
Dry bulk shipping business- world’s leading dry bulk ports
3,1 3
and cargoes handled by them
Types of dry ships and dry bulk industry structures. dry
3.2 2
market indices
3.3 Types of chartering – port agency functions 2
4 Tanker operations and business
Liquid bulk shipping business, world’s leading wet bulk
4.1 2
ports and cargoes handled by them
Types of tankers and gas carriers – tanker freighting
4,2 3
systems (World scale)
Factors affecting tanker markets–marine pollution
4.3 2
conventions
5 Ship building and repair
Service providers to shipping industry – ship management
5.1 2
companies
Ports. inland terminals and container freight stations – ship
5.2 3
building and repair yards
Financing the shipping industry- marine insurance
5.3 2
providers
Total 36 hours

33
 Course Code Course Name Category L T P Credit
20MBA340 EXIM MANAGEMENT Elective 3 0 0 3

Preamble: The course on Export – Import Management provides students the fundamentals of
export import management and the objectives and policy decisions in this regard. This course
gives roles of logistics in exports and the import documentation procedures. The students
would be aware about the formalities of export and import industry. The learners will also
understand shipping documentation specifications and also export-import financing strategies.
The student can also learn the procedures for customs clearance and the role clearance agencies.
The students will be able to comprehend the importance of Exim management

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Recall fundamentals of export import management.

CO2 Explain the role of director general of foreign trade and commerce,
Discuss various export documentation procedures and role of logistics in export -
CO3
import
CO4 Analyze the role of export promotion councils and incentive schemes
Explain the roles of service providers in EXIM transactions and analyses the roles
CO5 of freight providers liners/ ship agencies, quarantine agencies and chamber of
commerce.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 3 1 3 3 1
CO 2 2 1 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 1 3 1
CO 5 3 3 3 3 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

34
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

35
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA340 EXIM MANAGEMENT

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. Define INCOTERMS 2010

2. Recall the meaning of Export Houses
3. What is Import Licenses?
4. State the concept of Letter of Credit
5. Why is Container Freight Station required?
(5 x 2 marks = 10 marks)

PART B
Answer any three questions. Each question carries 10 marks.

6. Critically Evaluate the role of Director General of Foreign Trade and Commerce
7. What are the Documents needed for Export /Import?
8. Suggest the most suitable types of Imports
9. Discuss the points to be remembered while choosing Export / import financing
strategies
10. Explain the Roles of Service providers in EXIM transactions

(3 x10 marks = 30 marks)

PART C
Compulsory question. This question carries 20 marks

11. India's exports surged 37.5% in 2010-11—their fastest annual growth since
independence—despite a strong rupee and weak demand in developed markets. The
country shipped goods worth $245.9 billion during the year as attempts to diversify
markets and increase regional trade paid off. Exports surpassed the government's initial
target of $200billion. This is the highest annual percentage growth in exports (in dollar
terms). Exports in March added to $29.1billion, the highest for a single month so far.
The base effect, however, contributed to a part of the rise. Exports had fallen 3.5% in
2009-10 because of the global financial crisis. Robust growth in exports and a slower

36
rise in imports helped the government contain the trade deficit at $104 billion as against
a worrying mid-year estimate of $130 billion.

New Markets Drive Growth

Imports rose 21.5% to $350.5 billion in 2010-11. The strong growth was driven by
higher exports to new markets inLatin America, Africa and Asia.
"There was a slump in global demand in 2009 and the initial months of 2010, especially
in the traditional markets, and we felt that there was a need to reach out to new
destinations," the minister said. The government had announced incentives for
shipments to 41 markets, most of which were new trading destinations for the country.
Exports to Latin America were up 74% in the first three quarters of 2010-11 compared
with the year-ago numbers while those to African countries jumped 50%.
Exports to the EU and US—traditional markets for Indian merchandise—grew a more
modest 22.6% and 26.4%, respectively. "Most of the growth has come from new
markets in Latin America, Africa and also Asia, which has now emerged as the main
market for India's exports," said Ajay Sahai, director-general of the Federation of Indian
Export Organisations. The thrust on new markets is likely to continue in the export
strategy to be announced by the commerce ministry later this month, which will aim at
increasing the country's exports to $450 billion over the next three years.
Questions
1. In the light of the case compare the change in the destinations of India’s exports from
and imports to India in the last decade with the period before liberalization.
2. Discuss the reasons for the rapid growth of exports from India in 2010-11.
3. Identify some goods and services from your viewpoint with export opportunities for
major markets. What steps can be taken to promote their exports?
(1 x 20 marks = 20 marks)

37
 Syllabus
Fundamentals of Import and Export - Role of Import and Export Trade in
an Economy - Institutional Framework for Foreign trade in India-Role of
Module 1 Director General of Foreign Trade and Commerce-Objectives of EXIM Policy,
-Global trade flows-Contract of International Sale of Goods- INCOTERMS
2010
Overview of Export and Import- Marketing for Exports-Negotiation and
finalization of Export contract- Export Documentation Procedures - Cargo
Module 2
Insurance - Export Promotion Councils and incentive schemes-Role of
Logistics in Exports-Export Houses/Trading Houses
Documentation Frame Work- Import for industrial use/ trading- Import
Module 3 Documentation and Customs clearance procedures -Types of Imports -Import
Licenses-Cargo Insurance-Role of Logistics in Import
Credit and Payments- Payment methods in Foreign Trade- Documentary
Credit/Letter of Credit–LOU-UCP600with respect to Shipping Documents
Module 4
and L/C Negotiation – Export / import financing strategies-Managing
payment risks.
Customs Clearance and agencies- Roles of Service providers in EXIM
transactions – Global Traders – Commodity Brokers –Custom House
Agents–Transport Operators–Freight Forwarders– Warehousing and 3PL
Module 5
service providers – Liners /Ship Agencies – Container Freight Stations -
Port – Inspection Agencies/ surveyors – Quarantine Agencies – Pest
Control Agencies – Chamber of Commerce.

Text Books and References

1. Justin Paul and Rajiv Aserkar, Export Import Management, Second Edition, Oxford
University Press,2013.
2. Usha Kiran Rai, Export- Import and Logistics Management, Second Edition, PHI
Learning,2010.
3. Director General of Foreign Trade, Foreign Trade Policy and Hand book of
Procedures, 2015
4. Coyleet.al, Management of Transportation,7th Edition, Cengage Learning,2011

38
 Course contents and Lecture Schedule
No of
No Topic Lectures
(in hours)
1 Fundamentals of Import and Export
1.1 Role of export import trade in an economy 2
Institutional framework for foreign trade in India, Role of
1.2 director general of foreign trade and commerce, objective of 3
EXIM policy
Global trade flows – contract of international sales of goods-
1.3 3
INCOTERMS 2010
2 Overview of export and import
Marketing for exports- Negotiation and finalization of export
2.1 3
contract- export documentations procedures.
Cargo insurance-export promotion councils and incentive
2.2 2
schemes
2.3 Role of logistics in exports- export houses / trading houses 2
3 Documentation Framework 2
3.1 Import for industrial use/ trading
3.2 Import documentation and customs clearance procedures 2
Types of import- Import licenses-cargo insurance- role of
3.3 3
logistics in import
4 Credit and Payments
4.1 Payment methods in foreign trade 1
Documentary credit / letter of credit -LOU-UCP 600 with
4.2 3
respect to shipping documents and L/C negotiations
4.3 Export- Import financing strategies 3
5 Customs Clearance and Agencies
5.1 Role of service providers in EXIM transactions 2
Global traders -commodity brokers – custom house agents-
5.2 2
transport operators
- freight providers – warehousing and 3PL service providers -
5.3 2
liners / ship agencies / surveyors
5.4 Pest control agencies – chamber of commerce 1
Total 36 hours

39
 Course Code Course Name Category L T P Credit
PORT AND TERMINAL
20MBA342 Elective 3 0 0 3
MANAGEMENT

Preamble: The course on port and terminal management analyses the role of ports in
international trade and transport. This course discusses port operations and marketing port
services. Further it also discusses the parameters for assessing port performance. The student
can understand the issues in port security. The students would be aware about skills pertaining
to port and terminal management. The students should be able to understand the principles and
applications for port and terminal management

Pre requisite: Nil

Course Outcomes: After the completion of the course the student will be able to:

CO1 Understand the role of ports in international trade and transport.

CO2 Explain the different port operations including the port organization structure.
CO3 Identify various strategies used to market port services.
CO4 Analyze various trend factors affecting port performance.
CO5 Evaluate the security issues in port management.

Mapping of course outcomes with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5
CO 1 1 2 1 1 1
CO 2 3 2 2 2 2
CO 3 2 2 2 2 2
CO 4 1 2 2 3 2
CO 5 2 1 2 2 2

Assessment Pattern
Continuous Assessment Tests
End Semester Examination
Bloom’s Category (in %)
(in marks)
1 2
Remember 20 20 10
Understand 40 40 30
Apply 40 40
20
Analyze
Evaluate Can be done through Assignments/ Seminars/Mini Projects
Create Can be done through Assignments/ Seminars/Mini Projects

40
Mark distribution

Total Marks CIE ESE ESE Duration

100 40 60 3 hours

Continuous Internal Evaluation Pattern:

Attendance : 4 marks
Continuous Assessment Test (2 numbers) : 16 marks
Assignment/Quiz/Course project : 10 marks
Seminar and Discussion : 10 marks

End Semester Examination Pattern:

There will be three parts; Part A, Part B and part C. Part A contains 5 questions (one question
each from each module) of 2 marks each (Students should answer all questions). Part B contains
5 questions (one question each from each module) of 10 marks each (Students have the choice
of answering any three questions). Part C contains a compulsory question (can have sub-
divisions) of 20 marks (from any of the modules or combination) may be in application-level
or case study.

41
 Model Question paper

APJ ABDUL KALAM TECHNOLOGICAL UNIVERSITY

FOURTH SEMESTER MBA (LOGISTICS AND SUPPLY CHAIN
MANAGEMENT) DEGREE EXAMINATION
20MBA342 PORT AND TERMINAL MANAGEMENT

Max. Marks: 60 Duration: 3 Hours

PART A
Answer all questions. Each question carries 2 marks.

1. Define a terminal.
2. What is marine traffic online services?
3. What is total logistics concept?
4. Define the term Cluster governance.
5. Write a note on ISPS code.
(5 x 2 marks = 10 marks)
PART B
Answer any three questions. Each question carries 10 marks.

6. Briefly describe the importance of port.

7. Explain the Services and facilities to be made available for Cargo.
8. “Port actors engaging in port pricing need to be aware of some critical foundations”.
Explain.
9. Describe the differences between lead time and turnaround time?
10. Discuss the safety guidelines in various ports and terminals.
(3 x10 marks = 30 marks)
PART C
Compulsory question. This question carries 20 marks

11. Imagine, a port with none to collect important documents that you constantly fear losing.
Just the thought of it gives a sigh of relief. In this digital era, paper-based documents are
replaced by electronic format. And the shipping industry is no stranger to that. This is
where the EDI shipping system enters as the hero. It makes all the documents you need
about your shipping process accessible at your fingertips.
a) How can EDI work in this process to make the system more effective?
b) In today’s world of digitalisation, how easily would it be to get all the shipping
business-related data digitally?

(1 x 20 marks = 20 marks)

42
 Syllabus
Introduction to Port and Terminal - Role of ports in international trade and
transport - Economic impact of ports on the regional economy-Multiplier
Module 1
effect-Location characteristics of ports-Different types of ports (natural, man-
made, river, estuary).
Port Operations- Design features of facilities in ports for handling various
cargoes-Organization structure in Ports -Delivery of port services and the
Module 2
relationship between various departments – Marine Department–Traffic
Department–other departments.
Port Marketing and Services - Marketing of Port services - Pricing of Port
services - Components of port tariff - Concept of hinter land – Identifying the
Module 3
needs of ship owners and operators, ship agents, forwarders, truckers, rail and
barge operators-Concept of Total Logistics cost.
Port Performance-Measurement of port performance - vessel turn round time,
cargo volume, speed of cargo handling - Information flow requirements of the
Module 4
port, statutory bodies and port users - Port community computer systems and
EDI applications.
Port Security and Issues - Environmental issues connected with Ports &
Module 5 Terminals - Health and safety issues – Port security issues - International Ships
and Port facility security (ISPS) code - Role of national

Text Books and References

1. Maria G. Burns, Port Management and Operations, CRC Press, 2014.

2. Patrick Alderton, Port Management and Operations, Third Edition, Lloyd's Practical
Shipping Guides,2008
3. H. Ligteringen, H. Velsink, Ports and Terminals, VSSD Publishers, 2012.
4. Coyleet.al, Management of Transportation, 7th Edition, CengageLearning,2011

43
 Course contents and Lecture Schedule

No of
No Topic Lectures
(in hours)
1 Introduction to port and terminal
1.1 Role of ports in international trade and transport 2
1.2 Multiplier effect- location characteristics of ports 2
1.3 Different types of ports (natural, manmade, river, estuary 3
2 Port operations
Design features of facilities imports for handling various types
2.1 3
of cargoes.
Organization structure imports- delivery of port services and
2.2 2
relationship between various departments
2.3 Marine department-traffic department – other departments 2
3 Port marketing and services
Marketing of port services- pricing of port services -
3.1 2
components of port tariff
Concept of hinterland. Identifying the needs of ship owners and
3.2 3
operators, rail and barge operators
3.3 Concept of total logistics cost 2
4 Port performance
Measurement of port performance- vessel turn round time,
4.1 3
cargo volume, speed of cargo handling
Information flow requirements the port, statutory bodies and
4.2 3
port users
4.3 Port community computer systems and EDI applications 2
5 Port security and issues
Environmental issues connected with ports and terminals.
5.1 2
health and safety issues
Port security issues- international ships and port security (ISPS)
5.2 2
code
Role of national, regional, and local governments in owing
5.3 3
/operating /managing ports
Total 36 hours

44
The following core courses in the second year,

1. 20MBA203 Business Analytics (S3),

2. 20MBA351 Internship (S3),
3. 20MBA204 Industry 4.0 and AI applications for Business (S4),
4. 20MBA352 Project & Comprehensive Viva Voce (S4)

are same as those available in the general MBA syllabus of 2020 scheme and are given with
the same course code.

For electives I, II and III, available in the third semester, the students may opt for subjects
available in anyone of the specializations given below. Syllabi of the below listed elective
subjects are same as the ones available in the MBA syllabus of 2020 scheme and are given
with the same course code.

45