Demand Forecast 1

Popn
100% 60% 12% (20% OF 60%) Total Year 1 sales
percentage
Price($)-Popn 4226250 2535750 507150
75 316968750 190181250 38036250 545186250
125 528281250 316968750 63393750 908643750
150 633937500 380362500 76072500 1090372500

Popn
100% 60% 12% (20% OF 60%) Total Year 2 sales
percentage
Price($)-Popn 2113125 1267875 253575

75 158484375 95090625 19018125 272593125

125 264140625 158484375 31696875 454321875

150 316968750 190181250 38036250 545186250

Total Year 1 Total Year 2

Price($) Total Year 3-5 sales Sum Total
sales sales
75 54518625 27259312.5 81777937.5 163555875
125 90864375 45432187.5 136296562.5 272593125
150 109037250 54518625 163555875 327111750
 US popn 230000000
Target market
4226250
Popn
R&D cost 400000000

Fixed Cost 1200000

Variable Cost 183182580 Year 1

91591290 Year 2
274773870 Year 3-5
Total VC 549547740

Price Levels 75 125 150

Total Year 3-5
Retailer Margin 53973438.75 89955731.25 107946877.5
sales
Total Cost 1004721179 1040703471 1058694618
Manufacturer
817779375 -841165304 -768110346 -731582868
gross margin
1362965625 ROI @ 5% 50236058.94 52035173.56 52934730.88
1635558750
 Demand Forecast 3
Popn
100% 60% 12% (20% OF 60%) Total Year 1 sales
percentage
Price($)-Popn 9660000 5796000 1159200
75 724500000 434700000 86940000 1246140000
125 1207500000 724500000 144900000 2076900000
150 1449000000 869400000 173880000 2492280000

Popn
100% 60% 12% (20% OF 60%) Total Year 2 sales
percentage
Price($)-Popn 4830000 2898000 579600

75 362250000 217350000 43470000 623070000

125 603750000 362250000 72450000 1038450000

150 724500000 434700000 86940000 1246140000

Total Year 1 Total Year 2

Price($) Total Year 3-5 sales Sum Total
sales sales
75 1038450000 519225000 1557675000 3115350000
125 1730750000 865375000 2596125000 5192250000
150 2076900000 1038450000 3115350000 6230700000
 US popn 230000000
Target market
9660000
Popn
R&D cost 400000000

Fixed Cost 1200000

Variable Cost 418703040 Year 1

209351520 Year 2
628054560 Year 3-5
Total VC 1256109120

Price Levels 75 125 150

Total Year 3-5
Retailer Margin 1028065500 1713442500 2056131000
sales
Total Cost 2685374620 3370751620 3713440120
Manufacturer
1869210000 429975380 1821498380 2517259880
gross margin
3115350000 ROI @ 5% 134268731 168537581 185672006
3738420000
 Demand Forecast 2
Popn
100% 60% 12% (20% OF 60%) Total Year 1 sales
percentage
Price($)-Popn 1290000 774000 154800
75 96750000 58050000 11610000 166410000
125 161250000 96750000 19350000 277350000
150 193500000 116100000 23220000 332820000

Popn
100% 60% 12% (20% OF 60%) Total Year 2 sales
percentage
Price($)-Popn 645000 387000 77400

75 48375000 29025000 5805000 83205000

125 80625000 48375000 9675000 138675000

150 96750000 58050000 11610000 166410000

Total Year 1 Total Year 2

Price($) Total Year 3-5 sales Sum Total
sales sales
75 166410000 83205000 249615000 499230000
125 277350000 138675000 416025000 832050000
150 332820000 166410000 499230000 998460000
 US popn 230000000
Target market
4300000
Popn
R&D cost 400000000

Fixed Cost 1200000

Variable Cost 55913760 Year 1

27956880 Year 2
83870640 Year 3-5
Total VC 167741280

Price Levels 75 125 150

Total Year 3-5
Retailer Margin 164745900 274576500 329491800
sales
Total Cost 733687180 843517780 898433080
Manufacturer
249615000 -234457180 -11467780 100026920
gross margin
416025000 ROI @ 5% 36684359 42175889 44921654
499230000
 Demand Forecast 1
Popn
100% 60% 12% (20% OF 60%) Total Year 1 sales
percentage
Price($)-Popn 4226250 2535750 507150
75 316968750 190181250 38036250 545186250
125 528281250 316968750 63393750 908643750
150 633937500 380362500 76072500 1090372500

Popn
100% 60% 12% (20% OF 60%) Total Year 2 sales
percentage
Price($)-Popn 2113125 1267875 253575

75 158484375 95090625 19018125 272593125

125 264140625 158484375 31696875 454321875

150 316968750 190181250 38036250 545186250

Total Year 1 Total Year 2

Price($) Total Year 3-5 sales Sum Total
sales sales
75 54518625 27259312.5 81777937.5 163555875
125 90864375 45432187.5 136296562.5 272593125
150 109037250 54518625 163555875 327111750
 US popn 230000000
Target market
4226250
Popn
R&D cost 400000000

Fixed Cost 1200000

Variable Cost 183182580 Year 1

91591290 Year 2
274773870 Year 3-5
Total VC 549547740

Price Levels 75 125 150

Total Year 3-5
Retailer Margin 53973438.75 89955731.25 107946877.5
sales
Total Cost 1004721179 1040703471 1058694618
Manufacturer
817779375 -841165304 -768110346 -731582868
gross margin
1362965625 ROI @ 5% 50236058.94 52035173.56 52934730.88
1635558750
6 week
pricing
112.5
187.5
225