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Market Strategy

The document outlines a marketing strategy focused on identifying the Ideal Customer Profile (ICP) for e-commerce businesses, particularly small to medium-sized enterprises (SMBs) in the Arab region and North America. It emphasizes the importance of unique selling propositions, a proven process (Evo Grow Blueprint), and key impact metrics for AI automation. The document also highlights the psychological traits of customers, their needs, and the challenges they face, aiming to improve sales and customer retention through effective solutions.

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radwahammad123
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12 views7 pages

Market Strategy

The document outlines a marketing strategy focused on identifying the Ideal Customer Profile (ICP) for e-commerce businesses, particularly small to medium-sized enterprises (SMBs) in the Arab region and North America. It emphasizes the importance of unique selling propositions, a proven process (Evo Grow Blueprint), and key impact metrics for AI automation. The document also highlights the psychological traits of customers, their needs, and the challenges they face, aiming to improve sales and customer retention through effective solutions.

Uploaded by

radwahammad123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Marketing Strategy

€ ICP ( Ideal Customer Profile )

✨ 3 Uniques

 Proven process {Evo Grow Blueprint}

✅ Guarantees

 Key Impact Metrics for AI Automation in E-commerce

© So….
‫€‬ ‫) ‪ICP ( Ideal Customer Profile‬‬

‫ﺑﻴﻨﻘﺴﻤﻮا ﻟـ ‪ 3‬أﺳﺌﻠﺔ ‪:‬‬

‫‪ -1‬ﻣﻮﺟﻮدﻳﻦ ﻓﻴﻦ؟‬
‫اﻟﻤﺮﺣﻠﺔ اﻻوﻟﻲ ﻫﻲ اﻟﻮﻃﻦ اﻟﻌﺮﺑﻲ *ﻣﺼﺮ *اﻟﺨﻠﻴﺞ ]اﻟﺴﻌﻮدﻳﺔ‪ ،‬اﻹﻣﺎرات‪ ،‬ﻋﻤﺎن ‪ ،‬اﻟﺒﺤﺮﻳﻦ [‬

‫اﻟﻤﺮﺣﻠﺔ اﻟﺘﺎﻧﻴﺔ اﻻﺣﺘﺮاف *اﻣﺮﻳﻜﺎ اﻟﺸﻤﺎﻟﻴﺔ ]اﻟﻮﻻﻳﺎت اﻟﻤﺘﺤﺪة‪ ،‬ﻛﻨﺪا[ *أوروﺑﺎ ]اﻟﻤﻤﻠﻜﺔ اﻟﻤﺘﺤﺪة ‪ ،‬اﻟﻤﺎﻧﻴﺎ‪ ،‬ﻓﺮﻧﺴﺎ[ *اﺳﻴﺎ ] أﺳﺘﺮاﻟﻴﺎ‪ ،‬ﺳﻨﻐﺎﻓﻮرة‪،‬اﻟﻴﺎﺑﺎن [‬

‫‪ -2‬ﻫﻢ ﻣﻴﻦ؟‬
‫ﺧﺼﺎﺋﺺ اﻟﺸﺮﻛﺎت‪ :‬اﻟﺼﻨﺎﻋﺔ‪ :‬ﺷﺮﻛﺎت اﻟﺘﺠﺎرة اﻹﻟﻜﺘﺮوﻧﻴﺔ‪ ،‬وﺑﺎﻷﺧﺺ ﺗﺠﺎر اﻟﺘﺠﺰﺋﺔ ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ‪ .‬ﺣﺠﻢ اﻟﺸﺮﻛﺔ‪ :‬اﻟﺸﺮﻛﺎت اﻟﺼﻐﻴﺮة واﻟﻤﺘﻮﺳﻄﺔ‬
‫)‪ :(SMBs‬إﻳﺮادات ﺳﻨﻮﻳﺔ ﺑﻴﻦ ‪ 500,000$‬ل ‪ . $10,000,000‬ﻫﺬه اﻟﺸﺮﻛﺎت ﻛﺒﻴﺮة ﺑﻤﺎ ﻳﻜﻔﻲ ﻟﻼﺳﺘﺜﻤﺎر ﻓﻲ اﻟﺬﻛﺎء اﻻﺻﻄﻨﺎﻋﻲ‪ ،‬ﻟﻜﻨﻬﺎ ﺗﺤﺘﺎج ﺣﻠﻮﻻ ً‬
‫ﻓﻌﺎﻟﺔ ﻣﻦ ﺣﻴﺚ اﻟﺘﻜﻠﻔﺔ وﻗﺎﺑﻠﺔ ﻟﻠﺘﻄﻮﻳﺮ‪ .‬اﻟﺸﺮﻛﺎت اﻟﻜﺒﺮى‪ :‬ﻗﺪ ﺗﺴﺘﻬﺪف ﻻﺣﻘﺎ ً ﺷﺮﻛﺎت ﺑﺈﻳﺮادات ﺗﺰﻳﺪ ﻋﻦ ‪ 50‬ﻣﻠﻴﻮن دوﻻر‪ ،‬ﻟﻜﻦ اﻟﺸﺮﻛﺎت اﻟﻤﺘﻮﺳﻄﺔ‬
‫ﻫﻲ ﻧﻘﻄﺔ اﻟﺒﺪاﻳﺔ اﻟﻤﺜﺎﻟﻴﺔ‪ .‬ﻧﻮع اﻟﺸﺮﻛﺔ‪:‬‬

‫اﻟﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ اﻟﻤﺒﺎﺷﺮة ﻟﻠﻤﺴﺘﻬﻠﻚ )‪ .(DTC‬ﺷﺮﻛﺎت اﻟﺘﺠﺎرة اﻹﻟﻜﺘﺮوﻧﻴﺔ ‪ B2B‬اﻟﺘﻲ ﺗﺒﻴﻊ ﻟﺸﺮﻛﺎت أﺧﺮى‪ .‬اﻟﺒﺎﺋﻌﻮن ﻋﲆ اﻟﻤﻨﺼﺎت ﻣﺜﻞ أﻣﺎزون‬
‫اﻟﻤﻨﺼﺎت اﻟﻤﺴﺘﺨﺪﻣﺔ‪ :‬اﻟﺸﺮﻛﺎت اﻟﺘﻲ ﺗﻌﺘﻤﺪ ﻣﻨﺼﺎت ‪ Shopify، WooCommerce‬ﺣﻴﺚ ﺗﺘﻜﺎﻣﻞ ﺣﻠﻮﻟﻨﺎ ﺑﺴﻬﻮﻟﺔ ﻣﻌﻬﺎ ﻓﻘﻂ ﺣﺎﻟﻴﺎ‬

‫ﺧﺼﺎﺋﺺ ﺻﻨﺎع اﻟﻘﺮار‪ :‬اﻷﻟﻘﺎب اﻟﻮﻇﻴﻔﻴﺔ‪ :‬ﻣﺪﻳﺮو اﻟﺘﺠﺎرة اﻹﻟﻜﺘﺮوﻧﻴﺔ أو اﻟﻤﺪﻳﺮون اﻟﺘﻨﻔﻴﺬﻳﻮن‪ .‬ﻣﺪراء اﻟﺘﺴﻮﻳﻖ )‪ .(CMOs‬ﻣﺪراء اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ )‪ (CTOs‬أو‬
‫ﻣﺪﻳﺮو ﺗﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﻤﻌﻠﻮﻣﺎت‪ .‬اﻟﻤﺆﺳﺴﻮن‪/‬أﺻﺤﺎب اﻷﻋﻤﺎل )ﻟﻠﺸﺮﻛﺎت اﻟﺼﻐﻴﺮة(‪.‬‬

‫اﻟﻤﺸﻜﻼت اﻟﺘﻲ ﻳﻮاﺟﻬﻮﻧﻬﺎ‪ :‬ﺗﻜﺎﻟﻴﻒ دﻋﻢ اﻟﻌﻤﻼء اﻟﻤﺮﺗﻔﻌﺔ‪ .‬ﻣﻌﺪﻻت ﺗﺤﻮﻳﻞ ﻣﻨﺨﻔﻀﺔ أو ﻋﺮﺑﺎت ﻣﻬﺠﻮرة‪ .‬ﻋﻤﻠﻴﺎت ﻳﺪوﻳﺔ ﻏﻴﺮ ﻓﻌﺎﻟﺔ‪.‬‬

‫أﻫﺪاﻓﻬﻢ‪ :‬زﻳﺎدة اﻟﻤﺒﻴﻌﺎت واﻻﺣﺘﻔﺎظ ﺑﺎﻟﻌﻤﻼء‪ .‬أﺗﻤﺘﺔ اﻟﻤﻬﺎم اﻟﺮوﺗﻴﻨﻴﺔ‪ .‬ﺗﺤﺴﻴﻦ ﺗﺠﺮﺑﺔ اﻟﻌﻤﻼء ﺑﺘﻔﺎﻋﻼت ﻣﺨﺼﺼﺔ‪.‬‬

‫‪ -3‬اﻳﻪ ﺧﺼﺎﺋﺼﻬﻢ اﻟﻨﻔﺴﻴﺔ؟‬


‫ﻣﺎذا ﻳﻘﺪرون؟‬ ‫ﻣﺎذا ﻳﺤﺘﺎﺟﻮن؟‬ ‫ﻛﻴﻒ ﻳﻔﻜﺮون؟‬

‫اﻟﺒﺴﺎﻃﺔ‪ :‬ﺣﻠﻮل ﺳﻬﻠﺔ اﻻﺳﺘﺨﺪام ﻻ ﺗﺘﻄﻠﺐ‬ ‫اﻟﻜﻔﺎءة‪ :‬ﺣﻠﻮل ﺗﻮﻓﺮ اﻟﻮﻗﺖ وﺗﻘﻠﻞ اﻟﺘﻜﺎﻟﻴﻒ‬ ‫ﻣﻮﺟﻬﻮن ﻧﺤﻮ اﻟﻨﻤﻮ‪ :‬ﻃﻤﻮﺣﻮن وﻳﺒﺤﺜﻮن داﺋﻤﺎ ً‬
‫ﺧﺒﺮة ﺗﻘﻨﻴﺔ ﻋﻤﻴﻘﺔ‪ .‬اﻟﺪﻋﻢ‪ :‬ﺧﺪﻣﺔ ﻋﻤﻼء‬ ‫اﻟﺘﺸﻐﻴﻠﻴﺔ )ﻣﺜﻞ أﺗﻤﺘﺔ دﻋﻢ اﻟﻌﻤﻼء ﻋﺒﺮ‬ ‫ﻋﻦ ﻃﺮق ﻟﺘﻮﺳﻴﻊ أﻋﻤﺎﻟﻬﻢ‪ .‬ﻳﻌﺘﻤﺪون ﻋﲆ‬
‫ﻣﻮﺛﻮﻗﺔ وﻣﺴﺎﻋﺪة ﻓﻲ اﻹﻋﺪاد‪ .‬اﻟﻘﻴﻤﺔ ﻣﻘﺎﺑﻞ‬ ‫اﻟﺸﺎت ﺑﻮﺗﺲ(‪ .‬اﻟﻘﺎﺑﻠﻴﺔ ﻟﻠﺘﻮﺳﻊ‪ :‬أدوات ﺗﻨﻤﻮ‬ ‫اﻟﺒﻴﺎﻧﺎت‪ :‬ﻳﻬﺘﻤﻮن ﺑﺎﻟﻤﻘﺎﻳﻴﺲ وﻋﺎﺋﺪ‬
‫اﻟﻤﺎل‪ :‬ﻋﺎﺋﺪ اﺳﺘﺜﻤﺎر واﺿﺢ‪ ،‬وﻫﻮ أﻣﺮ ﻣﻬﻢ‬ ‫ﻣﻊ أﻋﻤﺎﻟﻬﻢ وﺗﺘﻌﺎﻣﻞ ﻣﻊ زﻳﺎدة اﻟﺤﺮﻛﺔ‬ ‫اﻻﺳﺘﺜﻤﺎر‪ ،‬وﻳﺮﻳﺪون ﻧﺘﺎﺋﺞ واﺿﺤﺔ ﻣﻦ‬
‫ﻟﻠﺸﺮﻛﺎت اﻟﻤﺘﻮﺳﻄﺔ ذات اﻟﻤﻴﺰاﻧﻴﺎت‬ ‫واﻟﻤﺒﻴﻌﺎت ﺑﺴﻼﺳﺔ‪ .‬اﻟﺘﺨﺼﻴﺺ‪ :‬ذﻛﺎء‬ ‫اﻷدوات اﻟﺘﻲ ﻳﺴﺘﺨﺪﻣﻮﻧﻬﺎ‪ .‬ﻣﻠﻤﻮن‬
‫اﻟﻤﺤﺪودة‪ .‬اﻻﺑﺘﻜﺎر‪ :‬ﺣﻠﻮل ﻣﺘﻄﻮرة ﺗﻤﻨﺤﻬﻢ‬ ‫اﺻﻄﻨﺎﻋﻲ ﻳﻘﺪم ﺗﻔﺎﻋﻼت ﻣﺨﺼﺼﺔ ﺑﻨﺎ ًء ﻋﲆ‬ ‫ﺑﺎﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‪ :‬ﻣﻨﻔﺘﺤﻮن ﻋﲆ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ‬
‫ﻣﻴﺰة ﺗﻨﺎﻓﺴﻴﺔ‪.‬‬ ‫ﺳﻠﻮك اﻟﻌﻤﻼء ﻟﺰﻳﺎدة اﻟﺘﺤﻮﻳﻞ‪ .‬اﻟﺮؤى‪:‬‬ ‫اﻟﺠﺪﻳﺪة ﻟﻜﻦ ﻳﻔﻀﻠﻮﻧﻬﺎ ﺳﻬﻠﺔ اﻻﺳﺘﺨﺪام‬
‫ﺗﺤﻠﻴﻼت ﺑﻴﺎﻧﺎت ﺗﺴﺎﻋﺪﻫﻢ ﻋﲆ ﻓﻬﻢ ﺳﻠﻮك‬ ‫وﻗﺎﺑﻠﺔ ﻟﻠﺘﻜﺎﻣﻞ ﻣﻊ أﻧﻈﻤﺘﻬﻢ اﻟﺤﺎﻟﻴﺔ‪ .‬ﻳﺮﻛﺰون‬
‫اﻟﻌﻤﻼء وﺗﺤﺴﻴﻦ اﺳﺘﺮاﺗﻴﺠﻴﺎت اﻟﺘﺴﻮﻳﻖ‪.‬‬ ‫ﻋﲆ اﻟﻌﻤﻼء‪ :‬ﻳﻌﻄﻮن اﻷوﻟﻮﻳﺔ ﻟﺮﺿﺎ اﻟﻌﻤﻼء‬
‫وﻣﺴﺘﻌﺪون ﻟﻼﺳﺘﺜﻤﺎر ﻓﻲ أدوات ﺗﻌﺰز ﺗﺠﺮﺑﺔ‬
‫اﻟﺘﺴﻮق‪.‬‬
✨ 3 Uniques
Are the features or advantages that distinguish your product or service from competitors in
the market. They are an essential part of any effective marketing plan.

AI Built for Arab Online All-in-One eCommerce Guaranteed Results with


Stores Growth Suite Client- Vip Support
 Proven process {Evo Grow Blueprint}

What is a proven Is the clear, defined set of steps your company follows to deliver successful

process? results for clients. It acts as a roadmap that shows how you help the client
move from a problem to a solution or success.

Understand your Test Success Follow Up & Evolve


Goals Guaranteed results [ ‫ﻧﻮﻋﺪوا‬
Try free for 14 days.
Discover your store's ‫ﺑﻨﺘﺎﺋﺞ ﻟﻮ ﻣﺤﻘﻘﻨﻬﺎش ﻧﻌﻤﻞ اﻟﻀﻤﺎن‬
See instant Results.
Challenges ‫]ﺑﺘﺎﻋﻨﺎ‬
Turn Your Challenges To Continuously update for your
Opportunities for your growth growth.

1 2 3 4 5

Design the solution Launch & Train


Ensure Arabic support and Deploy with full integration.
seamless integration Train your team to shine.
Design custom chatbot and
automation.
✅ Guarantees
Free Trial (14 Days)
We propose offering a 14-day free trial that allows potential clients to experience the full system with no financial
commitment.
Objective: To lower the psychological barrier to entry, increase sign-up rates, and provide upfront value to build
trust.

see more 0

Performance-Based Guarantee
If we are unable to achieve at least a 10% increase in sales within the first 90 days, we will extend the service for free
until the agreed percentage is reached.
Objective: To offer a clear and transparent commitment that builds credibility and reduces hesitation, especially in
a market like Egypt where "guaranteed value" is highly appreciated.

see more 0
 Key Impact Metrics for AI Automation in
E-commerce
‫ﻣﻌﺪل اﻟﺘﺨﻠﻲ ﻋﻦ اﻟﺴﻠﺔ وﺗﺤﺴﻴﻦ ﻣﻌﺪل اﻟﺘﺤﻮﻳﻞ ﻗﺒﻞ اﻻﺗﻤﺘﺔ و ﺑﻌﺪ‬

Cart Abandonment Rate... 75

Cart Abandonment Rate... 50

Conversion Rate (before) 3

Conversion Rate (after) 6

0 30 60 90

Distribution of Customer Inquiries:

‫ ﺑﻴﺘﻢ اﻟﺮد ﻋﻠﻴﻬﺎ ﺑﺎﻟﺸﺎت ﺑﻮت ﺗﻠﻘﺎﺋﻴﺎ‬80%


‫ ﻣﻦ اﻟﺮﺳﺎﺋﻞ ﻓﻘﻂ ﺗﺤﺘﺎج اﱃ دﻋﻢ ﻓﻨﻲ ﺑﺸﺮي‬20%

20

80

automated manual
🤔 So….
Our journey started with passion… and we move forward with
relentless determination! We're here to reshape eCommerce and
turn every challenge into a step closer to success!

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