Top Free Digital Marketing Courses and

Certifications from Google

Rashmi Karan
Manager - Cont ent
Updated on Apr 24, 2025 16:21 IST
Google offers its best digital marketing courses and certifications for free on its learning
platforms – Google Digital Unlocked and Skillshop. You can enrol in these courses online and
access the tutorials and online classes. These free digital marketing courses from Google will
help you utilize your learning in real business scenarios. The article details some of Google's
most popular and free digital marketing courses. They all feature excellent example-based
training to enhance your learning in the real world!

Top Digital Marketing Courses from Google

These digital marketing courses from Google explore various digital
marketing strategies, including Search Engine Optimization (SEO), Google Ads, analyzing

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website traf f ic, and more. With the help of these courses, you will be able to you implement
these strategies in alignment with your business goals .

Let’s get started with the free digital marketing courses from Google.

1. Fundamentals of digital marketing

Fundamentals of digital marketing is a free, Interactive, Advertising Bureau-
accredited Google digital marketing course. The course includes practical exercises
and real-world examples to help you turn knowledge into action.

Course Details

Modules: 26
Duration – 40 hours
Skill Level – Beginner

Who should do this course - Fresh graduates, prof essionals in their early careers &
marketers.

Course Content

Building your online presence

Marketing your online presence
Websites and your business goals

Benef its of an online strategy

Understanding customer behaviour

SEO & SEM strategies

Social media & display advertising

Content marketing

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 Web analytics

International Marketing
If you want to upskill yourself for free, then consider exploring FREE Online Courses by top
online course providers like Coursera, edX, Udemy, NPTEL, etc., across various domains,
like Technology, Data Science, Management, Finance, etc., and improve your hiring chances.

2. Get a business online

Get a business online is a top digital marketing course from Google. You will learn
what it takes to start and run a successful business online.

Course Details

Modules – 7
Duration – 3 hours
Skill Level – Beginner

Who should do this course - Those interested to run a successful business online
and market their products digitally.

Course Content

The online opportunity

Building and marketing your online presence

Taking a business online

Understanding customer behaviour
Using e-commerce to sell
Build your web presence

Get noticed locally

Develop strong sales strategies and marketing insights with an industry-aligned online sales

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and marketing courses. Explore specializations in brand management, market research,
advertising, and sales analytics. You can also enhance your skills in digital transformation,
social media marketing, and data-driven decision-making to drive business success.

3. How to enhance and protect your online campaign

After completing How to enhance and protect your online campaign , you will learn to
make the most of your brand’s digital presence. This course teaches you how to
send the right message to the right audience. Also, learn how to measure and
maintain a successful and safe campaign. The course is offered in bite-size video
tutorials.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Who should do this course - Digital Marketers, Product Managers, and

Entrepreneurs

Course Content

Search engine basics

Intro to SEO strategies

Improve your search campaigns

Making your web pages search-f riendly
Discover the possibilities of mobile
Get noticed with social media
Make the most of the video

Get started with analytics and explore the insights

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 Improve your online business security

Market ing Campaign Def init ion and How t o Creat e a…

Successf ul One
To thrive in to day’s dynamic market, pro mo te pro ducts, engage existing
custo mer base o r acquire new o nes, businesses leverage marketing campaigns. Learn abo ut the different
types o f marketing campaigns, po pular examples...re ad m o re

Read Later

Most Successf ul Digit al Market ing Campaigns in India

A digital ad campaign’s go al can be abo ut increasing brand awareness thro ugh
a millio n views o n Yo uTube. At the same time, a campaign’s success depends
o n ho w the targeted audience...re ad m o re

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4. Google Analytics for Beginners

With the help of such beginner-friendly Google digital marketing courses like Google
Analytics for Beginners, learners can learn about creating an account, implementing
tracking code, and setting up data filters. It will also help you to navigate the Google
Analytics interface and reports and set up dashboards and shortcuts. Learn how to
analyze basic Audience, Acquisition, and Behavior reports and set up goals and
campaign tracking.

Course Content

1: Introducing Google Analytics

2: The Google Analytics Interface
3: Basic Reports
4: Basic Campaign and Conversion Tracking

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Who should do this course - Digital marketers and product managers

5. Advanced Google Analytics

In the Advanced Google Analytics course, you will learn how the data is collected and
processed into readable reports. You will also learn how to use configurations like
Custom Dimensions, Custom Metrics, and Event Tracking to collect data specific to
your business. Being an advanced course, you will learn more sophisticated analysis
techniques using segmentation, channel reports, audience reports, custom reports,
and marketing strategies.

Course Content

1: Data Collection and Processing

2: Setting Up Data Collection and Configuration
3: Advanced Analysis Tools and Techniques
4: Advanced Marketing Tools

Who should do this course - Digital marketers and product managers

6. Google Ads Display Certification

Google Ads Display Certification course is available on SkillShop. With this course,
you can validate your expertise using Google Display to maximise your display
advertising investment. You can develop effective Display strategies and campaigns
to achieve specific marketing goals.

Course Details

Duration – 2.6 hours

Skill Level – Beginner

Who should do this course - Anyone interested in learning about Display Ad

Campaigns

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Course Content

Prepare f or the certif ication (Optional) – Includes knowledge

assessment
Study Google Ads Display (Optional) – Includes Google Ads Display
Assessment
Pass the assessment and earn a certif ication (Complete Required)

7. Google Ads Search Certification

Learn how to build and optimize Google Search campaigns with Google Ads Search
Certification . You will also learn to leverage automated solutions like Smart Bidding
and Audience Solutions. This will help in boosting campaign performance for specific
marketing objectives.

Course Details

Duration – 2.6 hours

Skill Level – Beginner

Who should do this course - Anyone interested in learning about Search Ad

Campaigns

Course Content

Prepare f or the certif ication (Optional) – Includes knowledge

assessment
Study Google Ads Search (Optional) – Includes Google Ads Search
Assessment
Pass the assessment and earn a certif ication (Complete Required)

8. Google Ads Apps Certification

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Gain expertise in creating Google App campaigns and delivering maximum business
impact with Google Ads Apps Certification . The certification will cover the
fundamentals of campaign creation and advanced optimization strategies.

Course Details

Duration – 2.8 hours

Skill Level – Beginner

Who should do this course - Campaign managers, product managers, marketing

managers, etc.

Course Content

Prepare f or the certif ication (Optional)

Pass the assessment and earn a certif ication (Complete Required)
Google Ads Apps Assessment 1.3 h Required
Grow Your Business with App Campaigns (Optional)
Set App Campaigns Up f or Success (Optional)
Elevate Your App Campaign (Optional)

Drive Growth Beyond App Campaigns (Optional)

9. Google Ads – Measurement Certification

Learn how to measure and optimize digital ad performance using Google’s
measurement solutions in Google Ads – Measurement Certification . This course
enables users to turn key insights into action to improve Google Ads performance
and impact their business.

Course Details

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Duration – 4.7 hours
Skill Level – Beginner

Who should do this course - Campaign managers, product managers, marketing

managers, etc.

Course Content

Prepare f or the certif ication (Optional)

Pass the assessment and earn a certif ication (Complete Required)
Achieve your goals (Optional)
Measure what matters (Optional)
Expand your strategy (Optional)

10. Get Started With Campaign Manager

Gain expertise in the basics of Campaign Manager in the Get Started With Campaign
Manager course, and learn how to create, measure, and optimize campaigns to
meet your business goals. Learn to use targeting features to reach specific
audiences and track campaign performance.

Course Details

Modules – 12
Duration – 7 hours
Skill Level – Beginner

Who should do this course - Campaign managers, product managers, marketing

managers, etc.

Course Content

Campaign Manager Basics

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 Meet Google Marketing Platf orm and Campaign Manager
Plan Your Campaign

Execute Your Campaign

Use Reporting and Verif ication

11. Drive Advertising Revenue with Google Ad

Manager
Master the essentials of Google Ads Manager and manage your inventory with Drive
Advertising Revenue with Google Ad Manager course. Learn how to get started,
create inventory, set up ad campaigns, and manage creatives with Google Ad
Manager.

Course Details

Duration – 5 hours
Skill Level – Beginner

Who should do this course - Campaign managers, product managers, marketing

managers, etc.

Course Content

Meet Google Ad Manager

Manage Settings with the Admin Tab

Build Inventory and Ad Units

Boost Your Active View Score in Ad Manager

Deliver Ads Using Google Ad Manager

Optimize Creatives with Ad Manager

Forecast Your Inventory Using Ad Manager

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 Create Reports in Google Ad Manager
Explore Programmatic Capabilities in Google Ad Manager

Manage Ads with Rules and Protections

Review and Manage Ads in Google Ad Manager

12. Promote a business with content

Promote a business with content is a holistic course will help you grasp how videos,
social media, and content marketing can be used to draw customers.

Course Details

Modules – 4

Duration – 3 hours

Skill Level – Beginner

Who should do this course - Advertising professionals, campaign managers, product

managers, marketing managers, etc.

Course Content

Social media basics

Setting your goals f or social media

Your long-term social media plan

Advertising on social media

Creating video content within your budget

Measuring video perf ormance

Intro to content marketing

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 Writing f or online audiences
Measuring your success in social media marketing

13. Promote a business with online advertising

Learn how to create a marketing strategy with the Promote a business with online
advertising course, and f ind out how to attract the right audience through the
fundamentals of email marketing, along with video and display ads.

Course details

Modules – 5

Duration – 3 hours

Skill Level – Beginner

Who should do this course - Content Writers and start-up marketers

Course Content

Making display ads meet your goals

Email marketing basics

Managing successf ul email marketing campaigns

Search advertising vs. display advertising

Introduction to search engine marketing (SEM)

Get the most f rom your keywords

14. Make sure customers find you online

Learn about improving search engine perf ormance along with online advertising best
practices with Make sure customers find you online course.

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Course details

Modules – 4

Duration – 3 hours

Skill Level – Beginner

Course Content

Search engine basics

Organic search explained

Cross borders with SEO

Intro to search engine optimisation

The importance of an SEO plan

Setting realistic SEO goals

Using digital to advertise locally

Who should do this course -

15. Connect with customers over mobile

Connect with customers over mobile is another f ree digital marketing course f rom
Google will teach how any online business can grow with more mobile customers.

Course details

Modules – 2

Duration – 1 hour

Skill Level – Beginner

Course content

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 Introduction f or advertising on mobile

Search campaigns f or mobile

Display campaigns f or mobile

Social media campaigns f or mobile

Video f or mobile

Understanding mobile web and mobile apps

Who should do this course -

16. Expand a business to other countries

Find out how a business can extend to dif f erent markets worldwide and draw new customers
with the Expand a business to other countries course.

Course details

Modules – 1

Duration – 1

Skill Level – Beginner

Course content

Introduction to international marketing and export

Validating your new market

Being understood abroad

Advertise across borders

The support systems you will need

Helping customers abroad buy your products

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 Delivering to customers across the globe
Who should do this course -

17. Understand customers needs and online

behaviours
In Understand customers needs and online behaviours course, you will learn about the
basics of web analytics that can show if a business is perf orming well through customers’
online behaviours.

Course details

Modules – 3

Duration – 1 hour

Skill Level – Beginner

Course content

Tracking specif ic goals with web analytics

Web analytics and organic search

Tools to measure SEM

Using data to understand audiences

Managing numbers using spreadsheets

Who should do this course -

18. Learn How to Create Google Search Campaigns

The Learn How to Create Google Search Campaigns course will help you understand
how to create search campaigns on Google. You will learn how to connect with
users, build awareness and consideration and drive action among consumers.

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Course details

Duration – 2.4 hours

Skill Level – Beginner

Course content

Pre-Self -Assessment
Get Started with Search Campaigns

Understand the Google Ads Auction

Engage with the Right Users

Connect with Users through Search Ads Formats

Explore Bid Strategies in Search

Use Tools to Grow

Post-Self -Assessment
Who should do this course -

19. Learn How to Create and Optimize Google Display

Ads Campaigns
You will be starting with learning how Google Display ads work with Learn How to Create
and Optimize Google Display Ads Campaigns course. While taking up this course, you will
start with a pre-assessment f or only 2 minutes. T ake that and begin.

Find out how to choose your display campaign type and goals with settings and budget. Set
up a Smart Bidding Strategy and best f ormats f or Display ads, and learn about remarketing
best practices.

Course Details

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Duration – 1 hour

Skill Level – Beginner

Course Content

Pre self - assessment

Get Started on Your New Display Campaign

Set Up Your Display Campaign Bidding Strategy

Set Up Display Ad Formats to Meet Your Goals

Set Up Google Display Ads Audiences

Post-Self -Assessment

20. Google Analytics for Power Users

Get started with the advanced concepts in Google Analytics with Google Analytics f or
Power Users. T o get started with this one, you must have completed the Google Analytics
f or Beginners and the Advanced Google Analytics courses mentioned above.

T his digital marketing course f rom Google specif ically teaches intermediates how to
measure website traf f ic and take the right actions.

Course Details

Duration – 5 hours

Skill Level – Intermediate

Course Content

Understand users
Attract high-value traf f ic

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 Improve site engagement

Improve product perf ormance

Who should do this course -

Related: How to Get the Most Organic T raf f ic to Your Website

21. Social Media Strategy

This course helps you create a social media plan and measure your posts' success.
You'll learn how to use social media to attract new customers, build a simple post
strategy, and find tools to save time when creating content.

Duration: 60 minutes
Platf orm: YouTube

No prior knowledge needed

22. Build Confidence with Self-Promotion

This course teaches you how discussing your achievements can make you more
confident and persuasive. You'll learn practical tips on how to feel better about
promoting your strengths and skills, which will help you grow in your career.

Duration: 60 minutes
Course Content

Introduction to self -promotion

Explore what makes you stand out

How to practice self -promotion
Take the Quiz

23. Communicate Your Ideas Through Storytelling

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and Design I
In this course, you’ll discover how to make your ideas more powerful by sharing
them clearly. You’ll learn simple tools like storyboards, mind maps, and images to
help you organize and present your ideas in a way that grabs your audience’s
attention and makes your presentations more engaging.

Duration: 60 minutes
Course Content

Mind map to explore ideas

Storyboard to bring experiences to lif e

Create a presentation that engages your audience
Use a critical eye to select images

Quiz

24. Estimate Financing for Your Business Plan

In this course, you will discover how to make your ideas more powerful by sharing
them. You will learn about tools like storyboards, mind maps, and images to help you
organize and present your ideas in a way that grabs your audience’s attention and
makes your presentations more engaging.

Duration: 45-90 minutes

Course Content

Document f ormatting
Identif y relevant data
Organising data
Communication

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 Introduction to Estimate Financing f or Your Business Plan
Estimate Startup Expenses and Capital

Total Your Startup Expenses and Capital

Project Prof it and Loss f or Your First Year
Add Calculations to Your Prof it and Loss Projections

Add Financing Inf ormation to Your Business Plan

Estimate Financing f or Your Business Plan Wrap-UpSo, if you aren’t
sure how to learn digital marketing f or f ree, choose these Google
certif ications. There are other Google courses to explore too!

25. Business communication

T he course covers tips and advice on business writing. You will learn how to make your
business communications concise, easy-to-read, and engaging.

Course Details

Duration – 14 minutes

Skill Level – Beginner

Course Content

Business writing essentials

How to write a powerf ul business report

How to write an ef f ective business email

How to write a clear business memo
How to f ormat a business document

Quiz
Also, you may want to explore other free online courses with certificates from top

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providers, including Google.

FAQs

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What are the top f ree digital marketing courses and certif ications f rom Google?

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take?

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