Quantitative Techniques
Quantitative Techniques
PAPER 2
QUANTITATIVE
TECHNIQUES
SYLLABUS
PART A: STATISTICAL DATA, PRESENTATION AND MEASURES
CHAPTER 1: Data Collection
CHAPTER 2: Sampling
CHAPTER 3: Classification and Presentation of data
CHAPTER 4: Measures of Location
CHAPTER 5: Measures of Dispersion
CHAPTER 6: Measures of Skewness
There are many methods of collecting primary data and the main methods
include:
(i) Observation
(ii) Interviews
(iii) Questionnaires
(iv) Case studies
( v ) Focus group interviews
(vi) Diaries
(vii) Critical incidents
(viii) Portfolios
(i) OBSERVATION
Advantages
• If done accurately, subjective bias is eliminated
• Information on what is happening at the time of data collection is
observed and attained.
• It demands less active co-operation between the person collecting data
and respondents.
• It is suitable for respondents who have no verbal ability.
Disadvantages
• It is expensive
• It provides limited information
• Unforeseen factors may interfere with the observation task
• Some phenomena (fact or experience) are unobservable
(ii) INTERVIEW METHODS
Advantages
❖ There is good response rate.
❖ The method is complete and immediate.
❖ Possible immediate questions.
❖ Interviewer is in control and can give help if there is a problem.
❖ One can investigate motives and feelings.
❖ The interviewer can use recording equipment.
❖ The characteristics of respondents can be assessed i.e. the tone of
voice, facial expression, hesitation e.t.c.
❖ The interviewer can use props.
❖ If one interviewer is used, there is uniformity of approach.
❖ The interview method is used to pilot other methods.
Disadvantages:
❖ Need to set up interviews.
❖ Time consuming.
❖ Geographic limitations.
❖ Can be expensive.
❖ Normally need a set of questions.
❖ Respondent bias - tendency to please or impress, create false personal
image, or end interview quickly.
❖ Embarrassment possible if personal questions are involved.
❖ Transcription and analysis can present problems - subjectivity.
❖ If many interviewers are to be used, then training may be required.
(iii) QUESTIONNAIRE FORMULATION
This method makes use of questionnaires which are distributed to
respondents. Questionnaires can have questions that are open ended, close
ended or tabular; whereby open ended questions invite free responses,
close-ended questions only allow respondents to choose from alternative
responses provided, and tabular questions are answered by filling in tables.
Advantages of questionnaires
The main advantages of questionnaires are:
❖ They are relatively easy to analyse.
❖ A large sample of the given population can be contacted at relatively
low cost;
❖ They are simple to administer;
❖ The format is familiar to most respondents;
♦ Information is collected in a standardized way.
❖ They are usually straightforward to analyse.
❖ They can be used for sensitive topics which users may feel
uncomfortable speaking to an interviewer about.
❖ Respondents have time to think about their answers; they are not
usually required to reply immediately.
Disadvantages of questionnaires
The main disadvantages of questionnaires are:
❖ If you forget to ask a question, you cannot usually go back to
respondents, especially if they are anonymous.
♦ It is sometimes difficult to obtain a sufficient number of responses,
especially from postal questionnaires.
❖ Those who have an interest in the subject may be more likely to
respond, skewing the sample.
❖ Respondents may ignore certain questions.
❖ Questionnaires may appear impersonal.
❖ Questions may be incorrectly completed.
❖ They are not suitable to investigate long, complex issues.
❖ Respondents may misunderstand questions because of poor design
and ambiguous language.
❖ Questionnaires are unsuitable for some kinds of respondents, e.g.
visually impaired persons.
❖ There is the danger of questionnaire fatigue if surveys are carried out
too frequently.
♦ They may require follow up research to investigate issues in greater
depth and identify ways to solve problems highlighted.
(iv) CASE-STUDIES
(v) DIARIES
Advantages:
• Useful for collecting information from employees.
• Different writers compared and contrasted simultaneously.
• Allows the person collecting data freedom to move from one
organisation to another.
• The person collecting data is not personally involved.
• Diaries can be used as a preliminary or basis for intensive interviewing.
• Used as an alternative to direct observation or where resources are
limited.
Disadvantages:
• Subjects need to be clear about what they are being asked to do, why
and what you plan to do with the data.
• Diarists need to be of a certain educational level.
• Some structure is necessary to give the diarist focus, for example, a
list of headings.
• Encouragement and reassurance are needed as completing a diary is
time-consuming and can be irritating after a while.
• Progress needs checking from time-to-time.
• Confidentiality is required as content may be critical.
• Analyses problems, so you need to consider how responses will be
coded before the subjects start filling in diaries.
SOURCES OF DATA:
Sources of data are categorized into two types; namely
2.0 SAMPLING
2.1: DEFINITION
(i) SAMPLE
It is the subset of a population. It comprises some members selected from
the population e.g. if 200 members are drawn from a population of 1000,
these 200 form the sample of the study. By studying the sample, one would
be able to draw conclusions that are general to the entire population.
(ii) POPULATION
This refers to the entire group of people, events or things of interest that one
wishes to investigate.
(iii) AN ELEMENT
An element is a single member of the population e.g. if 500 pieces of
machinery are to be approved after inspection, we would say there are 500
elements in the machinery population.
(iv) CENSUS
This is a count of all elements in the population.
(vi) SUBJECT
It's a single member of a sample just like an element is a single member of
the population.
(vii) PARAMETERS
Parameters of the population are the characteristics that are general to the
entire population and these include; the population mean, u, the population
standard deviation, a, and the population variance, a2,
(i) Resources in particular time and money are often not adequate to cover
the entire population. Sampling saves time and money.
(ii) Sampling is also justified in situations where the results of the inquiry are
required immediately. Time saved enables one to;
• Carry out more checks and counter checks in the interest of accuracy.
• Collect more elaborate information
• Give more time to analysis and interpretation of results.
(iii) Sometimes it's not possible to inquire from the entire population e.g.
when data collected is in regard to safety of a product.
(iv) Sampling achieves better response rates than an attempt at complete
coverage.
(vi) A well designed scientifically drawn sample coupled with a well conducted
survey will produce results significantly close to the population
characteristics with no statistical significant difference.
a) Probability sampling
b) Non-probability sampling
This is used when the elements in the population have some known chance
or probability of being selected as sample subjects. Probability sampling can
either be unrestricted (simple random sampling) or restricted (complex
probability sampling) in nature. The choice of these depends on the nature of
research problem, the availability of good sampling frame, money, time,
desired level of accuracy in the sample and data collection methods. Each
has its merits and demerits.
Under this technique, each person has some chance as any other of being
selected into the sample and forms a standard against which other methods
are evaluated. This technique is suitable where the population is relatively
small and where the sampling frame is complete and up-to date. It may be
done with or without replacement whereby:
Point to note
Unrestricted (Simple Random) sampling has the least bias and offers the
maximum accuracy of choosing members of the sample from the population.
Example 1
Consider a population of 600 employees and a required sample of 120, the
sampling fraction will be given as;
R = 120 = 1
600 5
This implies that the person choosing the sample from the population must
build up his or her sample size by selecting one person out of every five in
the population. The sample fraction, R, is important in this case since it helps
in determining the starting point when choosing a sample out of the
population.
Disadvantage
The effect of periodicity may eventually lead to bias when selecting the
sample size.
In this method, all people in the sampling frame are divided into groups or
categories known as "strata". Within each stratum, a simple random sample
or systematic sample is selected.
Example;
Consider a group of 50 employees comprising of 22 males and 28 females.
Assuming a sample of 5 employees is required from the sample, compute the
number of males and females that will be included in the sample ensuring an
equitable selection of each.
Solution
Using stratified sampling,
Number of males in the sample x 22 = 2.2 employees Number of
Since we can't interview 0.2 and 0.8 of a person, we shall round off one
figure upwards and the other downwards;
Thus;
Number of males in the sample = 2 employees
Number of females in the sample = 3 employees
Advantages;
(i) May be time saving
(ii) Bias is reduced since the person collecting data has to call at clearly
defined addresses.
Disadvantage
(i) Characteristics of particular areas (e.g. rich / poor) may mean that the
sample is not representative.
(ii) Open to abuse by the person collecting data because it is difficult to check
that instructions have been fully carried out.
e). Self-selection
In this approach, respondents themselves decide that they would like to take
part in your study.
Advantages of non-probability
methods (i) They are cheaper.
(ii) Used when sampling frame is not available.
(iii) Useful when the population is widely dispersed that cluster sampling
would not be efficient, (iv) Often used in explorer studies e.g. for
hypothesis generation.
Unlike other areas where sampling has been employed, the use of judgment
sampling is widespread in accountancy for reasons ranging from little
research being carried out in the field of finance and lack of statistical / poor
statistical background of the older accountants.
This is a recent method of sampling which is useful for estimating the value
of error in the population from a sample of items. By using the result;
It-can be noted that a more accurate estimate of the total error value is
obtained if the sample value are large rather than small. We could obtain this
by stratifying according to some criterion of value and then selecting a high
proportion of large sample values. Detailed computations and illustrations
have been integrated in later topics within this text.
EXERCISE 1
1.1 Differentiate
between (i) Sample and
Population.
(ii) Element and Subject.
(iii) Population frame and Population parameter.
1.2
(i) Outline any four methods that can be employed in the collection of
primary data.
(ii) Explain any three demerits and merits of each technique.
1.3
(i) Differentiate between primary and secondary data.
(ii) Outline four sources of each type of data
1.4
(i) Give two considerations that one must look at before selecting a
method of sampling.
(ii) Why should one prefer to employ sampling than make an attempt on
the entire population while collecting data?
1.5
(a) Define probability random sampling.
(b) Differentiate between;
(i) Stratified and systematic random sampling
(ii) Purposive and convenience sampling
(ii) Unrestricted and restricted sampling techniques
(iv) Explain four advantages of probability sampling techniques.
1.6
Briefly describe the following ways of selecting a sample;
(i) Quota
(ii) Block (Cluster) (iii) Area sampling
methods.