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Chapter 1 - Introduction to Data Visualization - Copy - Copy

The document introduces data visualization, defining it as the graphical representation of data using visual elements like charts and graphs to highlight patterns and trends. It discusses the benefits of data visualization and outlines the principles of Gestalt theory, which include concepts such as figure/ground, proximity, similarity, closure, common region, and continuity, all of which enhance design clarity and organization. These principles help transform chaotic designs into cohesive visual representations.

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21 views9 pages

Chapter 1 - Introduction to Data Visualization - Copy - Copy

The document introduces data visualization, defining it as the graphical representation of data using visual elements like charts and graphs to highlight patterns and trends. It discusses the benefits of data visualization and outlines the principles of Gestalt theory, which include concepts such as figure/ground, proximity, similarity, closure, common region, and continuity, all of which enhance design clarity and organization. These principles help transform chaotic designs into cohesive visual representations.

Uploaded by

bristi79661
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Chapter 1

Introduction to Data Visualization

“Data Visualization Using Python”


Raj Kumar Samanta
Ref: Seema Acharya, Wiley India Pvt. Ltd.
In the presentation

► What is data visualization?


► Benefits of data visualization
► Principles of Gestalt theory of visual perception
► Principle of Figure / Ground
► Principle of proximity
► Principle of similarity
► Principle of closure
► Principle of common region
► Principle of continuity (or good continuation)
What is Data Visualization?

► Data visualization is the graphical representation of data.


► It uses visual elements such as charts, graphs, and maps. If used well, it helps with the
understanding of patterns, trends and outliers.
► Creating effective data visualization requires a fine balancing act between form and
function.
Benefits of data visualization
Principles of Gestalt’s Theory of Visual Perception - (1)

► The following are the Gestalt’s principles of design.


► Similarity
► Continuation
► Closure
► Proximity
► Figure/ground
► Symmetry and Order (also known as pragnanz)

Gestalt’s principles of design can transform and elevate a design from disorganized, messy,
and jumbled to organized, seamless, and tidy design.
Principles of Gestalt’s Theory of Visual Perception - (2)

► Principle of Figure / Ground: This principle states that people instinctively perceive
objects as either being in the foreground or background.
► Principle of Proximity: This principle states that things that are close together appear to
be more related than things that are spaced farther apart.
► Principle of similarity: This principle is also called “Invariance”. The human eye builds
relationships between similar elements within a design. The similarity could be based on color,
shape, size, etc.
► Principle of Closure: It is also called as “Reification”. The human eye prefers to see
complete shapes. If the visual elements are not complete, the user can perceive a complete
shape by filling in the missing visual information.
► Principle of common region: This principle is highly related to the principle of
proximity. It states that when objects are located within the same closed region, we perceived
them as being grouped together.
► Principle of continuity (or good continuation): This principle states the elements
that are arranged on a line or curve are perceived to be more related than the elements not on
the line or curve.
Principles of Gestalt’s Theory of Visual Perception - (3)

Principle of Figure / Ground

Principle of Proximity

Principle of similarity:
Principles of Gestalt’s Theory of Visual Perception - (4)

Principle of Closure

Principle of common region

Principle of continuity (or good continuation)


Thank you

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