Volume-3,Issue-5,May2025 International Journal of Modern Science and Research Technology

ISSN NO-2584-2706

Mitigating E-Commerce: Threats and Counter Measures

Manvi Godbole; Riya S. Chauhan; Mansi M. Pujari Department of
Master in Computer Application
G.H.R.C.E.M., Nagpur

Abstract: The global e-commerce market in 2023 was

This paper aims to address the potential risks more than $5 trillion and is probably set to
associated with e-commerce websites and explore follow the same growth trend in the future
the actions that can mitigate these threats. The years. This internet revolution has continued to
rapid growth of cross-border e-commerce has shape the manner in
indeed increased web risk, including fraud, data which human beings shop, do business, and
theft, Denial of Service (DoS) attacks. These socialize with each other so profoundly that the
threats have repercussions for both businesses and e- commerce industry is among the most
users. The findings, through these threats, show vibrant and influentialintheglobe.
the combination of technological solutions, best With the great advantages e-commerce has
practices, and policy regulations played an to offer, though, come some real problems
important role in a secure and trustworthy e- in disguise of security threats, privacy
commerce environment was significant. It did invasions, and the integrity of transactions over
show that the main idea is to choose the sufficient the net. With increased online business, there
number of security methods such as encryption, is increased complexity and virulence of
fraud detection systems, and user education cyberattacks against consumers and
programs to ensure the operation of payment enterprises [3]. Convenience of web
transactions on the internet will be safe. shopping, payment networks, and exchange of
Moreover, the paper explores the impact of data individual data have made e-commerce sites a
protection laws and the validity of implementing cyber attacker's attractive target.
emerging technologies like AI and blockchain to Cyberattacks increase to financial theft and
minimize fraud and maximize security. The identity fraud through fraud to breaches,
primary focus is to give a complete approach for denial- of-service attacks, and phishing fraud
businesses to protect them and their clients in the [4].
digital world.
2. Background
Keywords: E-commerce security, Cyber threats, E-commerce has transformed the relationship
Data-theft, Fraud detection, Encryption, Data between businesses and consumers into one
protection, Payment fraud. where transactions and digital markets can
function on a global level. With the rise of e-
1. Introduction commerce, though, comes a greater number of
The rapid growth of e-commerce has reshaped the cyberattacks and dangers [3]. Online shops,
international retail environment, providing payment systems, and virtual transactions
enormous scope for companies and consumers as present enticing targets to cyberthieves because
well. Due to the discovery of the internet and the of the abundance of sensitive information that
appearance of online business sites, companies they handle, including personal identification,
are now able to access customers around the financial information, and transaction history.
world [1]. E- commerce companies, from small start-ups
to large corporations, are constantly burdened
with the task of protecting their sites from
theseemergingthreats[1].

IJMSRT 25MAY064 www.ijmsrt.com 283

DOI: https://doi.org/10.5281/zenodo.15486653
Volume-3,Issue-5,May2025 International Journal of Modern Science and Research Technology
ISSN NO-2584-2706

• Case Study Analysis

1. Literature Review The second thing to do is conduct case studies
Computer business websites are constantly of e-commerce companies that have faced
being attacked by all manner of cyberattacks significant Cyber Attacks. This study follows a
that undermine the functions of a business and mixed-methods research design to investigate
user confidence. Among these, significant the risks that are threatening e- commerce
threats mentioned in the literature are data businesses and what is being done to mitigate
breaches, payment frauds, malware assaults, them. The study design requires qualitative and
and denial-of- service (DDoS) assaults [4]. quantitative data collection to acquire a
These have emerged with the huge repository comprehensive picture of the issue from various
of sensitive clients' information on e-business perspectives. The study methodology is spread
websites, with provocative incentives to cyber across three phases: literature review, case
attackers [3]. Financial crime in the form of study, and survey of industry professionals [3].
account takeovers and payment card crime is at
the top list, with miscreants utilizing • Literature Review
weaknesses in digital payment systems as well The first step of the methodology is a broad
as other authentication processes [6]. Data review of existing academic papers, industry
breach can potentially have huge financial reports, and whitepapers on cybersecurity. The
effects and legal repercussions, with strong data case studies should be chosen from a range of
protection regimes like GDPR now in force. different industries like retail, finance, and
Moreover, the increase in phishing and technology so that they present a broad set of
malware, both for businesses and consumers, opinions towards e-commerce security [1].
suggests that there is a need for proper security Based on a qualitative analysis of real cases, the
practicestodetersuchintrusions[4]. To repel such study analyses how firms responded to specific
threats, as is indicated by the literature, threats, the efficacy of their countermeasures,
technology solutions together with strategic and the impact on their business and consumer
interventions would be apt. Protection of trust [2]. Data for the case studies are collected
sensitive data with encryption, multi-factor from publicly available reports, media stories,
authentication (MFA), and secure payment and industry publications.
processing are all deemed to be essential to
guaranteeing safe transactions and customer  Industry Professionals Survey
data protection [6]. Artificial intelligence (AI) The third phase is a survey of industry
and machine learning (ML) have proven to be practitioners, such as cybersecurity specialists,
useful in preventing fraud because algorithms e-commerce managers, and IT personnel, to
are learning to recognize suspicious patterns in learn about the current e- commerce security
real time, enabling companies to respond in a environment and best practices in avoiding
timely manner [2]. Blockchain technology has threats [5]. The survey has both closed and
even been suggested as a way of providing the open questions so that there is both quantitative
transparency and integrity of transactions, that data and qualitative feedback. The survey
is, for eliminating fraud [3]. Staff training and information will be analysed using statistical
adherence to industry codes of practice [1]. techniques to find common patterns and
approaches in the industry. This initial data
2. Methodology gathering will help to validate results of the
The review focuses on the primary threats to e- literature review and case studies and provide
commerce like fraud, data breaches, malware, an realistic picture of how firms are treating e-
and DDoS attacks and also the commerce security concerns [2].
countermeasures that organizations adopt to
counter such threats [5]. The review provides a
theoretical foundation for understanding the
security threats to e-commerce and steps
adopted to nullify the threats.

IJMSRT25MAY064 www.ijmsrt.com 284

DOI: https://doi.org/10.5281/zenodo.15486653
Volume-3,Issue-5,May2025 International Journal of Modern Science and Research Technology
ISSN NO-2584-2706

2. DataAnalyticFunctionInMitigatingECoerce which makes it challenging for companies to

Data Analytic Functions to counter e-commerce anticipate attacks [4]. The growing complexity
threats are data-centric and based on of data privacy regulations such as GDPR and
interpretation of security-related data for risk CCPA makes it geographically difficult to
identification and improvement of remain compliant, particularly for global e-
countermeasures [2]. commerce websites [6]. Insider threats are also a
Key functions are: serious threat since authorized workers and
 Descriptive Analytics: Summarizes data to contractors can inadvertently or knowingly
identify trends and patterns, for instance, compromise security [5]. Small companies also
frequency of security threats (data breaches, struggle to prioritize their cybersecurity
fraud) and rates of adoption of frameworks and thus expand their businesses
countermeasures (e.g., encryption, MFA) [2]. and expose their security frameworks to
 Diagnostic Analytics: Examines cause-effect vulnerabilities [1].
relationships between variables, for instance, There is huge potential for new technology to
correlations between certain security make such threats obsolete in future years,
measures and reduced occurrence of threats however. Machine learning and AI together will
[2]. drive the concept of real-time threat
 Predictive Analytics: Uses statistical models identification and anti-fraud capability through
and historical data to forecast future security recognizing patterns and anomalies that no one
threats and predict the effectiveness of the else can find [2]. Blockchain would secure
countermeasures, e.g., the likelihood of fraud transactions and integrity of data and biometric
or data breaches [2]. authentication would reduce reliance on insecure
 Prescriptive Analytics: Provides passwords [3]. Zero-trust security models, in
recommendations using decision trees and which users and machines authenticate via
optimization models to suggest the best recurring processes, will make the process of
security measures for e-commerce securing internet shopping websites much easier
organizations based on their needs [2]. [5]. There will also be more cooperation among
 Text Analytics: Analyses qualitative survey or e-commerce company structures, governmental
case study data to derive insights, such as agencies, and cybersecurity professionals when
sentiment analysis or topic modelling to creating good and standardized security
identify common security issues or successful mechanisms [1].
approaches [2].
These capabilities, combined with chart and 4. Overview of Data Analytics-Based Resource
dashboard visualization tools, allow companies DistributionOptimizationInMitigatingEComm
to understand security problems, forecast ere
potential threats, and make smart choices about Data analytics-driven optimization of resource
how to improve e-commerce security [2]. utilization is an essential factor to eradicate
numerous e-commerce threats through the
3. Challenges And Future Directions fortification of decision-making processes,
It is difficult to safeguard e-commerce from all resourceful utilization of resources, and business
types of threats, primarily due to the fact that resilience [2]. Fraud, stock control problems,
threats in the cyber world are being updated on a security compromise, and system ineffectiveness
daily basis [5]. Cyber hackers keep on thinking could possibly cause broad business disruption,
out of the box and coming up with new advanced loss of finances, and the erosion of consumer
methods, such as malware and AI-based phishing confidence for online businesses. Through data
analytics, internet business companies can
effectively manage and minimize the use of
resources such as inventory, cyber security
frameworks, IT systems, and man power to
counter these risks [2]

IJMSRT25MAY064 www.ijmsrt.com 285

DOI: https://doi.org/10.5281/zenodo.15486653
Volume-3,Issue-5,May2025 International Journal of Modern Science and Research Technology
ISSN NO-2584-2706

5. Counter Measures
7. Conclusion
 Encryption and Safe Payment Gateways In short, online business threats can be averted
Countermeasure: Several encryption by a strong and quick response through an
mechanisms (e.g., SSL/TLS) encrypt sensitive amalgamation of strong cybersecurity
information exchanged between users and the protection, information scrutiny, and
site. Safe payment gateways reduce risk of management of resource. While cyber threats
payment fraud as well [6]. like Cyber Attacks in the form of forgery,
Impact: Provides more security and reduces trespassing information, spamming, and DDoS
risk of payment card fraud and data breach. attacks evolve in terms of their novelty by
 Multi-Factor Authentication (MFA) increasingly smarter cyber actors, companies can
Countermeasure: MFA requests customers hold off the imminent threats with super-evolved
and workers to furnish a number of means of technologies like AI, machine learning, and real-
identification (e.g., password and OTP) time detection of scams. Use of data analytics
before being allowed access to accounts or enables organizations to anticipate and avoid the
systems [6]. occurrence of risks, optimize the utilization of
Impact: Adds an extra layer of security, resources, and guard sensitive customer
reducing the risk of account takeovers and information, thereby avoiding the
unauthorized entry. impactofsecuritybreaches. Besides, with more
 Fraud Detection & AI-Based Monitoring online shopping, businesses need to be on their
Countermeasure: Web business websites can toes and get regular updates of security systems.
harness the power of AI and machine learning New technology adoption, regular security
technology to monitor transactions in real scanning, and employee training are the key to
time and mark abnormal patterns staying ahead of cybercrooks and giving a safe
characteristic of malicious intent, such as platform. Given priority to cybersecurity and
unusual sizes, geos, or serial logins [2]. optimal usage of resources, online business
Impact: Prevents fraudulent payments firms are not only able to protect themselves
proactively, preventing both financial loss as from potential future attacks but also gain
well as brand loss. customers' trust, enhance business procedures,
and achieve long-term prosperity in a
competitive online business setting.
6. Result & Discussion
The study concludes that the most common e- 8. Reference
commerce threats are DDoS attacks, fraud, [1] Chauhan, S. S., & Gupta, M. (2020).
and data breaches. Companies applying Cybersecurity in e-commerce: Challenges
encryption, AI-based monitoring, and MFA and solutions in the Indian context.
significantly reduce the risks. Case studies International Journal of Emerging
and survey answers confirm that data Technologies and Innovative Research, 7(4),
analytics can lead to the early detection of 98-103. Retrieved from https://www.jetir.org/
threats and improved security decisions.
Although changing threats and compliance [2] Jha, S., & Rani, P. (2021). The role of data
are ongoing concerns, new technologies like analytics in mitigating e-commerce fraud in
blockchain and AI offer promising India. International Journal of Research in
protections. A combination of policy, Computer Science, 11(2), 56-62.
technology, and awareness is the solution to https://doi.org/10.22224/ijrcs.2021.1102
building trust and secure transactions.
[3] Kumar, A., & Sharma, R. (2020). A study on
the security issues and measures in the Indian
e-commerce sector. Journal of Information
Security and Cybercrime, 6(1), 30-35.

IJMSRT25MAY064 www.ijmsrt.com 286

DOI: https://doi.org/10.5281/zenodo.15486653
Volume-3,Issue-5,May2025 International Journal of Modern Science and Research Technology
ISSN NO-2584-2706

https://doi.org/10.1016/j.jinfosec.2020.04.00 Standard (PCI DSS) v4.0. Retrieved from

3 https://www.pcisecuritystandards.org

[4] Gupta, B., Tewari, A., Jain, A. K., &

Agrawal, D. P. (2021). Fighting against
phishing attacks: state of the art and future
challenges. Neural Computing and
Applications, 32, 4821–4844.
https://doi.org/10.1007/s00521-019-04494-2

[5] Al shamrani, A., Myneni, S., Chowdhury, A.,

& Huang, D. (2019). A Survey on Advanced
Persistent Threats: Techniques, Solutions,
Challenges, and Research Opportunities.
IEEE Communications Surveys & Tutorials,
21(2), 1851–1877.
https://doi.org/10.1109/COMST.2018.286689
3
[6] PCI Security Standards Council. (2022).
Payment Card Industry Data Security

IJMSRT25MAY064 www.ijmsrt.com 287

DOI: https://doi.org/10.5281/zenodo.15486653