Introduction

Ice cream is a frozen desert typically made from milk or cream that has been
flavoured with a sweetener either sugar or an alternatives and a spice such as cocoa
or venila or with fruit such as strawberries or peaches food colouring is sometimes
added in addition to stabilizer. The mixture is coaled bellow the freezing point of
water and stirred to incorporate air spaces and prevent.detectable ice crystals from
forming. It can also be made by whisking a flavoured cream base and liquid
nitrogen together. The result is smooth semi-solid foam that is solid at very low
temperatures ( below 2°c or 35°F ).it becomes more malleable as it’s tempreture
increases
Indian summers are synonymous with ice cream. Push carts selling the choicest of
ice cream in numerous flavours from the traditional vanilla and chocolate to
unusual varieties. Indian Ice Cream market can be segmented in three different
ways, namely on the basis of flavours, stock keeping units / packaging and
consumer segments. The ice cream market today has a number of flavours like
vanilla, strawberry, chocolate, mango, butterscotch and a number of fruit flavours,
dry fruit flavours, traditional flavours like Kesar-Pista, Kaju-Draksh etc. The
market is totally dominated by Vanilla, Strawberry and chocolate, which together
account for more than 70% of the market followed by butterscotch and other fruit
flavours.
Today, more children like to taste the ice creams. Not only the children, all the
categories of people like to taste the ice creams. Thus, everyone is fond of tasting
ice creams of various flavours. Ice creams are often called ―The Great American
Dessert. It was developed in the United States and also popular in all the countries.
In this context, the present study has been undertaken to examine consumers
preference towards ice cream.
Ice cream may be served in dishes, eaten with a spoon, or licked from edible wafer
ice cream may be served with other desert such as cake or pie or used as an
ingredient in cold dishes like ice cream floats, sundaes milkshake, and ice cream
cakes or in baked items such as Baked Alaska.
Italian ice cream is gelato. Frozen custard is a type of rich ice cream. Soft serve is
softer and is often served at amusement park and fast food restaurants in America.
Ice cream made from cow's milk or milk substitutes (e.g., soy cashew, coconut,
almond milk, or tofu),are available for those who are lactose intolerant, allergic
to dairy protein or vegan banana "ice cream is a 100% fruit-based vegan
alternative. Frozen yoghurt, or "froyo" is similar to ice cream but uses yoghurt
and can be lower in fat. Fruity sorbets or sherbets are not ice cream but are often
available in ice cream shop Meaning:
The meaning of the name ice cream varies from one country to another. In some
countries, such as the United States, ice cream applies only to a specific variety
and most governments regulate the commercial use of the various terms according
to the relatives quantities of the main ingredients, notably the amount of cream
product that do not meet the criteria to be called ice cream are sometimes
labelled"frozen dairy desert" instead. In other countries, such as Italy and
argentina,one word is used for all variants.

Different flavours of ice cream:

• Vanilla.

• Chocolate. Chocolate.
• Mint Chocolate Chip. Mint Chocolate Chip.
• Chocolate Chip Cookie Dough.
• Buttered Pecan. Buttered Pecan.
• Birthday Cake.
 IMPORTANCE/ SCOPE OF THE STUDY
The scope of the study restricts itself to the analysis of consumer preferences,
perception and consumption of ice cream. There are many other brands of
icecream available but my study is to major player of ice cream leaving behind the
others. The scope of my study is also restricts itself to Ludhiana region only.
The purpose of the study in to determine the business enterprises. Also the study
will identify the potential obstacle of the venture. The researchers study the
potential of the business which is the ice cream station in the municipality of the
surallah. The researchers will collect data from population and evaluate to
generate insight s about the business enterprises
The study involves the potential constumer when the business operates.The
researchers will gather data taking from survey and observation to determine the
potential marketing of this business plan. It involves the people of using the
random survey phone call interview on focus group like student. Familes and other
group. Furthermore. Competitors are also the subject of this study. The researchers
will study and gather data using interview in every competitor on how business
operates to take advance from competitions
There is some ice cream business that are already exist on coverage of the study
but the researchers are focusing on how they get advance from competitions. They
look for every possibility in advance from other competitors.
The geographical location of the study is in the municipality of focusing on
Barangay libertad. It will study involves every audience gender. Also the age is
important, therfor the young adults and middle-aged adults is part of the study.

METHODOLOGY OF THE STUDY

The chapter describe the methodology of the study. This project is based on
information collected from primary sources. The study of cross sectional study
because the data were collected at a single point of time. For the purpose of present
study a related sample of population was selected on the basis of convenience. A
sample of 100 people was taken on the basis of convenience. The actual consumer
were contacted on the basis of random sampling. Research work is only carried for
2 or 3 week

Research objectives : Clearly define the purpose of the study, such as

understanding consumer preferences, evaluating current marketing strategies, or
identifying opportunities for innovation.

Literature Review: Review existing literature on ice cream products and

marketing strategies. This helps to understand previous research findings, identify
gaps in knowledge, and inform your own study design.

Research Design:
Sampling: Determine the target population and select a representative sample of
consumers or businesses to study.
Data Collection Methods: Decide on the most appropriate methods for collecting
data, such as surveys, interviews, focus groups, or observational studies.
Variables: Define the key variables to be measured, such as flavor preferences,
brand awareness, pricing perception, or advertising effectiveness.
Experimental Design: If applicable, design experiments to test the impact of
specific marketing strategies or product features.

Data Collection:
Administer surveys, conduct interviews, or carry out other data collection
activities according to the research design. Ensure that data collection methods are
ethical and comply with relevant regulations, such as obtaining informed consent
from participants.

Data Analysis:
Analyze the collected data using appropriate statistical or qualitative analysis
techniques.Look for patterns, correlations, or insights that address the research
objectives.Consider using software like SPSS, R, or qualitative analysis tools for
in-depth analysis.
Findings:
Summarize the key findings of the study, including any significant trends,
relationships, or insights discovered.Present the findings in a clear and concise
manner, using tables, charts, or graphs to enhance understanding.

Implications and Recommendations:

Discuss the implications of the findings for ice cream product development and
marketing strategies.Provide recommendations for businesses or marketers based
on the study results, suggesting potential areas for improvement or innovation.

Limitations and Future Research:

Acknowledge any limitations of the study, such as sample size constraints or
methodological shortcomings.Suggest directions for future research to address
these limitations and further explore the topic.

OBJECTIVES IF THE STUDY

1) To study the factors influencing the customer to purchase the ice cream from the
branded outlets

2) To evaluate the role of customer satisfaction

3) To study about the different variety of product

LIMITATION OF THE STUDY

1) Perishability:ice cream is a highly perishable product, requiring proper
storage and transportation condition to maintain quality. This limitation can
lead to issues with inventory management and distribution logistics
2) Seasonality:ice cream consumption tends to flactuate with the seasons with
higher demand during warmer months and lower demand during colder
 months. This seasonally can pose challenges for sales forecasting and
revenue consistency.
3) Health concerns: ice cream is often high in sugar, fat, and calories, which
can contribute to health concerns such as obesity, diabetes, and heart
desease. This limitation may impact consumer perception. And demand
especially with increasing focus on health conscious eating habits
4) Competition: The ice cream market is highly competitive with numerous
brands and varieties for. Consumer attention. This saturation can make it
challenging for new or smaller brands to enter the market and complete
effectively
5) Price sensitivity: Despite being a popular treat, ice cream is often considered
a discretionary purchase,meaning consumers may be more sensitive to price
changes. economic fluctuations and competing budget options can
influence consumer spending on ice cream product

ANALYSIS AND INTERPRETATION

Table 1

Age:
Age No of responds Percentages
32.4%
55.9%

04 11.8%
40 Above 0 0%
Total 34 100%
Interpretation:-Majority of respondents (55.9%) were aged 20-30, indicating
high consumption in this age group.Age group 10-20 also showed significant
consumption, representing 32.4% of respondents.No responses were received from
individuals aged 40 and above.Younger demographics have a substantial interest in
ice cream consumption in Mangalore.Lack of responses from older age groups
highlights a gap in data collection.Recommendations:

Table 2

Gender:
Gender No of responds Percentages
Male 24 68.6%
Female 11 31.4%
Total 35 100%
Interpretation:- 68.6% were male, while 31.4% were female.The majority of ice
cream consumers in Mangalore are male.Further analysis can explore preferences
among different age groups and flavors favored by each gender.This data provides
valuable information for ice cream manufacturers and marketers to tailor their
products and marketing strategies to suit the preferences of the Mangalorean
market.

Table 3

How often do you try new ice cream:

Opinion No of responds Percentages
Very often 16 45.7%
Occasionaly 13 37.1%
Rarely 05 14.3%
Never 01 2.9%
Total 35 100%
Interpretation:- 45.7% of respondents try new ice cream flavors very
often.37.1% do so occasionally.14.3% rarely try new flavors.Only 2.9% never try
new flavors.The data highlights a significant portion of the population regularly
seeks out new ice cream experiences. Understanding these preferences can aid ice
cream vendors and manufacturers in introducing innovative flavors to cater to this
demand in the Mangalore market.

Table 4

Where do you usually buy ice cream

Source No of responds Percentage
Super market 7 18.9%
Ice cream shop 21 56.8%
Convenience store 8 21.6%
Online 1 2.7%
Total 37 100%
Interpretation:- 56.8% of respondents usually buy ice cream from ice cream
shops.21.6% purchase from convenience stores.18.9% prefer supermarkets as their
ice cream buying destination.Only 2.7% opt for online purchases.These findings
emphasize the popularity of traditional ice cream shops among Mangalorean
consumers. Ice cream vendors and retailers can utilize this information to optimize
their location strategies and cater to the preferences of the local market effectively.

Table 5

Your favorite ice cream brand

Brand No of responds Percentages
Ideal 31 83.8%
Amul 6 16.2%
Total 37 100%
Interpretation:- The ice cream brand research in Mangalore showed Amul as
the clear favorite, with 83.8% of respondents preferring it over Ideal, which only
captured 16.2%. This suggests strong brand loyalty to Amul in the region,
indicating its significant market dominance.
Table 6

Factors making loyal to particular ice cream brand

Factors No of responds Percentages
Taste 29 78.4%
Price 3 8.1%
Variety 5 13.5%
Customer service 0 0%
Other 0 0%
Total 37 100%

Interpretation:- The research in Mangalore reveals that taste is the dominant

factor influencing ice cream brand loyalty, with 78.4% of respondents citing it.
Price and variety play smaller roles, while customer service is not a significant
factor. This emphasizes the importance of flavor and quality in retaining customers
in the local ice cream market.

Do you prefer single scoops or multiple scoops

Opinion No of responds Percentages
Single scoops 20 54.1%
Table 7

Multiple scoops 17 45.9%

Total 37 100%

Interpretation:- The ice cream research in Mangalore reveals a relatively equal

split between preferences for single (54.1%) and multiple scoops (45.9%). This
suggests diverse consumer preferences, indicating the importance of offering both
options to cater to various customer choices and maximize satisfaction.

Average spending on ice cream per month

Spending No of responds Percentages
Less than 100 14 37.8%
100 - 200 14 37.8%
200 - 400 3 10.8%
Above 400 5 13.5%
Total 37 100%
Table 8

Interpretation:- The ice cream research in Mangalore indicates diverse

spending habits, with 37.8% of respondents spending less than 100 rupees per
month, another 37.8% spending between 100 to 200 rupees, 10.8% spending
between 200 to 400 rupees, and 13.5% spending 400 rupees or more monthly. This
suggests a range of budget preferences among consumers, emphasizing the
importance of offering varied price points and product options to cater to different
spending levels.

Intrested in ice cream delevery service

Opinion No of responds Percentages
Yes 40.5%
No 19%

May be 40.5%
Total 37 100%
Table 9

Interpretation:- The ice cream research in Mangalore reveals promising

interest in delivery services, with 40.5% expressing definite interest and an equal
percentage considering it. However, 19% are currently uninterested. This indicates
a viable market opportunity for businesses to introduce or expand ice cream
delivery options. Addressing concerns and preferences of the unsure segment
could boost adoption. Implementing convenient and efficient delivery services has
the potential to attract a broader customer base and enhance revenue in
Mangalore's ice cream market.

Do you enjoy trying limited edition/seasonal ice cream

flavours
Opinion No of responds Percentages
Yes 20 54.1%
No 6 16.2%
Sometimes 11 29.7%
Total 37 100%
Table 10

Interpretation:- A recent ice cream flavor preference survey in Mangalore

revealed that 54.1% of respondents enjoy limited edition/seasonal flavors,
indicating a strong interest in trying new options. Conversely, 16.2% stated they do
not prefer such varieties, while 29.7% were open to trying them occasionally. This
data suggests a considerable appetite for novelty among ice cream consumers in
the region. Further exploration into the reasons behind these preferences could
provide valuable insights for ice cream brands aiming to cater to the diverse tastes
of Mangalore's population.

On which occasions do you enjoy ice cream

Occasions No of responds Percentages
Birthday 10 27%
Anniversary 0 0%
Special celebration 13 35.1%
Casual dessert 8 21.6%
Just for indulgence 6 16.3%
Total 37 100%
Table 11

Interpretation:- In Mangalore, a recent study on ice cream consumption

occasions revealed diverse preferences. While 27% enjoy ice cream on birthdays,
none specified anniversaries. Special celebrations prompt 35.1% to indulge, while
21.6% opt for ice cream as a casual dessert. Additionally, 16.3% partake purely for
indulgence. These findings underline ice cream's association with joyous occasions
like birthdays and celebrations in the region, with a notable trend towards
consumption for casual dessert occasions as well. Further exploration into the
cultural and social significance of ice cream consumption could provide insights
for local businesses catering to varying consumer preferences.

How often do you consume ice cream

Opinion No of responds Percentages
Once a week 23 62.2%
Once a month 7 18.9%
Rarely 6 16.2%
Table 12

Never 1 2.7%
Total 37 100%

Interpretation:- In Mangalore, a recent survey on ice cream consumption

frequency unveiled notable trends: 62.2% enjoy ice cream once a week, indicating
a prevalent weekly indulgence. A smaller but still significant portion, 18.9%,
partake monthly, while 16.2% consume it rarely. Surprisingly, only 2.7% claim to
never indulge in ice cream. These findings underscore the widespread appeal of ice
cream as a regular treat among residents of Mangalore, with a majority
incorporating it into their weekly routines. Understanding such consumption
patterns can inform marketing strategies and product offerings for ice cream
businesses catering to the local market.

Favourite ice cream flavour

Flavours No of responds Percentages
Vanila 11 29.7%
Chocolate 14 37.8%
Table 13

Stawberry 7 18.9%
Mint 0 0%
Others 5 13.6%
Total 37 100%

Interpretation:- In a survey on favorite ice cream flavors in Mangalore,

chocolate emerged as the most popular, with 37.8% of respondents expressing a
preference for it. Vanilla followed closely behind, garnering 29.7% of the votes.
Strawberry ranked third with 18.9%. Interestingly, mint received no votes. Other
flavors collectively accounted for 13.6% of responses. These findings indicate a
strong affinity for classic flavors like chocolate and vanilla, while also suggesting a
moderate interest in fruit-based varieties. Mint's absence suggests it may not be as
popular in the region. Understanding these preferences can guide product offerings
for local ice cream vendors.

Table 14

Topping do you usually add to your ice cream

Opinion No of responds Percentages
Sprinkles 6 16.2%
Chocolate syrup 10 27%
Butterscotch syrup 9 24.3%
Fruit 12 32.4%
Total 37 100%

Interpretation:- in a survey on preferred ice cream toppings in Mangalore, fruit

emerged as the most popular choice, with 32.4% of respondents indicating a
preference for it. Chocolate syrup followed closely behind, garnering 27% of the
votes, while butterscotch syrup accounted for 24.3%. Sprinkles were the least
favored topping, with only 16.2% of respondents choosing them. These findings
suggest a preference for both traditional (chocolate, butterscotch) and healthier
(fruit) toppings among consumers.

Table 15

Type of cone prefer with ice cream

Cones No of responds Percentages
Sugar cone 6 16.2%
Chocolate cone 11 29.7%
Butterscotch cone 18 48.6%
Cake cone 2 5.4%
Total 37 100%

Interpretation:- In a survey on preferred ice cream cone types in Mangalore,

butterscotch cones emerged as the clear favorite, with 48.6% of respondents
indicating a preference for them. Chocolate cones followed with 29.7%, while
sugar cones lagged behind at 16.2%. Cake cones were the least favored, with only
5.4% of respondents choosing them. These findings suggest a strong preference for
indulgent flavors like butterscotch and chocolate in ice cream cone selection
among consumers.

Do you prefer traditional bairy based ice cream/non dairy

based ice cream
Opinion No of responds Percentages
Dairy based ice cream 31 88.6%
Non dairy based ice cream 4 11.4%
Total 35 100%

Interpretation:- In a survey regarding ice cream preferences in Mangalore, the

majority of respondents, comprising 88.6%, indicated a preference for dairy-based
ice cream. Conversely, only 11.4% expressed a preference for non-dairy-based
options. These findings suggest a strong inclination towards traditional dairy-based
ice cream among consumers in the region, perhaps due to its familiar taste and
texture. The relatively low percentage of respondents favoring non-dairy options
indicates that while there is some interest in alternative ice cream varieties, they
have not yet gained widespread popularity in Mangalore.
Table 17

Factors influences ice cream purchasing decision

Factors No of responds Percentages
Price 10 27%
Flavours 12 32.4%
Quality 9 24.3%
Brand 2 5.5%
Healthiness 4 10.8%
Social responsibility 0 0%
Total 37 100%

Interpretation:- In the ice cream purchasing decision-making process in

Mangalore, flavor emerged as the most influential factor, with 32.4% of
respondents considering it when choosing their ice cream. Price followed closely
behind at 27%, indicating a significant consideration for affordability. Quality was
another prominent factor, with 24.3% of respondents prioritizing it. Healthiness
and brand were less significant, each garnering 10.8% and 5.5% respectively.
Notably, social responsibility did not influence respondents' ice cream purchasing
decisions. These findings emphasize the importance of flavor variety,
Table 18
affordability, and product quality in driving consumer choices in the local ice
cream market.

Do you prefer a cone or cup

Opinion No of responds Percentages
Cone 25 67.6%
Cup 12 32.4%
Total 37 100%

Interpretation:- In a survey on ice cream container preferences in Mangalore,

the majority of respondents, comprising 67.6%, expressed a preference for cones.
Conversely, 32.4% indicated a preference for cups. These findings suggest a
stronger inclination towards the novelty and convenience of cones among
consumers in the region, potentially influenced by cultural or personal preferences.
Understanding these preferences can aid ice cream vendors in optimizing their
product offerings to better cater to local tastes and preferences.

Do you like having nuts in your ice cream

Opinion No of responds Percentages
Yes 30 81.6%
No 1 2.7%
Table 19

Sometimes 6 16.2%
Total 37 100%

Interpretation:- In Mangalore, a significant majority, comprising 81.1% of

respondents, expressed a preference for having nuts in their ice cream. Only 2.7%
stated a dislike for nuts in ice cream, while 16.2% indicated they sometimes enjoy
them. These findings suggest a strong affinity for nut-containing ice cream flavors
among consumers in the region, highlighting the popularity of this ingredient
choice in enhancing texture and flavor profiles. Understanding such preferences
can inform product development and marketing strategies for ice cream brands.

Ice cream price increase what changes you like to have in

that product
Opinion No of responds Percentages
Quantity 22 59.5%
Packing 14 37.8%
Quality 1 2.7%
Table 20

Total 37 100%

Interpretation:- In response to an increase in ice cream prices, a majority of

respondents in Mangalore, comprising 59.5%, expressed a preference for changes
in quantity. Meanwhile, 37.8% indicated a desire for alterations in packaging,
possibly seeking cost-effective or environmentally friendly options. Only 2.7%
mentioned a preference for maintaining or improving quality despite price
increases. These findings suggest that consumers prioritize value for money when
faced with higher prices, emphasizing the importance of adjusting product quantity
or packaging to maintain affordability and satisfaction levels in the face of
economic changes.

How do you prefer to have your ice cream

Opinion No of responds Percentages
Cone 21 56.8%
Cup 8 21.6%
Stick 2 5.4%
Table 21

Tub 4 10.8%
Other 2 5.4%
Total 37 100%

Interpretation:- In Mangalore, a majority of respondents, comprising 56.8%,

expressed a preference for enjoying their ice cream in cones. Cups were the next
favored option, chosen by 21.6% of participants. Sticks and tubs were less
popular, each accounting for 5.4% of responses. Interestingly, 5.4% of respondents
opted for other methods not specified. These findings suggest a preference for the
novelty and convenience of cones among consumers in the region.
Table 22

Do you prefer choosing your ice cream from a menu or from

a display
Opinion No of responds Percentages
Menu 32 86.5%
Display 5 13.5%
Total 37 100%

Interpretation:- In Mangalore, the majority of respondents, constituting 86.5%,

expressed a preference for choosing their ice cream from a menu. Conversely, only
13.5% indicated a preference for selecting from a display. These findings suggest
that consumers in the region prefer the convenience and clarity offered by menus,
potentially enabling them to explore flavor options and make informed choices.
Understanding such preferences can guide ice cream vendors in optimizing their
sales strategies and presentation methods.

MAJOR FINDINGS, SUGGESTIONS AND CONCLUSIONS

Major findings
1) Preference for traditional flavours : you might find that traditional flavors
like mango, coconut, and cardamom are particularly popular among consumers in
Mangalore due to their cultural significance and local availability.
2) Seasonal variation in demand: The demand for ice cream might fluctuate
seasonally, with higher consumption during hot summer months and lower
consumption during the monsoon season.
3) Importance of packing and presentation: the packaging and presentation of
the ice cream product could play a significant role in consumer perception and
purchasing decisions. Eye catching designs and eco friendly packaging options
might be particularly appealing to environmentally conscious consumers
4) Effectiveness of marketing channels: Assessing the effectiveness of
different marketing channels such as social media advertising, billboards,or in
store promotions, in reaching and engaging with the target audience.
5) Brand loyalty and consumer preference: exploring the factors driving brand
loyalty among consumers, such as taste, price , quality, and. brand reputation, and
identifying key preference and trend in the local market.
6) Competition analysis:Analyzing the competitive landscap of the ice cream
market in Mangalore, including the presence of local brands, national chains, and
international franchises, and identifying strategies employed by successful brands
to gain market share.

Suggestions
1) Market Survey: Conduct a survey among consumers in Mangalore to gather
insights into their ice cream preferences, buying habits, and perceptions of
different brands. Ask about flavor preferences, frequency of consumption, favorite
ice cream outlets, and factors influencing their purchasing decisions.
2) Retail Audit: Perform a retail audit of ice cream outlets in Mangalore to
assess the availability, variety, and pricing of ice cream products. This could
involve visiting supermarkets, convenience stores, specialty ice cream shops, and
street vendors to gather data on product offerings and pricing strategies.
3) Social Media Listening: Monitor social media platforms for discussions,
reviews, and mentions related to ice cream in Mangalore. Analyze trends,
sentiment, and consumer feedback to gain a better understanding of popular
flavors, emerging brands, and consumer preferences.
4) Store Observations: Visit ice cream outlets in Mangalore to observe
customer behavior, store layout, product displays, and promotional activities. Note
any innovative marketing techniques or promotional campaigns being used by ice
cream brands to attract customers.
5) Interviews with Industry Experts: Conduct interviews with industry experts,
such as ice cream manufacturers, distributors, retailers, and marketing
professionals, to gain insights into market trends, challenges, and opportunities in
the ice cream industry in Mangalore.
6) Focus Groups: Organize focus group discussions with consumers in
Mangalore to delve deeper into their perceptions and attitudes towards ice cream
products and brands. Explore topics such as flavor preferences, packaging design,
advertising effectiveness, and brand loyalty to uncover valuable insights for
marketing strategies.
Conclusions
the study of ice cream product and marketing in Mangalore City, it can be
concluded that there is a significant demand for ice cream in the city, with various
factors influencing consumer preferences such as flavor variety, price, and brand
reputation. Effective marketing strategies, including social media campaigns and
local advertising, play a crucial role in driving sales. Furthermore, there is potential
for growth and innovation in the ice cream market in Mangalore, with
opportunities for introducing new flavors, catering to specific dietary preferences,
and expanding distribution channels to reach a wider audience. Overall,
understanding consumer preferences and implementing targeted marketing efforts
are essential for success in the ice cream industry in Mangalore City.

LEARNING OUTCOMES OF THE PROJECT

1) Market Analysis: Understand the ice cream market landscape in Mangalore.

2) Consumer Behavior: Gain insights into consumer preferences and habits.

3) Product Differentiation: Identify how brands differentiate their products.

4) Marketing Strategies: Evaluate the effectiveness of marketing campaigns.

5) Distribution Channels: Learn about retail and online distribution methods.

6) Brand Positioning: Understand how brands appeal to different segments.

7) Sales Analysis: Analyze sales data and revenue trends.

8) Customer Satisfaction: Assess customer satisfaction and gather feedback.

9) Seasonality Impact: Study the effects of seasonal changes on sales

10) Research Skills: Enhance data collection, analysis, and reporting skills.