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Chapter 1 Introduction

The document provides an overview of multimedia, defining it as the integration of various information types such as text, graphics, audio, and video. It categorizes media into print, broadcast, and internet types, highlighting their roles in conveying information. Additionally, it lists application areas for multimedia, including digital video editing, electronic publications, and interactive TV.

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Bereket Mebratu
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14 views10 pages

Chapter 1 Introduction

The document provides an overview of multimedia, defining it as the integration of various information types such as text, graphics, audio, and video. It categorizes media into print, broadcast, and internet types, highlighting their roles in conveying information. Additionally, it lists application areas for multimedia, including digital video editing, electronic publications, and interactive TV.

Uploaded by

Bereket Mebratu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Chapter 1

Introduction
1.1 Overview of multimedia and multimedia systems
1.2 Why Multimedia ?
1.3 Types of media
1.4 Application areas
1.1 Overview of multimedia and multimedia
systems
➢What is multimedia?

1. In terms of what multimedia is all about?


• It refers to the storage, transmission, interchange, presentation and
perception of different information types (data types) such as text,
graphics, voice, audio and video.
2. Based on the word “Multimedia”
• It is composed of two words:
Multi- multiple/many
Media- source
Source refers to different kind of information that we use in multimedia.
This includes:
-text, graphics, audio, video, images
Multimedia refers to multiple sources of information. It is a system
which integrates all the above types.
• Multimedia means computer information can be represented in
audio, video and animated format in addition to traditional format.
The traditional formats are text and graphics.
General and working definition:

Multimedia is the field concerned with the computer controlled


integration of text, graphics, drawings, still and moving images
(video), animation, and any other media where every type of
information can be represented, stored, transmitted, and processed
digitally.
➢What is multimedia application?
A Multimedia Application is an application which uses a collection of
multiple media sources e.g. text, graphics, images, sound/audio,
animation and/or video.

➢What is multimedia system?


A Multimedia System is a system capable of processing multimedia
data. A Multimedia System is characterized by the processing,
storage, generation, manipulation and rendition of multimedia
information.
1.2 Types of media
• Media is the term we use to refer to different types of media that
provide us with important information and knowledge.
• The goal of media is to convey an advertising message to the
audience through the most appropriate media channel.
• In general, we can classify media in three main categories.
❑Print media
❑Broadcast media
❑Internet media
Print media
• This type of news media used to be the only way of delivering
information to the public during the 80s and 90s.

• Print media includes:-


✓Newspapers
✓Magazines
✓Books
✓Banners
✓Brochures
✓Flyers etc…
Broadcasting Media
• Broadcasting media includes videos, audios, or written content that
provides important or entertaining information shared by different
methods.

• Examples include:-
✓Television
✓Radio
✓Movies
Internet Media
• Nowadays, we are relying on the Internet to get the news a lot more
often than the traditional news sources. Websites provide
information in the form of video, text, and audio.

• Types of Internet media include:


✓Social networks or websites
✓Online forums
✓Podcasts
1.3 Application areas
Examples of typical present multimedia applications include:

– Digital video editing and production systems.


– Electronic newspapers/magazines.
– World Wide Web.
– On-line reference works: e.g. encyclopedia, games, etc.
– Home shopping.
– Interactive TV.
– Multimedia courseware.
– Video conferencing.
– Video-on-demand.
– Interactive movies.

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