Business Analytics

This course provides an in-depth examination of how businesses can leverage analytics strategically and tactically. Students will
explore frameworks for integrating AI, data science, and machine learning into organizational decision-making processes.
Through case studies, peer-reviewed research, and contemporary literature, students will learn how to lead and manage data-
driven initiatives. Topics include cultivating an analytics culture, aligning analytics with organizational strategy, governance and
ethics, evaluating ROI on analytics investments, and overseeing cross-functional analytics teams.

Outcomes

Outcome Weeks Covered

1. Synthesize, evaluate, and summarize the research W1-W8
literature related to business analytics, data science,
strategic decision making, and leading analytics projects
(O.1)
2. Analyze the relationships between business analytics, W1
strategic decision-making, and competitive advantage
(O.2)
3. Analyze the benefits, challenges, and critical success W3, W7
factors related to the adoption of business analytics (O.3)
4. Develop strategies for improving analytic capabilities W3, W4, W7
within organizations (O.4)
5. Apply descriptive and predictive analytics techniques to W5, W6
data sets (O.5)
6. Be able to interpret results, draw conclusions, and present W5, W6, W7, W8
results of an analysis (O.6)
New Schedule

High Level
W TOPIC LECTURES
k
1 Foundations of Analytics Foundations of Business Analytics (fr Analyze relationships between business
(O2) W2) analytics and competitive advantage
Welcome from the Dean

2 Analytics Maturity – Analytics Evaluating an Organization’s Analytic Examine and analyze concepts related
Capability Maturity Models Maturity (fr W3) to organizational analytic capability and
maturity
(O4)
Develop strategies for moving
organizations forward in their analytic
capability
3 Critical Success Factors and Critical Success Factors for Analytics (fr Analyze and synthesize critical success
Analytics Adoption / Diffusion W4) factors related to analytics adoption
of Innovation

(O3)
4 Deploying Analytic Solutions & Process Methodologies Used in Analytics Analyze frameworks and methodologies
Process Methodologies (CRISP- (fr W9) used for analytics and data science
DM, etc)
(O4)

5 Descriptive and Predictive Descriptive Analytics (fr W5) Analyze the types of problems that lend
Analytics Predictive Analytics {New} themselves to the use of classification
tasks
(O5)
Differentiate between descriptive and
(O6)
predictive analytics.

6 Supervised and Unsupervised Supervised vs. Unsupervised Machine Justify the need for descriptive analytics
Machine Learning Learning (ML) (fr W6) and its applications
(O5) Classification Approaches (fr W7)
 (O6) Unsupervised Learning – Clustering
Methods (fr W8)
Examine and analyze the uses of
supervised and unsupervised machine
learning techniques

7 AI Developments and Advances in Artificial Intelligence {New} Evaluate recent advances in AI for
Advances deploying within an organization
(O4)

8 Next Steps Next Steps and Ideas for Research and Discuss avenues for further research &
(O1) Practice (fr W10) practice
Discuss possible dissertation topics

RESOURCES

W Topic Resources
k
1 Foundations of Strategic Nature of Analytics
Business Analytics Investigate the relationships between analytics and firm performance.

Chatterjee, S., Chaudhuri, R., & Vrontis, D. (2024). Does data-driven culture impact
innovation and performance of a firm? An empirical examination. Annals of Operations
Research, 333(2-3), 601-626. https://doi.org/10.1007/s10479-020-03887-z

Chatterjee, S., Rana, N. P., & Dwivedi, Y. K. (2024). How does business analytics contribute to
organisational performance and business value? A resource-based view. Information
Technology & People, 37(2), 874-894. https://doi.org/10.1108/ITP-08-2020-0603
 Fosso Wamba, S., Queiroz, M. M., Wu, L., & Sivarajah, U. (2024). Big data analytics-enabled
sensing capability and organizational outcomes: assessing the mediating effects of business
analytics culture. Annals of Operations Research, 333(2-3), 559-578.
https://doi.org/10.1007/s10479-020-03812-4

Karaboga, T., Zehir, C., Tatoglu, E., Karaboga, H. A., & Bouguerra, A. (2023). Big data
analytics management capability and firm performance: the mediating role of data-driven
culture. Review of Managerial Science, 17(8), 2655-2684. https://doi.org/10.1007/s11846-
022-00596-8

Koohang, A., Carol Springer, S., Zhang, J. Z., & Marotta, A. (2023). Big data analytics: from
leadership to firm performance. Industrial Management & Data Systems, 123(12), 2976-2996.
https://doi.org/https://doi.org/10.1108/IMDS-06-2023-0415

Multimedia
Decisive Data. (2019). The fundamentals of predictive analytics – Data science Wednesday.
[Video]. YouTube. https://www.youtube.com/watch?v=4y6fUC56KPw

2 Assessing Analytic https://www.altexsoft.com/blog/analytics-maturity-model/

Maturity Within
Organizations Analytics Capability Maturity Models:

Analytics Activation. (2024, January 22). The road to data excellence: Exploring the analytics
maturity model. Retrieved from https://medium.com/@info_86673/the-road-to-data-
excellence-exploring-the-analytics-maturity-model-602ce302fbc2

Evans, S. (2023, March 24). The 6 stages of the analytics maturity model. Retrieved from
https://www.graphable.ai/blog/analytics-maturity-model/

Gökalp, M. O., Gökalp, E., Kayabay, K., Koçyiğit, A., & Eren, P. E. (2022). The development of
the data science capability maturity model: a survey-based research. Online Information
Review, 46(3), 547-567. https://doi.org/10.1108/OIR-10-2020-0469

Korsten, G., Aysolmaz, B., Ozkan, B., & Turetken, O. (2024). A Capability Maturity Model for
Developing and Improving Advanced Data Analytics Capabilities. Pacific Asia Journal of the
Association for Information Systems, 16(4). https://doi.org/10.17705/1pais.16401

Król, K., & Zdonek, D. (2020). Analytics Maturity Models: An Overview. Information, 11(3),
142. https://doi.org/10.3390/info11030142
 Zaher Ali, A.-S., Mohd Heikal, H., Syed-Mohamad, S. M., Abdullah, R., Raed Abu, Z., Abualigah,
L., & Gandomi, A. H. (2023). Big Data Maturity Assessment Models: A Systematic Literature
Review. Big Data and Cognitive Computing, 7(1), 2. https://doi.org/10.3390/bdcc7010002

3 Critical Success
Factors, Adoption
and Al-Okaily, A., Teoh, A. P., & Al-Okaily, M. (2023). Evaluation of data analytics-oriented
Acceptance/Adoption business intelligence technology effectiveness: an enterprise-level analysis. Business Process
Management Journal, 29(3), 777-800. https://doi.org/10.1108/BPMJ-10-2022-0546

Andrushko, A. (2025). Enhancing Decision-Making in Service SMEs: Role of Business Analytics

in Management Approach Transformation. IUP Journal of Knowledge Management, 23(1), 52-
72. https://www.proquest.com/scholarly-journals/enhancing-decision-making-service-smes-
role/docview/3167198964/se-2?accountid=33575

Deloitte. (2023, September 6). Driving Analytics Adoption: How to Get Employees to Use
Advanced Analytics to Realise ROI. Retrieved from
https://www.deloitte.com/uk/en/Industries/technology/blogs/driving-analytics-adoption.html

Hurbean, L., Militaru, F., Valentin Partenie, M., Danaiata, D., Fotache, D., & Muntean, M.
(2025). Assessing the Influence of Business Intelligence and Analytics and Data-Driven
Culture on Managerial Performance: Evidence from Romania. Systems, 13(1), 2.
https://doi.org/https://doi.org/10.3390/systems13010002

Technology Adoption Models and Frameworks

Taherdoost, H. (2018). A review of technology acceptance and adoption models and theories.
Procedia Manufacturing, 22, 960-967. https://doi.org/10.1016/j.promfg.2018.03.137

Technology Adoption Theories:

Diffusion of Innovation (DOI)
Technology Acceptance Model (TAM)
Unified Theory of Acceptance and Use of Technology (UTAUT, UTAUT2)
Task-Technology Fit (TTF)
Theory of Planned Behavior (TPB)
Technology-Organization-Environment (TOE)
 Multimedia:
Jee, K. (2020). The 5 stages of data science adoption [Video]. YouTube.
https://www.youtube.com/watch?v=BXmEmIK5aqI

4 Deploying Analytic Bahuguna, P. C., Srivastava, R., & Tiwari, S. (2024). Human resources analytics: where do we
Solutions go from here? Benchmarking, 31(2), 640-668. https://doi.org/10.1108/BIJ-06-2022-0401

Collier, C. A., & Powell, A. L. (2024). Data Analyst Competencies: A Theory-Driven

Investigation of Industry Requirements in the Field of Data Analytics. Journal of Information
Systems Education, 35(3), 325-376. https://doi.org/10.62273/SPYC4248

de Mast, J., & Lokkerbol, J. (2024). DAPS diagrams for defining Data Science projects. Journal
of Big Data, 11(1), 50. https://doi.org/10.1186/s40537-024-00916-7

Mikalef, P., van de Wetering, R., & Krogstie, J. (2021). Building dynamic capabilities by
leveraging big data analytics: The role of organizational inertia. Information & Management,
58(6), 103412. https://doi.org/10.1016/j.im.2020.103412

5 Descriptive and
Predictive Analytics

6 Supervised and Verma, A. A., Trbovich, P., Mamdani, M., & Shojania, K. G. (2024). Grand rounds in
Unsupervised methodology: key considerations for implementing machine learning solutions in quality
Machine Learning improvement initiatives. BMJ Quality & Safety, 33(2), 121-131. https://doi.org/10.1136/bmjqs-
2022-015713
7 AI Developments and Amorim, P., & Alves, J. (2024). How Generative AI Can Support Advanced Analytics Practice.
Advances MIT Sloan Management Review, 65(4), 42-46.
https://www.proquest.com/scholarly-journals/how-generative-ai-can-support-advanced-
analytics/docview/3070029953/se-2?accountid=33575

Fava, D. (2024). Navigating the Ethical Frontier: AI in Financial Planning. Journal of Financial
Planning, 37(4), 47-49. https://www.proquest.com/trade-journals/navigating-ethical-frontier-
ai-financial-planning/docview/3034508035/se-2?accountid=33575

8 Next Steps