Cpy 3202 Lecture 4
Cpy 3202 Lecture 4
LECTURE 4
BEHAVIOURISM: OPERANT CONDITIONING
• Primary reinforcers include all those items that satisfy the primary human needs. They include
food, shelter and clothing. A primary reinforcer is rewarding in and of itself without association
with other reinforcers. If you reward a child with a sweet for displaying good behaviour the child
does not associate a sweet with anything to find it rewarding. It is rewarding just as it is.
• However, primary reinforcers are not encouraged because they are not effective in bringing about
long-lasting change in behavior. The effect is temporary.
Types of reinforcers: secondary
reinforcers
A secondary reinforcer is one whose value has to be learned through association with
other reinforcers. We have to learn to find secondary reinforcers reinforcing through
classical conditioning. For instance, money or school grades are good examples of
secondary reinforcers.
Money is useless on its own. You can see that from the way children throw it in the bin
or tear a currency note up before they realize what it can buy for them. It only becomes
a reinforcer when it is associated with the acquisition of basic needs.
The same thing applies to school grades. On their own they mean nothing to you.
However, when you begin to associate them with getting a job which will enable you get
money that you will use to satisfy your basic needs then the grades become very
powerful reinforcers.
Most positive reinforcers can be classified under five
somewhat overlapping headings: consumable, activity,
manipulative, possessional, and social.
Consumable reinforcers are items that one can eat or drink
such as candy, cookies, fruit, and beverages.
Examples of activity reinforcers are the opportunities to watch
television, look at a picture book, or even stare out of a
Classification of window.
reinforcers Manipulative reinforcers include the opportunities to play
with a favorite toy, build with LEGO®, color or paint, ride a
(Piazza, Roanne bicycle, or surf the Internet.
Possessional reinforcers include the opportunities to sit in
& Karsten, 2011) one’s favorite chair, wear a favorite shirt or dress, have a
private room, or enjoy some other item that one can possess
(at least temporarily).
Social reinforcement includes affectionate pats and hugs,
praise, nods, smiles, and even a simple glance or other
indication of social attention. Attention from others is a very
strong reinforcer for almost everyone.
Schedules of reinforcement
• A schedule of reinforcement describes when and how often a response should be
reinforced. There is a relationship between the frequency of reinforcement and the
maintenance of behavior.
❑ There are five major schedules of reinforcement each associated with a characteristic
pattern of responding:
example, if every time a child displays desirable behaviour, the child gets rewarded,
• EXAMPLE: a student who knows that exams come only at the end of the semester, tends to
study at the end of the semester only. Or those students in a boarding school who know
that inspection of the rooms happens only on Saturday morning and the person with the
cleanest room is rewarded, will tend to clean their rooms on Friday evening.
Schedules of reinforcement cont’d
Fixed Ratio Schedule
• In a fixed ratio schedule, reinforcement is given after a fixed number of
responses have occurred. For example, dairy farmers get paid after a fixed
number of litres of milk have been delivered no matter how long it takes, or
workers are paid according to the number of items they produce.
• Fixed-ratio schedules produce a constant, high level of response, with a slight
dip in responses occurring after each reinforcement. Therefore, the faster
people work, the more items they produce and the more money they earn.
However, quality may suffer if quantity alone determines how
reinforcements are dispensed.
Schedules of reinforcement cont’d
Variable Interval Schedule
• In this case, reinforcement is given after an unpredictable length of time has
elapsed. It could be given after a month or after a week nobody is aware when it
will be given. The person gets surprised by the reinforcement.
• Variable-ratio schedules typically produce high, steady rates of response.
They are also more resistant to extinction than fixed-ratio schedules
because one cannot reliably predict whether a given number of responses
will be rewarded.
Schedules of reinforcement cont’d
Variable Ratio Schedule
❑ Reinforcement in this case is given after an unpredictable (varied) number of
responses have occurred. It can be given after two responses or seven
responses or one response, etc. The number of responses is not fixed.
• An effective example of a variable-ratio schedule is a slot machine found in
casinos. The machines are set to pay off on a variable ratio: For example,
after an average of 10,000 quarters are played, a payout of winnings will
occur. But it is not predictable exactly when that will occur, because the
payoff may occur much earlier or much later than that average. This variable-
ratio schedule works well to keep the response coming because of the
uncertainty about exactly when the reward will occur.
Schedules of reinforcement: summary
Notice how ratio schedules produce much faster response rates than interval schedules.
However, there is usually a short pause following each reinforced set of responses under fixed-
ratio schedules. Variable-interval schedules typically produce a slow but steady rate of response.
Premack principle (first formulated by David Premack, 1959), which states that if the
opportunity to engage in a behavior that has a high probability of occurring is made
contingent on a behavior that has a low probability of occurring, then the behavior that has
a low probability of occurring will increase.
Example: Suppose that parents of a 13-year-old boy observe that, during the school year,
their son spends several hours each weekday evening on Facebook or texting friends, but
almost never studies or does homework. If the parents were to assume control of their
son’s cell phone and computer each evening, and if they were to tell their son, “From now
on, each school night, for each hour of studying or doing homework, you can have access to
your computer and cell phone for the following half hour,” then studying and homework
would likely increase in frequency.
NOTE: The problem with reinforcement