THE PURE STORAGE

AT A GLANCE
ACCELERATE
DATA PLATFORM
FlashArray for latency- All-Flash Storage Built for the Cloud Era
sensitive structured data
apps, DBs, and VMs; In business today, data is fast becoming an organization’s most valuable asset.
FlashBlade for high-scale, For many enterprises, data is, in fact, the lifeblood of the business. To maintain
high-bandwidth growth and competitive edge, organizations need to make data meaningful and
unstructured data apps actionable, and leverage it to power new customer services and experiences.
and big data analytics Against this business need, the volume of data enterprises must store and analyze
is rapidly expanding. New data sources – among them mobile end users and a
CONSOLIDATE
plethora of internet connected devices and sensors – only add to the pressure.
all your Tier 1 applications
on an All-Flash Cloud In this context, enterprises need to drive value by putting their data to work.
The Pure Storage Data Platform is purpose built to do just that – effortless, efficient,
PROVEN 99.9999% and evergreen infrastructure that enables organizations to achieve:
AVAILABILITY
inclusive of maintenance SPEED so organizations can be fast everywhere, across classic applications
and generational upgrades and new cloud infrastructure.

2X BETTER DATA AGILITY that empowers developers to innovate faster, and develop seamlessly
REDUCTION across private, public, and SaaS clouds.
without performance impact INTELLIGENCE gleaned from analyzing all your data, at massive scale, in real-time.
GET TO 100% PCIe/NVMe The Data Platform provides all the storage services – block, VM, file, or object –
FlashArray//X and FlashBlade needed to consolidate everything, whether databases, virtual machines, analytics,
are 100% PCIe/NVMe or webscale applications. It delivers Tier 1 data services to all workloads, and drives
productivity with industry-leading data reduction, proven 99.9999% availability,
PURE STORAGE NAMED non-disruptive everything, built-in data protection, global flash management,
A LEADER IN GARTNER endless extensibility, and effortless simplicity.
MAGIC QUADRANT
for solid state arrays four Software-defined via the Purity Operating Environment and 100% flash, the Data
years in a row Platform includes FlashArray for block and virtual volumes, FlashBlade™ for file
and object, and FlashStack™ for converged infrastructure solutions. Whether it’s
NPS OF 83.7 – TOP 1% accelerating a single database, powering VMs and desktops, or the foundation
for customer satisfaction, of an all-flash cloud, the Data Platform empowers organizations to put data at the
validated by center of everything they do.

sales@purestorage.com | 800-379-PURE | @purestorage

Purity Operating Environment is the software that powers every Pure all-flash array.

Purity Operating Environment is software purpose-built for the cloud era. All Purity software-defined storage
services and APIs, advanced data services, and global flash management are built-in and included with every
array. For FlashArray, Purity//FA 5 will add ActiveCluster, QoS, File, and VVols; for FlashBlade, Purity//FB 2
delivers S3, snapshots, SMB, LDAP, network lock management (NLM), and IPv6 – at no extra charge.

NOW WITH
ACTIVECLUSTER
Achieve new levels of
availability with Purity
ActiveCluster – multi-
site Active/Active stretch
cluster. Get business
continuity and zero RTO
& RPO across your data
center, metro region, or
globally across three data
centers. Set up in minutes,
no third site required – and
included with Purity//FA 5.

PURITY REDUCE implements five forms of inline and PURITY PROTECT combines Purity ActiveCluster with
post-process data reduction, including compression space-saving snapshots, replication, and protection
and deduplication, to offer data reduction that’s policies into an end-to-end data protection and
typically 2x better than the competition. Data recovery solution that protects data against loss
reduction is always-on and operates at a 512-byte locally and globally. All Purity Protect services are
variable block size, enabling effective reduction fully-integrated in FlashArray and leverage native
across mixed workloads without tuning. data reduction capabilities.

PURITY ASSURE provides high availability, dual- PURITY SECURE means FlashArray meets the
parity RAID-HA, non-disruptive Always-On QoS, highest security standards with FIPS 140-2 validated
and encryption – all of which are designed to always-on encryption, NIAP/Common Criteria
deliver consistent performance to FlashArray Certification, and Rapid Data Locking.
during component failures and maintenance.
PURITY RUN provides an open platform for running
PURITY REST APIS leverage Purity’s open platform, VMs / Containers right on the FlashArray. Now you
cloud connections, and integrations to drive can run custom code, extend interfaces, and enable
automation with VMware®, Microsoft®, and open- analytic processing to happen where data is stored.
source tools such as OpenStack®.

PURITY DIRECTFLASH™ SOFTWARE implements global flash OPERATING ENVIRONMENT

management (allocation, I/O optimization, garbage collection, error
correction) at the system level, driving 100% NVMe-connected raw GLOBAL
FLASH MANAGEMENT
flash within DirectFlash Modules, and eliminating the performance
density limitations of large SSDs. DirectFlash avoids the unpredictable ADAPTIVE
I/O CONTROL
SMART
ENDURANCE
PREDICTIVE
RESILIENCY
latency of SSDs and exploits the full potential of flash. The result I/O SCHEDULING ALLOCATION BLOCK-LEVEL TELEMETRY

is predictable, consistent, microsecond latency alongside higher

FLASH-LEVEL QoS WEAR LEVELING BAD BLOCK MANAGEMENT
GARBAGE COLLECTION ENCRYPTION

throughput and reliability, better efficiency, and ultra-high density.

sales@purestorage.com | 800-379-PURE | @purestorage

Best Value for All-Flash Consolidation
10

20

FlashArray//M is ideal for cost-effective

50 consolidation of
everything on flash. Whether70you need to accelerate a single
database, scale your virtual desktop environments, or power PRE-VALIDATED FOR
your all-flash cloud, there’s an //M model that fits your needs. YOUR APPLICATIONS
Put all your workloads on FlashArray//M and accelerate safely
FlashArray//M is tested and validated
with proven 99.9999% availability. Start with any FlashArray//M
with a wide range of data center
model and scale seamlessly all the way to FlashArray//X.
infrastructure and applications to
With the release of Purity//FA 5, every //M will see up to a 4x enable seamless deployment and
performance improvement – along with ActiveCluster and the multi-workload consolidation in
file and container support of Purity//Run. your data center. Accelerate your
deployment further with the Pure
ZERO-COMPROMISE DATA SERVICES FlashStack solution – end-to-end
Consolidating on FlashArray is simple – there’s nothing else converged infrastructure powered by
to buy or install, and all data services are built-in and included. flash and supported by our partners.
Our industry-leading 5:1 average data reduction (across the
entire FlashArray install base) is inline and always-on, which
means you’ll save on storage, power, cooling, and space. BUSINESS APPLICATIONS
And you can keep that space savings with data reduction-
aware snapshots and replication.
Policy-based Always-On QoS ensures your workload
performance SLAs are met, and always-on, data-at-rest
encryption delivers data protection – while you enjoy
consistent mixed workload performance even through
VIRTUALIZATION AND CLOUD
component failures and upgrades.
INFRASTRUCTURE
FULL AUTOMATION
Completely integrate & automate FlashArray into an on-
demand catalog of cloud IT services via REST, CLI, or
Powershell. Seamlessly integrate with VMware vCenter,
VMware vRealize, OpenStack, and Docker.

SELF-MANAGING AND PLUG-N-PLAY

DESKTOP VIRTUALIZATION
Setup is just one item to rack and six cables to connect –
no bolt-on controllers and no external management servers.
And there’s no tuning within the array – no RAID, pool, tiering,
caching or performance management – and no tuning of your
database, file system, or virtual machine – ever. It's so simple,
we’ve put all the details you’ll need on a folding business card.
DATA CENTER INFRASTRUCTURE

sales@purestorage.com | 800-379-PURE | @purestorage

First Mainstream 100% NVMe Enterprise AFA
10

20

FlashArray//X is next-generation50 all-flash storage. Designed

for the cloud era, //X delivers70the highest performance and µS LATENCY
enterprise reliability for Tier 1 applications. Microsecond
latency and GBs of bandwidth – with all the rich data services, FlashArray//X delivers consistent
proven 99.9999% availability, and unrivaled Pure1® support latency in the 100s of microseconds
that the FlashArray family is built on.
Among FlashArray models, //X represents a higher- 1PB IN 3U
performance tier for mission-critical databases, top-of-rack
flash deployments, and Tier 1 application consolidation. Unprecedented density with
//X is optimized for the lowest-latency workloads and delivers 18.3TB DirectFlash modules*
an unprecedented level of performance density that puts
previously unattainable levels of consolidation within reach.
And yet our Evergreen™ model means that any FlashArray can EVERGREEN
be fully upgraded, non-disruptively, to //X. UPGRADEABLE
FlashArray//X will drive the next decade of performance Every //M can be fully upgraded
advancement in FlashArray. We're forging ahead by enabling to //X online, with no disruptions and
storage software to manage flash – directly, intelligently, no re-buy of storage TBs
globally. That's DirectFlash, ready to exploit the full potential
of flash, or whatever silicon comes next. (This isn't something
you can do just by plugging NVMe drives into a legacy disk
array or an all-flash array.)

SMALL & SPEEDY BIG & DENSE

Run your business with just 10 flash modules – while At 1PB in 3U, a full rack of FlashArray//X can
maintaining all the performance, reliability, and data deliver 15PBs of effective capacity and enough
services of your Tier 1 array. Just half the capacity of a bandwidth to replace your entire Tier1 footprint.
single FlashArray//X chassis provides the density to Big or small, every deployment of //X delivers
consolidate all your latency sensitive DBs, VMs, and FlashArray's proven reliability and effortless
desktops – and accelerate. monitoring via Pure1.

//X IS POWERED BY DIRECTFLASH

DIRECTFLASH SOFTWARE is a new software module within
Purity that takes software functions that would normally run
inside each SSD (flash management, wear leveling, garbage
collection) and implements them once in a global software
layer for better efficiency, performance, and reliability.
DIRECTFLASH MODULE is the world's first software-defined
flash module, a new Pure-designed NVMe flash module that
enables our system-level software to speak directly
to flash.
DIRECTFLASH SHELF is another first: a 100%
NVMe/F, 50 GB/s Ethernet expansion shelf
for FlashArray. Delivering up to 1.5PBs per 3U,
DirectFlash Shelf can be deployed with both
//X and //M.

* 1PB effective capacity. 18.3TB flash modules available post //X general availability.

sales@purestorage.com | 800-379-PURE | @purestorage

Harness the Power of Data at Scale

FlashBlade is a new, innovative scale-out storage system

designed to accelerate modern analytics applications while
providing best-of-breed performance in all dimensions of FAST
concurrency – including IOPS, throughput, latency, and
capacity. FlashBlade is as simple as it is powerful, offering • Elastic performance that grows
elastic scale-out storage services at every layer alongside with data – up to 17 GB/s
DirectFlash technology for global flash management. • Always-fast, from small, metadata-
Purity//FB 2 is the industry’s most advanced software for heavy workloads to large,
scale-out storage, delivering amazing linear performance at streaming files
unprecedented scale. It supports S3-compliant object store, • All-flash performance with no
offering ultra-fast performance at object store scale. It also caching or tiering
offers a wave of new enterprise features, like snapshots, SMB,
LDAP, network lock management (NLM), and IPv6, to extend
FlashBlade into new use cases. BIG
• Petabytes of capacity
PURPOSE-BUILT FOR MODERN ANALYTICS
FlashBlade is the industry’s first cloud-era flash purpose-built
• Elastic concurrency – up to 10s
for modern analytics, delivering unprecedented performance of thousands of clients
for big data applications. Its massively distributed architecture • 10s of billions of objects and files
enables consistent performance for all analytics applications • 75 blade-scale FlashBlade –
using NFS, S3/Object, SMB, and HTTP protocols. 8PB, 75 GB/s read, 25 GB/s write,
MANY, MANY OTHER APPLICATIONS 7.5M IOPs, 100 GB/s fabric, 1 IP
FlashBlade is proving to be a powerful driver for myriad other address – due out 2H 2017
use cases as well. To name just a few:
• Accelerating next-generation sequencing pipelines to SIMPLE
provide key medical discoveries and treatment
• Evergreen – don’t rebuy TBs you
• Simulating and testing increasingly complex science,
already own (see detailed terms)
engineering, and design models in less time, leveraging
1000s of connected compute nodes • “Tuned for Everything” design, no
• Powering agile software development by increasing the manual optimizations required
number of concurrent builds to drive design productivity • Scale-out everything instantly by
simply adding blades
THE ELEMENTS OF FLASHBLADE

BLADE PURITY FABRIC

SCALE-OUT DIRECTFLASH + SCALE-OUT STORAGE LOW-LATENCY, SOFTWARE-
COMPUTE SOFTWARE DEFINED NETWORKING
Ultra-low latency, 8, 17 & 52TB The heart of FlashBlade, Includes a built in 40Gb Ethernet
capacity options that can be implementing its scale-out fabric providing a total network
hot-plugged into the system for storage capabilities, services bandwidth of 320Gb/s for
expansion and performance and management the chassis

sales@purestorage.com | 800-379-PURE | @purestorage

The New Data Center Building Block

FlashStack™ is streamlined, flexible, and transformative IT

that fully supports mission-critical enterprise applications
and provides a robust platform for cloud services. With the
latest in computing, network, and storage components,
FlashStack converged infrastructure solutions accelerate
time to deployment, lower overall IT costs, and reduce
deployment risk.
Pairing the Cisco Unified Computing System™ (Cisco UCS®)
and Pure Storage FlashArray in Cisco Validated Designs,
FlashStack drives the applications and workloads to make
your business better. Get always-on infrastructure for your
critical applications and private cloud while you dramatically
reduce IT overhead and drive business impact.

EFFORTLESS SCALE & AGILITY

FlashStack scales, without disruption or data migration, from
the tiny “FlashStack mini” to over 160 hosts and more than a
petabyte of storage. Expand incrementally, one component
at a time, as business requires and budget allows.

SIMPLE AT EVERY SIZE

From small to large, FlashStack management remains
consistent, efficient, and simple enough to be managed
by IT generalists. No matter the deployment size, your
FlashStack solution will be tailored to your business and
ready to go from day one. Fully tested, fully customizable,
and fully supported. Delivered by our FlashStack Partner
ecosystem.

YOUR PRIVATE CLOUD

FlashStack is your platform for on-demand IT and private
cloud. Leverage FlashStack’s extensive pre-integration with STREAMLINED
popular private cloud platforms such as Cisco UCS Director,
VMware vRealize, and OpenStack to build an impactful Single, integrated architecture with
cloud, quickly. FlashStack is also hybrid-cloud ready, with management from a central place
support for tools like Cisco’s CloudCenter and use cases
such as backup-to-the-cloud and engineering/dev/test. FLEXIBLE
Easy and dynamic scalability without
downtime

TRANSFORMATIVE
Technical innovation without the need to
rip and replace

BUILT FOR THE CLOUD

Integration with cloud platforms from
Cisco, VMware, OpenStack, and others

sales@purestorage.com | 800-379-PURE | @purestorage

Intelligent, Self-Driving Storage

Pure1, our cloud-based management, analytics, and

support platform, expands the self-managing, plug-n-
play design of our products with the machine learning
predictive analytics and continuous scanning of Pure1
Meta™ to enable an effortless, worry-free Data Platform.

PURE1 MANAGE
In the Cloud IT operating model, installing and
deploying management software is an oxymoron:
you simply login. Pure1 Manage is SaaS-based,
allowing you to manage your array from any browser
or from the Pure1 Mobile App – with nothing extra to
purchase, deploy, or maintain. Just login, and from a
single dashboard you can manage all your arrays,
with full visibility on the health and performance
of your storage.

PURE1 ANALYZE
For the first time in the industry, Pure1 Analyze
delivers true performance forecasting – giving
customers complete visibility into the performance
and capacity needs of their arrays – now and in the
future. Performance forecasting enables intelligent
consolidation and unprecedented workload
optimization.

PURE1 SUPPORT
Our philosophy is always to do what is right for the
customer. No excuses, we focus on delivering a
solution no matter the situation. We combine an ultra-
proactive support team with the predictive intelligence
of Pure1 Meta to deliver unrivaled support that’s a key
component in our proven 99.9999% availability. You’ll
be astounded when we fix issues you did not even
know existed.
PURE1 META
The foundation of Pure1 services, Pure1 Meta is global
intelligence built from a massive collection of storage
array health and performance data. By continuously
scanning call-home telemetry from Pure’s installed base,
Pure1 Meta uses machine learning predictive analytics
to help resolve potential issues and optimize your
workloads. The result is both a white glove customer
support experience and breakthrough capabilities like
accurate performance forecasting. Meta is always
expanding and refining what it knows about array
performance and health, moving the Data Platform
toward a future of self-driving storage.

sales@purestorage.com | 800-379-PURE | @purestorage

The Data Platform operates like SaaS and the cloud. Deploy storage once and enjoy a subscription to
continuous innovation as you expand and improve performance, capacity, density, and/or features for 10 years
or more – all without downtime, performance impact, or data migrations. Say goodbye to the 3-5 year rip-and-
replace cycle – we’ve engineered compatibility for future technologies right into the product, notably with the
NVMe-Ready Guarantee for //M and online upgrade from any //M to //X. There’s more: our “Right Size” capacity
guarantee ensures you get started knowing you’ll have the effective capacity you need, and our Capacity
Consolidation program keeps your storage modern and dense as you expand. With Evergreen Storage, you
don't have to re-buy TBs you already own.

Evergreen Storage offers expandability and upgradability for generations via the modular, stateless architecture
designed into the Data Platform from day one. FlashArray, with a chassis-based design and customizable
modules, enables both capacity and performance to be independently improved over time along with advances
in compute and flash. Meanwhile, FlashBlade’s blade-based architecture delivers the linear scale of DirectFlash
and compute simply by adding blades.

Evergreen Storage keeps your storage evergreen, modern and dense – and always ready to meet your
business needs.

JUST FIVE YEARS OF EVERGREEN

A typical Evergreen journey delivers multi-dimensional improvements to your infrastructure over time –
with nothing lost from your investment.

UPGRADEFLEX UPGRADEFLEX CAPACITY UPGRADEFLEX UPGRADEFLEX

CONTROLLER UPG CONTROLLER UPG CONSOLIDATION CAPACITY CON. CAP. EXPANSION

Pure Storage, FlashBlade, Flashstack, Pure1, Pure1 Meta, Evergreen, DirectFlash, and the "P" Logo are trademarks of Pure Storage, Inc. in the U.S. and other countries. Cisco and UCS are trademarks of Cisco Systems, Inc. Other
trademarks are the property of their respective owners. The Pure Storage product described in this documentation is distributed under a license agreement and may be used only in accordance with the terms of the agreement.
The license agreement restricts its use, copying, distribution, decompilation, and reverse engineering. No part of this documentation may be reproduced in any form by any means without prior written authorization from Pure
Storage, Inc. and its licensors, if any.

THE DOCUMENTATION IS PROVIDED "AS IS" AND ALL EXPRESS OR IMPLIED CONDITIONS, REPRESENTATIONS AND WARRANTIES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR
PURPOSE, OR NON-INFRINGEMENT ARE DISCLAIMED, EXCEPT TO THE EXTENT THAT SUCH DISCLAIMERS ARE HELD TO BE LEGALLY INVALID. PURE STORAGE SHALL NOT BE LIABLE FOR INCIDENTAL OR CONSEQUENTIAL
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sales@purestorage.com | 800-379-PURE | @purestorage

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