GENERAL CIRCULAR FOR RETAIL STORES

S.No. : CORP/R/14/002

DATE : 30.12.2013

FROM : Mr. Sumit Kumar – Vice President Marketing & Customer Service

To : All Hush Puppies Stores (Respective RMs, DMs, Store Managers )

CC : Mr. Rajeev Gopalakrishnan, Mr. G.S. Das, Mr. Balakrishnan Kandaswamy, Mr.
Prashant Sharma, Mr. Deepak Jajodia, Mr. Vijay Gogate, Mr. Anurag Pandey, Mr.
Chandranshu Khullar

Ref : Sale Campaign - I

Period : Week 1 – 5 (1st to 2nd February 2014)

Dear Retail Team,

To help push sales, we are happy to announce the “CLEARANCE SALE- I” campaign from Wednesday,
1st January, 2014 onwards in our retail stores.

During the sale, we shall be promoting shoes with huge discounts (Please refer annexure- II).

Please note, customers will NOT get any Warranty/Guarantee/Exchange/Refund for articles
purchased on discount/sale.

Enclosed are the guidelines for Clearance Sale POP and store display. Kindly study and implement
accordingly.

All POP materials for display are sent to the respective DMs. Kindly contact them in case you do not
receive the display material in due course of time.

After ending the sale, we will start with the new season. Kindly ensure that all sale communication is
removed after the sale campaign is over.

In case of any clarifications or concerns, please contact us at Head Office.

All the best and Happy Selling!

Regards,

Annexure I – Store décor

Annexure II – List of discounted articles

1
 Annexure – I

Window Banner

2
POP FOR STORE AMBIENCE & IMPACT

PO – A4

3
Window Vinyl Strip – Select Stores

Tags

4
 Annexure II – List of Discounted Articles

CURRENT PROPOSED CURRENT

ARTICLE NEW SALE
Scat S. NO. ARTICLE NO. ARTICLE NAME DISCOUNT ACT MRP DIS COUNT SALE
NUMBER PRICE
% % PRICE

0550 299 824-6837 HUSH PUPPIES-COMFORT 824-6837 30 2,099.00 70% 1469.30 630

0550 300 824-6852 HUSH PUPPIES 824-6852 40 2,899.00 70% 1739.40 870

0550 301 824-6113 AFFILIATE 824-6113 40 4,999.00 70% 2999.40 1,500

0550 303 824-6966 DECTECTINE 824-6966 66 5,399.00 70% 1835.66 1,620

0550 304 824-6737 HUSH PUPPIES-COMFORT 824-6737 30 2,299.00 50% 1609.30 1,150

0550 305 824-6803 HPO2 FLEX 824-6803 30 2,499.00 50% 1749.30 1,250

0550 306 824-6146 HUSH PUPPIES 824-6146 30 2,599.00 50% 1819.30 1,300

0550 307 824-6982 JUNGLE-II 824-6982 30 2,799.00 50% 1959.30 1,400

0550 309 854-6804 HPO2 FLEX 854-6804 30 2,499.00 50% 1749.30 1,250

0550 310 854-6147 HUSH PUPPIES 854-6147 30 2,599.00 50% 1819.30 1,300

0550 311 854-6984 JUNGLE-II 854-6984 30 2,799.00 50% 1959.30 1,400

0550 312 854-4986 MAYCOMB 854-4986 0 2,799.00 50% 2799.00 1,400

0550 313 824-6211 STEWARD 824-6211 0 3,999.00 30% 3999.00 2,799

0550 314 824-4934 TRUNK-TC 824-4934 0 3,999.00 30% 3999.00 2,799

0550 315 824-6934 TRUNK-TC 824-6934 0 3,999.00 30% 3999.00 2,799

0550 316 824-4952 APHA LU-PL 824-4952 0 4,999.00 30% 4999.00 3,499

0550 317 824-3887 ALPHA OXFORD 824-3887 0 4,999.00 30% 4999.00 3,499

0550 318 824-4887 ALPHA OXFORD 824-4887 0 4,999.00 30% 4999.00 3,499

0550 320 854-6210 VALET 854-6210 0 3,999.00 30% 3999.00 2,799

0550 321 824-6922 EXT-LACE UP 824-6922 0 3,999.00 30% 3999.00 2,799

0550 322 854-6920 EXT-SLIP ON 854-6920 0 3,999.00 30% 3999.00 2,799

0551 323 854-6971 CITY BOUNCE 854-6971 30 2,999.00 70% 2099.30 900

0551 324 824-6108 MERCHANT 824-6108 30 4,299.00 50% 3009.30 2,150

0554 326 824-6927 MOCCA ZERO G 824-6927 0 2,999.00 30% 2999.00 2,099

0554 327 854-6924 MOCCA ZERO G 854-6924 0 2,999.00 30% 2999.00 2,099

0555 328 823-4181 WILLIS 823-4181 50 4,399.00 70% 2199.50 1,320

0555 331 854-3921 CASH 854-3921 30 2,999.00 50% 2099.30 1,500

5
0555 332 854-3928 BRAD SLIP-ON 854-3928 0 3,699.00 50% 3699.00 1,850

0555 333 854-6107 STARK 854-6107 30 4,699.00 50% 3289.30 2,350

0555 334 854-4307 STRAK 854-4307 0 4,999.00 50% 4999.00 2,500

0555 335 854-6307 STRAK 854-6307 0 4,999.00 50% 4999.00 2,500

0555 336 824-6142 MONTROSE OXFORD -MT 824-6142 0 5,699.00 30% 5699.00 3,989

0555 337 853-2962 MONC SUEDE-343 853-2962 0 3,999.00 30% 3999.00 2,799

0555 338 853-9962 MONC SUEDE-343 853-9962 0 3,999.00 30% 3999.00 2,799

0555 339 854-6141 BELFAST SLIP ON MT 854-6141 0 4,999.00 30% 4999.00 3,499

0555 340 854-3133 MONTROSE SLIP ON -MT 854-3133 0 5,699.00 30% 5699.00 3,989

0555 341 854-6133 MONTROSE SLIP ON -MT 854-6133 0 5,699.00 30% 5699.00 3,989

0556 342 823-2119 LEO 823-2119 0 5,999.00 30% 5999.00 4,199

0556 343 823-9119 LEO 823-9119 0 5,999.00 30% 5999.00 4,199

0556 344 824-5118 BROGUE LUG 824-5118 0 5,999.00 30% 5999.00 4,199

0558 345 854-4250 KAPPA 854-4250 30 5,499.00 50% 3849.30 2,750

0558 346 854-6250 KAPPA 854-6250 30 5,499.00 50% 3849.30 2,750

0560 347 824-6972 RELEVANCE 824-6972 65 5,199.00 70% 1819.65 1,560

0561 348 854-6967 FALCON 854-6967 30 2,899.00 70% 2029.30 870

0561 349 824-6868 FALCON 824-6868 0 3,199.00 30% 3199.00 2,239

0561 350 824-6231 ACCELOXFORD ON-MT 824-6231 0 4,699.00 30% 4699.00 3,289

0561 351 854-4867 FALCON 854-4867 0 3,199.00 30% 3199.00 2,239

0561 352 854-4129 ACCELSLIP ON-MT 854-4129 0 4,699.00 30% 4699.00 3,289

0561 353 854-6129 ACCELSLIP ON-MT 854-6129 0 4,699.00 30% 4699.00 3,289

0940 576 864-6820 HP-DESCENT 864-6820 40 1,799.00 70% 1079.40 540

0940 577 864-6720 DECENT 864-6720 25 1,999.00 70% 1499.25 600

0940 580 864-6715 WALSH 864-6715 30 1,999.00 50% 1399.30 1,000

0940 581 864-6119 DECENT 864-6119 25 1,999.00 50% 1499.25 1,000

0940 582 864-6924 DECENT II 864-6924 25 1,999.00 50% 1499.25 1,000

0940 583 864-6925 NEW DECENT 864-6925 25 1,999.00 50% 1499.25 1,000

0940 584 864-3918 ROCK FORD .S 864-3918 25 2,199.00 50% 1649.25 1,100

0940 585 864-4930 SIMON 864-4930 25 2,199.00 50% 1649.25 1,100

0940 586 864-6930 SIMON 864-6930 25 2,199.00 50% 1649.25 1,100

0940 587 864-6994 CUSHION SANDAL 864-6994 25 2,599.00 50% 1949.25 1,300

6
0940 588 864-3219 DECENT 864-3219 0 2,199.00 30% 2199.00 1,539

0940 589 864-6219 DECENT 864-6219 0 2,199.00 30% 2199.00 1,539

0945 592 874-6825 HP-DESCENT 874-6825 25 1,699.00 70% 1274.25 510

0945 593 874-6125 DECENT 874-6125 20 1,899.00 50% 1519.20 950

0945 594 874-4931 SIMON THONG 874-4931 25 1,899.00 50% 1424.25 950

0945 595 874-6931 SIMON THONG 874-6931 25 1,899.00 50% 1424.25 950

0945 596 874-6932 TOE-RING 874-6932 25 1,999.00 50% 1499.25 1,000

0945 597 874-3994 DECODE CROSS STRIP 874-3994 25 2,199.00 50% 1649.25 1,100

0945 598 874-6922 DUMIDI 874-6922 30 2,299.00 50% 1609.30 1,150

0945 599 874-6998 CUSHION MULE 874-6998 25 2,399.00 50% 1799.25 1,200

0945 600 877-1160 AMOY 877-1160 25 749.00 50% 561.75 375

0945 601 877-2160 AMOY 877-2160 25 749.00 50% 561.75 375

0945 602 877-9160 AMOY 877-9160 25 749.00 50% 561.75 375

0945 603 874-4844 HARLET MULE 874-4844 0 2,299.00 30% 2299.00 1,609

0945 604 874-6844 HARLET MULE 874-6844 0 2,299.00 30% 2299.00 1,609

0945 605 877-6260 AMOY 877-6260 0 799.00 30% 799.00 559

0945 606 877-9260 AMOY 877-9260 0 799.00 30% 799.00 559

1540 799 554-6111 ERIE ST. 554-6111 50 3,999.00 70% 1999.50 1,200

1540 800 554-3112 CHASTE SKIMER LB 554-3112 0 3,999.00 30% 3999.00 2,799

1540 801 554-5112 CHASTE SKIMMER LB 554-5112 0 3,999.00 30% 3999.00 2,799

1540 802 554-6112 CHASTE SKIMER LB 554-6112 0 3,999.00 30% 3999.00 2,799

1545 803 553-1132 CHASTE BALLET 553-1132 0 2,999.00 30% 2999.00 2,099

1545 804 553-5132 CHASTE BALLET 553-5132 0 2,999.00 30% 2999.00 2,099

1545 805 553-8132 CHASTE BALLET 553-8132 0 2,999.00 30% 2999.00 2,099

1545 806 553-9132 CHASTE BALLET 553-9132 0 2,999.00 30% 2999.00 2,099

1545 807 553-9111 CELI SLIP ON MT 553-9111 0 3,999.00 30% 3999.00 2,799

1930 1086 663-6106 REVERIE 663-6106 50 2,799.00 70% 1399.50 840

1930 1088 553-5029 DREW 553-5029 0 2,999.00 30% 2999.00 2,099

1930 1089 553-8029 DREW 553-8029 0 2,999.00 30% 2999.00 2,099

1932 1090 664-4192 MEDIATE 664-4192 30 3,699.00 50% 2589.30 1,850

1932 1091 664-1130 KRENLA SLING 664-1130 0 3,699.00 30% 3699.00 2,589

1932 1092 664-4130 KRENLA SLING 664-4130 0 3,699.00 30% 3699.00 2,589

7
1932 1093 664-5130 KRENLA SLING 664-5130 0 3,699.00 30% 3699.00 2,589

1932 1094 664-6130 KRENLA SLING 664-6130 0 3,699.00 30% 3699.00 2,589

1932 1095 664-4290 THEIA 664-4290 0 3,999.00 30% 3999.00 2,799

1932 1096 664-2198 ZENDAL T-STRAP Q113 664-2198 0 4,399.00 30% 4399.00 3,079

1932 1097 664-4198 ZENDAL T-STRAP Q113 664-4198 0 4,399.00 30% 4399.00 3,079

1940 1099 774-8814 66 774-8814 47 1,899.00 70% 1006.47 570

1940 1100 774-6130 AZZURRA 774-6130 40 2,999.00 70% 1799.40 900

1940 1102 577-5262 AMOY 577-5262 25 749.00 50% 561.75 375

1940 1103 577-6162 AMOY 577-6162 25 749.00 50% 561.75 375

1940 1104 573-3027 STONE 573-3027 0 2,999.00 30% 2999.00 2,099

1940 1105 577-5462 AMOY 577-5462 0 799.00 30% 799.00 559

1940 1106 577-6362 AMOY 577-6362 0 799.00 30% 799.00 559

1940 1107 774-3933 AMARLYSIS 774-3933 0 2,499.00 30% 2499.00 1,749

1940 1108 774-5095 OPHIRA 774-5095 0 2,499.00 30% 2499.00 1,749

1942 1109 674-9125 MOVE 674-9125 30 3,299.00 70% 2309.30 990

1942 1110 674-4225 MOVE 674-4225 30 3,699.00 50% 2589.30 1,850

1942 1111 574-6129 KRENLA SLIDE 574-6129 0 2,999.00 30% 2999.00 2,099

1942 1112 574-7129 KRENLA SLIDE 574-7129 0 2,999.00 30% 2999.00 2,099

1942 1113 574-9129 KRENLA SLIDE 574-9129 0 2,999.00 30% 2999.00 2,099

1942 1114 674-5182 PARITY TOE POST 674-5182 0 2,999.00 30% 2999.00 2,099

1942 1115 674-1224 ROCKER TOE POST 674-1224 0 3,699.00 30% 3699.00 2,589

1942 1116 674-9124 ROCKER TOE POST 674-9124 0 3,699.00 30% 3699.00 2,589

1942 1117 674-2325 MOVE 674-2325 0 3,999.00 30% 3999.00 2,799

1942 1118 674-2196 ZENDAL TOE POST-STRA 674-2196 0 3,999.00 30% 3999.00 2,799

1942 1119 674-6196 ZENDAL TOE POST-STRA 674-6196 0 3,999.00 30% 3999.00 2,799

1942 1120 674-4182 PARITY TOE POST 674-4182 0 2,999.00 30% 2999.00 2,099

5002 1912 936-4051 HP SHOE LACE 936-4051 0 69.00 50% 69.00 35

5021 1929 935-6137 LSP 75 ML 935-6137 40 50.00 70% 30.00 15

5022 1943 935-0095 HP WAX POLISH(NATUR) 935-0095 25 39.00 70% 29.25 12

5022 1944 935-0011 HP FOUR SN SHINE SPG 935-0011 25 89.00 70% 66.75 27

5022 1945 935-0044 HP RAIN & STAIN REPL 935-0044 25 249.00 50% 186.75 125

5022 1946 935-0162 RAIN & STAIN REPELLE 935-0162 25 279.00 50% 209.25 140

8
5022 1947 935-0164 CLEANER & CONDITIONE 935-0164 25 279.00 50% 209.25 140

5022 1948 935-0166 LEATHER LOTION 935-0166 25 279.00 50% 209.25 140

5022 1949 935-6072 SHOE CREAM 935-6072 25 279.00 50% 209.25 140

5022 1950 935-0174 SHINE SPONGE 935-0174 25 279.00 50% 209.25 140

5022 1951 935-0056 HP SUEDE BLOCK & BRU 935-0056 25 349.00 50% 261.75 175

5022 1952 935-0170 KIT SUEDE 935-0170 25 379.00 50% 284.25 190

5052 2069 965-6026 KP-004 965-6026 25 699.00 70% 524.25 210

5052 2070 965-4918 BT 010/H 965-4918 25 1,099.00 70% 824.25 330

5052 2071 965-4930 AI-BLT-415 965-4930 25 1,299.00 70% 974.25 390

5052 2072 965-9960 AI-BLT-536 965-9960 25 799.00 50% 599.25 400

5052 2073 965-2962 AI-BLT-557 965-2962 25 899.00 50% 674.25 450

5052 2074 965-6958 AI-BLT-532 965-6958 25 999.00 50% 749.25 500

5053 2075 907-4901 MB-01/H 907-4901 25 2,499.00 70% 1874.25 750

5053 2076 934-3007 CHEVRON 934-3007 0 1,299.00 30% 1299.00 909

5053 2077 934-4010 GLAZE 934-4010 0 1,299.00 30% 1299.00 909

5053 2078 934-6003 LEATHER WALLET -9734 934-6003 0 1,499.00 30% 1499.00 1,049

5053 2079 934-6008 EXOBITANT 934-6008 0 1,499.00 30% 1499.00 1,049

5053 2080 934-4009 IMPRINT 934-4009 0 1,499.00 30% 1499.00 1,049

5053 2081 934-6009 IMPRINT 934-6009 0 1,499.00 30% 1499.00 1,049

5091 2148 901-0011 3.5 INCH. H.P.BASSET 901-0011 25 299.00 70% 224.25 90

5091 2149 901-0012 5 INCH. H.P.BASSET 901-0012 25 399.00 70% 299.25 120

5091 2150 901-0044 12 HP BASSET 901-0044 25 1,199.00 70% 899.25 360

5091 2151 901-0046 8 INCH HP BASSET 901-0046 25 799.00 50% 599.25 400

5091 2152 901-0048 HP BACK PACK 901-0048 25 1,599.00 50% 1199.25 800

5091 2153 907-0020 GIFT PACK HP 907-0020 0 599.00 50% 599.00 300

5151 2325 931-7955 HUSH PUPPIES 931-7955 25 149.00 70% 111.75 45

5151 2326 931-6959 HUSH PUPPIES 931-6959 49 199.00 70% 101.49 60

5151 2327 931-6954 HUSH PUPPIES 931-6954 25 399.00 70% 299.25 120

5151 2328 931-9090 3-PACK DRESS SOCKS 931-9090 25 599.00 70% 449.25 180

5151 2329 932-1964 SPORT 01 PK3 932-1964 25 499.00 70% 374.25 150

5151 2330 931-2922 PIMA RIBS 931-2922 25 299.00 50% 224.25 150

5151 2331 932-3066 STRIPE-N9 932-3066 0 199.00 50% 199.00 100

9
5151 2332 932-5066 STRIPE-N9 932-5066 0 199.00 50% 199.00 100

5151 2333 932-7066 STRIPE-N9 932-7066 0 199.00 50% 199.00 100

5151 2334 932-3067 POLKA DOTS-N9 932-3067 0 199.00 50% 199.00 100

5151 2335 932-6067 POLKA DOTS-N9 932-6067 0 199.00 50% 199.00 100

5151 2336 932-5068 STRIPER-N9 932-5068 0 199.00 50% 199.00 100

5151 2337 932-9068 STRIPER-N9 932-9068 0 199.00 50% 199.00 100

6035 2718 901-4907 CRINKLE 901-4907 30 1,199.00 70% 839.30 360

6035 2719 901-9126 OF-1853 901-9126 30 1,599.00 70% 1119.30 480

6035 2720 901-2164 HBW9657H 901-2164 30 1,699.00 70% 1189.30 510

6035 2721 901-6909 LB 9732 901-6909 30 1,799.00 70% 1259.30 540

6035 2722 901-9915 LB 8155 901-9915 52 2,099.00 70% 1007.52 630

6035 2723 901-6129 OF-1852 901-6129 30 2,199.00 70% 1539.30 660

6035 2724 901-6908 LB 7826 901-6908 48 2,699.00 70% 1403.48 810

6035 2725 901-2916 LB-1107 901-2916 30 2,899.00 70% 2029.30 870

6035 2726 901-1104 LBA-3 901-1104 30 3,299.00 70% 2309.30 990

6035 2727 901-9173 OF - 1886 901-9173 30 1,399.00 50% 979.30 700

6035 2728 901-5132 OF-1900 901-5132 30 2,299.00 50% 1609.30 1,150

6035 2729 901-3201 TOTE BAG 901-3201 0 2,499.00 50% 2499.00 1,250

6035 2730 901-1202 TOTE BAG 901-1202 0 2,499.00 50% 2499.00 1,250

6035 2731 901-2222 OF-1901 901-2222 0 2,499.00 50% 2499.00 1,250

6035 2732 901-6222 OF-1901 901-6222 0 2,499.00 50% 2499.00 1,250

6035 2733 901-1142 OF-1907 901-1142 40 2,499.00 50% 1499.40 1,250

6035 2734 901-4142 OF-1907 901-4142 0 2,499.00 50% 2499.00 1,250

6035 2735 901-2170 OF - 1879 901-2170 0 2,699.00 50% 2699.00 1,350

6035 2736 901-6170 OF - 1879 901-6170 0 2,699.00 50% 2699.00 1,350

6035 2737 901-4171 OF - 1881 901-4171 0 2,699.00 50% 2699.00 1,350

6035 2738 901-6171 OF - 1881 901-6171 0 2,699.00 50% 2699.00 1,350

6035 2739 901-6174 OF - 1898 901-6174 0 2,699.00 50% 2699.00 1,350

6035 2740 901-4175 OF - 1896 901-4175 0 2,699.00 50% 2699.00 1,350

6035 2741 901-6184 101 901-6184 40 2,699.00 50% 1619.40 1,350

6035 2742 901-8184 101 901-8184 0 2,699.00 50% 2699.00 1,350

6035 2743 901-8207 TOTR BAG 901-8207 30 2,999.00 50% 2099.30 1,500

10
6035 2744 901-5172 OF - 1882 901-5172 0 2,999.00 50% 2999.00 1,500

6035 2745 901-6172 OF - 1882 901-6172 0 2,999.00 50% 2999.00 1,500

6035 2746 901-1182 MAD BOUT YOU 901-1182 30 3,699.00 50% 2589.30 1,850

6035 2747 901-8185 HUGGABLES 901-8185 40 3,699.00 50% 2219.40 1,850

6035 2748 901-9185 HUGGABLES 901-9185 30 3,699.00 50% 2589.30 1,850

6035 2749 901-2186 PATRON 901-2186 40 3,699.00 50% 2219.40 1,850

6035 2750 901-6186 PATRON 901-6186 30 3,699.00 50% 2589.30 1,850

6035 2751 901-6188 CHIC CHIC 901-6188 0 3,699.00 50% 3699.00 1,850

6035 2752 933-0005 LEATHER - 5595 933-0005 30 4,999.00 50% 3499.30 2,500

6035 2753 901-5213 MOD CASUAL 901-5213 0 2,999.00 30% 2999.00 2,099

6035 2754 901-7219 HANDBAGS 901-7219 0 2,999.00 30% 2999.00 2,099

6141 2831 907-6023 BRIEFCASE 907-6023 30 2,999.00 70% 2099.30 900

6141 2832 907-9010 SLING 907-9010 30 3,299.00 50% 2309.30 1,650

6141 2833 907-6116 BRIEF CASE 907-6116 30 4,599.00 50% 3219.30 2,300

6141 2834 933-6008 MEN'S LB S-5356 933-6008 30 3,999.00 50% 2799.30 2,000

6141 2835 933-6007 MEN'S LB - 5359 933-6007 40 5,999.00 50% 3599.40 3,000

6141 2836 907-4010 SLING 907-4010 0 3,299.00 30% 3299.00 2,309

11