$0-$1K Digital Dropshipping Case Study

This is a case study PDF about an offer I started running earlier this year.
Feel free to use this information however you’d like. My goal is that this doc
can help you better understand how digital dropshipping works so that
eventually you can become a student of mine and become a testimonial.
That way I can keep helping more and more people around the world.

ࣻPart One: The Product Reveal

I’m sure you’re wondering, what’s the product? So let’s go ahead and get
straight to it.

I’m going to attach an image of the product below. It’s a digital planner.
Digital planners are essentially fancy PDF files that you then upload into a
note-taking app on mobile/desktop devices for full functionality.

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Here’s a mockup of what it looks like. Everything you can see is linked to
another page. So when someone clicks on the month of December for
example it will take them to a weekly format, daily format, etcetera.

If you go on etsy, you can see that these are a very commoditized product.
People sell them all day there for a couple bucks minimum.

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That’s cool and all but I prefer not to sell things super cheap. Because if I
make just $1 per sale, I’d have to sell 1,000 people to make $1,000. If I
sold it for $30 I’d only have to sell 33 people to make the same amount.
Trust me, it's way easier to sell 33 people than 1,000 people.

In the world of digital dropshipping, oftentimes your product at its core is

very similar to other products in the market. The reason why some people
can sell digital products for $1 and some can sell for $30 is because the
$30 brand makes the potential customer feel like there’s no comparable.
On etsy, everything looks the same everywhere.

But something like this separates itself from sellers on etsy. The product
may be very similar or even the same as something being sold on etsy but
this brand can charge more simply because they’ve created their own
unique display. They make the product more appealing by creating a one
product landing page on Shopify that focuses on their ideal customers
wants and needs.

Part Two: How I Found The Product

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A while back, the guy who builds my stores asked me if I wanted to buy a
store from him. It was a digital planner store that had done some sales but
it wasn’t super interesting to me. When things changed was when I was
doing product research a few weeks later on dropship.io and found a
similar store doing over $40k per month.

For the next couple days I immersed myself in the world of digital planners.
I found more stores and studied everything from their landing pages to their
marketing to their fulfillment. What I saw when doing this was the potential
for it to be done even better. More specifically, their marketing.

Part Three: How I Chose My Ideal Customer

Every digital product that I’ve ever sold has been in a pain point category
and solved a product for a specific group of people. I decide the ideal
customer first because it determines how my store and marketing will look.
It has to fit what they like and here’s what I chose for my digital planner.

Pain point category: Health & Happiness

Specific group of people: Women 35 and up
Pain points: Get stressed out from a lack of organization, Are struggling to
keep up with events and goals, Have tried using physical planners before

I chose this group for a couple reasons.

1. Most women 35 and up have disposable income

2. I saw this group show interest in planner content on social media

Part Four: Making The Product & Store

I’m the type of guy who likes to take an idea and turn it into a reality as
quickly as possible. To do this, I often have to invest money to save myself
time. I knew from the start I wasn’t going to make a digital planner. I also
didn’t want to wait a long time for a freelancer to make one for me. So
instead, I bought the rights to a digital planner that was already made. I

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originally went back to the guy who builds my stores and asked him, but it
was already sold. Fortunately, he was willing to sell me the rights to another
planner and build me a new store. I also just now searched “PLR digital
planner” on etsy and saw some good places to start for cheap.

We built the store on Shopify and used the app Gempages to build a one
product page. So literally everything in the store just points to this one long
page that shows the product, how it solves our customers' pain points, and
its technical functions.

The more complicated part was on the backend fulfillment. Because unlike
an ebook, this product has 70+ variations. So this is how I set it up.

Upload all planner variations to google drive

↓
Hire a developer on fiverr for $50 to make me a form page where a
customer can select their variations, and then at the end is a download
button which is linked to the google drive destination link
↓

This is the start of it here. Then they choose a few more options afterwards

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Then came the actual fulfillment process. We decided to do this in a way
where we can still use the EasyDigitalProducts app to deliver something to
them instantly and not make it super complicated. Here’s how it resulted.

Design a pretty one page pdf on canva with buttons that linked to the page
where the customer can choose and download their planner
↓
Then upload that to easy digital products app as the deliverable

Customer purchase flow:

Purchase
↓
Get PDF with button to download planner
↓
Click button and download planner
↓
Use it and happy customer

Part Five: Marketing & Making Sales

All of this was ready for launch within a few days and during this time I had
already started putting together content ideas.

First thing I did was use the facebook ads library and tiktok to see what
content the stores I found when doing research were using. Then I went
over to a friend's house who has an ipad and had her upload the planner
and start using it. I filmed some clips with my phone, edited them on
capcut, and was ready to roll.

For the first few weeks all I did was run meta ads. I used my money to save
time on building an organic page first and made sales the first day. From
there I began testing new ad creatives daily and actually found that the
highest performing ad creative was actually a simple image ad. None of the
videos, but instead a static mockup image of the product.

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After a few weeks I put together a plan for building an organic page and
hired a ugc creator to make videos for me daily. I paid her $500 per month
and we got on calls once a week to come up with ideas and review videos.
The main thing that I focus on is that I don’t miss. I stay consistent and do
what I need to do, to be deserving of massive results. Most people don’t
get results because they fester for too long.

Part Six: I Know What You’re Thinking

You probably see this and want to start selling digital planners. I get it. You
see something that’s working and want to copy it. And the truth is that you
can, but you have to do what I did. You have to come up with a way to
make it better than how someone else is doing it. Come up with a new
angle, new target audience, and market your store that way. Otherwise
you’re competing with someone who has an advantage. Their brand
already has more likeness, data, sales, and momentum.

Pay Attention…

👊🏼
I’ll be here everyday sharing my life, student wins, and how you can win by
dropshipping digital products online. Hope to see you on the inside soon