X-Ray Analytics on Customers DNA

What shall we discuss ?

• Who I am !
• What’s Customer Analytics?
• What’s Customer DNA?
• Why is it important?
• What are Customer Touchpoints in the Customer Journey?
• What are the KPIs in the Customer Journey?
• Why Consolidated KPIs Reports are Important?
• How do you use the collected data with Corrective Strategies?
• Q&A!
X-Ray Analytics on Customers DNA
Biography

X-Ray Analytics on Customers DNA

 Biography
HCP, C-level Marketing Head in Blue-Chip Companies,
+27-year Experience, Entrepreneur, PROMO PHARMA CEO
•Hospitals, Medical Laboratories
•Pharmaceuticals, Medical devices
•Cosmetics, Perfumes, and Luxury Industries

X-Ray Analytics on Customers DNA

•Strategic Marketing Consultation
•Training & Development
•Market Research & Planning
•B2B Partnerships
•FDA Regulatory Affairs
• Digital Marketing
• Digital PR & Brand Reputation
• Digital Transformation
• AI Marketing
X-Ray Analytics on Customers DNA
 Awards

Best Healthcare & Pharma

Marketing Consultancy in 2022

Best Full-Service Pharma Marketing Agency 2020

Most Outstanding Pharma & Health Care Marketing Agency 2021
Most Innovative Pharma Marketing Consultancy 2022
Global Health
& Pharma Magazine
Best Full-Service Pharmaceutical Marketing Agency 2023

X-Ray Analytics on Customers DNA

Partners in Success

X-Ray Analytics on Customers DNA

Survey

X-Ray Analytics on Customers DNA

2-min Survey

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X-Ray Analytics on Customers DNA

Customer DNA

X-Ray Analytics on Customers DNA

 Customer DNA

•The unique combination of characteristics,

sentiments, preferences, and behaviours
that define a specific customer persona or
segment.

•Understanding the core elements that drive

their actions and decisions in micro-
moments, going beyond basic demographics
during the customer journey.

X-Ray Analytics on Customers DNA

Why Customer
Analytics

X-Ray Analytics on Customers DNA

 Unlocking the Power

•Customer Retention
•Personalized Experiences
•Maximize ROI
•Predictive Power
•Increased Engagement
•Data-Driven Decisions
X-Ray Analytics on Customers DNA
 Micro-Moments Changed the Rules

•Today's battle for hearts, minds, and

dollars is won (or lost) in micro-moments.

•Throughout consumer journey, Intent-

driven moments of decision-making and
preference-shaping occur.

•A new mental model!

For further readings

X-Ray Analytics on Customers DNA

 Customer New-Mental-Model

60%
of customers are taking
+6 actions before buying decisions

1. Comparing the price of similar brands (80%)

2. Searching online reviews and information (75%)
3. Visiting the brand website or app (67%)
4. Going to see the product in-store (66%)
5. Checking marketplaces for info and reviews (60%)
6. Checking the return policies (60%)
X-Ray Analytics on Customers DNA
 Complexities OF Customer Churn Lost Customers
Total Customers at the
%
start of Time Period

• When customers stop using a

company's products or services
within a time period.

• It is a critical metric that impacts a

business’s revenue, growth, and
overall sustainability.

• AI can help identify patterns and

predict risks.

X-Ray Analytics on Customers DNA

Customer
Journey

X-Ray Analytics on Customers DNA

Simple Customer Journey Map

X-Ray Analytics on Customers DNA

Medium Customer Analytics Map

X-Ray Analytics on Customers DNA

Medium Customer Analytics Map

X-Ray Analytics on Customers DNA

Advanced Customer Analytics Map

X-Ray Analytics on Customers DNA

Complex Customer Analytics Map

X-Ray Analytics on Customers DNA

 Data is
The King
X-Ray Analytics on Customers DNA
 Reach the Wisdom

•From raw data at the base to

actionable intelligence at the peak.

•Transforming information into

a strategic advantage.

•Leverage AI to power your analytics

journey. Data is the oil for AI.

X-Ray Analytics on Customers DNA

 Customer Analytics AI Tools

•Entry-level & Freemium Tools:

Entry-level & Freemium

•Advanced Tools:
Integration Capabilities

•Enterprise-Grade Solutions:
Big Data Capabilities

X-Ray Analytics on Customers DNA

 Omni-Channel Customer Analytics

•Offline Touchpoints:
In-store visitors, visitors persona,
visitors comments, walk flow, time
spent, eyeball movement, happiness
rate

•Online Touchpoints:
SEO, SEM, SMM, CRM, E-mails,
Website, E-Commerce

X-Ray Analytics on Customers DNA

 Smart-Stores
Customer analytics

X-Ray Analytics on Customers DNA

One solution for Audience Analytics and Digital Signage

Measure Engage
Visitor Insights Digital Signage CMS

X-Ray Analytics on Customers DNA

Measure

X-Ray Analytics on Customers DNA

Measure

X-Ray Analytics on Customers DNA

 Revolutionizing Retail Analytics
• Footfall Analysis. • Amount of traffic
• Path Analysis • Bounced traffic
• Dwell Time • Number of leads
• Demographics • Peak times
• Sentiment Analysis • Demographics
• Attention Tracking • Customer Emotions
• Queue Management • Employee Compliance
• Checkout Abandonment • Visitor heatmaps
• Conversion Rate • Demand Forecasting Optimization
• Merchandizing Optimization • Other customer journey analysis
X-Ray Analytics on Customers DNA
 Measure Engage
Tailored content: Sales increase Digital Signage CLM

• Effective product recommendations

leads to a 25% increase in product
discoverability and purchase likelihood

• Improved product recommendations

leads to a 20% increase in sales and
revenue.

• Improved customer experience leads

to a 15% increase in customer
satisfaction and loyalty

X-Ray Analytics on Customers DNA

Measure Engage
Digital Signage CLM

X-Ray Analytics on Customers DNA

Engage Measure

X-Ray Analytics on Customers DNA

Engage Measure

X-Ray Analytics on Customers DNA

AIFI NVIDIA

X-Ray Analytics on Customers DNA

X-Ray Analytics on Customers DNA
 Online
Customer Analytics
X-Ray Analytics on Customers DNA
Online Touchpoints

•Search Engine Optimization (SEO)

•Search Engine Marketing (SEM)
•Social Media Marketing (SMM)
•Customer Relationship Management (CRM)
•Website, E-Commerce

X-Ray Analytics on Customers DNA

Search Engine Optimization Tools

Seven-day trial that defaults to

Free Trial No, but offers limited suite of free tools
limited free version if cancelled
Keyword Research Tool Yes Yes
Rank Tracking Yes Yes
Site Audit Yes Yes
Competitor Analysis Yes Yes
Link Building Tools Yes Yes
Content Marketing Platform No Yes
Customer Service Email and live chat support Email support only

X-Ray Analytics on Customers DNA

 Comparison on AI SEO Features
Feature
AI-Powered Content Gap Identifies keyword/content gaps based Not a specific feature,
Analysis on competitors. but competitor analysis is present.
AI-Powered Keyword Provides long-tail keyword suggestions Keyword Magic Tool
Suggestions and difficulty scores. generates keyword ideas and clusters.
AI-powered SEO Writing Assistant
SEO Writing Assistant (AI) No specific AI writing assistant tool.
for content optimization.
AI-Powered Rank Tracking Machine learning for keyword ranking Position tracking
Insights probability predictions. AI provides real-time alerts and insights.
AI-Driven Backlink AI analyzes backlink profiles for value AI suggests high-authority domains
Recommendations and risks. for backlink opportunities.
AI suggests keyword/content strategies In-depth competitor analysis
AI-Based Competitor Analysis
based on competitors. with AI predictions on trends.
Traffic insights AI breaks down and predicts traffic patterns and
AI-Powered Traffic Analytics
but not heavily AI-driven. customer behavior.
AI helps analyze backlink quality and AI prioritizes outreach
AI Link-Building Tool
opportunities. by suggesting high-authority domains.
X-Ray Analytics on Customers DNA
 Comparison on AI SEM Features
Feature
Identifies keyword/content gaps based on
AI-Powered Content Gap Analysis competitors.
Identifies keyword gaps and competitive content opportunities.
Provides keyword suggestions, including difficulty AI generates SEM-specific keywords, including CPC and
AI-Powered Keyword Suggestions analysis. volume data.
SEO Writing Assistant No specific AI writing assistant tool. AI-powered SEO Writing Assistant for content optimization.
Machine learning for keyword ranking probability
AI-Powered Rank Tracking Insights predictions.
AI provides position tracking insights with alerts and trends.

AI optimizes Google Ads campaigns, recommending bidding

AI for PPC Campaigns No dedicated SEM toolset.
strategies, ad copy improvements, and budget allocations.

AI-Driven Backlink Recommendations AI analyzes backlink profiles for value and risks. AI suggests high-authority domains for backlink opportunities.
Competitor keyword/content strategies based on In-depth competitor analysis, with AI predicting competitors'
AI-Based Competitor Analysis AI. SEM and PPC strategies.
AI predicts traffic patterns for both organic and paid
AI-Powered Traffic Analytics Traffic insights but not heavily AI-driven.
campaigns, identifies behavior trends.
AI analyzes and recommends adjustments for better ad
AI-Powered Ad Performance Insights Not available.
performance (CTR, conversion rate).
AI suggests optimized ad copy based on competitor analysis,
AI-Powered SEM Ad Copy Suggestions Not available. keyword trends, and past performance.
AI prioritizes outreach for backlinks and identifies top domains
AI Link-Building Tool AI analyzes backlink quality and opportunities.
to target.

X-Ray Analytics on Customers DNA

Search Engine Marketing AI-Tools

X-Ray Analytics on Customers DNA

 Adobe Experience Cloud
•Speed up analysis, surface hard-to-find insights, predict
behaviour with time-series forecasting.

•Adobe Content Analytics: to measure asset performance

across channels and down to asset attribute level to optimize
your campaigns.

•Adobe Journey Optimizer: Stitch together complex identity

structures to provide new journey visualizations and
consistent measurement for marketing and operations teams.
X-Ray Analytics on Customers DNA
X-Ray Analytics on Customers DNA
Social Media Marketing AI-Tools

X-Ray Analytics on Customers DNA

Turn Data into Actions

X-Ray Analytics on Customers DNA

 Customer Relationship Management AI-Tools

•SAP
•Microsoft Dynamics
•Salesforce
•Oracle CRM
•Hubspot
•Zoho CRM
X-Ray Analytics on Customers DNA
The Power of Integration

X-Ray Analytics on Customers DNA

 Website
Personalization

X-Ray Analytics on Customers DNA

 Website Personalization AI-Tools
Tool Key Features Integration Capabilities AI Capabilities Personalization Focus
Email marketing and automation Integrates with Shopify, AI-driven insights for
Highly personalized
platform focused on e- WooCommerce, Magento, targeted email campaigns
Klaviyo commerce with personalized BigCommerce, and other e- and customer
email content based on
customer behavior.
messaging. commerce platforms. segmentation.
Integrates with Shopify,
Digital experience optimization AI-driven insights to Personalization
WordPress, Magento, Salesforce,
Optimizely tool providing A/B testing, and other CMS and analytics
enhance user experience through A/B testing
personalization, and analytics. and optimize conversions. and user segmentation.
platforms.
Personalization platform offering Custom product
Dynamic product recommendations, A/B Integrates with Shopify, Magento, AI analyzes user behavior
recommendations,
WordPress, Salesforce, Adobe, to personalize experiences
Yield testing, and targeted content
and various analytics tools. and content.
targeted messaging,
delivery. and dynamic content.
All-in-one personalization
Integrates with Shopify, Magento, AI analyzes user data to
platform with features like web Customized product
WooCommerce, Salesforce, deliver personalized
Insider personalization, product
HubSpot, and various CMS and experiences across
recommendations and
recommendations, and customer dynamic content.
analytics platforms. touchpoints.
journey analytics.

X-Ray Analytics on Customers DNA

 Let’s Connect !

kamal.fayad@promo-pharma.com
SCAN
ME linkedin.com/in/kamal-fayad

+966-56-2202-404

linktr.ee/kamalfayadh

X-Ray Analytics on Customers DNA