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IIG305 Jewellery Merchandising Professional (JMP)

The Jewellery Merchandising Professional course at the International Institute of Gemology offers comprehensive training in visual merchandising, marketing strategies, and customer behavior tailored for the jewellery industry. The program spans 10 weeks, covering essential topics such as product management, branding, and quality control, culminating in a professional certificate. IIG, established in 1965, provides globally recognized programs with hands-on training and excellent placement assistance.

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0% found this document useful (0 votes)
52 views4 pages

IIG305 Jewellery Merchandising Professional (JMP)

The Jewellery Merchandising Professional course at the International Institute of Gemology offers comprehensive training in visual merchandising, marketing strategies, and customer behavior tailored for the jewellery industry. The program spans 10 weeks, covering essential topics such as product management, branding, and quality control, culminating in a professional certificate. IIG, established in 1965, provides globally recognized programs with hands-on training and excellent placement assistance.

Uploaded by

sabrish
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Jewellery Merchandising Professional

Jewellery Merchandising Professional is both a skill and an art. It expounds the traditional
visual merchandising concepts that apply to brick and mortar store fronts as well as
research, trend forecasting, conceptualizing, branding concepts, sales, packaging, digital
merchandising and much more. This course offers an extensive training to individuals with
a vision and a mission.

WHAT YOU WILL LEARN?


Program ID
IIG305 JMP
Fundaments and environment of merchandising

Understanding of 4 P’s in relation to wholesale and retail Duration in Hours


60 Clock Hours
Learn the marketing mix blends, product management and
product life cycle Program Length
10 Weeks
Conceptualizing jewellery designs, learn how to modify
(May vary based on holidays and
designs/customisation other scheduled breaks)

Detailed understanding of visual merchandising and store display


What You Earn?
Merchandising and sales promotions strategies Jewellery Merchandising
Professional Certificate
Detailed knowledge of pricing strategies and product costing

Basics of branding, packaging and logo Who Should Pursue?


Jewellery Designers
Brand trademarks, patents and copyrights Jewellery Merchandiser
Jewellery Manufacturers
Co-relation between market segmentation, market structure and
Auctioneers / Researcher
market research process
Jewellery Business Owner
Customer behaviour: in depth study of types of consumer Jewellery Production Manager
Jewellery Exhibition Manager
Identify your customer, maintaining existing clients and thrive in
Retailers / Wholesalers
for new clients

Tips for jewellery merchandisers and quality control management Batch Timings
Morning: 10 am to 1 pm
Turning trends into transactions Afternoon: 2 pm to 5 pm
Briefing on different settings and finishies in jewellery
Mode of Learning
Quality cntrol and swot analysis Offline - Online
Case study: Cartier & Tanishq
Campus
Projects and assessments Mumbai, Surat, Kolkata,
Bengaluru

Full details of the course content is available on our website: www.iigindia.com


ABOUT INTERNATIONAL INSTITUTE OF GEMOLOGY (IIG)

International Institute of Gemology (IIG) was established in the year 1965. We have educated more than
1,00,000 skilled professionals over the 5 decades of being in the industry. With over 25 specialized courses
spread across Gems and Jewellery education array, we have the experienced professors conducting
them.

Being an institute that believes in excellence, we


offer programs of gems and jewellery education
in not just Indian, but international languages
too. Some of our programs are also recognized
by the University of Mumbai. Every program
holds global credibility.

It is our constant endeavor to develop


individuals with a global vision who have a
passion for gems and are visioned to turn that
passion into expertise. In an industry built on a
standard template, we believe in delivering
tailored solutions for each of our students.

Since 1965 5,000+ 100% 3D Design


Imparting E xcellence Successful Designers Market Oriented Latest Licensed
in G&J Education Graduated Practical Curriculum Software

Globally recognized programs, certified by University of Mumbai


Hands on training by industry experts & experienced faculties
Most successful placement assistance with industry renowned Jewellery Houses
Business/startup advisory as well as professional advise on Jewellery Business Consultancy
Flexibility in duration, learn at your pace, one on one focus
In-depth knowledge about creative designing and jewellery manufacturing methods
Understanding jewellery design concepts, rendering, coloring, budgeting etc.
Industry/Market visits such as field trips, museums, exhibitions, factories and manufacturing units
Excellent opportunities for networking to boost your reputation as a skilled jewellery designer
JMP study materials
Free lifetime guidance and mentoring
IIG alumni club membership

Full details of the course content is available on our website: www.iigindia.com


If you’re considering studies at the
International Institute of Gemology,
we’d love to hear from you online or
meet you on campus.

OFFICE HOURS BRANCH HEAD OFFICE

Monday - Friday: 09:00 - 17:30 701, 7th Floor, 1508, Panchratna Bldg,
Saturday: 09:00 - 14:00 Crescent Plaza, M. Parmanand Marg,
Telli Galli, Andheri (E), Near Opera House,
Mumbai - 400 069. Mumbai - 400 004.

+91 74 000 87183 +91 93 222 62357


inquiry@iigindia.com info@iigindia.com

Mumbai | Surat | Kolkata | Bengaluru | Hong Kong

iigindia.com
78

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