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0% found this document useful (0 votes)
7 views4 pages

NSM notes

Uploaded by

neev.patel281108
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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​1.

Meaning of Management
Management refers to the process of planning, organizing, staffing, directing, and controlling the activities
of employees to achieve organizational goals effectively (doing the right task) and efficiently (doing it with
minimum cost and resources).

Keywords: Process, Goals, Efficiency, Effectiveness

Example: A company sets a target to manufacture 1000 units in a month and achieves it using minimum
raw material and cost—this is efficient and effective management.

2. Features of Management
1.​ Goal-Oriented: Focused on achieving specific objectives.​

Example: Sales team working to increase revenue by 10%.​

2.​ Universal: Applied across all organizations and levels.​



Example: Whether in hospitals or schools, management principles apply.​

3.​ Multidimensional:​

○​ Managing Work​

○​ Managing People​

○​ Managing Operations​

4.​ Continuous Process: Ongoing series of managerial functions.​

5.​ Group Activity: Involves teamwork and coordination.​

6.​ Dynamic Function: Adapts to changes in the environment.​



Example: Adopting digital marketing after COVID-19.​

7.​ Intangible Force: Cannot be seen but felt in performance and motivation levels.​

3. Objectives of Management
(i) Organizational Objectives:

●​ Survival, Profit, Growth​



Example: A start-up first aims to survive, then earn profits, and expand.​

(ii) Social Objectives:

●​ Providing quality products, fair wages, eco-friendly methods​



Example: A company installing pollution control devices.​

(iii) Personal Objectives:

●​ Employee needs like salary, growth, and respect​



Example: Offering skill development training.​

4. Importance of Management
1.​ Achieves Group Goals: Aligns individual efforts toward common goals.​

Example: Marketing and production teams working together to launch a product.​

2.​ Increases Efficiency: Reduces wastage of time and resources.​



Example: Toyota’s lean production model.​

3.​ Creates Dynamic Organization: Helps adapt to changes in tech or trends.​



Example: A shift to e-commerce during lockdown.​

4.​ Helps Achieve Personal Objectives: Motivates and supports employee development.​

5.​ Development of Society: CSR, employment, fair practices.​



Example: Tata Group’s social initiatives.​

5. Management as an Art
●​ Theoretical Knowledge: Principles and theories available.​

●​ Personalized Application: Different managers apply differently.​

●​ Practice and Creativity: Improves with experience.​

Conclusion: Management qualifies as an art.


Example: Two managers handle a team differently based on their unique leadership styles.

6. Management as a Science
●​ Systematized Body of Knowledge: Follows certain principles.​

●​ Cause and Effect Relationship: “Fair wages increase productivity.”​

●​ Universal Validity (limited): Not absolute like pure science.​

Conclusion: Management is a social science.

7. Management as a Profession
●​ Specialized Knowledge – Yes​

●​ Entry Restricted – Partially​

●​ Code of Conduct – Exists (e.g., AIMA)​

●​ Service Motive – Expected​

Conclusion: Management is an emerging profession.

8. Levels of Management
(i) Top-Level:

●​ Decision-makers (e.g., CEO, MD)​

●​ Set objectives and policies.​

(ii) Middle-Level:

●​ Department Heads, Plant Managers​

●​ Implement plans, coordinate between levels.​

(iii) Lower-Level:

●​ Supervisors, Foremen​
●​ Direct workers and maintain quality.​

Example: A foreman supervises assembly-line workers to meet daily targets.

9. Functions of Management
1.​ Planning: Setting goals and deciding how to achieve them.​

2.​ Organizing: Arranging resources and tasks.​

3.​ Staffing: Hiring and developing employees.​

4.​ Directing: Guiding and motivating employees.​

5.​ Controlling: Measuring actual performance and correcting deviations.​

Example: A school principal plans the academic year, hires staff, and monitors results.

10. Coordination – The Essence of Management


●​ Meaning: Integration and synchronization of efforts.​

●​ Characteristics:​

○​ Present in all functions.​

○​ Ensures unity of direction.​

○​ Continuous and pervasive.​

Conclusion: Coordination is not a separate function but the core of all management functions.

Example: Marketing and production must coordinate for a timely product launch.

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