1.

Introduction
Description of Product Packages and Development
In the FMCG sector, product packaging plays a pivotal role in attracting consumers
and ensuring product safety. The packaging must not only be visually appealing
but also functional, providing information about the product's benefits, usage, and
nutritional content. For instance, a leading FMCG company may utilize eco-
friendly materials to appeal to environmentally conscious consumers, while also
ensuring that the packaging is resealable for convenience.
The development of products in this sector often involves extensive market
research to identify consumer preferences and trends. For example, the
introduction of organic or gluten-free options can cater to the growing health-
conscious demographic. The iterative process of product development includes
prototyping, testing, and feedback collection, ensuring that the final product meets
consumer expectations.
Target Customer and Target Market
The target customer for an FMCG company typically includes a broad
demographic, ranging from young adults to families. The target market can be
segmented based on various factors such as age, income level, lifestyle, and
purchasing behavior. For instance, a company may focus on urban millennials who
prioritize convenience and sustainability in their purchasing decisions.
Understanding the target market is crucial for tailoring marketing strategies that
resonate with consumers.
2. Analyze the Results of the Market Research
Secondary Research / Primary Research
Market research can be categorized into secondary and primary research.
Secondary research involves analyzing existing data, such as industry reports,
market trends, and competitor analysis. This data can provide insights into market
size, growth potential, and consumer behavior patterns.
On the other hand, primary research involves collecting new data directly from
consumers through surveys, focus groups, or interviews. For example, conducting
a survey to understand consumer preferences regarding product flavors or
packaging can yield valuable insights that inform product development and
marketing strategies.
SWOT Analysis
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is essential for
evaluating the current market position of the FMCG company.
 Strengths: Strong brand recognition, extensive distribution network, and a
diverse product portfolio.
 Weaknesses: High competition, reliance on traditional marketing channels,
and potential supply chain vulnerabilities.
  Opportunities: Growing demand for health-conscious products, expansion
into emerging markets, and leveraging digital marketing.
 Threats: Economic downturns, changing consumer preferences, and
regulatory challenges.
3. 4Ps Marketing Strategy
Product Strategy
The product strategy should focus on innovation and differentiation. This can
involve introducing new flavors, limited-edition products, or health-oriented
options. Additionally, the company should emphasize quality and sustainability in
its product offerings to align with consumer values.
Pricing Strategy
The pricing strategy must reflect the perceived value of the product while
remaining competitive. Implementing a tiered pricing model can cater to different
consumer segments. For instance, premium products can be priced higher to attract
affluent consumers, while value-oriented products can be offered at lower price
points to capture budget-conscious shoppers.
Placing Strategy
The placement strategy should ensure that products are readily available to
consumers. This can involve expanding distribution channels, including online
platforms, supermarkets, and convenience stores. Collaborating with e-commerce
platforms can enhance visibility and accessibility, particularly in the post-
pandemic landscape where online shopping has surged.
Promotion Strategy
The promotion strategy should leverage a mix of traditional and digital marketing
channels. Engaging social media campaigns, influencer partnerships, and targeted
advertisements can effectively reach the target audience. Additionally, in-store
promotions and sampling can enhance product visibility and encourage trial.
4. Conclusion and Recommendations
Limitations and Recommendations
While the current marketing strategy has strengths, it is essential to address
limitations such as reliance on traditional marketing methods and insufficient
digital presence. Recommendations include investing in digital marketing
initiatives, enhancing customer engagement through personalized communication,
and utilizing data analytics to inform decision-making.
Marketing Campaign Idea for New Year of 2025
For the New Year of 2025, a marketing campaign titled "New Year, New You"
could be designed to promote health-oriented products. The campaign could
feature a visually striking poster showcasing vibrant images of fresh ingredients
and happy consumers engaging in healthy lifestyles. The tagline could read,
"Kickstart Your Year with Our Wholesome Choices!"
Additionally, a television commercial (TVC) could depict a diverse group of
individuals embarking on their New Year resolutions, highlighting the FMCG
products as essential components of their journey towards a healthier lifestyle. The
commercial could conclude with a call to action, encouraging viewers to visit the
company’s website for exclusive New Year offers.